Byron Reeves - "Games That Change the Nature of Work: Lessons in Making and Implementing...
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Transcript of Byron Reeves - "Games That Change the Nature of Work: Lessons in Making and Implementing...
![Page 1: Byron Reeves - "Games That Change the Nature of Work: Lessons in Making and Implementing Productivity Games in the Enterprise "](https://reader035.fdocuments.net/reader035/viewer/2022062513/555be3f3d8b42a38078b4d1c/html5/thumbnails/1.jpg)
STANFORD UNIVERSITY SERIOSITY, INC.
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STANFORD UNIVERSITY SERIOSITY, INC.
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STANFORD UNIVERSITY SERIOSITY, INC.
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STANFORD UNIVERSITY SERIOSITY, INC.
![Page 5: Byron Reeves - "Games That Change the Nature of Work: Lessons in Making and Implementing Productivity Games in the Enterprise "](https://reader035.fdocuments.net/reader035/viewer/2022062513/555be3f3d8b42a38078b4d1c/html5/thumbnails/5.jpg)
STANFORD UNIVERSITY SERIOSITY, INC.
Issues with games@work
1. Who’s playing? Consumers vs. employees
2. Most important game features Points vs. stories
3. Connections to behavioral data easy vs. hard
4. Evidence of success Signing up vs. working better
5. Why should I play? Paid to play vs. enticed to play
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STANFORD UNIVERSITY SERIOSITY, INC.
Consumer vs. employees
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STANFORD UNIVERSITY SERIOSITY, INC.
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STANFORD UNIVERSITY SERIOSITY, INC.
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STANFORD UNIVERSITY SERIOSITY, INC.
Consumer vs. employees
Consumers # eyeballs Leverage social networks Viral loops Short attention spans
Employees Paid to play Sensitivity to push Will this affect my pay? Perils of transparency
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STANFORD UNIVERSITY SERIOSITY, INC.
Important enterprise game ingredients
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STANFORD UNIVERSITY SERIOSITY, INC.
Target’s Check-out Game
G= goodR= slow
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STANFORD UNIVERSITY SERIOSITY, INC.
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STANFORD UNIVERSITY SERIOSITY, INC.
The ingredients for successful games
1. Narrative2. Self representation3. Ranks and levels4. Feedback5. Rules6. Transparency7. Economies8. Teams9. Communication 10. Time pressure
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STANFORD UNIVERSITY SERIOSITY, INC.
Time in session
Mean # SkinConductance
Responses
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STANFORD UNIVERSITY SERIOSITY, INC.
Epic business stories
I want to be part of the big story! Celebrate small but critical contributions Causes lots of difficult business conversations Maintains game over extended time periods One year progress bars
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STANFORD UNIVERSITY SERIOSITY, INC.
Connecting to behavioral data
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STANFORD UNIVERSITY SERIOSITY, INC.
04/12/2023 Reeves & Read 17
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STANFORD UNIVERSITY SERIOSITY, INC.
04/12/2023 Reeves & Read 18
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STANFORD UNIVERSITY SERIOSITY, INC.
Kilowatthours
per day
10 day time periods30 day before and after game intervention
Effects of an energy game on home energy use
Gameintervention
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STANFORD UNIVERSITY
Connecting to data
Good connections are technically complicated Behaviors! …vs. attitudes, knowledge, intentions Sensors everywhere but new in organizations Approvals, approvals… Automated vs. player entries
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STANFORD UNIVERSITY SERIOSITY, INC.
Evidence of enterprise success
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STANFORD UNIVERSITY
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STANFORD UNIVERSITY SERIOSITY, INC.
Effects of game incentives on average talk time during calls
Mean talk time in
seconds
Blue – rewarded forproductivity
Red – rewarded for satisfaction
Session over two weeks
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STANFORD UNIVERSITY
Evidence of success
Go for the big metrics What would really cause a high five in the hallway? Often a new conversation “Just want to see if people like this idea” Fun in service of specific outcomes Can’t use this data for your game Evidence for causality (time order, third variables)
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STANFORD UNIVERSITY SERIOSITY, INC.
Why should I play a game at work?
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STANFORD UNIVERSITY SERIOSITY, INC.
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STANFORD UNIVERSITY SERIOSITY, INC.
Lessons from enterprise introductions
Stricter rules = better intro, but… Bottom up a huge part of entertainment
games success Game gurus critical as adoption leaders Internal marketing during launch
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STANFORD UNIVERSITY SERIOSITY, INC.
Summary
This is working! The best and biggest applications are
ahead of us
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STANFORD UNIVERSITY SERIOSITY, INC.
End