Primary Audience Research

Using

Using the site www.surveymonkey.com i created my own online questionnaire. I used it because it offered example questions and variation of ways which I could display my question

Using the site www.surveymonkey.com i created my own online questionnaire. I used it because it offered example questions and variation of ways which I could display my question

Once I had done creating the questionnaire i copied the link given and shared it to a variation of people

Once I had done creating the questionnaire i copied the link given and shared it to a variation of people

https://www.surveymonkey.com/r/GMQPWSBThis is how the survey looked in a desktop and smartphone.

https://www.surveymonkey.com/r/GMQPWSBThis is how the survey looked in a desktop and smartphone.

Another reason why I used Survey Monkey was because if automatically and accurately collected the data and displayed it in understandable percentages and charts. Below shows how many people took my survey. Because the survey is still open the results may change

When analyzing my results I saw that a high percentage of people that answered were female, something I feel may sway certain aspects of the results but as my chosen artist is a girl I already feel that she would appeal more to the female demographic than male and therefore the results may help me refine my target market further allowing me to create a look to my artist that could appeal to this market

When analyzing my results I saw that a high percentage of people that answered were female, something I feel may sway certain aspects of the results but as my chosen artist is a girl I already feel that she would appeal more to the female demographic than male and therefore the results may help me refine my target market further allowing me to create a look to my artist that could appeal to this market

I have predicted that my target audience would be in the age range of 15-25as I feel that their understanding of today’s current technical advances, such as the introduction of social networking sites, would allow easier access to my product for them. A clear example of this is how a high majority of people that accessed my questionnaire, which was online, were 15-24.

• To have an understanding on what platform I was going to market and make my product available for I asked which devices people used to stream video or audio content, most of which (87.50%) replied with Smartphone and a Desktop/laptop being second (57.50%) meaning I should concentrate on having my product easily accessible through smartphones but also laptops and desktops. This therefore making YouTube the most appropriate site to post my video. This is then clarified when most people preferred YouTube over other video streaming sites. (question 5)

• As a further way to promote my album and video I needed to gain understanding on which social networking sites my target audience would most likely use.

With my results I saw that 50% use lnstagram (mobile photo-sharing, video-sharing and social networking service) meaning that when marketing my album I should consider creating a profile for my artist, which would allow them to easier access their fans.

To get my audience’s opinion on other music videos I asked a variation of open questions:

To get my audience’s opinion on other music videos I asked a variation of open questions:

To get my audience’s opinion on other music videos I asked a variation of open questions:

To get my audience’s opinion on other music videos I asked a variation of open questions:

• Those replies allowed me to have an understanding on how I was going to make my video and artist appeal to my target market by looking at examples of existing artists and musicians.

For my last question I asked if the album cover would affect someone’s choice in buying the album, the majority did not thing so but nearly half did, possibly because the album cover serves as a potential way to market the album and artist.