Keynote Address by Arunachalam Muruganantham @ TiEcon Delhi 2014
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TiEcon Delhi “HOW I STARTED THE REVOLUTION” Arunachalam Muruganantham Friday Oct 17, 2014
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Transcript of Keynote Address by Arunachalam Muruganantham @ TiEcon Delhi 2014
TiEcon
Delhi
“HOW I STARTED THE REVOLUTION”
Arunachalam Muruganantham
Arunachalam Muruganantham
Friday Oct 17, 2014
Beyond Marketing…
How is a social problem
converted into a successful livelihood?
3
90% of women
in Indiaare not using sanitary pads...
4
So what are they currently using?
5
6
10
Tee & Eee Method
11
Trial & Error Method
Trial & Error Method
So
Trial & Error Department
12
R & D
Research & Development Department
13
De – Fibration Machine Core Forming Machine Napkin Finishing Machine
15
“Macro and centralized model of Business done by Big Transnational
corporates.
INTO
“Micro and decentralized” model by creating livelihood by rural women
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The model now has become… “By the women… For the women… Of the
women”
AM2 Film Video
E-TAILING…
D-TAILING…..
846 local brands surviving against multinational giants
What do you need to Create a new thing or Build a new Organization?
A problem
Your design, organization or a Business
Model should be a solution to a problem
Building an Organization on
Measurable Social Impact
1600 machines
setup in 24 different states of India
Success Story Matched for all• Frugal designing• Successful disruptive designing• Successful Rural Marketing• Successful Social Entrepreneur• A Model for “Blue Ocean Strategy”• Innovative “ out of box management practice”• Frugal way of overcoming competition• Corporate Bomer …
The measurable Social impact created
Out of it
17500 Rural women get Direct Employment or Livelihood
created
More than
6.5 Million Women shifted from unhygienic
methods To Hygiene Sanitary Pad using method
The Vision
Creating a Million rural employment for poor women
Making India as 100 % sanitary napkin using countryFrom current level of less than 5 %
Not only India
The design is very well matched for over 106 developing nations
BangladeshNepal
Sri LankaAfghanistan
PakistanMorocco
BrazilCambodiaVietnam
MauritaniaSenegal
Ivory CoastNigeria
Sierra LeoneGambia
TanzaniaEthiopiaRwandaGhanaTogo
ZambiaSudanLibya
UgandaEthiopiaAlgeriaAngolaGabonCongo
BotswanaAngolaSomaliaYemen
IndonesiaPhilippines
This is Called asSilent “Pink revolution”
This is Called as Beyond Marketing…
