Maximizing Support from your Donors through your Capital Campaign
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Maximizing Support from your Donors through your Capital Campaign Jeffrey Wilklow Campbell & Company and Valerie Broadie Planned Parenthood of Metropolitan Washington #Bridge1 4
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Maximizing Support from your Donors through your Capital Campaign. Jeffrey Wilklow Campbell & Company and Valerie Broadie Planned Parenthood of Metropolitan Washington. #Bridge14. Capital Campaigns Transform Your Organization. - PowerPoint PPT Presentation
Transcript of Maximizing Support from your Donors through your Capital Campaign
Maximizing Support from your Donors through your
Capital CampaignJeffrey Wilklow
Campbell & Companyand
Valerie BroadiePlanned Parenthood of Metropolitan Washington
#Bridge14
Capital Campaigns Transform Your Organization• Your main ask is not the end but a beginning of a larger and
integrated campaign.
Main AskIntegrated Campaign
Capital Campaigns Transform Your Organization• Capital Campaigns can serve as a chance to open up a planned gift
conversation with your existing and potential donor base.• The key is the establishment of deep and engaged relationships with
your donors.
Integrated Campaign
“Let me tell you about the very rich. They are different from you and me.”
• Producers • Legacy• What they all worry about• The 20% myth
Wealthy Donors
• Endowing gift• Fear of giving too much away
Modest Givers
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Conversational Opportunities
• New Strategic Direction
• Legacy Society Push• New
Leadership• Campaign
The Courtship Pick up lines
First Dates
Getting Lucky
Getting Serious
Lifetime Commitment
The Philanthropic Partnership
Institutional Mission
Donor’s Life Mission
Question of the Day
What is the #1 reason why people don’t give?
They are not asked!
Other ReasonsThe case wasn’t strong enough
The appeal wasn’t personal
No one followed up
No one suggested a specific amount
The solicitor did not listen
No one suggested alternate ways to
give
Wood, Graeme, “Secret Fears of the Super-Rich,” The Atlantic, April 2011
Swank, Katherine, “How to talk with Donors about Planned Gifts,” Target Analytics
Thanks – and feel free to contact us for follow up:Jeff Wilklow - [email protected]
Bibliography
Thank you!
Don’t forget to visit the Solutions Showcase!
Many of the ideas discussed today are on display at the
Solutions Showcase!
#Bridge14
Jeffrey [email protected]
Valerie [email protected]
