C Change presentation, 3-19-14

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Boosting Your On-Line Personal & Professional Brand to Get What You Want

Transcript of C Change presentation, 3-19-14

Page 1: C Change presentation, 3-19-14

Boosting Your On-Line Personal & Professional Brand

to Get What You Want

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Linkedin: An Every Day Resource

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Public Relations Planning 101

“Using effective communication to influence behavior”

•Objective(s): Personal and professional goals

•Target Audience(s): Hit list of 10 people you want to/need to know

•Key Messages: How will you differentiate yourself?

•Initiatives with Timeline of Activity: Four efforts/year both personally and professionally

•Measurement: What does success look like?

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Five-year Life Plan

Plan Your Work, Work Your Plan

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A Few Ways to Impress the Boss by Using Social Media

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Follow Industry News with a web aggregator: Flipboard

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Google Yourself Regularly: Set Google Alerts

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Monitor Social Media Conversations in Your Industry and Your Competition

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Volunteer for Your Company’s Social Media Team

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Social Media Miscues

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Boss, Priest, Grandmother…

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Beware of “citizen journalism”

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Q&A