PROGRAMME CONCEPT

BUSINESS & INNOVATION

With technology driving up the sophistication of sports sponsorship in terms of the assets available and the measurement of return investment, the question of where to find value has never been more pertinent for brands and rights holders alike. Leading brands and stakeholders will analyse the current football sponsorship market and where value is to be found.

LEARN FROM: Football clubs, brands and sponsors & leading sponsorship agencies.

KEY TAKEAWAYS:How brands evaluate sponsorship opportunities & rights holder best practice in delivering sponsorship value through their assets.

From the proliferation of new market entrants, to the rise of rights holder owned platforms, football broadcasting is undergoing seismic changes that, when aligned to the changing viewing habits of Millennial and Gen Z fans, could alter the industry beyond recognition. What will football broadcasting’s brave new world look like and who will be the winners and losers?

LEARN FROM: Football broadcasters, new media & OTT companies.

KEY TAKEAWAYS:Latest /future trends in football broadcasting.

With an increasing array of digital touchpoints available, consumers crave more content and clubs must compete for attention on the same platforms as other forms of entertainment. In this environment, if they are to succeed, clubs need to put their content strategy at the heart of their business strategy and structures. At Soccerex, a C-Level panel of club representatives will look at the modern club business model and the role content places within it.

LEARN FROM: Elite football clubs & rights holders.

KEY TAKEAWAYS:Corporate structure & strategies at leading football clubs.

Whether it is self-led or through involvement with an increasing array of sports tech accelerators, football rights holders are increasingly investing in innovation, in the hope that it will deliver them a competitive edge on and off the pitch. In this session, experts will analyse the growth and potential impact of venture capital in football.

LEARN FROM: A venture capital expert.

KEY TAKEAWAYS:How venture capital in spor t works.

WHERE’S THE VALUE IN FOOTBALL SPONSORSHIP?

FOOTBALL BROADCASTING’S BRAVE NEW WORLD

CLUBS AND THE CONTENT GAME

INVESTING IN INNOVATION

Digital disruption has transformed the way consumers (fans) engage with football and the way in which clubs need to think when structuring their business. With further technological change on the horizon, such as machine learning and the widespread introduction of 5G, Soccerex Europe will lead the conversation on digital transformation in football to analyse the status quo and what is needed for the next phase.

LEARN FROM: Football clubs and digital transformation exper ts.

KEY TAKEAWAYS:Digital transformation strategies & expected future trends.

In order to engage fans and optimize all available revenue streams, clubs and rightsholders are having to create a 360 view of their interaction with fans and the purchasing behaviour of each individual customer. And with customers touch points ever expanding, how do you collate and optimize that data? This session will bring together clubs leading the way in customer revenue management and experts in data analytics to provide inspiring case studies and best practise.

LEARN FROM EXPERTS IN: Digital transformation, CRM solutions & football club marketing.

KEY TAKEAWAYS:How to build a 360° v iew of your customers & the latest technology and trends in CRM.

Do you have a produc t or ser v ice that i s shaping the business & innovat ion industr y? Do you have a case s tudy that shows best prac t ice? The Soccerex Europe programme has a l imited number of presentat ion s lot s avai lable for organisat ions in the business & innovat ion industr ies. Please contac t our sa les team today to f ind out how you can book your place in the Soccerex Europe programme:

E: SALES@SOCCEREX.COM T: +44 208 987 5522

DIGITAL TRANSFORMATION IN FOOTBALL - THE NEXT PHASE

360° CUSTOMER RELATIONSHIP MANAGEMENT

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