Business Strategies Over Web

8/8/2019 Business Strategies Over Web

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Business Strategies Over Web

1st MBA Ebusiness - Ayaz


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Do You Remember?

When was the last time you used the Internet to

Generate a sales lead?

Lower your costs of doing business?

Develop your brand identity?


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3 FACTS OF BUSINESS LIFE

Fact #1 Today, technology and the Internet can be

effectively used to accomplish strategic business objectivesand allow even smaller companies to appear, and operate,like large corporations.

Fact #2 Those that dont embrace technology and the

Internet as a competitive business weapon will ultimatelybe overrun by those that do.

Fact #3 Most web gurus and technology guys DONTunderstand business.


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TAKE A TEST!!!

1. Make a business case for your company having awebsite. What could it do for you? How could it

make life better?

2. Now, tell how your current web site proves thatbusiness case!


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What is Strategy ???

Strategy is the roadmap to success.

Strategy answers the question what business

are you in? Strategy determines how you compete within

the market you are in.

Strategy focuses the company in a unifieddirection.


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Developing Web StrategiesCustomer Focus

Implementation

Awareness/MarketingAwareness/Marketing

Process Change/Cost SavingsProcess Change/Cost Savings

ManagementManagement

Sharing Web InnovationsSharing Web InnovationsStrategy

Vision

OrganizationOrganization

Design and Content ManagementDesign and Content Management

Training and DevelopmentTraining and Development

LeadershipLeadership

Guiding PrinciplesGuiding Principles

GoalsGoals Teaching, Research and ServiceTeaching, Research and Service


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Strategies for University

1. Electronic Teaching and Learning

2. Improved Administration and

Business Processes

3. Relationship and Community

Building

E-Commerce: New Opportunities forIncome Generation


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Generic Strategies

three generic strategies which, if successfully

implemented, can allow a firm to stake out adefended position in the marketplace. These

strategies are:

Overall cost leadership Differentiation

Focus


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Overall Cost Leadership

Efficient scale facilities

Cost control

Minimize R&D

Minimize service

Minimize advertising


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Differentiation

Key idea: Create something about your product that is

perceived industry wide as being unique

Bases for Differentiation:

Quality

Delivery

Credit and Terms

Service

Training

Reputation / Brand

Image

Tech. Information

The Actual Product

Price

Etc.


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Differentiation can provide

insulation against competitors

because of brand loyalty by

customers and a resulting lower

sensitivity to price


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Shortening response times and accelerating organization learning

Personalizing online access

Enhancing marketing efforts

Empowered sales force and updated R&D efforts

Access to detailed status reports and purchasing histories


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Focus

Key Idea: Focus on a particular buyer

group, segment of the product line, orgeographic market,


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Summary

Successful firms will integrate the E-business

into their companys strategy.

Used properly, E-business will be one moremethod of increasing income and profits.

It is just a matter of time before it will be as

common as the fax, cell-phone and digital

camera


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Introduction to M-Commerce


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Overview

What is M-Commerce?

Security Issues

Usability Issues

Business Model Issues


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What is M-Commerce?

E-Commerce with mobile devices (PDAs, Cell Phones,Pagers, etc.)

Different than E-Commerce?

No, but additional challenges: Security

Usability

Heterogeneous Technologies

Business Model Issues But first, lets learn a little about wireless

technologies


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Wireless Technologies

Link Layer (examples)

WAN:CDPD: Cellular Digital Packet Data TDMA/GSM: TimeDivision Multiple Access,

CDMA: Code Division Multiple AccessGSM

LAN:

802.11Bluetooth

Devices: Cell Phones, Palm, WinCE, Symbian,Blackberry,


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Example: WAP

WAP: Wireless Application Protocol

Created by WAP Forum

Founded June 1997 by Ericsson, Motorola, Nokia,Phone.com

500+ member companies

Goal: Bring Internet content to wireless devices

WTLS: Wireless Transport Layer Security


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Basic WAP Architecture

Web Server

WTLS SSL

Internet

WAP

Gateway


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Security Challenges

Less processing power on devices.

Less memory

No tamper resistance (memory can be tampered

with, no secure storage) Primitive operating systems w/ no support for access

control (Palm OS)


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Wireless Security Approaches

Link Layer Security

GSM: A3/A5/A8 (auth, key agree, encrypt)

CDMA: spread spectrum + code seq

CDPD: RSA + symmetric encryption

Application Layer Security

WAP: WTLS, WML, WMLScript, & SSL


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WTLS: Crypto Basics

Public-Key Crypto

RSA (Rivest-Shamir-Adelman)

ECC (Elliptic Curve)

Certificates

Authentication None, Client, Server, Mutual


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Usability Challenges

Hard Data Entry

Poor Handwriting Recognition

Numeric Keypads for text entry is error-prone

Poor Voice Recognition Further complicates security

Small Screens

i.e., cant show users everything in shopping cart atonce!

Voice Output time consuming


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Business Models Issues

Possible Models:

Slotting fees

Wireless advertising (text)

Pay per application downloaded Pay per page downloaded

Flat-fees for service & applications

Revenue share on transactions

Trust issues between banks, carriers, and portals Lack of content / services

Business Strategies Over Web

Documents

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