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C N H | K E Y C L U B

CNH | California-Nevada-Hawaii Key Club District

Presented by

Training Event

Historian/Editors

Carolyn Chang Division 19 North Lieutenant Governor

Hazel Cartagena Division 19 North News Editor

Division 19 North Officer Training Conference

News Editors Seminar

8/15/2015 2 California-Nevada-Hawaii Key Club District District Education CNH |

Click to edit Master text styles

Click to edit Master

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Click to edit Master text styles Who are you? What do you do for Key Club?

Overview of Position


Roles

Historians • Photographer at

events & meetings

• Create scrapbook

Webmasters/

Tech Editors • Create and maintain

a club website

• Maintain social

media accounts

News/Bulletin Editors

• Write/curate

• newsletters

• articles highlighting

events

• Publicize

• Key Club projects

• Online

• School

• Send articles and visuals

• Division

• District


#justeditorthings




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Resources

Helpful resources, tools, and programs

8/15/2015 6 CNH | California-Nevada-Hawaii Key Club District District Education

HELP! I don’t know what to do!

1. Google Officer Reflector Groups

• tinyurl.com/AllEditors

• tinyurl.com/DivisionNewsEditors

2. Email the District News Editor/ Division News Editor/

Lieutenant Governor

• [email protected]



•TIP: Screenshots of your helpful emails may be

inserted into award applications.

mailto:[email protected]




3. CyberKey

• cnhkeyclub.org > Officers > Editor

• Club Contest Guidelines

• Key Club Brand Guide

4. Ask officers that you serve

• Clarify your duties (President, Lt. Governor)

• Get trained by your predecessor

5. BEE inspired!

• Examples in the District Newsletter, ISSUU,

Pinterest


Programs

• Microsoft Publisher

• Adobe InDesign, Acrobat, Photoshop,

Illustrator, Lightroom

• Others: Serif PagePlus,

QuarkXPress


smallpdf.com




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Newsletter Anatomy

The basic elements of a publication


2. Education

articles and

features

Division 19 North 2014-15,

Treasure Tribune


3. Club,

Division,

District, and

International

updates

Division 19 North,

Treasure Tribune


4. Service

projects,

past and

future

Division 19 North,

Treasure Tribune


5. Member

recognition

Division 4 North,

The Otter Log


5. Member

recognition cont.

Division 4 North,

The Otter Log


Ideas on What to Report

Nov-Dec-Jan • Key Club week

• Fall Rally South

• Holiday service

projects

• Rose Floats

• Conclave

• DCMs

• Member

Recruitment

• Prepare Elections

• DCON

Preparation

Aug-Sept-Oct • Information on

Fall meetings

• DCON

Preparation

• Fall Rally South

promotion

• Dues information

• Trick or Treat for

UNICEF

• RTC

• DCMs

Feb-Mar-Apr • DCON

Promotion

• DCMs

• Introduce DLT

• International

Convention

• Circle K


Build Relationships • Keep in close contact with

club officers and the

Lieutenant Governor you

serve

• Reach out to Faculty

Advisors and Kiwanians

• Publicize at events/DCMs

• Give credit where it is due

Promoting Publications


Get action if you can, or something humorous


Get emotion. In group shots, try to avoid cutting off limbs.




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WHY GRAPHIC

STANDARDS?

The importance of brand recognition


C N H | K E Y C L U B


CNH | Key Club


Graphic Standards Guidelines that are followed to make

newsletters, agendas, etc. look

professional Examples include:

CNH|KEY CLUB


Must be placed on neutral-colored background

0.5” isolation all-around

Maximum Diameter for anything smaller than a banner: 1.5”

Logos


The Pencil

Should be used on the front of all Key Club publications

Cannot be greater than 0.5” when printed on 8.5” x 11” paper


Fonts

Century Gothic for Headings and

Subheadings

Goudy Old Style for Main Text

Accent Fonts to personalize the publication

Such as: Birth of a Hero, Kravitz


The Colors




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Naming Submissions

Correctly

Please actually follow the system and name

the submissions correctly


Naming Subject Lines

Visuals:

- School_Month_Visuals

- Example:

CAMS_July_Visuals *Will be read as CAMS Key Club, July, Visuals Submission

Articles:

- School_Month_Recap

- Example:

KingDrew_July_Recap *Will be read as King Drew Key Club, July, Recap Article




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CNH |K E Y C L U B Visuals:

- School_Month#_V#

- Example:

Gardena_07_V1 *Will be read as Gardena Key Club,

July, Visual #1

Articles:

- School_Month#_Recap

- Example:

HMSA_07_Recap *Will be read as HMSA Key Club, July,

Recap Article

How to Name Files


CNH |K E Y C L U B How to E-mail

No


Subject Lines are spelt out

(July)

Files have Numbers# (07)


CNH |K E Y C L U B - In order to BEE a leader, you must

uphold the principle of professionalism

- Email Etiquette: Keep your messages

brief and sweet. Re-read messages

and check for spelling or grammar

errors prior to sending your email.

- LEARN from your MISTAKES.

E-mail Body

- Please keep it professional; also

indicate what is attached or in the e-

mail.

- Example: Attached is the article for

March of Dimes that Westchester

participated in.

How to E-mail




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Visuals

Valuable visuals of service


What to look for when picking visuals for

publications:

• Who, What, When, Where, Why, How

•CANDIDS

• If featuring service, show faces & hands in action

• Choose from quality, in-focus visuals

• Examples: CyberKey and District Newsletter




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Recognition

BEE recognized up on stage!




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CNH |K E Y C L U B

BEEing Recognized

•Outstanding/Distinguished

•Bulletin Editors: There is a Club Newsletter

contest and a club website contest!

•Historians: There is a Year-in-review contest!

•Both of us received Distinguished awards for

our newsletters! They will be shown in a bit.

•BEE proactive

•Look over the guidelines as soon as they come

out

•Apply for awards

•You deserve to BEE recognized!


Contests Club Newsletter • Application entry

• E-Portfolio submission

• Content-based

judging

Division Newsletters • Automatic entry

• Content-based

judging

Division News

District Tree

• Automatic entry

• Recognizes divisions

on behalf of a division

news editor’s work

• 100% on-time article,

visual, and newsletter

submissions between

June and February


Contests cont. Club Video • Application entry

• International contest

• Promotes Key Club

Club Poster

• Application entry


• Promotes Key Club

• Digital/non-digital

Year-in-Review • Application entry


• Traditional, Non-

Traditional, and

Digital Scrapbooks




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Best Practices

Making your life easier


1. Save OFTEN! [back up your files]


2. Set Soft

Deadlines [the 48-hour rule]


3. Remind

frequently [make it easy]


4. Set firm

expectations [of you yourself, too]


5. Divide up

your work [don’t cram]


6. Communicate [with the board,

Advisors, Lt.G, &

members]


* BEE-lieve in

yourself!


Questions?

Comments?

Concerns?

Go for it!


Acknowledgements

Carolyn Chang, 2015-2016 Division 19 North Lieutenant Governor

Hazel Cartagena, 2015-2016 Division 19 North News Editor

The CNH Key Club District would like to acknowledge the following individuals who have contributed to this presentation over the years.

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