C N H | K E Y C L U B | Updated by: Communications & Marketing Committee California-Nevada-Hawaii...
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Transcript of C N H | K E Y C L U B | Updated by: Communications & Marketing Committee California-Nevada-Hawaii...
![Page 1: C N H | K E Y C L U B | Updated by: Communications & Marketing Committee California-Nevada-Hawaii District | Key Club International August 2013 Presented.](https://reader037.fdocuments.net/reader037/viewer/2022110400/56649dc45503460f94ab6b6c/html5/thumbnails/1.jpg)
C N H | K E Y C L U B
|Updated by: Communications & Marketing Committee California-Nevada-Hawaii District | Key Club InternationalAugust 2013
Presented by:
CNH
Professionalism &
Marketing
Jennifer Nguyen, Communications & Marketing Chair
Jacqueline Tsang, D03N Lt. Governor
![Page 2: C N H | K E Y C L U B | Updated by: Communications & Marketing Committee California-Nevada-Hawaii District | Key Club International August 2013 Presented.](https://reader037.fdocuments.net/reader037/viewer/2022110400/56649dc45503460f94ab6b6c/html5/thumbnails/2.jpg)
Training Topic: Professionalism & MarketingCNH Key Club District | Key Club InternationalCNH |
• The standing practice of displaying yourself to others in a presentable manner
• Distinguishing yourself apart from other individuals with polite etiquette, proper language, exceptional behavior, and appropriate attire
• BEE-ing a District Board Member
WHAT IS PROFESSIONALISM?
![Page 3: C N H | K E Y C L U B | Updated by: Communications & Marketing Committee California-Nevada-Hawaii District | Key Club International August 2013 Presented.](https://reader037.fdocuments.net/reader037/viewer/2022110400/56649dc45503460f94ab6b6c/html5/thumbnails/3.jpg)
Training Topic: Professionalism & MarketingCNH Key Club District | Key Club InternationalCNH |
• Avoid using slang terms and profanity• Be mindful of your word choice
• Connotation
• Proper grammar & spelling• Take advantage of that red underline below a word!
• Think before you say (act)!• Know your audience you are speaking to• Give correct information
PROPER LANGUAGE
![Page 4: C N H | K E Y C L U B | Updated by: Communications & Marketing Committee California-Nevada-Hawaii District | Key Club International August 2013 Presented.](https://reader037.fdocuments.net/reader037/viewer/2022110400/56649dc45503460f94ab6b6c/html5/thumbnails/4.jpg)
Training Topic: Professionalism & MarketingCNH Key Club District | Key Club InternationalCNH |
• Make yourself presentable to all who you communicate with
• Social Media• Respect those around you• Adults / Chaperones / Kiwanians• Key Club members
• BEE on time!• Submissions• Attendance
EXCEPTIONAL BEHAVIOR
![Page 5: C N H | K E Y C L U B | Updated by: Communications & Marketing Committee California-Nevada-Hawaii District | Key Club International August 2013 Presented.](https://reader037.fdocuments.net/reader037/viewer/2022110400/56649dc45503460f94ab6b6c/html5/thumbnails/5.jpg)
Training Topic: Professionalism & MarketingCNH Key Club District | Key Club InternationalCNH |
• What you wear must comply with specified dress code
• As leaders, it is expected to dress at the highest level
APPROPRIATE ATTIREC
ASU
AL
BU
SIN
ES
S
PR
OFE
SSIO
NA
L
BU
SIN
ES
S
CA
SU
AL
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Training Topic: Professionalism & MarketingCNH Key Club District | Key Club InternationalCNH |
Professionalism & MarketingEXAMPLES
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![Page 8: C N H | K E Y C L U B | Updated by: Communications & Marketing Committee California-Nevada-Hawaii District | Key Club International August 2013 Presented.](https://reader037.fdocuments.net/reader037/viewer/2022110400/56649dc45503460f94ab6b6c/html5/thumbnails/8.jpg)
Training Topic: Professionalism & MarketingCNH Key Club District | Key Club InternationalCNH |
• Taking the steps necessary to successfully release information about a certain idea, product, person, etc.• Planning• Raising Awareness• Implementation
• Spreading the word to help with promotion, production, and advertisement
WHAT IS MARKETING?
JOIN
KEY
CLUB
TODAY!
![Page 9: C N H | K E Y C L U B | Updated by: Communications & Marketing Committee California-Nevada-Hawaii District | Key Club International August 2013 Presented.](https://reader037.fdocuments.net/reader037/viewer/2022110400/56649dc45503460f94ab6b6c/html5/thumbnails/9.jpg)
Training Topic: Professionalism & MarketingCNH Key Club District | Key Club InternationalCNH |
• Ideas• Brainstorm all ideas that will help create the
best event
• Logistics• Take into consideration of all factors that may
affect the situation / event
• Paperwork• Event Request Forms • Medical Release Forms• Code of Conduct
• Communication
PRELIMINARY PLANNING
![Page 10: C N H | K E Y C L U B | Updated by: Communications & Marketing Committee California-Nevada-Hawaii District | Key Club International August 2013 Presented.](https://reader037.fdocuments.net/reader037/viewer/2022110400/56649dc45503460f94ab6b6c/html5/thumbnails/10.jpg)
Training Topic: Professionalism & MarketingCNH Key Club District | Key Club InternationalCNH |
• Communicate effectively• Use proper language• Take advantage of all mediums
• Business Mediums – E-mail, Google Reflectors, etc.• Social Mediums – Tumblr, Instagram, Facebook, etc.
• Keep your message “to the point”• Information is accurate and set
• BEE professional and creative• Make your _____ be known!• Idea, product, message, etc.
PROMOTION
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Training Topic: Professionalism & MarketingCNH Key Club District | Key Club InternationalCNH |
Professionalism & Marketing
EXAMPLEPreliminary Planning
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Pretend we are Vice Presidents
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Training Topic: Professionalism & MarketingCNH Key Club District | Key Club InternationalCNH |
PROMOTION EXAMPLE
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Training Topic: Professionalism & MarketingCNH Key Club District | Key Club InternationalCNH |
• Flyers & Posters• Brochures &Pamphlets• Newsletters• Videos• Social Media• School Events• Table Displays• Word of Mouth
Marketing Tools
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Training Topic: Professionalism & MarketingCNH Key Club District | Key Club InternationalCNH |
USE THEM TOGETHER!
Professionalism• Job Interview• Act as if you were
answering questions during an interview!
• Three Components• Proper Language• Exceptional Behavior• Appropriate Attire
Marketing• Professional
qualities make a lasting impact
• First Impressions• They count!• Dress to Impress
• Brand Protection• Company Loyalty
![Page 16: C N H | K E Y C L U B | Updated by: Communications & Marketing Committee California-Nevada-Hawaii District | Key Club International August 2013 Presented.](https://reader037.fdocuments.net/reader037/viewer/2022110400/56649dc45503460f94ab6b6c/html5/thumbnails/16.jpg)
Training Topic: Professionalism & MarketingCNH Key Club District | Key Club InternationalCNH |
GO FOR THE GOLDQUESTIONS,COMMENTS,CONCERNS?