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But What Do You Actually Do?: Communicating Your Nonprofit's Work in Ways Your Donors Can Understand
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Transcript of But What Do You Actually Do?: Communicating Your Nonprofit's Work in Ways Your Donors Can Understand
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But What Do You Actually Do?
Communicating your Nonprofit’s Work in Ways your Donors Can Understand
Nonprofit Tech ConferenceApril 5, 2012
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Problem Statement
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Is your Online Presence Getting Stale?
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Sick of asking “Join Us! Please?!”
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Feel like Social Media isn’t HELPING?
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Let’s Step Back...
Supporter-Centric
StorytellersFocused on Impact
Relationship Builders
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Why are birds chirping?
1. Steady stream of content2. No call to action3. No incentive to act4. No connection to impact5. Your work is never done
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Giving Supporters Options
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Making it social
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Real opportunities to help
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Thanking supporters
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Turns out
...that’s what supporters want too!
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The evolution of social media
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Inject your Social Media with...ACTION
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Behavior Change
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Advocacy
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Awareness-Raising
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Awareness-Raising
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Feedback & Participation
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Storytelling
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Fundraising
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Making it social
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Giving Supporters Options
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Storytelling
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We are Campaigners!
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Telling the World
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Thanking supporters
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CELEBRATE!
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Case Studies
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Case Studies
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Case Studies
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Campaign Planning
CommunityFB
TwitterEmail
Newsletter
ImpactPledgesPetitionsDonate
?
EngagementQuizzes
PollsShare your Story
Video
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ExampleCommunity
Our NP has an FB page, Twitter handle, Email list, Newsletter, a chapter network,
chapter leader listserv
ImpactThe impact campaign will be all about taking a pledge to do a self-exam once a month. Our
goal is to get 40,000 people to take the pledge.
EngagementWe have great quizzes about cancer risk. Every Tuesday for five weeks, we’ll post a quiz question of the week. Then we’ll do a
“Share Your Story” campaign about members’ experiences being diagnosed.
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www.causes.com
Susan Gordon@causes