Bussiness plan "Xhibit Inc"
Transcript of Bussiness plan "Xhibit Inc"
8/14/2019 Bussiness plan "Xhibit Inc"
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“EXHIBIT Inc.”FUN PARLOUR
BUSINESS PLAN
27th Dec.2008
Brainstorming by:
Manish Kumar [email protected]
(Promoter)
For EXHIBIT inc.
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SERVICE ACTIVITIES RELATING
TO ENTERTAINMENT,HOBBIES
&PLEASURE
• We will provide a variety of family oriented
games, and arcade style activities in NCR.• Best features of this alley are Video games,
Bowling Lanes, Pool Tables, Indoor Basket Ball
etc.
• “Xhibit” is the funniest family destination in thecity, which will provide facilities like Play Station,
Video Games, racing machines etc.
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OBJECTIVE
• Offers financial institutions & other interestedparties an opportunity to review our vision andstrategic focus.
• Provides a step-by-step plan for the businessstart-up.
• Introduces company, products and services,market focus, action plans and forecasts,management team, and financial plan.
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• Executive Summary
• Mission
• Key to success
• Company Profile
• Product & services
• Competitive edge
• Market analysis• Competition
• Strategy & Implementation
• Financial plan
• Projected profit
• Projected cash flows
• Regulatory authorities & certifications
TABLE OF CONTENT
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EXECUTIVE SUMMARY
• Provide recreational & entertainment
services.• Less explored market.
• Futuristic capital gains
• Wide range of services
• Cost effectiveness & pocket friendly
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MISSION
Company dedicated to offer entertainment &recreational services .
Utilizing latest games, play stations & other recreational methods.
Profit to generate a significant return for our
investors.
We will also maintain a friendly, fair, andcreative environment.
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FORM OF OWNERSHIP
‘XHIBIT’ Inc. IS LIMITED LIABILITY
CORPORATION.
Promoter is Vikrant negi.
Close Association with best in industry.
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KEY TO SUCCESS
• Secure Supply- Contract for supply of machines,games softwares , tie-up with different schools,
institutes & other hobbies stations .
• Marketing - Contractual arrangements for thepromotion & publicity.
• Management - Strong senior management with
extensive, broad-based, industry-specificexperience.
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COMPANY PROFILE
• Company already dealing in services
related to ENTERTAINMENT.
• “FUN-ZONE” has assembled a strong
management team.
• High quality services at reasonable price.
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PRODUCTS & SERVICES
• Offers various games (INDOOR)
including video games, playstations .
• Offers hobbies-club membership to
clients.
• Offers recreational & educative activities
like art gallery, personality development
sessions.
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MARKETING PLAN
Tie ups with a large number of schools,
institutions & other hobby & art centres.
Market research is conducted by ORG
mark.
A contract with a famous T.V. channel
network organization as Media partner.
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MARKETING PLAN
• Advertisement & promotional assignment
given to mc’erricson India ltd.
• Negotiations going on with Hritik Rohsan
to be signed as Brand ambassador.
• ZINGLE & TAGLINE
“PURE FUN –NOTHING ELSE”
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MARKETING PLAN
• ADVERTISING MEDIA :
Ads on local cable T.V. channel
(heavily)Ads on national T.V. channel (seasonal
basis)
POSTERS & OTHER PRINT MEDIASTUFF ON STATIONARY
SHOPS,SCHOOLS,PLAYGROUNDS,
CYBER CAFES,COMICS etc.
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POTENTIAL CUSTOMERS
MAJOR TARGETS ARE CHILDREN OF
AGE BETWEEN 6-18 YEARS.
CHILDREN FROM URBAN SECTOR
PREFFERABLY 6 METROS.
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LOCATION
Location nearby to densely situated
residential areas.
Proper parking space.
Well connected to city downtown as wellas suberbs.
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COMPETITION
Competition primarily from the privately ownedsmall scale unorganized entities in the local areas.
Various organised & nationaly functional entities inurbanareas.
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FINANCIAL
• EXHIBIT is seeking a fund of 25 crores in
first round financing .The funding will
enable the company to build its
awareness & set up ,to implementaggressive sales & marketing plan.
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FINANCIAL PLAN - FUNDINGVIKRANT NEGI
CHHAVI K. SHARMA
JAGDISH C. NEGI
LATTA NEGI
Rs 20,00,000
Rs 20,00,000
Rs 20,00,000
Rs 20,00,000
TOTAL RS.80,00,000
Each of the four co-owners will invest rupees 20 lakhs.
The remainder of the required financing will come from aten year Small Business Administration (Bank) loan in the
amount of rupees 1 crore and a short-term loan in the
amount of rupees 22 lakhs. Total loss at start-up is 2
lakhs.
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BREAK EVEN ANALYSIS
Monthly Units Break-even 6,969
Monthly Revenue Break-even Rs 3,89,68,440
Assumptions
Average Per-Unit Revenue Rs 4156.8
Average Per-Unit Variable Cost Rs 1712.4
Estimated Monthly Fixed Cost Rs 1,70,34,840
PRO FORMA FOR PROFIT & LOSS A/C
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2008 2009 2010
Sales Rs 37,80,00,000 Rs 45,07,65,000 Rs 53,26,61,600
Direct Costs of Goods Rs 15,72,00,000 Rs 18,56,92,520 Rs 21,93,49,280
Other Rs 0 Rs 0 Rs 0
------------ ------------ ------------
Cost of Goods Sold Rs 15,72,00,000 Rs 18,56,92,520 Rs 21,93,49,280
Gross Margin Rs 22,44,00,000 Rs 26,50,72,520 Rs 31,31,16,880
Gross Margin % 58.81% 58.81% 58.81%
Expenses:
Payroll Rs 17,26,00,000 Rs 18,12,30,680 Rs 19,02,92,880
Sales and Marketing andOther Expenses
Rs 10,80,000 Rs 14,33,200 Rs 28,84,880
Depreciation Rs 48,00,000 Rs 55,20,000 Rs 63,48,000
Utilities Rs 48,000 Rs 50,400 Rs 52,920
Payroll Taxes Rs 2,58,90,000 Rs 2,71,84,600 Rs 2,85,43,920
Other Rs 0 Rs 0 Rs 0
------------ ------------ ------------
Total Operating Expenses Rs 20,44,18,000 Rs 21,54,18,880 Rs 22,81,22,600
Profit Before Interest andTaxes
Rs 1,99,82,000 Rs 4,96,53,640 Rs 8,49,94,320
Interest Expense Rs 10,69,920 Rs 8,98,680 Rs 8,08,680
Taxes Incurred Rs 48,06,280 Rs 1,21,88,760 Rs 2,13,97,200
Net Profit Rs 1,41,05,800 Rs 3,65,66,240 Rs 6,27,88,440
Net Profit/Sales 3.70% 8.11% 11.79%
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Pro Forma Cash Flow
2008 2009 2010
Cash Received
Cash from Operations
Cash Sales Rs 38,16,00,000 Rs 45,07,65,000 Rs 53,24,66,160
Cash from Receivables Rs 0 Rs 0 Rs 0
Subtotal Cash fromOperations
Rs 38,16,00,000 Rs 45,07,65,000 Rs 53,24,66,160
Additional Cash Received
Sales Tax, VAT Rs 0 Rs 0 Rs 0
New Current Borrowing Rs 0 Rs 0 Rs 0
New Other Liabilities(interest-free)
Rs 0 Rs 0 Rs 0
New Long-term Liabilities Rs 0 Rs 0 Rs 0
Sales of Other CurrentAssets
Rs 0 Rs 0 Rs 0
Sales of Long-term Assets Rs 0 Rs 0 Rs 0
PROJECTED CASH FLOWS
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Market Analysis
• The company estimates that about 80% of revenues will come from the 4 METROS.
• 20% from the towns & SECTORMETROS.and bangaluru, hyderabad,pune & chandigarh.
• The table below further estimates thetotal market potential of type of servicesrendered by “Xhibit inc.”
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MARKET ANALYSIS
PROJECTED GROWTH & PROFIT
Potential
Customers Growth 2008 2009 2010 2011 2012
METROS 15% 5,00,000 5,75,000 6,61,25O 7,60,440 8,74,510
URBAN 10% 2,00,000 2,20,000 2,42,000 2,62,200 2,92,820
OTHER 0% 0 0 0 0 0
13.64%7,00,000 7,95,000 9,03,250 1,026,640 1,167,330
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