The World’s First Programmatic Audio Advertising Exchange !

a2x® by Triton Digital!

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•  Audio.Ad and Triton Digital have partnered to bring the world’s first digital audio advertising exchange, a2x®, to Latin America. !

•  This partnership enables advertisers and agencies to buy digital audio advertising programmatically and scale their campaigns across many leading publishers through a single exchange.!

•  Audio.Ad is the operating partner in Latin America for both Triton Managed-service and Self-serve buyers. !

Triton Digital and Audio.Ad!

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Adve

rtise

rs! Direct Ad Sales!

Programmatic – a2x!

Triton Local Network!Pu

blis

hers! Content Delivery Network!

Ad Serving!

Audience Measurement!

•  Launched in 2006, Triton is the leading ad tech provider to the digital audio industry.!

•  We provide audio publishers the software and technology to build audiences and revenue globally.!

•  In 2013, we paved the way for growth in audio advertising by launching a2x®, the world’s first programmatic audio advertising exchange.!

•  Today a2x has over 150 publishers and operates in key markets around the world.!

The World’s Most Powerful Audio Tech Stack!

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Audience Growth Driven

by Mobile!

Targeting & Tracking!

Programmatic Audio!Programmatic audio is at critical mass!

U.S. audience has grown every quarter since 2009 with mobile driving growth!

Targeting and tracking is critical to campaign KPIs!

We Are In A Great Position!

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Entertain

Bring Back Memories

Educate

Community

Soundtrack to Your Day

Connect

Encourage Action

Audio Has the Power to Serve Many Roles in Consumers Lives!

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Paraguay

México

Brasil México

Honduras

Colombia

México

México

Brasil

Perú

México

Colombia

España/Latinoamérica

República Dominicana Panama

México

Costa Rica

Brasil

LATAM Audio Brands !

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Global Audio Brands !

718,583 !

1,072,287 ! 1,177,368 !

1,457,794 !

1,529,951 ! 1,796,650 !

2,042,222 !

2,461,424 !

2,746,049 ! 2,854,904 !

3,020,445 !

3,902,011 !

4,154,100 !

4,552,265 !

4,789,779 !4,858,572!

Q1'09! Q4'09! Q1'10! Q4'10! Q1'11! Q4'11! Q1'12! Q4'12! Q1'13! Q4'13! Q1'14! Q4'14! Q1'15! Q4'15! Q1'16! Q4'16! Q1'17!

622%

Increase In Total U.S. Average Active Sessions (M-F 6am-8pm) Over The Past 8 Years!

5,187,745!

Source: Triton Digital Webcast Metrics / M-F 6a-8p

U.S. Audience is Booming!

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An Opportunity to Seize - Colombia!

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An Opportunity to Seize - Mexico!

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An Opportunity to Seize - Brazil!

Programmatic Audio!Buy behaviorally targeted audio via the Triton Digital programmatic audio ad exchange, a2x!

Premium Exchange!Get access to a wide range of top-tier digital audio publishers across Latin America!

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Multi-Channel!•  Web!•  Mobile!

A Global Marketplace!a2x inventory is available in key markets across Latin America!

IAB DAAST Compliant!Compliant with IAB’s DAAST, ensuring trustworthy digital audio ad interactions!

2.1M!

8.4M!

17M!

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Campaign Impressions by Week

Campaign Impressions by Month!

Monthly Unique Listeners!

At Scale LATAM Audience!

•  Tablet!•  Media Players!

About The Exchange!

Integrated DSP’s! Open Auction Support!

Programmatic Direct Support!

Inclusive of it’s Own Creative Manager!

Yes! Yes! Yes!

Yes! Yes! Yes!

Yes! No! Yes!

Yes! No! Yes!

No! Yes! Yes!

Device & Channel!

Location!ü  Country or Region!ü  US MSA & DMA!ü  City & Zip!

ü  Format Targeting!ü  Program Exclusions!

ü  Age, Demo & Gender!ü  1st & 3rd Party Data!ü  Retargeting!

ü  iOS/Android!ü  PlayStation/Xbox!ü  Roku/Smart TV!ü  Sonos!

Audience!

Format!

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Deep Level of Targeting!

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3rd Party Audio Tracking !(DCM, Sizmek, Atlas, Vindico, AdTech, etc.)!Triton recommends 1x1 tracker on audio and separate set of display trackers; run a 3rd party banner that will

wrap creative and tracking into one package.!

Audience Validation !(Nielsen DAR, Comscore vCE)!

Exposure Attribution !(Lotame, BlueKai, eXelate,

Convertro, Adometry, Floodlight)!

Brand Studies !(Millward Brown Dynamic Logic, Nielsen

Vizu)!

Advanced Tracking!

Our platform precisely measures exposure attribution to accurately attribute results and measure the effectiveness of digital audio advertising. !!The exposure attribution model tracks a listener who has been exposed to an audio ad, monitoring if the user later converts using a cookie-sync for web listeners and a device ID-sync for mobile. !

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Exposure Attribution!

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Advertiser: Consumer Credit Card!!Objective: Build brand and engage with two highly valued tasks at site. Track KPIs via cookie and Ad ID over a 30 day window.!!Results: When audio was added to the overall mix, they saw a 4.1x increase in engagement of the KPIs, proving that audio drives lift when in concert with other programmatic channels.!

0.000%

0.010%

0.020%

0.030%

0.040%

0.050%

0.060%

Baseline Programmatic Audio

4.1x!

(Premium Video and Display)

Proven Results: Digital Audio Drives Lift!

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Advertiser: Big Box Retail!!Objective: Drive traffic and measure intent !(KPIs: Store Locator, Shopping Cart, Online pick up in store) to push recall of retailer messaging, producing subsequent visits outside of companion banner clicks to website and KPIs.!!Results: Frequency of visits grew due to ongoing exposure of campaign and weekly retail promotions. !!Uniques grew 4x while pageviews grew 9x over four months. Resulting in targeted valued conversions to site per the KPIs.!

307 !

944 !

1,407 !

2,789 !

109 ! 186 ! 268 ! 398 !

- !

500 !

1,000 !

1,500 !

2,000 !

2,500 !

3,000 !

October! November! December! January!

Pageviews! Uniques!

Proven Results: 9x Increase in Page Views!

Specs & Dimensions!

•  Audio Specs: WMA, MP3 or WAV of 15 or 30 seconds in length. !

•  Banner Specs: GIF, JPEG, HTML/Javascript or Rich Media, with any 3rd party ad tags from approved ad servers. Use the standard click variable name clickTAG.!

•  Dimensions: Publisher display size varies, 300x250 being the most common.!

•  Language: All creative must have language specified.!

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Services & Support!

•  Reporting: Triton can provide auxiliary reporting beyond buyer DSP (as required).!

•  Support: Triton can provide for research, reporting and audio side troubleshooting. !Contact a2xSupport@tritondigital.com!

Creative and Technical Services!

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THANK YOU!