Business Library Resources
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Transcript of Business Library Resources
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HB 486 – Jeff BeckJanuary 9, 2014
By Breezy Silver
BUSINESS LIBRARY RESOURCES
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Your Course Guidehttp://libguides.lib.msu.edu/hb486
It also can be found linked on the Business Library web site.
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Industry AnalysisThese resources will help answer the questions: •What is going on in the industry?•What are new trends? •What are the major companies in the industry?
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Industry Analysis•Mintel Oxygen Reports•IBISWorld•Global Market Information Database (Passport GMID)•MarketLine Advantage•BizMiner•Hospitality & Tourism Complete
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Mintel Oxygen Reports• Industry overview and trends•Consumer spending and buying patterns•Demographic profiles•Marketing and Attitudes •Create account with MSU email address•Connect to Mintel Oxygen Reports *New interface*•Examples:• Hotels - US - November 2012• Baby Boomers' Leisure Trends - US - January 2013 • Marketing to Baby Boomers - US - December 2012• Social Networking - US - June 2013• Mobile Advertising - US - May 2013
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IBISWorld•Similar to Mintel but less consumer information•Covers other areas•Look at both to give a good overview of the industry•Connect to IBISWorld•Examples:•Hotels & Motels in the US
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Company Analysis•Find information about your company.•Find other companies so you can see what they are doing.•What are other companies in the area?
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Company Analysis•ReferenceUSA•MarketLine Advantage•Mergent Online•LexisNexis Academic•PrivCo
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ReferenceUSA•Good for smaller local companies• Information is limited•Find Competitors•Radius Search – nearby businesses/competitors•Connect to ReferenceUSA
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Consumer AnalysisThese resources will help answer the questions: •Who are the target market?•What are the consumer demographics, psychographic, and behavioral factors?
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Consumer Analysis•Mintel Oxygen Reports•Simply Map•eMarketer•Statista•SRDS•New Strategist Titles•ProQuest Entrepreneurship
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SimplyMap•Great for local information! (But also can get state and national data)•Provides information on what people are doing -Consumer spending, buying patterns, and activities•Nice graphics.•Help Guide: http://libguides.lib.msu.edu/simplymap •5 Users at a time•Create account using MSU email address•Connect to Simply Map•Examples:
• DOMESTIC TRAVEL - IN LAST 12 MONTHS? | YES• DOM TRAV-STAY AT HOTEL/MOTEL LAST 12 MOS | YES• DOMESTIC TRAVEL-REASONS FOR LAST TRIP | BUSINESS ONLY
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eMarketer• Online marketing statistics• Articles and reports• Consumers, media usage, mobile, social media, and more• Connect to eMarketer• Examples:• Travel Services Booked Using a Smartphone Among US Leisure
Travelers, by Method, June 2013 (% of respondents)• Social and Loyalty Marketing Tactics Used by Hotels Worldwide, 2012 &
2013 (% of respondents)• Transient* Room Nights Booked in Hotels in North America by Loyalty
Members vs. Non-Members, by Booking Channel, Jan-May 2013 (% of total)• Verified User Reviews Pay Off for Wyndham• Frequency with Which US Leisure Travelers Are Interested in Purchasing
Additional Services/Upgrades from Hotels, by Age, Jan 2013 (% of total)
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Statista•Statistics on over 80,000 topics including marketing and hospitality•Connect to Statista•Examples:•U.S. hotel industry revenue 2012•Statistics and Data on Hotels • Average room rates, demand, and more.• Affluent Americans who stayed at Hilton hotels during the last 12 months in 2011-2012•Hotel guests (Business) of Hilton hotels in the USA, 2012
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SRDS• Has local information• Includes hobbies and activities• Also has advertising information like radio stations and newspapers in the area.• Use in Internet Explorer• Connect to SRDS
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News & Articles•These resources will help you find articles in magazines, journals, and newspapers about companies and industries.
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News & Articles•Hospitality & Tourism Complete•Business Source Complete•ABI/INFORM Complete•Communication & Mass Media Complete •General Business File ASAP•Factiva• LexisNexis Academic• Lansing State Journal
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More information•More resources on course guide: http://libguides.lib.msu.edu/hb486. •Examples: • PKF’s Trends in the hotel industry 2012 (book)• MSU/Lansing/Michigan resources including Pure Michigan’s
2004-2013 Summary for Michigan Lodging and Tourism Industry Reports• Citation of business databases examples•What are other hotels doing?
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Need more help?•Contact me for research assistance. •Breezy Silver – 432-4181 or [email protected](when sending email include course number in subject heading)
•For Database Access Problems •Contact Distance Learning Services - http://www.lib.msu.edu/howto/onlineoffcampus.jsp or 1-800-500-1554.