Business Video Partner Update - Cisco · Reach your audience any place, any time Video is personal...

© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialGuido Jouret 1

Business Video – Partner UpdateDecember 2009

Marcus Löfqvist – Systems Engineer

[email protected]

© 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential 2

Agenda

Business Video

DMS 5.2 Overview

Cisco Show and Share

Cisco Digital Signs

Cisco Cast

Media Experience Engine


Why Video

1Kandola, Pearn “The Psychology of Effective Business Communications in

Geographically Dispersed Teams”, Cisco Systems, September 2006

2Vision Group Research, FMRIB, University of Oxford, UK


Cisco Video Strategy Customer

Benefits

Any-to-Any Any content

Any time

Any where

End-to-End Devices

Network of networks

Software

Platform, Systems and Services Intelligent network for rich media

Collaboration, Broadcast/Streaming

Robust services offerings


Desktop Video Streaming

Digital Signage + Enterprise TV

VideoSurveillance

Unified Communications

TelePresence

From Silos to Integrated Video Systems

New

Capabilities

Recording & Streaming

Interoperability

Intercompany

Multi-point

Scheduling, Presence, Dial plan

Security

Auto discovery & configuration


Dramatic Traffic GrowthFueled by Video

Gopher, FTP

WWW

P2P

Video

Content

Video

Communication

Dominant

Traffic Type

1993-1995

1995-2000

2000-2013

2013-2025

2025+

1995: Web Overtakes Gopher, FTP

2000: Peer-to-peer Overtakes Web

2010: Video Content Overtakes

Peer-to-Peer

2015: Video Communication

Overtakes Video Content

37% CAGR 2006-2011

T

Source: Cisco Global IP Traffic Forecast, 2007


Trivia


Quizzz


Cisco Business Video Systems

TelePresence TelePresence Meeting Solution

TelePresence as a Service

Consumer TelePresence

Physical Security Video Surveillance

Access Control

HD and SD Cameras

Digital Media Digital Signage

Social Video System

Business IPTV

Unified Communications Video Calling

WebEx

Interoperability

MedianetMedia Processing

© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 10

Cisco Digital Media Suite

version 5.2


New Product Names

Old Name New Name

Digital Media System Digital Media Suite

Video Portal Show and Share

Digital Signage Digital Signs

Enterprise TV Cast


Cisco Digital Media Suite: Overview

A Comprehensive Suite of Digital Signage, Business IPTV, and

Social Video System Applications

Learn: Employee training and classroom alternatives

Grow: Expand revenue opportunities

Communicate: Share information with employees, students, and partners

Collaborate: Promotes sharing of ideas and idea exchange

Cisco Digital Signs Cisco Cast Cisco Show and Share


Cisco Show and Share


Overview

Enterprise social software for video collaboration and sharing

User generated content and social media features

Live events and TelePresence playback

Secure business workflows and reporting

Cisco Show and ShareSocial Video System

Cisco Collaboration Portfolio


Demo


Cisco Collaboration Portfolio



Benefits

Video is everywhere

Video democratization

Secure communication

Reach your audience any place, any time

Video is personal

Personal, instant communication with a global audience

Personalize video experiences

Increase customer intimacy: Get closer with your employees, partners, customers, and students

Meeting optimizer

Save time and money: Reduce time spent in status and project meetings

Workforce optimization


Cisco Show and ShareCreate, Upload, Edit and Share

Easily Create and Record

PC or Macintosh via USB and embedded cameras

Flip, iPhone, or other cameras

Easily Edit Recorded Videos and Uploaded Flash Files

Crop and delete segments

Split and add transitions

Add and edit chapters, slides

One Click Publish to Share


Cisco Show and ShareSearch, Comment, Transcribe, Subscribe, and Integrate

Easy search based on user tags and indexing

General and timeline commenting

Custom views based on user profiles

Transcript display and search

-Integrates with Cisco Media Experience Engine for automatic speech-to-text

-Searchable video transcripts

Subscribe to specific topics of interest via RSS

Open platform for simple integration with applications or mash-ups


Components of Cisco Show and Share

Add the Media Experience Engine (MXE) for

any content to any video device experiences

and transcription services

Digital Media

Encoder 1100

Digital Media Manager

Digital Media

Encoder 2200


Cisco Digital Media Manager

Robust, Web-based content management

Flexible, remote publishing to Cisco Show and Share endpoint

Customizable Show and Share interface

Slide sync and Q&A w/ live Event Module

Restrict who can watch what

Active Directory and LDAP integration


Cisco Digital Signs


Benefits

Accelerate Sales

Promote, upsell and cross-sell directly to customers in the store

Enhance Customer Experience

Deliver entertaining information to reduce perceived wait time

Deliver Communication and Training

Personal, instant communication with a global audience

Share up-to-date schedules, news and emergency messaging right were it’s needed most

Broadcast real-time executive and internal communications

Cost effective training when desktops are not available

Cisco Digital SignsDigital Signage System


Features

Open platform for easy integration with other applications

Central management of your digital signage network

Customizable on-screen templates

Proof-of-play content performance reporting

Touch screen compatibility

WiFi support

Web-based design tool, the Cisco Digital Media Designer

Cisco Digital SignsDigital Signage System


Components of Cisco Digital Signs

Digital Media

Player 4305G

Digital Media

Player 4400G


Cisco 32” LCDCisco 40” LCD

Cisco 52” LCD


Cisco Digital Media Players

Renders graphics, Web content, text tickers on digital displays and music playback

Interactivity through touch screen, remote control, or IP phone

Supports full-screen or “zoned” video in SD or HD resolutions

Customizable on-screen templates

Remote management of display properties

IP-network addressable

Local storage, high availability, automatic failover

Leverage DMP flash memory and external USB drive for content pre-positioning

Small and lightweight

Remote control for interactivity

Low power consumption and high reliability

Security: Hardened device

Open platform

DMP4305G

DMP4400G


Cisco Digital Media Manager for Digital Signage

Web-based media management, publishing, and distribution

Granular access control for roles such as: designers, IT admins, marketing/sales, regional vs. corporate

Sales and Marketing – create playlists, scheduling and daypart

Content creators/designers – manage assets, design screen layout and zones

IT admins – can configure, remotely manage, group and run reports on DMPs

Control physical properties of the display via connected DMP

Integrates with Cisco ACNS for optimized WAN delivery

Same Application for

Managing and Publishing

Cisco Show and Share Content


Cisco LCD Professional Series Displays

An end-to-end Cisco solution

Centralized, remote management through the Cisco Digital Media Manager

Cisco support and service offerings

Available in 32”, 40” and 52” models

Full 1080p resolution


Cisco Cast


Cisco CastBusiness IPTV System

Benefits

Deliver Communication and Training

On-demand video and broadcast TV channels over an IP network

Cost effective training when desktops are not available

Enhance Customer Experience

Reduce perceived wait time with entertainment/TV channels

Provide on-demand product videos to customers

Features

Interactive Touchscreen menus

Program listing and EPG

Customizable channel lineups

On-demand content

Digital Media Designer integration


Components of Cisco Cast

Digital Media

Player 4305G

Digital Media

Player 4400G


Cisco 32” LCDCisco 40” LCD

Cisco 52” LCD


Cisco DMS Solution Suite

Digital Media Players &

Cisco LCD Displays

Show and Share

Scientific Atlanta

Encoders

Digital Media Encoders

Display & AccessManage & AdaptCreate


Network as the Platform

Multiple Devices Media Experience Engine 3000

Fo

r D

igit

al S

ign

ag

e &

En

terp

ris

e T

VF

or

Deskto

p V

ideo

New

New

Fo

r O

ther

Ap

pli

cati

on

s

E d i t

A

d

a

p

t

A

d

a

p

tVideo Content


Open Platform Unlocks ApplicationsApplication developer community building on DMS

Learning Management Systems

Conference Room Management

Line Queuing

RFID and Smart Signage

Call Center

Web Portals and Mash-Ups

Customized Content Management

Touchscreen and Kiosks

Video Analytics

Point of Sale

Open, standards based architecture enables customization

and integration


Quizzz


Cisco Media ProcessingTransform, Transrate, Transcribe


Cisco’s Media Processing Strategy

Media adaptation and

customization for stored

media content

Automated workflow with

Flip integration

DMS integration

Phase 1

MXE 3000

Extensive Media

Adaptation

Phase 3

Advanced media processing

Distributed, large scale

medianets

Extended Cisco and 3rd

party application integration

Scalable, Optimized

Media Intelligence

Phase 2

MXE 3500 & 5600

Ultra low latency, modular,

highly scalable platform with

open API

Speech to Text, Live

transcoding

First application enabled is

TelePresence

interoperability

Interactive, Real Time


The MXE Product Family Grows!NEW! NEW!

File to file media transformation Postproduction, editing, graphics overlay

Live IP media stream transformation Advanced media processing, e.g. STT

Modular scalablity and performance Ultra low latency media processing Signaling/app/network processing

MXE 3000VoD

MXE 3500Live Broadcast

MXE 5600Live and Interactive


Any to Any

Collaboration

• Live Transcoding

• Live Transrating

• VoD processing

• Automated distribution

Scalability &

Reliability

• High throughput

• Clustering

• Fault Tolerance

• Redundant Power

Automated Pre

& Post Production

• Video Editing

• Color Correction

• Graphics Overlays

• Speech to Text

• Automated Workflow

Integrated

Solutions

• CTS

• Flip Camera

• Show And Share

• Video Surveillance

• Webex

• 3rd party via API

•

MXE 3500MEDIA EXPERIENCE ENGINE

Cisco Media Experience Engine 3500 is a real-time, advanced media processing

appliance that extends the reach of any content to any device, anywhere.


Cisco Media Experience Engine 5600 Setting New Standards

Highest media processing scalability and

performance

• Up to 90 HD channels

• < 20 Watts/HD Channel

Advanced Architecture

• Modular hardware and software design

• Programmable video and network processing

Optimized Media Application Integration

• Advanced media processing and transport

optimization algorithms

• High performance signal and application

processing

• Intelligent media processing services


5600 End User Interop ExperienceExample – 16:9 HD from three VC endpoints

(Polycom HDX, Tandberg C60, Lifesize 200)


Resources

Cisco Business Video

www.cisco.com/go/businessvideo

Cisco Digital Media Suite

www.cisco.com/go/dms

Cisco Media Experience Engine

www.cisco.com/go/mxe

Cisco Medianet

www.cisco.com/go/medianet

Emerging Technologies Partner Resource Center (TelePresence, Medianet, DMS)

www.ciscoet.com

http://www.cisco.com/go/businessvideo

http://www.cisco.com/go/dms

http://www.cisco.com/go/mxe

http://www.cisco.com/go/medianet

http://www.ciscoet.com/


Nästa gång

16e December

Small Business Update med Melissa Albert


BUSINESS VIDEO SYSTEMS INTEGRATION


1. Capture live video from CTS. Transcode,

Transrate, Color Correct, & add custom Graphics

2. Stream Live Video from multiple TP

rooms

3. Playback on any device

+

Live Streaming from CTS

Use Cases:

• Live Remote Participation in

Multipoint & Pt. to Pt. Meetings

• Live Enterprise training with

trainers in remote locations

• Live Corporate Communications

• Recording live video transcripts of

meetings (with active speaker

switching)

Input: H264 Output: WMV, QT,

H264, FLV

MXE

CTS

Only delivered through Cisco

Advanced Services

Endpoints

http://www.dell.com/content/topics/segtopic.aspx/services/xpsnb/m1530_DYCWHN1?c=us&cs=19&l=en&s=dhs


• Any endpoint direct-dials another (or into a multi-point conference)

• MXE 5600 adapts video and audio for optimal quality

• Point-to-point calls and multi-point conferences with the same ease of

use and immersive experience as Cisco TelePresence

Extending the reach of TelePresence to video conferencing endpoints

Cisco Media Processing and Cisco TelePresence Interoperability


• CTRS records video presentation

• MXE automatically detects new content & initiates processing

• Media is adapted and graphics and speech to text captions added

• Recording is dynamically shared on multiple devices

Extending the reach of TelePresence Recordings

Cisco Media Processing and Cisco TelePresence Recording Solution


• User generated content captured by any input device

• MXE automatically detects and processes user generated content

• Speech to text transcripts generated

• Transcripts can be searched and viewed

Speech-to-text transcription for intelligent video viewing

+

Processed Video STT Transcripts

Cisco Media Processing and Cisco Show and Share


• HD quality video captured with Flip and transferred to PC

• MXE automatically detects video upload to PC

• Media is adapted and media processing features added


Easy uploading and distribution of video

Flip HD

Cisco Media Processing and Flip Video


• HD quality video surveillance feeds acquired at source

• VSOM monitors feeds originating from multiple cameras

• MXE detects new content & media is adapted and graphics added

• Footage is dynamically shared on multiple devices

Extending the reach of video surveillance

Cisco Media Processing andCisco Video Surveillance


• Webex meetings or collaboration session recorded

• MXE ingests content automatically and initiates processing

• Media is adapted and graphics and speech-t- text added


Enriching Webex recordings with MXE’s post production suite

Cisco Media Processing andCisco Webex

Business Video Partner Update - Cisco · Reach your audience any place, any time Video is personal...

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