BuzzMetrics 20 Training Deck-V2

My BuzzMetrics 2.0

Copyright 2012 NM Incite. Confidential and proprietary.

Facilitator Introduction

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1• My BuzzMetrics 2.0

• The purpose of today’s training is to familiarize all current My BuzzMetrics users with the new

features and functions of My BuzzMetrics 2.0 and to walkthrough how to utilize the new

application.

• The training curriculum is designed as a conversion training where we will demonstrate

examples of how to utilize the new My BuzzMetrics 2.0 and to transition from MBM 1.95.

• Assumptions –• Users are already trained in MBM 1.95 and know how to utilize the product to the fullest extent.

My BuzzMetrics 2.0 Training Plan



• Users are already trained in MBM 1.95 and know how to utilize the product to the fullest extent.• Users know the basic features and functions in MBM 1.95 and how to execute those specific

functions (create reports, dashboards, topic creation, etc.)

• Additional training materials you can utilize as you transition from MBM 1.95:

• Download the Quick Reference Guide from this training as a reference on how to use new features.• My BuzzMetrics 2.0 has a support section which will contain PDF documents and videos you can use.• Recorded trainings will be available for you to view again if you need a refreshed walkthrough.

My BuzzMetrics 2.0 will make your life easier!



What do you want to learn today?



• To optimize your use of My BuzzMetrics’

advanced research analytics to efficiently

discover brand insights that will help build your

marketing strategy

• To demonstrate MBM’s sophisticated intelligent

reporting functions

• To highlight industry and audience targeting

features

Our Goals



features

My BuzzMetricsOverview

Learning Strategy

What’s New in MBM 2.0?

Demonstration• Basic navigation

• Building a report– Basic and Advanced

Topic Builder– Selecting report criteria

• Using new features– Dashboard



MBM 2.0? – Dashboard– Threshold alerts– Chart options– Export options– Report queue– Report scheduler– Snapshot reports– Report templates– Topic management

Quick Reference Guide resource



My BuzzMetrics 2.0 Overview

8

The social insights platform for serious research

that allows you to…

• Organize, analyze, quantify and interpret Big

Data

• Access 30+ global markets in 15 languages

• Map ‘offline’ segments in online world to

discover audience targeted insights

What is My BuzzMetrics?



• Perform research with a platform that is

sophisticated, yet intuitive

• MBM employs advanced text-mining technology to

maintain a robust, high-quality content reservoir- Data is cleansed with spam filters and de-duplication

technology- Data is filtered through classifiers to ensure relevancy:

choose from 2000+ analyst-built topics or use advanced or basic topic building tools

• MBM allows you to build custom reports to analyze your

brand’s social media to discover patterns, trends and

How does it work?



brand’s social media to discover patterns, trends and

business changing insights through an intuitive and

sophisticated user interface- Choose from several report types- Analyze data through charts or drill into data points to read

messages and add context

My BuzzMetrics 2.0:

• Upgrades text-mining capabilities

• Uses new technology to provide faster report delivery

• Provides a more user-friendly and intuitive interface

• Uses Natural Language Processing for improved sentiment analysis accuracy

• Offers new features for more efficient and robust analyses

From 1.95 to 2.0 – How has it changed?



• Offers new features for more efficient and robust analyses

What’s New in MBM 2.0?

12

User interface is sophisticated, yet intuitive

From this…



To this….

Menu Bar icons provide access to all functions



Launch Reports Topics

Dashboards Templates Settings

Report building is a guided, step-by-step process

Report creation and navigation is intuitive



Topic Builder options provide solutions for all users

• Basic Topic Builder helps new users build

topics

• Power users may still use Advanced

Topic Builder with Boolean logic and

terminology

• Cross Comparison Topic Builder

compares two or more topics

• You can now use the Validate button to



• You can now use the Validate button to

validate search syntax

Basic Topic Builder is designed for new users

Enter keywords, separated by

commas, to create topics



Search options allow you to

search by proximity

Topic Taxonomy provides 2000+ pre-built topics

• “Dictionary” of common brands

and products are available to use

through drag and drop

• Taxonomy offers 2000+ analyst-

built topics



Work with dashboards to refine your analysis

• Re-arrange widgets

• Drill down for detail

• Add reports to dashboard

• Edit/refresh individual

widgets

• Share or export the entire

dashboard



• Email alerts are sent when there are

trend or sentiment changes on a

specific topic

• You can set alert thresholds based

on a percent change from a

baseline data point

Threshold alerts notify you of trend or sentiment changes



Report queue gives a birds eye view of all reports



With chart options, report edits can be made within the tool

• Custom color palettes

• Data labels

• Annotations

• Font sizes

• Topic removals



• You can schedule reports to run automatically at a specified time interval

• Report queue allows for running multiple reports during the same interval

Scheduled reports ensure timely delivery



Report templates allow you to

make changes to common

attributes to all reports within

the template

Report templates simplify updates to multiple reports



Snapshot Reports generate six reports on a single topic

You can use the Snapshot Report to receive six different reports on one topic in one

dashboard view

• Volume Trended

• Sentiment Aggregated

(English only)

• Word Cloud

• Top Authors



• Top Authors

• Top Sources

• Social Media Type Comparison

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Exporting options improve data analysis and presentation

• Export reports for use outside of the application for further analysis or presentation

• Export to any of these formats: jpg, png, PDF, Excel or PowerPoint

• Export reports, messages or entire dashboards



User-set defaults save selections for re-use

Use the settings tab to set custom defaults



MBM 2.0 provides enhanced Sentiment Analysis

Trended Sentiment Reports have:

Compare sentiment category trends across topics

New Features

Sentiment pie chart breakouts in sentiment trended score reports

Enhanced Charting



trended score reportsCharting

Improves accuracy of sentiment analysis

New Technology

(Natural Language

Processing)

Other new features bring more power to your analysis

• Enhanced Word Cloud

• Klout Score

• Diacritic Sensitive Searches

(language specific accents or

symbols)

• Translation of messages



Share your ideas

How will you apply some of

the new features you are

learning about today?



My BuzzMetrics 2.0

Demonstration

31

Key MBM 2.0 features and functions – demonstration



Wrap Up

33

Q&A



My BuzzMetrics Assistance

Contact Customer Support

Email: [email protected]



Thank you

36

BuzzMetrics 20 Training Deck-V2

Documents

Transcript of BuzzMetrics 20 Training Deck-V2