Business Olympics 2011 - Dress, Marketing Mix, SWOT and Storyboarding

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Transcript of Business Olympics 2011 - Dress, Marketing Mix, SWOT and Storyboarding

S. W. O. T. Analysis

Your Guide to Business Olympics: Dress, S.W.O.T, and Story Boarding! Mr. ElsesserMr. Hennings

November 2, 2011

Mrs. ColoeGuest Presenter &Fashion Extraordinaire

Judges will be grading your appearance

You never get a second chance to make a good first impression. Your grooming and dress are important to putting your best foot forward.

You might want to coordinate your dress with your team members

Suit with skirt appropriate length, no miniskirtsPants suit or skirt with blouse and blazerPumps or appropriate business-like shoes, closed toe and low heelStockingsMinimal jewelryDont overdo perfume

NO flip flops, sandals, sneakers, jeans, short skirts, jogging suits, tank tops, revealing clothing.

Business suit

Dress pants, shirt and tie, no bowties

Dress shoes, dress socks

Belt should match shoes

Make sure dress shirt is neatly pressed

Make sure you are clean shaven

No hats, sneakers, t-shirts or jeans

Last Minute Fashion TipsMake sure to try on your outfit BEFORE the event. If your clothing is too tight or too loose, dont wear it.

Remember your clothes are your image, check the mirror and see what the judges will see

The Marketing Mix

The Marketing Mix (4 Ps of your Marketing Plan)The ProductWhat is your app?The PriceWhat are you selling it for? Why did you choose that price point?The PlaceWhich platforms will your app be available on?How will you distribute your product?The PromotionHow will you express your app?

ALL About S.W.O.T.

What is S.W.O.T?Technique used for identifying and understanding:Strengths WeaknessesThreats Opportunities

Why do marketers use it?Uncovers opportunities that can put you over the top. By understanding the weaknesses of your business or product, you can manage and eliminate threats that could sink your ship.

So the bottom line isYou can use the framework to craft strategies that can enable you to distinguish yourself from competitors and be able to conquer your market.

How to Use S.W.O.T.Strengths: What advantages does your product feature (that others do not)? What do you do to perfection (core competency/advantage)? What do people in your market (or product users) see as your most intriguing feature(s)? Weaknesses: What are people in your market (or product users) most likely upset about (or wish was different)? Which areas are lacking? (What could be improved?)What should you avoid? What factors make lose you sales (or make your product users not buy and turn to a competitors product)?

How to Use S.W.O.TOpportunities: Where/What could be good opportunities facing you? What were some of the things that happened that could be further expanded and/or developed? Do any of your strengths open up new possibilities or opportunities for your product/business? Can you create any opportunities by eliminating any of your weaknesses?

Threats: What obstacles/challenges are you facing? What is your competition doing that you should be worried about? (What are the alternatives to doing nothing?)Could any of your weaknesses seriously threaten your business?

End Result of S. W. O. T.How can this help your product?

How do you get from thisTo This

The StoryboardShow the judges screenshots of the functionality of your app what does each page look like???

Be sure to describe each screens function!Be creative!Use a presentation board

The Pop-Up AdvertisementUse your apps tagline in your pop-up ad!Get them to upgrade from a free trialBe creative!Or from a Lite version to a Full version

Use your experience!

We are here to help! E-mail us Anytime!celsesser@smithtown.k12.ny.usmhennings@smithtown.k12.ny.usccoloe@smithtown.k12.ny.us