Your smiledirect funding deck v2 4.7.14
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Transcript of Your smiledirect funding deck v2 4.7.14
Clear braces directly to consumers
2.6M Addressable Cases Treated in 2013
GLOBAL CONSUMER DENTAL MARKET: $35 BILLION
UK DENTAL MARKET:£5.7 BILLION
Why Yoursmiledirect.com?
Value: Up to 75% Savings
Convenience: No dental office visits
Trust: Money back
guarantee
Service: Exceptional Customer
Service
Market: First Mover Advantage
Business Overview
• Direct to Consumer provider of Cosmetic Dental Braces
• Tele-dentistry Treatment Plans• At Home Impression kits &
digital imagery assessments • 75% savings to Patients• No expensive and time
consuming dentist visits• Pay in monthly installments• Uses the same Labs as the
Orthodontists
Customer Acquisition
YourSmileDirect
Adwords and SEO
Direct TV Advertising
PR & Media
Coverage
Retail: Pharmacy
Sales
Building Trust
• Access to Orthodontists by phone, chat and video
• Retail product in Pharmacies
• TV Advertising, PR appearances to build trust & confidence EG TV3, Sky News
• Testimonials and videos on site & social media
Track Record
Graham Byrne, CEOEntrepreneur, Operations, International Development
Maria McMenamin, CMOEntrepreneur, Customer Loyalty program manager domain expert
The Market
• 177 % Increase in Enquiries leading to 26% increase in price in 2013 * (whatclinic.com)
• 89% rise in demand 2013 *• 1M New Braces each year in the
UK. £5.7B Market Annually in the UK
• “Research shows approximately 100 million adult consumers in the U.S. alone would like to improve their smile and are interested in straighter teeth, but many would never consider metal braces.”
The Product
• Dental Clear Aligners £1,199 (£95 Impression Kit)
• Dental Strength Teeth Whitening included
• 4-16 trays depending on severity
• Average of 16 weeks treatment plan
• No Dentist office visits• Optional Retainer (£195)
Unit Gross Margins
• Unit Sale price: £1,199 (VAT Exempt)
• Unit Cost of goods: £490
• Unit Gross Profit: £709• Gross Margin: 59%
Business Model
• Direct to Consumer provision of clear dental aligners
• Removes traditional middleman: Orthodontist, Dentist, GP
• New additional routes to market for Home Impression kits: Pharmacies, Beauty Salons & Hair Salons
Competition
No 1 $600M Global leader in sale of clear braces through channel of Orthodontists & Dentists. No Direct Channel
No 3 in Clear Aligners. No Direct Channel
No 4 in Clear AlignersNo Direct Channel
Barriers to Entry
• Exclusivity agreement with manufacturer for a directly marketed and retail marketed proposition.
• First to Market
Target Markets
• 18+ with cosmetic dentistry requirements
• Clients who had braces removed 20 years and now require minor cosmetic work
• NHS and Dental Insurers
Financial Overview Year 1 Year 2 Year 3
Sales Rev€1.2M
(1,000 Units)€2.4M
(2,000 Units)€4.8M
(4,000 Units)
Investment €550,000 €500,000 -
Units 1,000 2,000 4,000
Profit €0 €600K €1.2M
Investment & Use of Funds Stage 1: Model Ready, Impression kits and Agreements with manufacturer in place. Ready for ValidationSeed Investment 3 months : €50K
Use of Funds:• Google Adwords Campaign to validate model and establish cost of
customer acquisition• Recruit key Staff• PR Campaign to raise awareness of the concept & attract sign ups
Stage 2 Post Validation: ‘Investor Ready’ and Validated. Ready for second stage investment of €500K