Business Innovation Powerpoint
description
Transcript of Business Innovation Powerpoint
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The Problem With Smart People
http://www.bbc.com/capital/story/20140528-the-problem-with-smart-people
Raza Zaman Prof. Klinkowstein
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Raza Zaman Prof. Klinkowstein
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Raza Zaman Prof. Klinkowstein
• Assume they’re smarter than their peers (ego)
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• Everyone has a different thought process, just because they think they’re right, doesn’t mean they’re right.
Raza Zaman Prof. Klinkowstein
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• “The smartest guys in the room”, doesn’t equal success, remember Enron?
Raza Zaman Prof. Klinkowstein
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• Observe people, in parBcular, within Vanderpoel Hall (Honors College)
Raza Zaman Prof. Klinkowstein
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Ethnographic Research Pictures
Raza Zaman Prof. Klinkowstein
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Ethnographic Research Pictures
Raza Zaman Prof. Klinkowstein
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Ethnographic Research Pictures
Raza Zaman Prof. Klinkowstein
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Ethnographic Research Pictures
Raza Zaman Prof. Klinkowstein
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Ethnographic Research Picture
Raza Zaman Prof. Klinkowstein
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Ethnographic Research ObservaBons
• SeJngs – Students studying – Classroom environment
Raza Zaman Prof. Klinkowstein
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Ethnographic Research ObservaBons • Observe students study habits – How long? • Students who felt need to excel over peers studied for longer amount of Bme
Raza Zaman Prof. Klinkowstein
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Ethnographic Research ObservaBons
• “Smartest” student oOen involved in arguments with professor • Seen as a nuisance among peers
Raza Zaman Prof. Klinkowstein
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Ethnographic Research ObservaBons • Study Methods – Students either study alone or with others – Memorizing facts from text books – Notes, summarizing chapters
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Ethnographic Research ObservaBons • “Smartest” student tends to portray cocky behavior
• Disagreements on facts, who is right, who is wrong
• Displays stubbornness, difficult to see other point of view
Raza Zaman Prof. Klinkowstein
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Ethnographic Research Findings • NegaBve connotaBon with the “smartest” student
• Peers get annoyed • Cockiness, ego showed upon discussion • Difficulty recognizing other points of views
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Ethnographic Reading Summary TSA Checkpoint EvoluBon
• IDEO implements Ethnographic research to help TSA
Raza Zaman Prof. Klinkowstein
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Ethnographic Reading Summary TSA Checkpoint EvoluBon
• Proper steps to conduct Ethnographic Research (Used by IDEO in TSA Case)
Raza Zaman Prof. Klinkowstein
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Ethnographic Reading Summary TSA Checkpoint EvoluBon
• IDEO improved environment for TSA and passengers, TSA trained in using Ethnographic Research to eliminate threats
Raza Zaman Prof. Klinkowstein
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Ethnographic Reading Summary Ethnographic Research-‐Who are the users?
• What is Ethnographic Research? (DicBonary DefiniBon)
Raza Zaman Prof. Klinkowstein
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Ethnographic Reading Summary Ethnographic Research-‐Who are the users? • OverBme Ethnographic Research has become essenBal in creaBng user friendly design
Raza Zaman Prof. Klinkowstein
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Ethnographic Reading Summary Ethnographic Research-‐Who are the users?
• Difference between Market and Ethnographic research
Raza Zaman Prof. Klinkowstein
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Ethnographic Reading Summary Ethnography Goes Mainstream
• Designers in various industries have begun to rely off of Ethnographic Research
Raza Zaman Prof. Klinkowstein
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Ethnographic Reading Summary Ethnography Goes Mainstream
• Becoming more common in every type of business, allows for more personal, intricate research
Raza Zaman Prof. Klinkowstein
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Ethnographic Reading Summary Ethnography Goes Mainstream
• PosiBve aspects of Ethnographic Research, how it provokes unconvenBonal thinking which can lead to be^er ideas and design.
Raza Zaman Prof. Klinkowstein