Increasing Employee Enthusiasm for Exercise

at the Workplace

By: Joseph DeRoseProfession: Fitness Specialist at Magna Health Insurance

Target Audience: Bob Drysdale, CEO, Magna Health Insurance

CEO believed current wellness program was

ineffective Statistics indicate increase in employee sick

days Statistics indicate a drop in sales Surveys indicate decrease in employee morale Surveys indicate low employee enthusiasm for

exercise Fitness specialist was fired

I was hired shortly thereafter to fix problems

Defining the Problem at Magna Health Insurance

BMI

<18.5(Underweight)18.5-24.9(Healthy weight)25-29.9(Overweight)30-34.9(Obese)

60%

10%

10%

20%

Issues Faced upon my Arrival

50 total employees

Issues Faced upon my Arrival

Frequency of exercise at work facility

Exercise 2x a week ( 5%)

Exercise > 4x a week ( 5%)

Exercise < 1x a week (80%)

Total of 50 em-ployees

50% of employees believed previous wellness

program was ineffective 65% of employees found equipment too

complex to use 70% of employees would prefer fun and

exciting exercise classes 90% believed nutrition counseling should be

offered

Issues faced upon my arrival

Institute exercise classes to increase

enthusiasm for exercising Will increase use of exercise facility Will reduce employee sick days Will increase employee morale Will improve employee BMI numbers Will help increase company sales

My approach

Equipment was bought 5 years ago

4 treadmills =$8,000 4 exercise bikes = $5,000 Two 150 lb dumbbell sets with racks = $600 Standard machines for lower and upper body

1 Cybex Jungle gym = $7,500 1 Cybex Multi-station = $6,000

Total cost of equipment was $21,100

Current Exercise Equipment

Sell all equipment to a manufacturer

Estimated recovery is $8,400 Spend money on new equipment

Use available space in empty exercise facility for exercise classes Kickboxing Kettlebell Jazzercise Yoga

My Solution

Replace existing rug with hardwood floor Estimated Cost of project is $2,500

Money left-over is $5,900 Remaining balance will be used on necessary

equipment

My Solution

10 Kickboxing bags/ $1,300

Needed as surface to kick 50 ankle supports/$750

One per employee Both at Sports Authority

Equipment for Kickboxing Class

Equipment for Yoga Class

25 yoga mats/ $1,000

Mats provide sticky surface for yoga movements

Can be bought at Sports Authority

Equipment for Kettlebell Class

Twenty-five 10 lb kettle ball weights/ $500

Provide resistance and increase difficulty during movements

Found at Sports Authority

Equipment for Jazzercise Class

20 aerobic step-up raises/$1,000

15 platforms/$1,200

Found at Sports Authority

Platform provides surface to step up on

Step-up raises increase difficulty of workout

http://www.choosemyplate.gov/ Is completely free like having a personal nutritionist at home

Website will be used in conjunction with my nutrition counseling services

Software for Nutritional Counseling

12%

24%

26%

6%

30%

2%

$8,400 Budget Yoga ($1,000)

Kickboxing ($2,050)

Jazzercise ($2,200)

Kettleball ($500)

Hardwood Floor ($2,500)

Money not spent ($150)

Cost Analysis

BMI numbers will improve in 1 year Employee morale will improve in 3 months Company Sales will increase by 50% in 6

months Enthusiasm for exercise will be at an all-time

high Quality of work will improve Employee sick days will decrease Employees will develop healthier diets

Program Goals