C 2 B Y M C Y Audi Vorsprung durch Technik M Audi 0B ... R8 Audi R8 GT Classification of tyre...

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Audi Audi quattro GmbH 85045 Ingolstadt www.audi.com Valid from September 2013 Printed in Germany 358/1102.10.18 All offers available while stocks last. Deliveries and services provided in accordance with our general terms and conditions. Subject to misprints, errors and alteration. This catalogue is made from chlorine-free, bleached paper. Audi exclusive Vorsprung durch Technik Workmanship Craftsmanship and perfection Woods Nature and beauty Paint finishes Radiance and individuality Audi exclusive exclusive Model Fuel consumption in l/100 km CO 2 emissions in g/km Efficiency classes urban extra-urban combined combined Audi A1 7.5–4.4 5.1–3.4 5.9–3.8 139–99 D–A Audi A3 8.2–4.6 5.6–3.3 6.6–3.8 152–99 D–A Audi A4 TDI 7.3–5.4 5.5–3.9 6.2–4.5 161–117 B–A Audi A6 11.8–5.8 7.1–4.4 8.9–4.9 206–129 D–A Audi A7 10.8–5.9 6.6–4.7 8.2–5.1 190–135 D–A Audi S7 13.4 7.5 9.6 225 E Audi A8 L 12.8–7.5 7.2–5.2 9.2–6.0 216–158 D–B Audi Q5 11.4–6.0 6.9–4.9 8.5–5.3 199–139 D–B Audi SQ5 TDI 7.6 6.4 6.8 179 C Audi RS 4 Avant 14.6 8.5 10.7 249 G Audi RS 5 Cabriolet 14.6 8.5 10.7 249 F Audi TT RS 12.8–12.3 7.0–6.3 9.1–8.5 212–197 G–F Audi R8 22.2–19.3 10.7–8.4 14.9–12.4 349–289 G Audi R8 GT Spyder 21.5 10.2 14.2 332 G Classification of tyre parameters The table below shows the ranges of the fuel efficiency class, of the wet grip class and the exterior noise emission class for the various sizes of the tyres featured in this catalogue. It is not possible to order a particular tyre. Please consult your Audi partner for information on country-specific tyre offers. Tyre size Fuel efficiency class Wet grip class Exterior noise emission class Audi A1 215/40 R 17 F–E C–B 72–71 225/35 R 18 F C–B 73–68 Audi A3/S3 Audi A3/S3 Sportback 225/45 R 17 E C–B 70–67 225/40 R 18 E B 71 Audi A3/S3 Saloon Audi A3 Cabriolet 225/40 R 18 E B 71 235/35 R 19 C A 72 Audi A4/S4 245/40 R 18 E–C B–A 72–71 255/35 R 19 F B 74 Audi A4 allroad quattro 245/40 R 19 E B 68 Audi A5/S5 Audi A5/S5 Cabriolet 245/40 R 18 E–C B–A 72–71 255/35 R 19 F–E C–A 73–69 265/30 R 20 E B 74–68 Audi A6/S6 245/45 R 18 E–C C–A 72–68 255/40 R 19 E–C C–A 73–69 255/35 R 20 E C–B 73–72 Audi A7/S7 255/40 R 19 E–C C–A 73–69 265/35 R 20 E A 73 275/30 R 21 E B 73–70 Audi A8/S8 255/45 R 19 E C–B 73–69 265/40 R 20 E–C B 74–71 275/35 R 21 F–E B 73–71 Audi TT/TTS 245/40 R 18 F C–B 73–71 255/35 R 19 F B 74–71 Audi Q3 235/50 R 18 C B 71 255/40 R 19 E–C B 73–71 255/35 R 20 E B 73–70 Audi Q5/SQ5 235/55 R 19 F–C C–B 72–68 255/45 R 20 F–E C–B 72–69 255/40 R 21 E B 73–69 Audi Q7 275/45 R 20 E–C C–A 73–70 295/40 R 20 E C–B 76–70 275/40 R 21 E C 68 295/35 R 21 E C–A 73–70

Transcript of C 2 B Y M C Y Audi Vorsprung durch Technik M Audi 0B ... R8 Audi R8 GT Classification of tyre...

214x280_Ae_Material_US09_RZ.indd 1 01.08.13 10:04

quattro GmbH 85045 IngolstadtwwwValid fr

Printed in Germany358/1102.10.18

Model

Audi A1

Audi A3

Audi A4

Audi A6

Audi A7

Audi S7

Audi A8 L

Audi Q5

Audi SQ5

Audi RS 4 A

Audi RS 5 Cabriolet

Audi TT

Audi R8

Audi R8 GT

Classification of tyre parameters

The table below shows the ranges of the fuel efficiency class, of the wet grip class and the exterior noise emission class for the various sizes of the tyres featured in this catalogue.

It is not possible to order a particular tyre. Please consult your Audi partner for information on country-specific tyre offers.

Tyre size Fuel efficiency class

Wet grip class Exterior noise emission class

Audi A1 215/40 R 17 F–E C–B 72–71

225/35 R 18 F C–B 73–68 –

Audi A3/S3Audi A3/S3 Sportback

225/45 R 17 E C–B 70–67 –

225/40 R 18 E B 71

Audi A3/S3 SaloonAudi A3 Cabriolet

225/40 R 18 E B 71

235/35 R 19 C A 72

Audi A4/S4 245/40 R 18 E–C B–A 72–71

255/35 R 19 F B 74

Audi A4 allroad quattro 245/40 R 19 E B 68

Audi A5/S5 Audi A5/S5 Cabriolet

245/40 R 18 E–C B–A 72–71

255/35 R 19 F–E C–A 73–69 –

265/30 R 20 E B 74–68 –

Audi A6/S6 245/45 R 18 E–C C–A 72–68 –

255/40 R 19 E–C C–A 73–69 –

255/35 R 20 E C–B 73–72

Audi A7/S7 255/40 R 19 E–C C–A 73–69 –

265/35 R 20 E A 73

275/30 R 21 E B 73–70 –

Audi A8/S8 255/45 R 19 E C–B 73–69 –

265/40 R 20 E–C B 74–71 –

275/35 R 21 F–E B 73–71

Audi TT/TTS 245/40 R 18 F C–B 73–71 –

255/35 R 19 F B 74–71 –

Audi Q3 235/50 R 18 C B 71

255/40 R 19 E–C B 73–71

255/35 R 20 E B 73–70 –

Audi Q5/SQ5 235/55 R 19 F–C C–B 72–68 –

255/45 R 20 F–E C–B 72–69 –

255/40 R 21 E B 73–69 –

Audi Q7 275/45 R 20 E–C C–A 73–70 –

295/40 R 20 E C–B 76–70 –

275/40 R 21 E C 68

295/35 R 21 E C–A 73–70 –

Ae_Material_US18_RZ.indd 1-2

Audi

Audi

214x280_Ae_Material_US09_RZ.indd 2 01.08.13 10:04

quattro GmbH 85045 Ingolstadtwww.audi.comValid from September 2013

Printed in Germany358/1102.10.18

All offers available while stocks last. Deliveries and services provided in accordance with our general terms and conditions. Subject to misprints, errors and alteration.

This catalogue is made from chlorine-free, bleached paper. Au

di

ex

clu

siv

e

Vorsprung durch Technik

WorkmanshipCraftsmanship and perfection

WoodsNature and beauty

Paint finishesRadiance and individuality

Audiexclusive

exclusive

Model Fuel consumption in l/100 km CO2 emissions in g/km Efficiency classes

urban extra-urban combined combined

Audi A1 7.5–4.4 5.1–3.4 5.9–3.8 139–99 D–A

Audi A3 8.2–4.6 5.6–3.3 6.6–3.8 152–99 D–A

Audi A4 TDI 7.3–5.4 5.5–3.9 6.2–4.5 161–117 B–A

Audi A6 11.8–5.8 7.1–4.4 8.9–4.9 206–129 D–A

Audi A7 10.8–5.9 6.6–4.7 8.2–5.1 190–135 D–A

Audi S7 13.4 7.5 9.6 225 E

Audi A8 L 12.8–7.5 7.2–5.2 9.2–6.0 216–158 D–B

Audi Q5 11.4–6.0 6.9–4.9 8.5–5.3 199–139 D–B

Audi SQ5 TDI 7.6 6.4 6.8 179 C

Audi RS 4 Avant 14.6 8.5 10.7 249 G

Audi RS 5 Cabriolet 14.6 8.5 10.7 249 F

Audi TT RS 12.8–12.3 7.0–6.3 9.1–8.5 212–197 G–F

Audi R8 22.2–19.3 10.7–8.4 14.9–12.4 349–289 G

Audi R8 GT Spyder 21.5 10.2 14.2 332 G

16.08.13 13:29

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214x280_Ae_Material_US09_RZ.indd 1 01.08.13 10:04

quattro GmbH 85045 IngolstadtwwwValid fr

Printed in Germany358/1102.10.18

Model

Audi A1

Audi A3

Audi A4

Audi A6

Audi A7

Audi S7

Audi A8 L

Audi Q5

Audi SQ5

Audi RS 4 A

Audi RS 5 Cabriolet

Audi TT

Audi R8

Audi R8 GT

Classification of tyre parameters

The table below shows the ranges of the fuel efficiency class, of the wet grip class and the exterior noise emission class for the various sizes of the tyres featured in this catalogue.

It is not possible to order a particular tyre. Please consult your Audi partner for information on country-specific tyre offers.

Tyre size Fuel efficiency class

Wet grip class Exterior noise emission class

Audi A1 215/40 R 17 F–E C–B 72–71

225/35 R 18 F C–B 73–68 –

Audi A3/S3Audi A3/S3 Sportback

225/45 R 17 E C–B 70–67 –

225/40 R 18 E B 71

Audi A3/S3 SaloonAudi A3 Cabriolet

225/40 R 18 E B 71

235/35 R 19 C A 72

Audi A4/S4 245/40 R 18 E–C B–A 72–71

255/35 R 19 F B 74

Audi A4 allroad quattro 245/40 R 19 E B 68

Audi A5/S5 Audi A5/S5 Cabriolet

245/40 R 18 E–C B–A 72–71

255/35 R 19 F–E C–A 73–69 –

265/30 R 20 E B 74–68 –

Audi A6/S6 245/45 R 18 E–C C–A 72–68 –

255/40 R 19 E–C C–A 73–69 –

255/35 R 20 E C–B 73–72

Audi A7/S7 255/40 R 19 E–C C–A 73–69 –

265/35 R 20 E A 73

275/30 R 21 E B 73–70 –

Audi A8/S8 255/45 R 19 E C–B 73–69 –

265/40 R 20 E–C B 74–71 –

275/35 R 21 F–E B 73–71

Audi TT/TTS 245/40 R 18 F C–B 73–71 –

255/35 R 19 F B 74–71 –

Audi Q3 235/50 R 18 C B 71

255/40 R 19 E–C B 73–71

255/35 R 20 E B 73–70 –

Audi Q5/SQ5 235/55 R 19 F–C C–B 72–68 –

255/45 R 20 F–E C–B 72–69 –

255/40 R 21 E B 73–69 –

Audi Q7 275/45 R 20 E–C C–A 73–70 –

295/40 R 20 E C–B 76–70 –

275/40 R 21 E C 68

295/35 R 21 E C–A 73–70 –

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−−−−−−−−−−−−−−− 5 −−−−−−−−−−−−−−−6

−−−−−−−−−−−−−−− 7 −−−−−−−−−−−−−−−8

−−−−−−−−−−−−−−− 9 −−−−−−−−−−−−−−−10

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−−−−−−−−−−−−−− B = B

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−−−−−−−−−−−−−−− 23 −−−−−−−−−−−−−−−24

−−−−−−−−−−−−−−− 25 −−−−−−−−−−−−−−−26

−−−−−−−−−−−−−−− 27 −−−−−−−−−−−−−−−28

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Alloy wheels in a 5-arm wing design, titanium look, glossy, burnished

Alloy wheels in a 5-double-spoke star design, titanium look, burnished

Alloy wheels in a 10-spoke design, matt titanium look, burnished

Alloy wheels in a 7-double-spoke design

Alloy wheels in a 5-V-spoke design, matt titanium look, burnished

Alloy wheels in a 10-Y-spoke design

7.5 J x 18 with 225/40 R 18² tyres

8 J x 19 with 235/35 R 19² tyres

8 J x 18 with 225/40 R 18² tyres

8 J x 19 with 235/35 R 19² tyres

9 J x 19 with 255/45 R 19² tyres

9 J x 20 with 265/40 R 20² tyres

8.5 J x 19 with 255/40 R 19² tyres

8.5 J x 21 with 255/40 R 21² tyres

¹ Not available for S model. ² Please refer to the back cover for information on the tyres’ technical features. ³ Also available in titanium. ⁴ Also available in silver. ⁵ Also available with a monochrome high-gloss finish. ⁶ Also available in black.

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16.08.13 13:29214x280_Ae_Material_US09_RZ.indd 3 01.08.13 10:04

Al5-arm wing design, titanium look, glossyburnished

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Forged aluminium wheels in a 7-double-spoke design, polished, bicolour finish

Alloy wheels in a 5-double-spoke off-road design

Alloy wheels in a 5-arm off-road design

Alloy wheels in a 15-spoke design, matt titanium look, burnished

Alloy wheels in a 5-double-spoke design

Alloy wheels in a 5-spoke design

7.5 J x 17 with 215/40 R 17² tyres

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8 J x 18¹ with 245/40 R 18² tyres

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9 J x 20⁵ with 265/35 R 20² tyres

9 J x 19¹ with 255/40 R 19² tyres

9 J x 20⁵ with 265/40 R 20² tyres

9 J x 19¹ with 255/45 R 19² tyres

9 J x 19 (only as package) with 255/35 R 19² tyres

9 J x 18¹ with 245/45 R 18² tyres

8.5 J x 19 with 255/40 R 19² tyres

7 J x 18 with 235/50 R 18² tyres

7 J x 18 with 235/50 R 18² tyres

8.5 J x 20 with 255/45 R 20² tyres

8 J x 19¹ with 235/55 R 19² tyres

8 J x 19¹ with 235/55 R 19² tyres

10 J x 21⁵ with 295/35 R 21² tyres

9 J x 20³ with 275/45 R 20² tyres

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214x280_Ae_Material_Fas09_RZ.indd 3 01.08.13 10:06

Leather 04

Woods and trims 08

Colours and paint finishes 12

Manufacturing 16

Inspiration 18

Our customers 20

Audi exclusive line 26

Audi exclusive 30

Audi exclusive concept 40

Audi exclusive leather 42

Audi exclusive trims 44

Audi exclusive individual paint finishes 46

Audi exclusive light-alloy wheels 48

Contents

Audi exclusive.

Audi drivers want something special. Audi exclusive allows you to transform something special into some-thing truly personal.

In the following pages, we’d like to demonstrate the extent to which Audi exclusive can cater to your individual preferences. How we turn your dream colour into a paint finish. How we turn a striking wood into an interior trim. And a fine leather into your  favourite seat.

Stay individual. Stay exclusive.

An individual vehicle for your unique personality.

In dialogue: Audi QR codesGet up close and personal with Audi exclusive: download a QR app to your smartphone, then scan in the QR code or paste the following link into your browser: www.audi.com/exclusivefilm.

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214x280_Ae_Material_Fas09_RZ.indd 5 08.07.13 11:20

The look. The feel.

Leather is a unique product of nature. Its very touch and feel triggers a relaxing sensation – and also raises the prospect of a trip to remember. Laying eyes on it is always a pleasure: its soft texture seems to gleam in the light. As a seat in your Audi, a piece of leather becomes synonymous with exclusive comfort.

No two pieces are alike – a fact which fits perfectly with the Audi exclusive philosophy. And needless to say, we pay great attention to ensuring that the pieces crafted for the interior of an Audi are perfectly coordinated. The seat leather used in an Audi is primarily crafted from the hides of bulls raised in Southern Europe. Thanks to delicate processing, including the use of vegetable tanning agents, its natural beauty is retained, resulting in the creation of a material that is hard-wearing, highly emotive and long-lasting.

When covering seats or interior elements with leather, we know that certain steps are best left to expert craftsmen.

Always striking.

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214x280_Ae_Material_Fas09_RZ.indd 6 08.07.13 11:20

Leather06

Once tanned, the leather undergoes a refine-ment process. An ultra-thin varnish makes the leather much more resistant to wear.

Each piece of leather destined to appear in an Audi first has to pass over 30 different tests. Aspects such as the leather’s abrasion resistance, non-fade properties, shrinkage behaviour, resistance to bending, tensile strength, emissions and burning behaviour are determined in laboratory tests. Only when all tests have been passed is it deemed suitable for use in seats and interior fittings.

The tests are conducted over the course of a year and are ultimately designed to guarantee the remarkable sensation of opening the door of your Audi to the inspiring appearance and feel of leather – a thrill that never fades over time.

This sensation can be heightened even further should you opt for leather fittings from Audi exclusive. Simply let your fantasy run wild. It’s possible, for example, to have the steering wheel covered in a different colour leather to that used on the seats – or even

only parts of the seats. Select the colour of your dreams from the huge range of leather colours available. Furthermore, you are also free to choose the colour of the contrast stitching, the carpet, the floor mat piping or the seatbelts. If you opt for a seat cover made from a combination of Alcantara and leather, we also offer a large range of colours. Add a completely individual touch of character to your Audi.

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214x280_Ae_Material_Fas09_RZ.indd 7 08.07.13 11:20

Leather 07

1 3

2

1 2 3With a huge passion for detail, the bulk of the stitching on Audi exclusive steering wheels is completed by hand.

The leather for the seats and interior fittings is carefully examined and tested – to add that immaculate touch of beauty to your Audi.

The range of interior colours is almost unlimited. You can even select your own contrast stitching.

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214x280_Ae_Material_Fas09_RZ.indd 8 08.07.13 11:20

Woods and trims08

Designed by nature.

Crafted with the utmost precision.

Of all the materials known to man, only wood can lend such a unique atmosphere. When you rub your fingers along a fine-pored inlay, you can immediately sense the exclusivity, sophisticated quality and – above all – the time and effort needed to create an object of such beauty.

As a matter of principle, Audi refrains from using tropical wood, even that which was grown on a plantation. Instead, it relies on selected woods that perfectly emphasise the respective character of the vehicle. The range of woods used extends from classic oak to striking varieties of myrtle burr or Tamo wood, or even black piano finish. The benefit to you: more exclusivity and a huge selection. In addition to the various types of wood, you can also choose between between highly unusual colours and grains.

One such grain is the open-pored Tamo wood in dark brown natural. It grows in Japan and Russia, and offers a striking wave pattern – a look that perfectly comes to the fore in an inlay. The texture of the wood can be both seen and felt. This transforms the interior into a uniquely tranquil zone with a comfortable atmosphere.

Just to make your dream come true.

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214x280_Ae_Material_Fas09_RZ.indd 9 08.07.13 11:20

Woods and trims 09

Every tree is unique – just like the inlay it is used to create. This means that your Audi not only makes a personal statement, but is also one of a kind.

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Woods and trims10

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214x280_Ae_Material_Fas09_RZ.indd 11 08.07.13 11:21

Woods and trims 11

The thin layers of veneer for the inlays are peeled from trunks and root burrs. To ensure the individual parts match, a set of fittings for a vehicle generally comes from a single burr or trunk.

Needless to say, it is crucial that the cutting process takes account of the special features of the vehicle’s interior. The shape of the centre console presents a particular challenge – one that has to be overcome each time anew. Its design varies from model to model and requires special recesses, depending on

the equipment. The manufacturing process involves a delicate symbiosis between craftsmanship and machining. Some steps – such as milling – use both methods, whereas others are performed entirely manually.

Sometimes even more production steps prove necessary, for example when creating the new aluminium/Beaufort wood black. To fabricate this inlay, five thin layers of wood veneer and a 0.4-mm layer of aluminium are glued together to create a 5-mm-thick block. Several of these blocks are then

bonded and cut vertically, leading to the emergence of this exciting blend of black wood and  striking aluminium.

The finished product is then subjected to a stringent quality inspection. Ultraviolet light is used to check for any cracks or pockets and to verify that the paint is up to standard. This is how Audi ensures outstanding quality, meaning you get to enjoy a uniform grain, an even colouration and the gratifying feeling of owning an exceptionally unique vehicle – your Audi.

Trim in aluminium/Beaufort wood black

Thanks to their striking design, the trims in aluminium/Beaufort wood black are incredibly eye-catching.

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Colours and paint finishes12

The world is awas h

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214x280_Ae_Material_Fas09_RZ.indd 13 08.07.13 11:21

Colours and paint finishes 13

s h with colour.

The golden hue of a sunset, the red of a fine wine, the green of an emerald ring – all of these colours are available for your Audi’s paint finish. As well as practically every other colour imaginable – just bring a sample of your ideal colour to your Audi partner.

Naturally, we already have a huge selection of existing paint finish colours for you to choose from. Simply select your favourites from nearly 100 colour tones. How about the exquisite Saddle Brown, pearl effect, a hue that bestows every vehicle with a special sense of presence? Or maybe you’d prefer the impressive Palace Blue, pearl effect, a colour reminiscent of wide open spaces and  freedom?

No matter which type of paint finish you ultimately choose, you can rest assured that the most stringent manufacturing quality standards are always applied. The desired tone is initially mixed from organic and inorganic colour pigments. Organic pigments ensure radiance and vibrancy, whereas inorganic pigments are extremely age-resistant. This interplay guarantees that your paint finish retains long-lasting colour intensity.

The pigments in the base colours are then individually dispersed in a binding agent to create pastes. The final colour tone emerges by mixing these various colour pigment pastes. The fascinating look of a metallic paint finish is achieved by adding metal flakes to the paint. These flakes are usually made of aluminium, but brass is sometimes also used. When creating a metallic paint finish, great attention has to be paid to ensuring that the metal flakes don’t fracture, meaning that the whole process has to be performed very carefully and gently. This is further proof of the exacting standards synonymous with Audi exclusive.

Choose your favourite.

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Prinect CS−4i Format 102/105 Dipco 4.5c (pdf) © 2008 Heidelberger Druckmaschinen AG 0BCMYCMCMYCMYBCMYslurCBCMYC 20C 40C 80BCMYslurMBCMYM 20M 40M 80BCMYBCMYY 20Y 40Y 80BCMYBCMYB 20B 40B 80BCMYslurYBCMYCYCMYCMYBCMYslurBBCMYC 20C 40C 80BCMYslurCBCMYM 20Y 80BCMYslurYBCMYB 20B 40B 80BCMYslurBBCMYMYCMYCMYBCMYBCMYC 20C 40C 80BCMYBCMYM 20M 40M 80BCMYslurCBCMYY 20Y 40Y 80BCMYslurMBCMYB 20B 40B 80BCMYslurYBCMYCMYslurBBCMYCMY

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214x280_Ae_Material_Fas09_RZ.indd 14 08.07.13 11:21

Colours and paint finishes14

An Audi paint finish consists of four layers which, when combined, are not even as thick as a human hair. The first priming coat protects the body against rust and other signs of ageing. When applying this coat, the vehicle is pulled through the ‘dip tank’ as it rotates, thereby ensuring that every hollow is covered and no millimetre escapes. Once the priming has hardened, it is cleaned with emu feathers. These rotating feathers are used to carefully brush the body down and remove each and every speck of dust.

The second layer of paint is then applied. This is known as the filler coat. This procedure evens out any irregular spots and includes an elastic component to ensure that paint does not chip off should the vehicle ever be hit by a stone, for example.

The third layer is the actual visible colour. While the body receives a coat of your individually mixed colour in the dip tank, coatings are applied with a paint-spraying gun to smaller parts, like the exterior mirror or the fuel tank cap.

The fourth layer is a clear protective coating that hardens at 140 °C in just half an hour. It protects against UV rays and lends the paint finish its shine and intensity of colour. That way you can enjoy your favourite colour for as long as possible, whether it’s sunny yellow, wine red or emerald green.

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214x280_Ae_Material_Fas09_RZ.indd 15 08.07.13 11:21

Colours and paint finishes 15

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214x280_Ae_Material_Fas09_RZ.indd 16 08.07.13 11:21

Manufacturing16

Many steps in the

production process

require a particularly

fine tool:

the  human hand.

People always have one advantage over machines: sensitivity. Of course, a robot can also sew a delicate leather seam, but it won’t comprehend what it’s doing. One strong motivation at Audi is that we identify with our work – or, to put it differently, we take pride in our own work. One example is the Audi exclusive steering wheel.

You choose a type of wood, as well as a colour for the leather and the contrast stitching. It’s only then that we produce the steering wheel for you and your car. During the process, the wood is re-sanded and polished by hand. The leather seams are also mostly hand-stitched, creating Audi exclusive’s specific stitching pattern.

Quality control is also partially conducted by hand. Of course, we also rely on modern measuring technologies to ensure that the coat of paint is flawless, for example. But if you want to know if the leather-covered centre console is perfectly mounted, you can feel it for yourself with your own hands.

Audi exclusive’s stitching pattern is created manually with a needle.

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214x280_Ae_Material_Fas09_RZ.indd 17 08.07.13 11:21

Manufacturing 17

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214x280_Ae_Material_Fas09_RZ.indd 19 08.07.13 11:21

Inspiration 19

“Everything begins with a vision.”

Inspiration is everywhere – you just have to translate it into your work. The designers in the Colour & Trim department take their surroundings as inspiration in conscious and unconscious ways. Conversations about art and fashion, or about the latest films. Exhibi-tions and conferences. Meals in restaurants and cafés, their décor, the food served. Or even such everyday objects as a decorative bowl.

Its metallic shimmer inspired a new inlay. The exquisite aluminium/Beaufort wood black inlay is reminiscent of an elegant pin-striped suit and at the same time radi-ates Audi’s clean, characteristic perfection. Another wood that the designers are par-ticularly proud of is natural ash. This raw wood is enhanced with a subtle paint that settles into the pores, resulting in a tasteful variation on the natural material. It makes the surface softer and smoother, and yet it retains a rich texture. A thrilling combination of elegance and power.

Designing an Audi – along with its interior – takes seven years before the car is available for purchase. A lot changes during that time. But one thing always stays the same: the expectations for the finished product. “We’re a premium brand. You have to be able to sense that in every detail. Quality is our chief imperative. That’s why we only use premium products – and treat them accordingly. If necessary, we even develop new tools and processes to be able to work with the raw materials until they’re Audi through and through,” says designer Susanne Stöbe. The results are convincing, not only for the designers, but above all for our customers. Because in the end, they’re the ones whose hearts we’re out to win.

As designer Barbara Krömeke says, “Every Audi model has a personality of its own and demands to be outfitted accordingly.” For example, particular topstitching or seams for the seats are specially developed for Audi exclusive. And yet you immediately sense that these details belong to Audi: “The customer must always recognize Audi. But of course we also want to thrill them every time.”

The designers accomplish both by appealing to the human senses. “After all, we make cars for human beings. Real human beings, not imaginary customers.” And according to Krömeke, people recognize good work right away. That’s why the value and authenticity of every detail is important. “You have to  respect nature.”

That’s especially apparent in the seat leather. One particularly elegant variant comes from the Italian luxury design house Poltrona Frau. Thanks to special dyeing methods, this leather retains the greatest possible and natural beauty and purity. The colour Agatha cognac, with its perceptibly natural character, compliments the leather perfectly. Another highlight from Audi exclusive is woven, black fine Nappa leather, which until now was only used for show cars. The finest leather strips were woven to form a seat track. The process had to meet the highest standards for quali-ty: careful attention had to be paid to the structure of the raw material, and a special machine was even developed for the produc-tion. The effort paid off: the woven seat track made a sporty impression and created an exciting contrast with the smooth leather side bolsters. At the same time, the durability and comfort of the leather was  also improved.

Just as Audi’s leather tanning is nearly chro-mium-free, beginning recently, the surface of its wood is also less treated. That way, the natural textures stay much more apparent – you can feel every pore, just like you can always smell the scent of the leather in the car’s interior. Driving an Audi should be a sensual experience. One thing that the spirit of the brand conveys: the motivation to constantly achieve the best possible result. You can only accomplish that as a team, which then translates this motivation into the end product. “It’s not enough for one part to be perfect – all of the parts in combi-nation, and their unity, are what create something  special.”

How Audi and Audi exclusive designs come into being.

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Prinect CS−4i Format 102/105 Dipco 4.5c (pdf) © 2008 Heidelberger Druckmaschinen AG 0BCMYCMCMYCMYBCMYslurCBCMYC 20C 40C 80BCMYslurMBCMYM 20M 40M 80BCMYBCMYY 20Y 40Y 80BCMYBCMYB 20B 40B 80BCMYslurYBCMYCYCMYCMYBCMYslurBBCMYC 20C 40C 80BCMYslurCBCMYM 20Y 80BCMYslurYBCMYB 20B 40B 80BCMYslurBBCMYMYCMYCMYBCMYBCMYC 20C 40C 80BCMYBCMYM 20M 40M 80BCMYslurCBCMYY 20Y 40Y 80BCMYslurMBCMYB 20B 40B 80BCMYslurYBCMYCMYslurBBCMYCMY

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214x280_Ae_Material_Fas09_RZ.indd 20 08.07.13 11:21

Our customers 20

“ I find it really exciting to try new things.”Focus on Audi exclusive customers: Karl-Ludwig and Anita Z.

Karl-Ludwig Z. took a rather surprising path to becoming an Audi driver: “Back then, one of my colleagues had an A4 TDI, and on the Autobahn, it easily outpaced the car I had – even though I had more horsepower and mine wasn’t a diesel! After that, I wanted to know what was so special about Audi. And since then – that’s what my wife and I drive. It gives me a rush every time I get behind the wheel.”

Karl-Ludwig Z. studied to become a mathe-matician. Together with his wife Anita and a partner, he runs a mid-sized company provid-ing services to the industrial sector. You could say that the passion for detail and perfection runs in his blood. “Yes, that’s true. People always say that about mathematicians – it’s one of our quirks. That’s why I like to drive RS models so much. Their technology is fine-tuned – and exciting. But at the same time, they’re like the wolf in sheep’s clothing.

Insiders know what’s under the hood, but at the same time, it’s understated.

Anita Z. places more value on the exterior: “I find it really exciting to try new things. Over and over again. That’s why I pay attention to the design. When you’ve been doing it for a while, you get an eye for details. That’s why I can give my husband advice about wheel rim size or paint colour – I can tell what looks good better than he can.”

Karl-Ludwig Z. also has other reasons for his choice of exterior colour. He prefers grey tones and chooses them from Audi exclusive’s wide range of colour options based on his personal taste. “I drive really long distances. After a long journey, the car naturally looks a little different. Grey is very forgiving.”

Although the Z. couple has already outfitted several cars with Audi exclusive features,

“You stick with it once you’ve started with it – just like at Audi. From the first Audi exclusive car to the one we have now.”

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−−−−−−−−−−−−−−− 1 −−−−−−−−−−−−−−− 2 −−−−−−−−−−−−−−− 3 −−−−−−−−−−−−−−− 4 −−−−−−−−−−−−−−− 5 −−−−−−−−−−−−−−− 6 −−−−−−−−−−−−−−− 7 −−−−−−−−−−−−−−− 8 −−−−−−−−−−−−−−− 9 −−−−−−−−−−−−−−− 10 −−−−−−−−−−−−−−− 11 −−−−−−−−−−−−−−− 12 −−−−−−−−−−−−−− B = B −−−−−−−−−−−−−− 14 −−−−−−−−−−−−−− C = C −−−−−−−−−−−−−− 16 −−−−−−−−−−−−− M = M −−−−−−−−−−−−− 18 −−−−−−−−−−−−−− Y = Y −−−−−−−−−−−−−− 20 −−−−−−−−−−−−−−− 21 −−−−−−−−−−−−−−− 22 −−−−−−−−−−−−−−− 23 −−−−−−−−−−−−−−− 24 −−−−−−−−−−−−−−− 25 −−−−−−−−−−−−−−− 26 −−−−−−−−−−−−−−− 27 −−−−−−−−−−−−−−− 28 −−−−−−−−−−−−−−− 29 −−−−−−−−−−−−−−− 30 −−−−−−−−−−−−−−− 31 −−−−−−−−−−−−−−− 32

Prinect CS−4i Format 102/105 Dipco 4.5c (pdf) © 2008 Heidelberger Druckmaschinen AG0 B C M Y CM CMY CMY B C M Y slurC B C M Y C 20 C 40 C 80 B C M Y slurM B C M Y M 20 M 40 M 80 B C M Y B C M Y Y 20 Y 40 Y 80 B C M Y B C M Y B 20 B 40 B 80 B C M Y slurY B C M Y CY CMY CMY B C M Y slurB B C M Y C 20 C 40 C 80 B C M Y slurC B C M Y M 20 Y 80 B C M Y slurY B C M Y B 20 B 40 B 80 B C M Y slurB B C M Y MY CMY CMY B C M Y B C M Y C 20 C 40 C 80 B C M Y B C M Y M 20 M 40 M 80 B C M Y slurC B C M Y Y 20 Y 40 Y 80 B C M Y slurM B C M Y B 20 B 40 B 80 B C M Y slurY B C M Y CMY slurB B C M Y CMY

PDF 1.3CMYB

Processcontrol 2540 - 2540 dpiElectra KPG

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Our customers 21

their anticipation never wanes – or their enthusiasm. Will the car really look the way they imagined it? They’ve always been impressed thus far.

Karl-Ludwig Z. says: “My first Audi was an A6, and I moved relatively quickly to the S and RS models.” Anita Z: “For me it was the R8. The sound of the motor captivated me. Just the way it roared! I had to have it.” The only prob-lem was that she was put off by the dark side-blade. Her Audi partner let her know about Audi exclusive and the Audi exclusive studio in Neckarsulm. There, the black sideblade was turned into a grey one, and the couple were turned into loyal customers.

First they enhanced their vehicles with the optics package, then with individual paint. The couple came to Neckarsulm with a few ideas in mind and were advised further. There, on the monitor of the Audi exclusive Car Configurator, they could also see the new black-red interior features of their TT RS. “We always find bold colour combinations here that we wouldn’t think of ourselves.

I even recommend it to our friends. And I really like the friendly atmosphere. They already know us here,” said Anita Z., who could hardly suppress tears of joy as she stepped into her new TT RS for the first time. “It’s even more beautiful than I imagined.”

Will they ever buy another Audi without exclusive features? Neither of them think so: “You stick with it once you’ve started it . Just like at Audi.” Karl-Ludwig Z.: “Actually, after the RS 5 I thought I didn’t want another RS model. Then I saw the new RS 4 Avant. And I thought, we’ve gone without long enough. I took my first vacation at age 46. An Audi with exclusive features is a reward I can look forward to. It’s impressive every time – and each drive is a new experience.”

Information regarding fuel consumption and CO₂ emissions as well as efficiency class can be found on the back cover.

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ECI/bvdm GrayCon L • v1

FOGRA39

−−−−−−−−−−−−−−− 1 −−−−−−−−−−−−−−−2−−−−−−−−−−−−−−− 3 −−−−−−−−−−−−−−−4−−−−−−−−−−−−−−− 5 −−−−−−−−−−−−−−−6−−−−−−−−−−−−−−− 7 −−−−−−−−−−−−−−−8−−−−−−−−−−−−−−− 9 −−−−−−−−−−−−−−−10−−−−−−−−−−−−−−− 11 −−−−−−−−−−−−−−−12−−−−−−−−−−−−−− B = B −−−−−−−−−−−−−−14−−−−−−−−−−−−−− C = C −−−−−−−−−−−−−−16−−−−−−−−−−−−− M = M −−−−−−−−−−−−−18−−−−−−−−−−−−−− Y = Y −−−−−−−−−−−−−−20−−−−−−−−−−−−−−− 21 −−−−−−−−−−−−−−−22−−−−−−−−−−−−−−− 23 −−−−−−−−−−−−−−−24−−−−−−−−−−−−−−− 25 −−−−−−−−−−−−−−−26−−−−−−−−−−−−−−− 27 −−−−−−−−−−−−−−−28−−−−−−−−−−−−−−− 29 −−−−−−−−−−−−−−−30−−−−−−−−−−−−−−− 31 −−−−−−−−−−−−−−−32

Prinect CS−4i Format 102/105 Dipco 4.5c (pdf) © 2008 Heidelberger Druckmaschinen AG 0BCMYCMCMYCMYBCMYslurCBCMYC 20C 40C 80BCMYslurMBCMYM 20M 40M 80BCMYBCMYY 20Y 40Y 80BCMYBCMYB 20B 40B 80BCMYslurYBCMYCYCMYCMYBCMYslurBBCMYC 20C 40C 80BCMYslurCBCMYM 20Y 80BCMYslurYBCMYB 20B 40B 80BCMYslurBBCMYMYCMYCMYBCMYBCMYC 20C 40C 80BCMYBCMYM 20M 40M 80BCMYslurCBCMYY 20Y 40Y 80BCMYslurMBCMYB 20B 40B 80BCMYslurYBCMYCMYslurBBCMYCMY

PDF 1.3CMYB

Processcontrol 2540 - 2540 dpiElectra KPG

0604 Ver.: 6.72Trendsetter© Heidelberger Druckmaschinen 2004999897969512345

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214x280_Ae_Material_Fas09_RZ.indd 22 01.08.13 10:09

Our customers22

“ I have a weakness for the exceptional.”Focus on Audi exclusive customers: Andreas Anthamatten

His first Audi was a used Audi 80 quattro. Being Swiss, that was just the right choice for Andreas Anthamatten. “Mountains, snow, narrow passes – one simply has a better feeling with a quattro. I was impressed with Audi from the beginning. I then individualised every single one of my next twelve Audi models with Audi exclusive.”

“Together with my wife, we’re now on our 13th Audi – the R8 GT Spyder. And number 13 is definitely a lucky number in this case,” he says, his face radiant. The sports car, fully individualised with Audi exclusive, is his pride and joy. Just for the interview and photo shoot, he and a friend spent half a day polish-ing his Misano Red dream car to a high gloss.

His attention to detail really stands out: whether in his free time or when working as a financial advisor at a Zurich invest-ment firm. “Audi exclusive is a reward for my time-consuming job. At the same time, it’s important for my work. When I’ve got to cover long distances, for example, the 5-piece R8 luggage set from Audi exclusive proves to be extremely practical. I also want to individualise my future Audi models. For me, Audi exclusive has brought about a real improvement in my quality of life.”

Something else that Andreas Anthamattan takes seriously is individuality. You see it in his car’s every detail: the black leather up-holstery harmoniously matches the control

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ECI/bvdm GrayCon L • v1

FOGRA39

−−−−−−−−−−−−−−− 1 −−−−−−−−−−−−−−− 2 −−−−−−−−−−−−−−− 3 −−−−−−−−−−−−−−− 4 −−−−−−−−−−−−−−− 5 −−−−−−−−−−−−−−− 6 −−−−−−−−−−−−−−− 7 −−−−−−−−−−−−−−− 8 −−−−−−−−−−−−−−− 9 −−−−−−−−−−−−−−− 10 −−−−−−−−−−−−−−− 11 −−−−−−−−−−−−−−− 12 −−−−−−−−−−−−−− B = B −−−−−−−−−−−−−− 14 −−−−−−−−−−−−−− C = C −−−−−−−−−−−−−− 16 −−−−−−−−−−−−− M = M −−−−−−−−−−−−− 18 −−−−−−−−−−−−−− Y = Y −−−−−−−−−−−−−− 20 −−−−−−−−−−−−−−− 21 −−−−−−−−−−−−−−− 22 −−−−−−−−−−−−−−− 23 −−−−−−−−−−−−−−− 24 −−−−−−−−−−−−−−− 25 −−−−−−−−−−−−−−− 26 −−−−−−−−−−−−−−− 27 −−−−−−−−−−−−−−− 28 −−−−−−−−−−−−−−− 29 −−−−−−−−−−−−−−− 30 −−−−−−−−−−−−−−− 31 −−−−−−−−−−−−−−− 32

Prinect CS−4i Format 102/105 Dipco 4.5c (pdf) © 2008 Heidelberger Druckmaschinen AG0 B C M Y CM CMY CMY B C M Y slurC B C M Y C 20 C 40 C 80 B C M Y slurM B C M Y M 20 M 40 M 80 B C M Y B C M Y Y 20 Y 40 Y 80 B C M Y B C M Y B 20 B 40 B 80 B C M Y slurY B C M Y CY CMY CMY B C M Y slurB B C M Y C 20 C 40 C 80 B C M Y slurC B C M Y M 20 Y 80 B C M Y slurY B C M Y B 20 B 40 B 80 B C M Y slurB B C M Y MY CMY CMY B C M Y B C M Y C 20 C 40 C 80 B C M Y B C M Y M 20 M 40 M 80 B C M Y slurC B C M Y Y 20 Y 40 Y 80 B C M Y slurM B C M Y B 20 B 40 B 80 B C M Y slurY B C M Y CMY slurB B C M Y CMY

PDF 1.3CMYB

Processcontrol 2540 - 2540 dpiElectra KPG

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Process: $[CalCurve]Lin: *J$13133118*13133118_Audi_MaterialExclusive_358-1102_10_18engWelt - IN ��04.09.2013 14:54:20 Black Schöndruck 2 (Falzbogen 3;Falzbogen 3) $[ScreenSystem] $[DotShape] Rasterweite $[ScreenRuling] Auflösung $[ResolutionX]$[ResolutionY] ImposePDF_Doppelseiten_oTrap_oProofcolor�13133118_Audi_MaterialExclusive_358-1102_10_18engWelt - IN ��04.09.2013 14:54:20 Cyan Schöndruck 2 (Falzbogen 3;Falzbogen 3) $[ScreenSystem] $[DotShape] Rasterweite $[ScreenRuling] Auflösung $[ResolutionX]$[ResolutionY] ImposePDF_Doppelseiten_oTrap_oProofcolor�13133118_Audi_MaterialExclusive_358-1102_10_18engWelt - IN ��04.09.2013 14:54:20 Magenta Schöndruck 2 (Falzbogen 3;Falzbogen 3) $[ScreenSystem] $[DotShape] Rasterweite $[ScreenRuling] Auflösung $[ResolutionX]$[ResolutionY] ImposePDF_Doppelseiten_oTrap_oProofcolor�13133118_Audi_MaterialExclusive_358-1102_10_18engWelt - IN ��04.09.2013 14:54:20 Yellow Schöndruck 2 (Falzbogen 3;Falzbogen 3) $[ScreenSystem] $[DotShape] Rasterweite $[ScreenRuling] Auflösung $[ResolutionX]$[ResolutionY] ImposePDF_Doppelseiten_oTrap_oProofcolor�

214x280_Ae_Material_Fas09_RZ.indd 23 01.08.13 10:09

Our customers 23

elements, seat trim, vents and sill covers – all in black leather with contrast stitching in crimson red. To go with that, a carbon cover for the centre console, an additional tita ni-um- look wheel set with sport tyres and a few more features. Not to mention the carbon door sills with illuminated aluminium inset, inscribed on the driver’s side with the words “Andy’s R8 GT” – the car is individualised through and through. “The service represent-atives at Audi know that when I’m buying a new car, I’m really enthusiastic about every-thing from Audi exclusive.” Even equipment that isn’t yet available. For example, the sport seats he picked out, which don’t come with a stitched R8 GT logo as standard. “But I really, really wanted that. And quattro GmbH

made it possible for my R8 logo to be very finely and precisely stitched into the seats.”

When asked who has the pleasure of riding with him in his Audi R8 GT Spyder, his six-year-old daughter chimed in: “My mum.” Andreas Anthamatten doesn’t just have an exceptional vehicle. He also has an excep-tionally lovely family.

Information regarding fuel consumption and CO₂ emissions as well as efficiency class can be found on the back cover.

“For me, Audi exclusive has brought about a real improvement in my quality of life.”

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ECI/bvdm GrayCon L • v1

FOGRA39

−−−−−−−−−−−−−−− 1 −−−−−−−−−−−−−−− 2 −−−−−−−−−−−−−−− 3 −−−−−−−−−−−−−−− 4 −−−−−−−−−−−−−−− 5 −−−−−−−−−−−−−−− 6 −−−−−−−−−−−−−−− 7 −−−−−−−−−−−−−−− 8 −−−−−−−−−−−−−−− 9 −−−−−−−−−−−−−−− 10 −−−−−−−−−−−−−−− 11 −−−−−−−−−−−−−−− 12 −−−−−−−−−−−−−− B = B −−−−−−−−−−−−−− 14 −−−−−−−−−−−−−− C = C −−−−−−−−−−−−−− 16 −−−−−−−−−−−−− M = M −−−−−−−−−−−−− 18 −−−−−−−−−−−−−− Y = Y −−−−−−−−−−−−−− 20 −−−−−−−−−−−−−−− 21 −−−−−−−−−−−−−−− 22 −−−−−−−−−−−−−−− 23 −−−−−−−−−−−−−−− 24 −−−−−−−−−−−−−−− 25 −−−−−−−−−−−−−−− 26 −−−−−−−−−−−−−−− 27 −−−−−−−−−−−−−−− 28 −−−−−−−−−−−−−−− 29 −−−−−−−−−−−−−−− 30 −−−−−−−−−−−−−−− 31 −−−−−−−−−−−−−−− 32

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24

Exclusivity knows no compromise. Just endless variety.

The options on the following pages are just a sampling of those available from Audi exclusive. More information is available from your Audi partner.

Audi exclusive

For anyone who would like to turn their Audi into an unmistakably unique Audi, the combi-nations are nearly endless. Put together your very special Audi from our selected trims, leather colours and individual paint finishes.

Audi exclusive line

Every Audi is built just for you: it has the exact features and engine that you’ve chosen. The Audi exclusive line offers you access to individualized driving. We’ve compiled a harmonious collection of interior trims and materials for you. That way Audi becomes your own personal Audi.

Audi exclusive concept

You can count on the exclusivity of the Audi exclusive concept. And we mean that literally: Audi exclusive concept equipment packages are strictly limited. Fine leather and distinc-tive trims, combined with a striking paint finish – it really is something special to drive an Audi.

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26

True greatness shows itself in exclusive details.

Information regarding fuel consumption and CO₂ emissions as well as efficiency class can be found on the back cover.

Black interior

Headliner in black fabric

Seat track in Jugend.Stil fabric

Sport striping in alcantara alabaster white

Seat side bolsters and head rests in jet grey fine Nappa leather with alabaster white contrast stitching

Air vent sleeves in aluminium-look (optional)

Centre console base in mono.pur jet grey with contrast stitching in alabaster white

Steering wheel rim, gear shift sleeve and handbrake sleeve in black leather with contrast stitching in alabaster white

Black floor mats with jet grey piping

Audi exclusive door sills

Audi exclusive line

Audi exclusive line | Audi A1

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27

Experience the exceptional.

Black interior

Headliner in black fabric

Comfort seats with memory function (optional with front seat ventilation); seat side bolsters and headrests in alabaster white valcona leather with contrast stitching in powder beige

Seat track in alabaster white perforated leather (with Audi exclusive line-specific perforation) with powder beige pleat; seat back cover and additional seat parts in matching alabaster white colour

Door trim components in alabaster white leather

Armrests in the doors and centre armrest in alabaster white leather with powder beige contrast stitching

Natural eucalyptus wooden inlays

Door sills with Audi exclusive line lettering; door sills are illuminated in combination with ambient lighting

Black floor mats with alabaster white piping and contrast stitching

Audi exclusive line

Audi exclusive line | Audi A6

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214x280_Ae_Material_Det09_RZ.indd 28 08.07.13 11:37

Audi exclusive line

Information regarding fuel consumption and CO₂ emissions as well as efficiency class can be found on the back cover.

28

Plenty of room for personalization.

Black interior

Headliner in black fabric

Sport seats with bi-colour seat covers, piping in fine Nappa leather and contrast stitching

Instrument panel cover in black leather with contrast stitching

Door trim components in fine Nappa leather (colour to match seat track) with leather-cov-ered armrests in black with contrast stitching

Gearshift sleeve in black leather with contrast stitching

Floor mats in black with colour piping

Leather sports steering wheel in 3-spoke Q-design with contrast stitching

Colour of contrast stitching matches the seat track

Inlays in premium wood and Aluminium/Beaufort wood black

Audi exclusive door sills

Fine Nappa leather alabaster white/black

Aluminium/Beaufort wood black inlay

Matt brushed aluminium inlay Piano finish black inlay Wood walnut burr balsamic brown inlay

Fine Nappa leather cognac/black Fine Nappa leather cloud grey/black

Audi exclusive line | Audi Q5

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Audi exclusive line 29

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214x280_Ae_Material_Det09_RZ.indd 30 08.07.13 11:37

Audi exclusive30

Exclusivity, above all.

Individual paint in Audi exclusive Cashmere Grey, pearl effect

Audi exclusive alloy wheels in 5-arm rotor design, black, burnished

Leather upholstery in Audi exclusive fine Nappa leather (including Audi exclusive expanded leather upholstery) in alabaster white/powder beige with contrast stitching in powder beige

Control elements in Audi exclusive leather: steering wheel rim, gearshift, and gearshift sleeve in black leather with contrast stitching in powder beige

Black floor mats with alabaster white piping and powder beige contrast stitching

Bear lever knob in Audi exclusive aluminium

Information regarding fuel consumption and CO₂ emissions as well as efficiency class can be found on the back cover.

Audi exclusive | Audi A3

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214x280_Ae_Material_Det09_RZ.indd 31 08.07.13 11:37

Audi exclusive 31

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214x280_Ae_Material_Det09_RZ.indd 32 01.08.13 10:14

Audi exclusive32

Individuality shines through in every single detail.

Audi exclusive Night Blue, pearl effect individual paint

Audi exclusive alloy wheels in 5-segment spoke design

Leather upholstery (package 2) in Audi exclusive valcona leather on front S sport seats in cognac brown with night blue contrast stitching

Seat track, centre armrest, door trim components, base of centre console, door armrests and seat back upholstery in night blue valcona leather with cognac brown contrast stitching

Audi exclusive expanded leather package with under-side of control panel, including glove compartment, driver’s side pocket and centre console in night blue valcona leather with cognac brown contrast stitching

Control elements in Audi exclusive valcona leather: steering wheel rim and gearshift leather in cognac brown with night blue contrast stitching; airbag cover in night blue leather with cognac contrast stitching

Audi exclusive leather seat trim in night blue with cognac contrast stitching

Headliner in alcantara black with cognac stitching

Vavona bronze wood inlay

Audi exclusive seatbelt in cognac brown

Audi exclusive carpet and floor mats in night blue

Information regarding fuel consumption and CO₂ emissions as well as efficiency class can be found on the back cover.

Audi exclusive | Audi S7 Sportback

Ae_Material_Det18_RZ.indd 32 16.08.13 13:57

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214x280_Ae_Material_Det09_RZ.indd 33 01.08.13 10:15

Audi exclusive 33

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214x280_Ae_Material_Det09_RZ.indd 34 01.08.13 10:15

Audi exclusive34

The art of being yourself.

Audi exclusive Aurora Blue, pearl effect individual paint

Audi exclusive aluminium wheels in 5-arm design

Leather upholstery (package 4) in Audi exclusive smoke blue/sand beige valcona leather with front perforated comfort seats

Control elements in smoke blue valcona leather with sand beige stitching

Inlay and steering wheel rim with wood segments and roof handles with fine grain ash nougat wood

Sand beige carpet and floor mats with smoke blue leather piping

Sand beige headliner

Information regarding fuel consumption and CO₂ emissions as well as efficiency class can be found on the back cover.

Audi exclusive | Audi A8 L

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214x280_Ae_Material_Det09_RZ.indd 35 01.08.13 10:16

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214x280_Ae_Material_Det09_RZ.indd 36 01.08.13 10:18

36 Audi exclusive

Audi exclusive Mamba Black metallic individual paint finish

Alloy wheels in a 5-spoke rotor design, matt titanium look, burnished

Leather upholstery (package 2) in Audi exclusive fine Nappa leather in black with contrast stitching in calendula yellow; seat back side sections and thigh supports upholstered in calendula yellow fine Nappa leather

Door and side trim components in calendula yellow fine Nappa leather

Seat-back covers painted to match car

Control elements in Audi exclusive black leather with contrast stitching in calendula yellow

Inlay in aluminium/Beaufort wood black

Carpet and floor mats in black with RS 5 lettering; calendula yellow leather piping with black contrast stitching

More desirable than ever.

Information regarding fuel consumption and CO₂ emissions as well as efficiency class can be found on the back cover.

Audi exclusive | Audi RS 5 Cabriolet

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PDF 1.3CMYB

Processcontrol 2540 - 2540 dpiElectra KPG

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214x280_Ae_Material_Det09_RZ.indd 37 01.08.13 10:19

37Audi exclusive

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214x280_Ae_Material_Det09_RZ.indd 38 08.07.13 11:37

Audi exclusive 38

The ultimate in exclusivity.

Audi exclusive Melanite Black Mica individual paint finish with sideblades in Audi exclusive Pearl Beige, pearl effect

Forged aluminium wheels in 5-double-spoke design, high-gloss finish

Leather upholstery (package 2) in Audi exclusive alabaster white fine Nappa leather with diamond quilting and black contrast stitching

Dashboard and centre console in black with stitching in alabaster white

Headliner in alcantara black with diamond quilting in alabaster white

Piano finish black inlay

Black floor mats with leather piping in alabaster white and black contrast stitching

Information regarding fuel consumption and CO₂ emissions as well as efficiency class can be found on the back cover.

Audi exclusive | Audi R8 Coupé

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214x280_Ae_Material_Det09_RZ.indd 39 08.07.13 11:37

Audi exclusive 39

The R8 luggage set makes the best pos-sible use of the space inside the R8 and is hand-made in Germany from the finest cowskin leather.

It is available in black or in any colour of your choosing from the Audi exclusive colour palette. Stamped with the R8 insignia.

The suitcase handles are made of real carbon. Coloured contrast stitching and the matching inner lining made from the premium textile fibre Nardia make these bags truly individual.

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Audi exclusive concept40

Enjoy the exquisite.

Information regarding fuel consumption and CO₂ emissions as well as efficiency class can be found on the back cover.

Audi exclusive crystal effect Macaw Blue individual paint finish

Sport seats in black fine Nappa leather with seat tracks in woven black leather and snow white contrast stitching

Multi-function leather sports steering wheel in 3-spoke Q design and gearshift sleeve in black fine Nappa leather with snow white contrast stitching

Natural ash wood inlay

Instrument panel cover in black leather with snow white contrast stitching

Alcantara snow white headliner

Door trim components in snow white fine Nappa leather and leather-covered snow white door armrests

Black fine Nappa leather centre armrest with snow white contrast stitching

Black floor mats with coloured leather piping and snow white stitching

SQ5 TDI Audi exclusive concept

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Audi exclusive concept 41

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214x280_Ae_Material_Det09_RZ.indd 42 01.08.13 10:19

Harmony and elegance.

Audi exclusive offers you a wide selection of colours for alcantara, fine Nappa leather and valcona leather options. From elegant alabaster white on sporty crimson red to subtle night blue, we have something to suit every taste. The new leather colour calendula yellow* lends sporty accents to the interior (see page 37 for examples). A special offer: in addition to the leather colour, you can also choose this tone for contrast stitching.

With sporty details.

Calendula yellow*

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214x280_Ae_Material_Det09_RZ.indd 43 01.08.13 10:20

Audi exclusive leather 43

Powder beige Havana brown Cognac

Saddle brown Chestnut brown Crimson red

Classic red Jet grey Cloud grey

Smoke blue Night blue Island green

Alabaster white Magnolia Sand beige

* Currently only available in fine Nappa leather. Please consult your Audi dealer to find out when this colour will be available for valcona and alcantara leather.

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214x280_Ae_Material_Det09_RZ.indd 44 08.07.13 11:38

Nature and beauty.

Every Audi has a personality of its own – and the inlays emphasize that personality. For example, you can decide for warm, smooth sepia oak wood. Or let yourself be carried away by the open-pored dark brown tamo, whose wood textures you can

still feel. Or make a personal statement with the novel aluminium/Beaufort wood black inlay, which is made from a combination of fine wood veneer and aluminium strips.

Piano finish blackAluminium/Beaufort wood black

Perfection you can feel.

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214x280_Ae_Material_Det09_RZ.indd 45 09.07.13 09:33

Audi exclusive trims 45

Fine grain myrtle nutmeg wood Oak sepia wood

Fine grain ash nougat wood

Vavona wood bronze

Modrone wood gold

Tamo wood dark brown natural

Ask your Audi partner which trims are available for your car.

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214x280_Ae_Material_Det09_RZ.indd 46 08.07.13 11:38Ae_Material_Det18_RZ.indd 46 16.08.13 13:57

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214x280_Ae_Material_Det09_RZ.indd 48 08.07.13 11:38

Audi exclusive light-alloy wheels 48

Dynamic and attractive.

The finishing touch that makes your Audi complete: light-alloy wheels. An elaborate casting process ensures rigidity, and the

fine multi-coat paint creates not just a brilliant visual effect, but also offers effective protection from scratches.

Thrilling – even at a standstill.

Ae_Material_Det18_RZ.indd 48 16.08.13 13:57214x280_Ae_Material_Det09_RZ.indd 47 08.07.13 11:38

Audi exclusive individual paint 47

Radiance and individuality.

You only get one chance to make a first im-pression. Make the best of it with your choice of exterior paint finish from Audi exclusive’s large selection. We gladly take your requests for further colours.

Sand Beige, pearl effect

Saddle Brown, pearl effect

Palace Blue, pearl effect

Classic Red, pearl effect

Mamba Black, metallic

Ipanema Brown, metallic

An irresistible look.

Ae_Material_Det18_RZ.indd 47 16.08.13 13:57

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214x280_Ae_Material_Det09_RZ.indd 48 08.07.13 11:38

Audi exclusive light-alloy wheels 48

Dynamic and attractive.

The finishing touch that makes your Audi complete: light-alloy wheels. An elaborate casting process ensures rigidity, and the

fine multi-coat paint creates not just a brilliant visual effect, but also offers effective protection from scratches.

Thrilling – even at a standstill.

Ae_Material_Det18_RZ.indd 48 16.08.13 13:57

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214x280_Ae_Material_Det09_RZ.indd 49 08.07.13 11:38

Alloy wheels in a 10-spoke design

Alloy wheels in a 5-segmented-spoke design

Audi A1

Audi A3/S3Audi A3/S3 Sportback

Audi A3/S3 SaloonAudi A3 Cabriolet

Audi A4/S4 8 J x 18¹with 245/40 R 18² tyres

8.5 J x 19with 255/35 R 19² tyres

Audi A4 allroad quattro

Audi A5/S5Audi A5/S5 Cabriolet

8.5 J x 18¹ with 245/40 R 18² tyres

9 J x 19³with 255/35 R 19² tyres

Audi A6/S68.5 J x 20 with 255/35 R 20² tyres

Audi A7/S7 9 J x 20with 265/35 R 20² tyres

Audi A8/S8 9 J x 20with 265/40 R 20² tyres

Audi TT/TTS 9 J x 18¹ with 245/40 R 18² tyres

9 J x 19with 255/35 R 19² tyres

Audi Q3 8.5 J x 19with 255/40 R 19² tyres

Audi Q5/SQ5 8,5 J x 20¹, ³with 255/45 R 20² tyres

Audi Q7 10 J x 20 with 295/40 R 20² tyres

10 J x 20³, ⁶with 295/35 R 21² tyres

Ae_Material_Det18_RZ.indd 49 16.08.13 13:57 214x280_Ae_Material_Det09_RZ.indd 50 08.07.13 11:39

Alloy wheels in a 20-spoke design, 2-part

Alloy wheels in5-arm design

Alloy wheels in a 10-spoke design

Alloy wheels in a 5-arm rotor design, matt titanium look, burnished

Alloy wheels in a 5-arm design, matt black, burnished

Alloy wheels in a 7-double-spoke design

7.5 J x 18 with 225/35 R 18² tyres

7.5 J x 18 with 225/35 R 18² tyres

7.5 J x 18 with 225/35 R 18² tyres

7.5 J x 18 with 225/40 R 18² tyres

7.5 J x 18with 225/40 R 18² tyres

8 J x 18with 225/40 R 18² tyres

8 J x 18with 225/40 R 18² tyres

8 J x 18 with 225/40 R 18² tyres

8.5 J x 19with 255/35 R 19² tyres

8 J x 18¹with 245/40 R 18² tyres

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8 J x 19¹ with 245/40 R 19² tyres

9 J x 19with 255/35 R 19² tyres

8.5 J x 18¹with 245/40 R 18² tyres

9 J x 19 with 255/35 R 19² tyres

9 J x 20³ with 265/30 R 20² tyres

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8.5 J x 19 with 255/40 R 19² tyres

9 J x 21⁴with 275/30 R 21² tyres

9 J x 21 with 275/35 R 21² tyres

9 J x 21⁴ with 275/35 R 21² tyres

9 J x 19with 255/35 R 19² tyres

9 J x 19⁴ (only as package) with 255/35 R 19² tyres

9 J x 19³ with 255/35 R 19² tyres

7 J x 18with 235/50 R 18² tyres

8.5 J x 20 with 255/35 R 20² tyres

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8 J x 19¹with 235/55 R 19² tyres

8.5 J x 20 with 255/45 R 20² tyres

10 J x 20with 295/40 R 20² tyres

9 J x 21 with 275/40 R 21² tyres

Ae_Material_Det18_RZ.indd 50 16.08.13 13:57

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214x280_Ae_Material_Det09_RZ.indd 49 08.07.13 11:38

Alloy wheels in a 10-spoke design

Alloy wheels in a 5-segmented-spoke design

Audi A1

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Audi A3/S3 SaloonAudi A3 Cabriolet

Audi A4/S4 8 J x 18¹with 245/40 R 18² tyres

8.5 J x 19with 255/35 R 19² tyres

Audi A4 allroad quattro

Audi A5/S5Audi A5/S5 Cabriolet

8.5 J x 18¹ with 245/40 R 18² tyres

9 J x 19³with 255/35 R 19² tyres

Audi A6/S68.5 J x 20 with 255/35 R 20² tyres

Audi A7/S7 9 J x 20with 265/35 R 20² tyres

Audi A8/S8 9 J x 20with 265/40 R 20² tyres

Audi TT/TTS 9 J x 18¹ with 245/40 R 18² tyres

9 J x 19with 255/35 R 19² tyres

Audi Q3 8.5 J x 19with 255/40 R 19² tyres

Audi Q5/SQ5 8,5 J x 20¹, ³with 255/45 R 20² tyres

Audi Q7 10 J x 20 with 295/40 R 20² tyres

10 J x 20³, ⁶with 295/35 R 21² tyres

Ae_Material_Det18_RZ.indd 49 16.08.13 13:57 214x280_Ae_Material_Det09_RZ.indd 50 08.07.13 11:39

Alloy wheels in a 20-spoke design, 2-part

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Alloy wheels in a 10-spoke design

Alloy wheels in a 5-arm rotor design, matt titanium look, burnished

Alloy wheels in a 5-arm design, matt black, burnished

Alloy wheels in a 7-double-spoke design

7.5 J x 18 with 225/35 R 18² tyres

7.5 J x 18 with 225/35 R 18² tyres

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7.5 J x 18 with 225/40 R 18² tyres

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9 J x 20³ with 265/30 R 20² tyres

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9 J x 21⁴with 275/30 R 21² tyres

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214x280_Ae_Material_US09_RZ.indd 4 01.08.13 10:04

Alloy wheels in a 5-arm wing design, titanium look, glossy, burnished

Alloy wheels in a 5-double-spoke star design, titanium look, burnished

Alloy wheels in a 10-spoke design, matt titanium look, burnished

Alloy wheels in a 7-double-spoke design

Alloy wheels in a 5-V-spoke design, matt titanium look, burnished

Alloy wheels in a 10-Y-spoke design

7.5 J x 18 with 225/40 R 18² tyres

8 J x 19 with 235/35 R 19² tyres

8 J x 18 with 225/40 R 18² tyres

8 J x 19 with 235/35 R 19² tyres

9 J x 19 with 255/45 R 19² tyres

9 J x 20 with 265/40 R 20² tyres

8.5 J x 19 with 255/40 R 19² tyres

8.5 J x 21 with 255/40 R 21² tyres

¹ Not available for S model. ² Please refer to the back cover for information on the tyres’ technical features. ³ Also available in titanium. ⁴ Also available in silver. ⁵ Also available with a monochrome high-gloss finish. ⁶ Also available in black.

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16.08.13 13:29214x280_Ae_Material_US09_RZ.indd 3 01.08.13 10:04

Al5-arm wing design, titanium look, glossyburnished

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Alloy wheels in a 5-double-spoke off-road design

Alloy wheels in a 5-arm off-road design

Alloy wheels in a 15-spoke design, matt titanium look, burnished

Alloy wheels in a 5-double-spoke design

Alloy wheels in a 5-spoke design

7.5 J x 17 with 215/40 R 17² tyres

7.5 J x 17¹ with 225/45 R 17² tyres

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10 J x 21⁵ with 295/35 R 21² tyres

9 J x 20³ with 275/45 R 20² tyres

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214x280_Ae_Material_US09_RZ.indd 4 01.08.13 10:04

Alloy wheels in a 5-arm wing design, titanium look, glossy, burnished

Alloy wheels in a 5-double-spoke star design, titanium look, burnished

Alloy wheels in a 10-spoke design, matt titanium look, burnished

Alloy wheels in a 7-double-spoke design

Alloy wheels in a 5-V-spoke design, matt titanium look, burnished

Alloy wheels in a 10-Y-spoke design

7.5 J x 18 with 225/40 R 18² tyres

8 J x 19 with 235/35 R 19² tyres

8 J x 18 with 225/40 R 18² tyres

8 J x 19 with 235/35 R 19² tyres

9 J x 19 with 255/45 R 19² tyres

9 J x 20 with 265/40 R 20² tyres

8.5 J x 19 with 255/40 R 19² tyres

8.5 J x 21 with 255/40 R 21² tyres

¹ Not available for S model. ² Please refer to the back cover for information on the tyres’ technical features. ³ Also available in titanium. ⁴ Also available in silver. ⁵ Also available with a monochrome high-gloss finish. ⁶ Also available in black.

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16.08.13 13:29214x280_Ae_Material_US09_RZ.indd 3 01.08.13 10:04

Al5-arm wing design, titanium look, glossyburnished

8 J x 19 with 235/35 R 19² tyr

¹ ⁴

Forged aluminium wheels in a 7-double-spoke design, polished, bicolour finish

Alloy wheels in a 5-double-spoke off-road design

Alloy wheels in a 5-arm off-road design

Alloy wheels in a 15-spoke design, matt titanium look, burnished

Alloy wheels in a 5-double-spoke design

Alloy wheels in a 5-spoke design

7.5 J x 17 with 215/40 R 17² tyres

7.5 J x 17¹ with 225/45 R 17² tyres

8 J x 18¹ with 245/40 R 18² tyres

8.5 J x 18¹ with 245/40 R 18² tyres

8 J x 18¹ with 245/45 R 18² tyres

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9 J x 20⁵ with 265/35 R 20² tyres

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9 J x 20⁵ with 265/40 R 20² tyres

9 J x 19¹ with 255/45 R 19² tyres

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9 J x 18¹ with 245/45 R 18² tyres

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7 J x 18 with 235/50 R 18² tyres

7 J x 18 with 235/50 R 18² tyres

8.5 J x 20 with 255/45 R 20² tyres

8 J x 19¹ with 235/55 R 19² tyres

8 J x 19¹ with 235/55 R 19² tyres

10 J x 21⁵ with 295/35 R 21² tyres

9 J x 20³ with 275/45 R 20² tyres

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214x280_Ae_Material_Det09_RZ.indd 48 08.07.13 11:38

Audi exclusive light-alloy wheels 48

Dynamic and attractive.

The finishing touch that makes your Audi complete: light-alloy wheels. An elaborate casting process ensures rigidity, and the

fine multi-coat paint creates not just a brilliant visual effect, but also offers effective protection from scratches.

Thrilling – even at a standstill.

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214x280_Ae_Material_Det09_RZ.indd 49 08.07.13 11:38

Alloy wheels in a 10-spoke design

Alloy wheels in a 5-segmented-spoke design

Audi A1

Audi A3/S3Audi A3/S3 Sportback

Audi A3/S3 SaloonAudi A3 Cabriolet

Audi A4/S4 8 J x 18¹with 245/40 R 18² tyres

8.5 J x 19with 255/35 R 19² tyres

Audi A4 allroad quattro

Audi A5/S5Audi A5/S5 Cabriolet

8.5 J x 18¹ with 245/40 R 18² tyres

9 J x 19³with 255/35 R 19² tyres

Audi A6/S68.5 J x 20 with 255/35 R 20² tyres

Audi A7/S7 9 J x 20with 265/35 R 20² tyres

Audi A8/S8 9 J x 20with 265/40 R 20² tyres

Audi TT/TTS 9 J x 18¹ with 245/40 R 18² tyres

9 J x 19with 255/35 R 19² tyres

Audi Q3 8.5 J x 19with 255/40 R 19² tyres

Audi Q5/SQ5 8,5 J x 20¹, ³with 255/45 R 20² tyres

Audi Q7 10 J x 20 with 295/40 R 20² tyres

10 J x 20³, ⁶with 295/35 R 21² tyres

Ae_Material_Det18_RZ.indd 49 16.08.13 13:57 214x280_Ae_Material_Det09_RZ.indd 50 08.07.13 11:39

Alloy wheels in a 20-spoke design, 2-part

Alloy wheels in5-arm design

Alloy wheels in a 10-spoke design

Alloy wheels in a 5-arm rotor design, matt titanium look, burnished

Alloy wheels in a 5-arm design, matt black, burnished

Alloy wheels in a 7-double-spoke design

7.5 J x 18 with 225/35 R 18² tyres

7.5 J x 18 with 225/35 R 18² tyres

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7.5 J x 18 with 225/40 R 18² tyres

7.5 J x 18with 225/40 R 18² tyres

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8 J x 18with 225/40 R 18² tyres

8 J x 18 with 225/40 R 18² tyres

8.5 J x 19with 255/35 R 19² tyres

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9 J x 19with 255/35 R 19² tyres

8.5 J x 18¹with 245/40 R 18² tyres

9 J x 19 with 255/35 R 19² tyres

9 J x 20³ with 265/30 R 20² tyres

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9 J x 21⁴with 275/30 R 21² tyres

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8 J x 19¹with 235/55 R 19² tyres

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10 J x 20with 295/40 R 20² tyres

9 J x 21 with 275/40 R 21² tyres

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39

−−−−

−−−−

−−−−

−−−

1 −−

−−−−

−−−−

−−−−

−2

−−−−

−−−−

−−−−

−−−

3 −−

−−−−

−−−−

−−−−

−4

−−−−

−−−−

−−−−

−−−

5 −−

−−−−

−−−−

−−−−

−6

−−−−

−−−−

−−−−

−−−

7 −−

−−−−

−−−−

−−−−

−8

−−−−

−−−−

−−−−

−−−

9 −−

−−−−

−−−−

−−−−

−10

−−−−

−−−−

−−−−

−−−

11 −

−−−−

−−−−

−−−−

−−12

−−−−

−−−−

−−−−

−− B

= B

−−−

−−−−

−−−−

−−−

14−−

−−−−

−−−−

−−−−

C =

C −

−−−−

−−−−

−−−−

−16

−−−−

−−−−

−−−−

− M

= M

−−−

−−−−

−−−−

−−18

−−−−

−−−−

−−−−

−− Y

= Y

−−−

−−−−

−−−−

−−−

20−−

−−−−

−−−−

−−−−

− 21

−−−

−−−−

−−−−

−−−−

22−−

−−−−

−−−−

−−−−

− 23

−−−

−−−−

−−−−

−−−−

24−−

−−−−

−−−−

−−−−

− 25

−−−

−−−−

−−−−

−−−−

26−−

−−−−

−−−−

−−−−

− 27

−−−

−−−−

−−−−

−−−−

28−−

−−−−

−−−−

−−−−

− 29

−−−

−−−−

−−−−

−−−−

30−−

−−−−

−−−−

−−−−

− 31

−−−

−−−−

−−−−

−−−−

32

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