Business Models of Online Supermarket

Submitted by:Arunachalam Ramanathan

Ghanshyam BurnwalShalini Khutliwala

Vignesh V Pugazhendi

AGENDA

Business Models of– Bigbasket.com– Zopnow.com– MyGrahak.com– Aaramshop.com– SaltnSoap.com– Sulabhmart.com

PARAMETERS

USP Supermarket-like breadth of products

Discounts and a 3 hour delivery window

Online Family Supermarket

Online shopping from your favourite

kirana

Plan and monitor your

monthly budget

Kolkata’s Online grocery

Geographic Spread Mumbai,

Hyderabad, Bangalore

Bangalore Delhi NCR Pan India (30 cities) Kolkata Kolkata

Business Structure

Hub and Spoke Model

Horizontal Integration:Tie ups with local kirana

One to many

Infrastructure 3 hubs and one

warehouse

Warehouse 22000 sq.ft Warehouse

Not applicable Not Applicable

Inventory Mix of self and third

party

Self Self No inventory. Orders fulfilled

by kirana stores

No inventory Self

PARAMETERS

Operations (Front End)

Own fleet of 50 vans (reefers)

Large delivery: Tata Ace

Small delivery: Motorbikes

25 GPS installed vehicles and motorbikes

Goods dispatched by

local kirana

Motorbike or Car

Operations (Back End)

Procure cereals from mandi

Procure vegetables and fruits directly from farmers

Procure directly from

manufacturers, wholesalers and

strategic alliances (Rei Six

Ten Retail Ltd)

Purchase from Metro Cash n

Carry based on the order

Delivery Time

Same day or next day

3 hour delivery Within 48 hrs from the time of

order (or Pay Rs.79 for

delivery within 24hrs)

Customer’s preference

Same day: Order before

12pm orNext day

Same day or next day

Delivery Status

Sends an email and SMS at every stage

Live tracking Powered by

Google Maps

Track on the website with your order

number and email id

Contact the respective

retailer

Call before dispatching

order

Not Applicable

PARAMETERS

Delivery Charges

>=1000: Nil <500: Rs. 30 Nil Depends on the retail outlet 25 <500: Rs. 10

<1000: Bangalore

and Hyderabad:

Rs. 20

>=500: Nil >=500: Nil

Mumbai: Rs. 25

470-500: difference is the delivery charge

Min. Order Value Rs. 500

Advertisement Revenue

$422/day $335/day $118/day $21/day

Type of Service provided for ‘other income’

Premium services to

brand owners

Product Promotion

on behalf of the brand

PARAMETERS

Product Portfolio Product Portfolio

User Interface

Website Website & Zopnow - Mobile

App

Website Website & Aaramshop - Mobile App

Website Website

Funding $10 million VC funding

Self - Funded Self Funded & Expected to

raise 200 Cr by 2015

Self - Funded Funded by Blue Beaks.

Payment Options

- Cash on Delivery

- Credit/Debit Card

- Sodexo Coupons

- Cash on Delivery

- Credit/Debit Card

- Sodexo Coupons

- Combination Allowed

- Cash on Delivery

- Credit/Debit Card

- Sodexo Coupons

- Bank Meal Cards

Depends on the Preferred Aaramshop

Cash on Delivery

Cash on Delivery

Value Added Services

1. Shopping list2. Quick Shop

1. Zopkets2. Request Product

1. Quick Shop2. Newsletter

1.Value @ Home Vouchers

1. Analytics 1. Custom Cart2. Chat box3. PSA (Personal Shopping Assistant)