BUSINESS DIGEST - FujitsuBUSINESS DIGEST Vol No 10 Issue No 6 September 2013 Special Features n n...

52
BUSINESS DIGEST Vol No 10 Issue No 6 September 2013 Energy security and equity must go hand in hand Seamless PPP imperative to tackle non-communicable diseases: Syeda S. Hameed

Transcript of BUSINESS DIGEST - FujitsuBUSINESS DIGEST Vol No 10 Issue No 6 September 2013 Special Features n n...

Page 1: BUSINESS DIGEST - FujitsuBUSINESS DIGEST Vol No 10 Issue No 6 September 2013 Special Features n n Energy Need to provide energy to all at affordable prices; open markets with safety

BUSINESS DIGEST Vol No 10 Issue No 6 September 2013

Energy security and equity must go hand in hand

Seamless PPP imperative to tackle non-communicable diseases: Syeda S. Hameed

Page 2: BUSINESS DIGEST - FujitsuBUSINESS DIGEST Vol No 10 Issue No 6 September 2013 Special Features n n Energy Need to provide energy to all at affordable prices; open markets with safety
Page 3: BUSINESS DIGEST - FujitsuBUSINESS DIGEST Vol No 10 Issue No 6 September 2013 Special Features n n Energy Need to provide energy to all at affordable prices; open markets with safety
Page 4: BUSINESS DIGEST - FujitsuBUSINESS DIGEST Vol No 10 Issue No 6 September 2013 Special Features n n Energy Need to provide energy to all at affordable prices; open markets with safety

Special Featuresn

n

Energy

Need to provide energy to all at affordable prices; open markets with

safety nets for vulnerable sections vital

FICCI signs 2 MoUs for adopting trigeneration and energy efficiency

technologies

Health

Healthcare providers to be graded in terms of patient-safety and quality

of delivery

Moving towards sustainable quality healthcare

Chairman-Editorial Board

Dr. A Didar Singh

Member-Editorial Board &

Head-Communications

Vinita Sethi

Editor

Sukumar Sah

Assistant Editor

Sushmita Yadav

Marketing

Animesh Goswami

Advertising & Circulation

PL Joseph

Veena Srivastava

Rahul Siwach

Dinesh Bhandari"

Anjana Rajwar

Design & Art

Visualeyes Communications Pvt. Ltd

Diamond Art Printers

[email protected]

c All Rights are reserved.

No part of this publication may be

reproduced, stored in a retrieval system,

or transmitted in any form or by any

means, Electronic, Mechanical,

Photocopying, Recording and/or

otherwise without the prior written

permission of the Publisher.

Statement about Ownership and other

Particulars about the Journal (FICCI

Business Digest) required to be published

under Rule 8 of the Registrar Central

Rules, 1956.

Printed and Published by Secretary

General on behalf of (or owned by)

Federation of Indian Chambers of

Commerce and Industry, New Delhi and

Published at Federation House Tansen

Marg, New Delhi - 110001

R.N.I No. DELENG/2004/13722

Federation of Indian Chambers of

Commerce and Industry,

Federation House, Tansen Marg,

New Delhi – 110001

Phone: 23738760-70(11 Lines)

Fax: 23320714, 23721504

E-Mail: [email protected]

Website: www.ficci.com

Printed by

We look forward to your feedback

We would like your feedback/comments to enable us to improve

our offering. Write to us at: [email protected] or

[email protected]

4

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48

From the Secretary General's Desk…

India and Iraq: Time for new synergies

FICCI delegation explores prospects of cooperation in SMEs and greater

flow of capital from Japan

CSR, a winning proposition

Health Ministry focusing on capacity building to combat child

malnutrition

Liberian President invites Indian business to invest in country's

reconstruction

Sachin Pilot offers to take up industry's demand for tax relief on CSR

spends with Finance Ministry

Belgium, your gateway to Europe

Kamal Nath suggest test drive of tramways in a medium-sized Indian city

to gauge its efficacy

BRICS gets down to business amidst lingering global slowdown

Hungary, an investment destination few can afford to ignore

Uttarakhand Task Force

Indian publishing industry reaching out to African and South Asian

nations

Maharashtra's mega project policy sees investment flowing in: CM

In the States

Macroeconomic Indicators

19

06

Page 5: BUSINESS DIGEST - FujitsuBUSINESS DIGEST Vol No 10 Issue No 6 September 2013 Special Features n n Energy Need to provide energy to all at affordable prices; open markets with safety

Special Featuresn

n

Energy

Need to provide energy to all at affordable prices; open markets with

safety nets for vulnerable sections vital

FICCI signs 2 MoUs for adopting trigeneration and energy efficiency

technologies

Health

Healthcare providers to be graded in terms of patient-safety and quality

of delivery

Moving towards sustainable quality healthcare

Chairman-Editorial Board

Dr. A Didar Singh

Member-Editorial Board &

Head-Communications

Vinita Sethi

Editor

Sukumar Sah

Assistant Editor

Sushmita Yadav

Marketing

Animesh Goswami

Advertising & Circulation

PL Joseph

Veena Srivastava

Rahul Siwach

Dinesh Bhandari"

Anjana Rajwar

Design & Art

Visualeyes Communications Pvt. Ltd

Diamond Art Printers

[email protected]

c All Rights are reserved.

No part of this publication may be

reproduced, stored in a retrieval system,

or transmitted in any form or by any

means, Electronic, Mechanical,

Photocopying, Recording and/or

otherwise without the prior written

permission of the Publisher.

Statement about Ownership and other

Particulars about the Journal (FICCI

Business Digest) required to be published

under Rule 8 of the Registrar Central

Rules, 1956.

Printed and Published by Secretary

General on behalf of (or owned by)

Federation of Indian Chambers of

Commerce and Industry, New Delhi and

Published at Federation House Tansen

Marg, New Delhi - 110001

R.N.I No. DELENG/2004/13722

Federation of Indian Chambers of

Commerce and Industry,

Federation House, Tansen Marg,

New Delhi – 110001

Phone: 23738760-70(11 Lines)

Fax: 23320714, 23721504

E-Mail: [email protected]

Website: www.ficci.com

Printed by

We look forward to your feedback

We would like your feedback/comments to enable us to improve

our offering. Write to us at: [email protected] or

[email protected]

4

14

17

26

28

29

30

32

35

36

38

40

41

42

44

48

From the Secretary General's Desk…

India and Iraq: Time for new synergies

FICCI delegation explores prospects of cooperation in SMEs and greater

flow of capital from Japan

CSR, a winning proposition

Health Ministry focusing on capacity building to combat child

malnutrition

Liberian President invites Indian business to invest in country's

reconstruction

Sachin Pilot offers to take up industry's demand for tax relief on CSR

spends with Finance Ministry

Belgium, your gateway to Europe

Kamal Nath suggest test drive of tramways in a medium-sized Indian city

to gauge its efficacy

BRICS gets down to business amidst lingering global slowdown

Hungary, an investment destination few can afford to ignore

Uttarakhand Task Force

Indian publishing industry reaching out to African and South Asian

nations

Maharashtra's mega project policy sees investment flowing in: CM

In the States

Macroeconomic Indicators

19

06

Page 6: BUSINESS DIGEST - FujitsuBUSINESS DIGEST Vol No 10 Issue No 6 September 2013 Special Features n n Energy Need to provide energy to all at affordable prices; open markets with safety

4 FICCI Business Digest September 2013n n

here is little doubt that energy security forms the backbone of a nation’s economic strength. For an emerging Teconomy, such as India, this holds truer than ever. To fuel a faster growth in the manufacturing sector, a growing

vehicular population and an ever-increasing demand for power across all sectors, assured and economically viable

energy supplies are imperative. But we must not lose sight of energy equity. As succinctly articulated by Salman

Khurshid, Union Minister for External Affairs, “Energy security must come with the broader idea of energy equity. There is

no security without equity. Supply of energy is the basis of security, but supply of energy is meaningless if the

consumption of that energy is not efficient and not in an equitable balance.” We bring you perspectives on this important

topic that was discussed at the FICCI-MEA National Conference on Energy Security in New Delhi in early September.

Another FICCI’s flagship event, the annual Health Conference on the theme ‘Sustainable Quality Healthcare’ took a

comprehensive view of the challenges faced by the healthcare sector. Each element and the corresponding cost

implications in the delivery of quality healthcare both in the public and private healthcare sector came in for close

scrutiny. The following pages give a snapshot of the deliberations and the key messages that emerged out of the

discussions.

India’s political and economic relations with Iraq have been historically strong and deep-rooted. There are now strong

reasons for India and Iraq to further deepen bilateral relations. Indian companies are more than keen to work and expand

their footprints in various fields, particularly in infrastructure projects, an area of critical importance to Iraq’s ongoing

reconstruction efforts. Iraq, on its part, is keen to see India’s involvement as conveyed by Prime Minister Kamil al-Maliki

during his visit to this country in August-end. The new environment in Iraq is one that is conducive for doing business by

the public and private sectors. New laws have been designed to protect such an environment and there is assurance to

Indian businessmen and companies of support, protection and guarantees.

Indo-Japanese relations have always been marked by friendship and cordiality. Business ties too have grown significantly

over the years. In a bid to boost business relations, particularly amongst SMEs, FICCI mounted the largest-ever

delegation to Japan, comprising 70 companies and over 100 participants from diversified sectors, represented by the

captains of industry, business heads, senior state government officials and top consultants. Structured and focused B2B

meetings were held by the two sides. The initiative was timed suitably to serve as a build-up to the momentum

generated in the ties between India and Japan in the last few years through a series of high-level visits and growing

engagement transforming India-Japan relations into a strategic and global partnership. We bring you a detailed report

on the visit.

FICCI is committed to deepen its engagement with the world and make concerted efforts to impact policy change within

the country.

We welcome your views and feedback.

A Didar Singh

From the Secretary General’s Desk…

Page 7: BUSINESS DIGEST - FujitsuBUSINESS DIGEST Vol No 10 Issue No 6 September 2013 Special Features n n Energy Need to provide energy to all at affordable prices; open markets with safety

4 FICCI Business Digest September 2013n n

here is little doubt that energy security forms the backbone of a nation’s economic strength. For an emerging Teconomy, such as India, this holds truer than ever. To fuel a faster growth in the manufacturing sector, a growing

vehicular population and an ever-increasing demand for power across all sectors, assured and economically viable

energy supplies are imperative. But we must not lose sight of energy equity. As succinctly articulated by Salman

Khurshid, Union Minister for External Affairs, “Energy security must come with the broader idea of energy equity. There is

no security without equity. Supply of energy is the basis of security, but supply of energy is meaningless if the

consumption of that energy is not efficient and not in an equitable balance.” We bring you perspectives on this important

topic that was discussed at the FICCI-MEA National Conference on Energy Security in New Delhi in early September.

Another FICCI’s flagship event, the annual Health Conference on the theme ‘Sustainable Quality Healthcare’ took a

comprehensive view of the challenges faced by the healthcare sector. Each element and the corresponding cost

implications in the delivery of quality healthcare both in the public and private healthcare sector came in for close

scrutiny. The following pages give a snapshot of the deliberations and the key messages that emerged out of the

discussions.

India’s political and economic relations with Iraq have been historically strong and deep-rooted. There are now strong

reasons for India and Iraq to further deepen bilateral relations. Indian companies are more than keen to work and expand

their footprints in various fields, particularly in infrastructure projects, an area of critical importance to Iraq’s ongoing

reconstruction efforts. Iraq, on its part, is keen to see India’s involvement as conveyed by Prime Minister Kamil al-Maliki

during his visit to this country in August-end. The new environment in Iraq is one that is conducive for doing business by

the public and private sectors. New laws have been designed to protect such an environment and there is assurance to

Indian businessmen and companies of support, protection and guarantees.

Indo-Japanese relations have always been marked by friendship and cordiality. Business ties too have grown significantly

over the years. In a bid to boost business relations, particularly amongst SMEs, FICCI mounted the largest-ever

delegation to Japan, comprising 70 companies and over 100 participants from diversified sectors, represented by the

captains of industry, business heads, senior state government officials and top consultants. Structured and focused B2B

meetings were held by the two sides. The initiative was timed suitably to serve as a build-up to the momentum

generated in the ties between India and Japan in the last few years through a series of high-level visits and growing

engagement transforming India-Japan relations into a strategic and global partnership. We bring you a detailed report

on the visit.

FICCI is committed to deepen its engagement with the world and make concerted efforts to impact policy change within

the country.

We welcome your views and feedback.

A Didar Singh

From the Secretary General’s Desk…

Page 8: BUSINESS DIGEST - FujitsuBUSINESS DIGEST Vol No 10 Issue No 6 September 2013 Special Features n n Energy Need to provide energy to all at affordable prices; open markets with safety

he annual Health Conference

of FICCI on the theme T'Sustainable Quality

Healthcare' took a comprehensive

view of the challenges faced by the

healthcare sector by discussing and

debating each element and the

corresponding cost implications

towards delivery of quality

healthcare both in the public and

private healthcare sector. The

significant issues included hospital

planning, infrastructure, operations

and innovation in technology and

practice were discussed in great

detail at the conference. The

conference also reflected on the

need of reduction in disease

burden by focus on early diagnosis

and prevention and to breaking the

myth that adherence to quality

standards would necessarily

6 FICCI Business Digest n n September 2013

enhance cost. The event also

focussed on integrating and

mainstreaming AYUSH system of

medicine to move towards

achieving Universal Health

Coverage.

While inaugurating the

conference, Dr. Syeda S Hameed,

Member, Planning Commission,

complimented FICCI for all the

good work done in healthcare for

ensuring greater accessible and

affordable quality healthcare for

the people, especially the poor. She

called for models ensuring

seamless public private partnership

and mass screening of the

population for determining the

prevalence and necessary

strategies for tackling the growing

menace of non-communicable

diseases.

Sangita Reddy, Chairperson, FICCI

Health Services Committee,

emphasised that the time was ripe

for the country to move towards

ensuring health security, in lines

similar to food security. She said

that the underlying thrust must be

on universal coverage, prevention,

innovation and high quality

execution.

Dr. A Didar Singh, Secretary

General, FICCI, said that to achieve

financial viability and sustainability

in both the public and private

sector, government needs to keep

the healthcare out of GST and

extend tax holiday from current five

years to ten years for establishing

healthcare facilities in non-metros

for minimum of 50 bedded

hospitals instead of current 100.

Nilanjan Sanyal, Secretary

(AYUSH), MoHFW and Dr. Nata

Menabde, WHO representative to

India, also addressed the inaugural

session of the conference.

A FICCI-EY working paper on

'Universal Health Cover for India:

Evolving a Framework for

Healthcare Reimbursement

Healthcare providers to be graded in terms of patient-safety and quality of delivery

Dr. Syeda Hameed, Member, Planning Commission, Government of India releasing the

FICCI-EY working paper, 'Universal Health Cover for India: Evolving a Framework for

Healthcare Reimbursement Methodologies'. On the dais (L to R): Shobha Mishra Ghosh,

Senior Director, FICCI; Rajen Padukone, Co-chairman, FICCI Health Services Committee;

Murali Nair, Partner, EY Ltd.; Sangita Reddy, Chairperson, FICCI Health Services

Committee; Dr. A Didar Singh, Secretary General , FICCI; Dr. Nata Menabde, Who

Representative to India; Dr. GSK Velu, Co-chairman, FICCI Health Services Committee

and Dr. Sanjeev Chaudhry, Chairman & MD, SRL Ltd.

Page 9: BUSINESS DIGEST - FujitsuBUSINESS DIGEST Vol No 10 Issue No 6 September 2013 Special Features n n Energy Need to provide energy to all at affordable prices; open markets with safety

he annual Health Conference

of FICCI on the theme T'Sustainable Quality

Healthcare' took a comprehensive

view of the challenges faced by the

healthcare sector by discussing and

debating each element and the

corresponding cost implications

towards delivery of quality

healthcare both in the public and

private healthcare sector. The

significant issues included hospital

planning, infrastructure, operations

and innovation in technology and

practice were discussed in great

detail at the conference. The

conference also reflected on the

need of reduction in disease

burden by focus on early diagnosis

and prevention and to breaking the

myth that adherence to quality

standards would necessarily

6 FICCI Business Digest n n September 2013

enhance cost. The event also

focussed on integrating and

mainstreaming AYUSH system of

medicine to move towards

achieving Universal Health

Coverage.

While inaugurating the

conference, Dr. Syeda S Hameed,

Member, Planning Commission,

complimented FICCI for all the

good work done in healthcare for

ensuring greater accessible and

affordable quality healthcare for

the people, especially the poor. She

called for models ensuring

seamless public private partnership

and mass screening of the

population for determining the

prevalence and necessary

strategies for tackling the growing

menace of non-communicable

diseases.

Sangita Reddy, Chairperson, FICCI

Health Services Committee,

emphasised that the time was ripe

for the country to move towards

ensuring health security, in lines

similar to food security. She said

that the underlying thrust must be

on universal coverage, prevention,

innovation and high quality

execution.

Dr. A Didar Singh, Secretary

General, FICCI, said that to achieve

financial viability and sustainability

in both the public and private

sector, government needs to keep

the healthcare out of GST and

extend tax holiday from current five

years to ten years for establishing

healthcare facilities in non-metros

for minimum of 50 bedded

hospitals instead of current 100.

Nilanjan Sanyal, Secretary

(AYUSH), MoHFW and Dr. Nata

Menabde, WHO representative to

India, also addressed the inaugural

session of the conference.

A FICCI-EY working paper on

'Universal Health Cover for India:

Evolving a Framework for

Healthcare Reimbursement

Healthcare providers to be graded in terms of patient-safety and quality of delivery

Dr. Syeda Hameed, Member, Planning Commission, Government of India releasing the

FICCI-EY working paper, 'Universal Health Cover for India: Evolving a Framework for

Healthcare Reimbursement Methodologies'. On the dais (L to R): Shobha Mishra Ghosh,

Senior Director, FICCI; Rajen Padukone, Co-chairman, FICCI Health Services Committee;

Murali Nair, Partner, EY Ltd.; Sangita Reddy, Chairperson, FICCI Health Services

Committee; Dr. A Didar Singh, Secretary General , FICCI; Dr. Nata Menabde, Who

Representative to India; Dr. GSK Velu, Co-chairman, FICCI Health Services Committee

and Dr. Sanjeev Chaudhry, Chairman & MD, SRL Ltd.

Page 10: BUSINESS DIGEST - FujitsuBUSINESS DIGEST Vol No 10 Issue No 6 September 2013 Special Features n n Energy Need to provide energy to all at affordable prices; open markets with safety

Methodologies' was released at the

conference. The paper critically

analyses the current

reimbursement methodologies

followed for Government

sponsored health insurance

schemes which may compromise

patient's safety and dis-incentivise

quality conscious providers in their

quest to actively participate in

making affordable and quality care

for all a reality. The report also

proposes a new reimbursement

framework for more effective PPP

in in-patient healthcare delivery. A

FICCI Knowledge Paper on

'Reinventing Affordable and

Universal Healthcare through

Innovation' was also presented at

the conference.

Some of the key messages that

emerged out of the discussions are

the Government would gradually

shift towards a mechanism wherein

providers would be graded on the

basis of patient safety and quality

of care. For achieving this, the

government needs to look at

developing national costing

guidelines for differential capturing

of the cost of care and mechanism

to include incentives and

disincentives for quality assurance.

C K Mishra, Additional Secretary,

Ministry of Health and Family

Welfare (MoHFW), spoke about

8 FICCI Business Digest n n September 2013

focusing on the approach to

achieve universal health coverage,

identify the missing links,

strengthening the public healthcare

delivery system and assessing the

private and public sectors

contribution. According to him, the

four key areas to be looked at are

increased health care spending and

resources; cost effective financing

mechanism; technology and

research and strategic investment

in medical education system. He

urged FICCI to create a Task Force

on Sustainability and provide

inputs to the government on these

lines.

R K Jain, Additional Secretary,

MoHFW, appreciated FICCI's efforts

in taking forward both National

Standard Treatment Guidelines and

Standards for Electronic Health

Records. The current reforms in

standardisation are being taken up

at the highest levels of the

government. He also highlighted

the Government's current initiative

of providing free generic drugs and

its intention to cover the whole

country under the scheme in due

course.

Provision for clean drinking water,

vastly improved sanitation and

hygiene standards in the country

would go a long way in reducing

the disease burden in the country.

Lack of appropriate planning,

inadequate skilled human

resources and maintenance of

healthcare facilities were identified

as some of the key issues hindering

the hospital infrastructure in the

country. To overcome these issues,

it was recommended that planning

should be very detailed covering all

aspects of healthcare. Site and

project consultant selection,

awareness of building, waste and

other regulatory norms and

securing complete funding at

planning stage itself would go a

long way in better hospital

infrastructure for the long term.

Low cost technology was

identified as a key enabler of

sustainable quality healthcare.

There is a strong need to develop

an enabling ecosystem for

facilitating healthcare innovation

with active participation from

industry, academia and the

Government. The quantum of

funding for R&D has to be

increased manifold and regulatory

framework should enable

indigenous development of

medical technologies.

There is also a need to break the

myth that enhancing quality would

lead to higher costs. Ascertaining

the value and savings accrued

through enhanced quality

standards over time would

establish that costs are far

outweighed by the savings. The

environmental changes are creating

a need for shift from organisational

centric to patient centric approach

to quality and a conscious

measurement of outcomes. n

L to R: Ramesh Sippy, Film Personality

(centre), presenting the FICCI Healthcare

Personality of the Year Award to Dr.

Narottam Puri in the presence of Dr. A

Didar Singh, Secretary General, FICCI

(left); Kiran Joneja and Awards Jury

Chairperson, M Damodaran.

Page 11: BUSINESS DIGEST - FujitsuBUSINESS DIGEST Vol No 10 Issue No 6 September 2013 Special Features n n Energy Need to provide energy to all at affordable prices; open markets with safety

Methodologies' was released at the

conference. The paper critically

analyses the current

reimbursement methodologies

followed for Government

sponsored health insurance

schemes which may compromise

patient's safety and dis-incentivise

quality conscious providers in their

quest to actively participate in

making affordable and quality care

for all a reality. The report also

proposes a new reimbursement

framework for more effective PPP

in in-patient healthcare delivery. A

FICCI Knowledge Paper on

'Reinventing Affordable and

Universal Healthcare through

Innovation' was also presented at

the conference.

Some of the key messages that

emerged out of the discussions are

the Government would gradually

shift towards a mechanism wherein

providers would be graded on the

basis of patient safety and quality

of care. For achieving this, the

government needs to look at

developing national costing

guidelines for differential capturing

of the cost of care and mechanism

to include incentives and

disincentives for quality assurance.

C K Mishra, Additional Secretary,

Ministry of Health and Family

Welfare (MoHFW), spoke about

8 FICCI Business Digest n n September 2013

focusing on the approach to

achieve universal health coverage,

identify the missing links,

strengthening the public healthcare

delivery system and assessing the

private and public sectors

contribution. According to him, the

four key areas to be looked at are

increased health care spending and

resources; cost effective financing

mechanism; technology and

research and strategic investment

in medical education system. He

urged FICCI to create a Task Force

on Sustainability and provide

inputs to the government on these

lines.

R K Jain, Additional Secretary,

MoHFW, appreciated FICCI's efforts

in taking forward both National

Standard Treatment Guidelines and

Standards for Electronic Health

Records. The current reforms in

standardisation are being taken up

at the highest levels of the

government. He also highlighted

the Government's current initiative

of providing free generic drugs and

its intention to cover the whole

country under the scheme in due

course.

Provision for clean drinking water,

vastly improved sanitation and

hygiene standards in the country

would go a long way in reducing

the disease burden in the country.

Lack of appropriate planning,

inadequate skilled human

resources and maintenance of

healthcare facilities were identified

as some of the key issues hindering

the hospital infrastructure in the

country. To overcome these issues,

it was recommended that planning

should be very detailed covering all

aspects of healthcare. Site and

project consultant selection,

awareness of building, waste and

other regulatory norms and

securing complete funding at

planning stage itself would go a

long way in better hospital

infrastructure for the long term.

Low cost technology was

identified as a key enabler of

sustainable quality healthcare.

There is a strong need to develop

an enabling ecosystem for

facilitating healthcare innovation

with active participation from

industry, academia and the

Government. The quantum of

funding for R&D has to be

increased manifold and regulatory

framework should enable

indigenous development of

medical technologies.

There is also a need to break the

myth that enhancing quality would

lead to higher costs. Ascertaining

the value and savings accrued

through enhanced quality

standards over time would

establish that costs are far

outweighed by the savings. The

environmental changes are creating

a need for shift from organisational

centric to patient centric approach

to quality and a conscious

measurement of outcomes. n

L to R: Ramesh Sippy, Film Personality

(centre), presenting the FICCI Healthcare

Personality of the Year Award to Dr.

Narottam Puri in the presence of Dr. A

Didar Singh, Secretary General, FICCI

(left); Kiran Joneja and Awards Jury

Chairperson, M Damodaran.

Page 12: BUSINESS DIGEST - FujitsuBUSINESS DIGEST Vol No 10 Issue No 6 September 2013 Special Features n n Energy Need to provide energy to all at affordable prices; open markets with safety

t is ironic that although Indian

healthcare is growing at a Ihealthy CAGR of 15.4 per cent

and has reached US$ 60 billion in

2010-2011, issues of affordability,

accessibility, and quality continue

to persist. In its endeavour to make

healthcare accessible and

affordable, the government is

increasingly seen to be moving

from being a provider to payor

especially with the expansion of

Government Sponsored Health

Insurance Schemes (GSHIS) with

estimates of covering 500 million

people by 2015. The limited

capacities in public healthcare

sector has encouraged forging of

PPPs and new private hospitals

being set up to cater to insured

patients under the schemes. Nearly

two-third of the total ~11000

empanelled hospitals in RSBY

(Rashtriya Swasthiya Bima Yojana)

scheme for instance is from the

10 FICCI Business Digest n n September 2013

private sector. Even in mass

government programmes like

NRHM, there is a growing tendency

and need for collaboration with the

private sector to bridge the gaps in

the public system.

Although, the Indian healthcare

cost are the lowest compared to

anywhere in the world for the

similar quality of care, low per

capita income (~ Rs. 70,000 p.a.)

makes it unaffordable to the

masses. On the other hand, cost of

care has been steadily increasing;

medical inflation has remained at

12-15 per cent in recent years. This

is primarily due to high capital

investments towards land,

infrastructure and medical

technology. The ever increasing

input costs of human resources and

consumables and non-scientific

tariff determination by both

insurance companies and GSHIS

are adding to the burden. This

leads to long gestation period for a

hospital to break even i.e.,

anywhere between 6-8 years.

Moreover, PPPs have not been

successful due to lack of uniform

governance structure and

unrealistic tariffs set for cost of

treatment.

In the above context, there is a

strong need to consider the myriad

challenges faced by the private

healthcare sector in marrying

affordability with viability. Some of

the key issues to achieve financial

viability and sustainability in both

public and private healthcare

facilities are discussed below.

Standardization of healthcare

practices: At present the health

system in India consists of

healthcare providers operating

within an unregulated environment,

with no controls on what services

can be provided by whom, in what

manner, at what cost, and with no

standardised protocols to help

measure the quality of care.

However, it is hoped that with the

increasing acceptance of the

Clinical Establishment Act 2010 by

states, some semblance of

standardisation will be achieved.

The Health Ministry’s efforts

towards development of National

Standard Treatment Guidelines

(NSTGs) for ~230 conditions across

20 disease specialties and

Electronic Health Record (EHR)

Standards for the country are

commendable. Standard Treatment

Guidelines would help in

standardisation of treatment

procedures; ensure more

predictability of outcomes and

contain costs to the extent possible

by reducing unnecessary

investigations. EHR on the other

hand, is the single most standard

tool which will help in data

warehousing, monitoring and

portability which would greatly

reduce diagnostic time and help in

creating a national health database.

Moving towards sustainable quality healthcareSangita Reddy*

Page 13: BUSINESS DIGEST - FujitsuBUSINESS DIGEST Vol No 10 Issue No 6 September 2013 Special Features n n Energy Need to provide energy to all at affordable prices; open markets with safety

t is ironic that although Indian

healthcare is growing at a Ihealthy CAGR of 15.4 per cent

and has reached US$ 60 billion in

2010-2011, issues of affordability,

accessibility, and quality continue

to persist. In its endeavour to make

healthcare accessible and

affordable, the government is

increasingly seen to be moving

from being a provider to payor

especially with the expansion of

Government Sponsored Health

Insurance Schemes (GSHIS) with

estimates of covering 500 million

people by 2015. The limited

capacities in public healthcare

sector has encouraged forging of

PPPs and new private hospitals

being set up to cater to insured

patients under the schemes. Nearly

two-third of the total ~11000

empanelled hospitals in RSBY

(Rashtriya Swasthiya Bima Yojana)

scheme for instance is from the

10 FICCI Business Digest n n September 2013

private sector. Even in mass

government programmes like

NRHM, there is a growing tendency

and need for collaboration with the

private sector to bridge the gaps in

the public system.

Although, the Indian healthcare

cost are the lowest compared to

anywhere in the world for the

similar quality of care, low per

capita income (~ Rs. 70,000 p.a.)

makes it unaffordable to the

masses. On the other hand, cost of

care has been steadily increasing;

medical inflation has remained at

12-15 per cent in recent years. This

is primarily due to high capital

investments towards land,

infrastructure and medical

technology. The ever increasing

input costs of human resources and

consumables and non-scientific

tariff determination by both

insurance companies and GSHIS

are adding to the burden. This

leads to long gestation period for a

hospital to break even i.e.,

anywhere between 6-8 years.

Moreover, PPPs have not been

successful due to lack of uniform

governance structure and

unrealistic tariffs set for cost of

treatment.

In the above context, there is a

strong need to consider the myriad

challenges faced by the private

healthcare sector in marrying

affordability with viability. Some of

the key issues to achieve financial

viability and sustainability in both

public and private healthcare

facilities are discussed below.

Standardization of healthcare

practices: At present the health

system in India consists of

healthcare providers operating

within an unregulated environment,

with no controls on what services

can be provided by whom, in what

manner, at what cost, and with no

standardised protocols to help

measure the quality of care.

However, it is hoped that with the

increasing acceptance of the

Clinical Establishment Act 2010 by

states, some semblance of

standardisation will be achieved.

The Health Ministry’s efforts

towards development of National

Standard Treatment Guidelines

(NSTGs) for ~230 conditions across

20 disease specialties and

Electronic Health Record (EHR)

Standards for the country are

commendable. Standard Treatment

Guidelines would help in

standardisation of treatment

procedures; ensure more

predictability of outcomes and

contain costs to the extent possible

by reducing unnecessary

investigations. EHR on the other

hand, is the single most standard

tool which will help in data

warehousing, monitoring and

portability which would greatly

reduce diagnostic time and help in

creating a national health database.

Moving towards sustainable quality healthcareSangita Reddy*

Page 14: BUSINESS DIGEST - FujitsuBUSINESS DIGEST Vol No 10 Issue No 6 September 2013 Special Features n n Energy Need to provide energy to all at affordable prices; open markets with safety

This should pave the way for an all-

encompassing health information

portal, which has detailed

demographic data helping in

periodic review of disease-wise,

city-wise and region-wise

information. Simultaneously, the

IRDA has been working closely with

the industry to standardise several

operational areas like billing and

discharge formats, critical illness

definitions, agreements between

providers & payors that would

streamline the operational issues

persisting between insurers and

providers and help increasing

affordability of care through better

penetration of health insurance in

the country.

We, at FICCI, are proud to have

supported and worked closely with

the Ministry and IRDA in this game

changing effort.

Planning and infrastructure

challenges: Hospital planning and

designing is a complex exercise

due to the multiplicity and diversity

of activities involved in healthcare.

An ideal healthcare infrastructure

will not only provide for all aspects

of patient safety but should also

lead to affordable healthcare. There

is a need for an integrated

approach to planning of hospitals

in order to make them reliable and

viable. A holistic approach for

design, construction, operations

and maintenance will help in

reduction of capital and

operational cost while fulfilling its

core mission of ensuring patient

safety.

Operational challenges:

Operational cost is an amalgam

of medical consumables and

devices, human resources,

operation and maintenance

expenses, as well as hospital

utilities and non-health services.

The operational challenges are

magnified by the huge shortfall in

healthcare human resources and

rising salary costs. India has just 0.7

12 FICCI Business Digest n n September 2013

physicians and 1.0 nurse per 1000

population vs. global average of 1.4

and 2.8, respectively. Hence, it is

critical for every type of healthcare

facility today to have appropriate

hospital and human resource

management for optimising the

utilisation of resources by bringing

in standard operating practices.

High cost of medical technology:

Although medical technology is

the one of the key pillars of

healthcare, over 80 per cent of the

consumption in the country

depends on imports leading to

high capex cost. Despite the

growth of scientific and

technological development in India,

availability of appropriate and

affordable health technologies and

e-Health solutions is inadequate.

This is due to lack of appropriate

ecosystem for innovation and the

several regulatory and policy level

challenges faced by the industry.

For sustainable quality healthcare

in India, medical technology needs

more indigenous innovation and

manufacturing initiatives. A

quantum increase in allocation of

R&D funds for local innovation with

synergies between the government,

academia and industry will help in

driving the growth of the sector.

Negligible primary and

preventive healthcare:

Early detection of disease is easy

to manage and reduces the

economic burden on both

individual and the state. The

burden of non-communicable

diseases is expected to double to

57 per cent by the year 2020

compared to 1990, while the

incidence of communicable

diseases still remains high. There is

a compelling need to promote

preventive and primary care

through general practitioners and

home care as a step towards

affordability and sustainability of

healthcare.

Tariff determination and

payment methods:

The healthcare providers,

particularly the small and medium

sized hospitals that are largely

dependent on patients covered

under GSHIS, CGHS and ESIS are

crumbling under the financial

pressure due to the unrealistic tariff

determination and delays in

payments. The current focus of

most GSHIS is on the economics of

procurement rather than on

aspects related to patient safety

and care. A fundamental shift is

required in which providers are

graded on the basis of patient

safety and quality of care; national

costing guidelines for differential

capturing of the cost of care and

mechanism to include incentives

and disincentives for quality

assurance.

The present challenge is to

establish new and sustain existing

institutions that are financially

sound and responsive to the

dynamic needs of the people. The

private healthcare sector will

require a renewed look at their

business model with appropriate

changes in their capex

requirements, streamlined

operations and lean execution to

sustain and capture new avenues of

growth. Similarly, the public

healthcare providers too will have

to bring in operational and

management efficiencies for

sustainability. Along with this, the

policy makers have to create an

enabling environment for the

healthcare sector to prosper and

cater to the needs of a billion plus

population.

* Sangita Reddy is Chairperson,

FICCI Health Services Committee

and ED, Apollo Hospital Group.

n

Page 15: BUSINESS DIGEST - FujitsuBUSINESS DIGEST Vol No 10 Issue No 6 September 2013 Special Features n n Energy Need to provide energy to all at affordable prices; open markets with safety

This should pave the way for an all-

encompassing health information

portal, which has detailed

demographic data helping in

periodic review of disease-wise,

city-wise and region-wise

information. Simultaneously, the

IRDA has been working closely with

the industry to standardise several

operational areas like billing and

discharge formats, critical illness

definitions, agreements between

providers & payors that would

streamline the operational issues

persisting between insurers and

providers and help increasing

affordability of care through better

penetration of health insurance in

the country.

We, at FICCI, are proud to have

supported and worked closely with

the Ministry and IRDA in this game

changing effort.

Planning and infrastructure

challenges: Hospital planning and

designing is a complex exercise

due to the multiplicity and diversity

of activities involved in healthcare.

An ideal healthcare infrastructure

will not only provide for all aspects

of patient safety but should also

lead to affordable healthcare. There

is a need for an integrated

approach to planning of hospitals

in order to make them reliable and

viable. A holistic approach for

design, construction, operations

and maintenance will help in

reduction of capital and

operational cost while fulfilling its

core mission of ensuring patient

safety.

Operational challenges:

Operational cost is an amalgam

of medical consumables and

devices, human resources,

operation and maintenance

expenses, as well as hospital

utilities and non-health services.

The operational challenges are

magnified by the huge shortfall in

healthcare human resources and

rising salary costs. India has just 0.7

12 FICCI Business Digest n n September 2013

physicians and 1.0 nurse per 1000

population vs. global average of 1.4

and 2.8, respectively. Hence, it is

critical for every type of healthcare

facility today to have appropriate

hospital and human resource

management for optimising the

utilisation of resources by bringing

in standard operating practices.

High cost of medical technology:

Although medical technology is

the one of the key pillars of

healthcare, over 80 per cent of the

consumption in the country

depends on imports leading to

high capex cost. Despite the

growth of scientific and

technological development in India,

availability of appropriate and

affordable health technologies and

e-Health solutions is inadequate.

This is due to lack of appropriate

ecosystem for innovation and the

several regulatory and policy level

challenges faced by the industry.

For sustainable quality healthcare

in India, medical technology needs

more indigenous innovation and

manufacturing initiatives. A

quantum increase in allocation of

R&D funds for local innovation with

synergies between the government,

academia and industry will help in

driving the growth of the sector.

Negligible primary and

preventive healthcare:

Early detection of disease is easy

to manage and reduces the

economic burden on both

individual and the state. The

burden of non-communicable

diseases is expected to double to

57 per cent by the year 2020

compared to 1990, while the

incidence of communicable

diseases still remains high. There is

a compelling need to promote

preventive and primary care

through general practitioners and

home care as a step towards

affordability and sustainability of

healthcare.

Tariff determination and

payment methods:

The healthcare providers,

particularly the small and medium

sized hospitals that are largely

dependent on patients covered

under GSHIS, CGHS and ESIS are

crumbling under the financial

pressure due to the unrealistic tariff

determination and delays in

payments. The current focus of

most GSHIS is on the economics of

procurement rather than on

aspects related to patient safety

and care. A fundamental shift is

required in which providers are

graded on the basis of patient

safety and quality of care; national

costing guidelines for differential

capturing of the cost of care and

mechanism to include incentives

and disincentives for quality

assurance.

The present challenge is to

establish new and sustain existing

institutions that are financially

sound and responsive to the

dynamic needs of the people. The

private healthcare sector will

require a renewed look at their

business model with appropriate

changes in their capex

requirements, streamlined

operations and lean execution to

sustain and capture new avenues of

growth. Similarly, the public

healthcare providers too will have

to bring in operational and

management efficiencies for

sustainability. Along with this, the

policy makers have to create an

enabling environment for the

healthcare sector to prosper and

cater to the needs of a billion plus

population.

* Sangita Reddy is Chairperson,

FICCI Health Services Committee

and ED, Apollo Hospital Group.

n

Page 16: BUSINESS DIGEST - FujitsuBUSINESS DIGEST Vol No 10 Issue No 6 September 2013 Special Features n n Energy Need to provide energy to all at affordable prices; open markets with safety

14 FICCI Business Digest September 2013n n

il's well between India and

Iraq if the recent visit of Othe Iraq Prime Minister

Kamil al-Maliki to India and the

ensuring dynamics are any

indication. The India-Iraq

relationship sealed by centuries old

cultural, spiritual exchanges, India's

committed partnership in Iraq's

progress towards a free,

democratic, progressive and unified

state is now set to travel wider and

deeper, courtesy a mutual desire to

"expand and diversify the economic

cooperation" in agriculture, water

resource management,

pharmaceuticals, healthcare,

information technology,

infrastructure, low cost housing and

trade.

There are now strong reasons for

India and Iraq to take the bilateral

relations an extra mile and deepen

them. First, Indian companies are

seriously willing to work and

expand their activities in various

fields, especially infrastructure

projects, an area crucially important

to Iraq's ongoing rebuilding and

reconstruction efforts. Iraq is keen

to see Indian involvement as

conveyed by Prime Minister Kamil

al-Maliki during his visit. Second,

the new environment of Iraq has

unfolded a conducive climate for

doing business by the public sector

and private sector. It is protected,

maintained by new laws that were

not in existence before and there is

assurance to Indian businessmen

and companies of support,

protection and guarantees.

As this visit of the Iraq Prime

Minister has underscored, there is

potential for cooperation in many

areas that both sides need to

explore and which can inject a new

dynamism in the relationship.

The strongest example is

obviously the energy sector. No

doubt, Iraq has become India's

second largest crude oil supplier,

with an estimated crude import

worth more than US$ 15 billion in

2012 but New Delhi and Baghdad

are now keen for an elevation of

the buyer-seller relationship to a

strategic partnership through joint

ventures in oil exploration,

petrochemical complexes and

fertiliser plants. This, as desired by

Prime Minister Dr. Manmohan

Singh, would bring equity

partnership in oil production, and

joint ventures in oil exploration,

The new environment

of Iraq has unfolded a

conducive climate for

doing business by the

public sector and

private sector.

FICCI KK Birla Auditorium

India and Iraq: Time for new synergies

Naina Lal Kidwai, President, FICCI, in

conversation with Kamil al-Maliki,

Prime Minister of Iraq (right) and

Anand Sharma, India's Commerce and

Industry Minister.

Page 17: BUSINESS DIGEST - FujitsuBUSINESS DIGEST Vol No 10 Issue No 6 September 2013 Special Features n n Energy Need to provide energy to all at affordable prices; open markets with safety

14 FICCI Business Digest September 2013n n

il's well between India and

Iraq if the recent visit of Othe Iraq Prime Minister

Kamil al-Maliki to India and the

ensuring dynamics are any

indication. The India-Iraq

relationship sealed by centuries old

cultural, spiritual exchanges, India's

committed partnership in Iraq's

progress towards a free,

democratic, progressive and unified

state is now set to travel wider and

deeper, courtesy a mutual desire to

"expand and diversify the economic

cooperation" in agriculture, water

resource management,

pharmaceuticals, healthcare,

information technology,

infrastructure, low cost housing and

trade.

There are now strong reasons for

India and Iraq to take the bilateral

relations an extra mile and deepen

them. First, Indian companies are

seriously willing to work and

expand their activities in various

fields, especially infrastructure

projects, an area crucially important

to Iraq's ongoing rebuilding and

reconstruction efforts. Iraq is keen

to see Indian involvement as

conveyed by Prime Minister Kamil

al-Maliki during his visit. Second,

the new environment of Iraq has

unfolded a conducive climate for

doing business by the public sector

and private sector. It is protected,

maintained by new laws that were

not in existence before and there is

assurance to Indian businessmen

and companies of support,

protection and guarantees.

As this visit of the Iraq Prime

Minister has underscored, there is

potential for cooperation in many

areas that both sides need to

explore and which can inject a new

dynamism in the relationship.

The strongest example is

obviously the energy sector. No

doubt, Iraq has become India's

second largest crude oil supplier,

with an estimated crude import

worth more than US$ 15 billion in

2012 but New Delhi and Baghdad

are now keen for an elevation of

the buyer-seller relationship to a

strategic partnership through joint

ventures in oil exploration,

petrochemical complexes and

fertiliser plants. This, as desired by

Prime Minister Dr. Manmohan

Singh, would bring equity

partnership in oil production, and

joint ventures in oil exploration,

The new environment

of Iraq has unfolded a

conducive climate for

doing business by the

public sector and

private sector.

FICCI KK Birla Auditorium

India and Iraq: Time for new synergies

Naina Lal Kidwai, President, FICCI, in

conversation with Kamil al-Maliki,

Prime Minister of Iraq (right) and

Anand Sharma, India's Commerce and

Industry Minister.

Page 18: BUSINESS DIGEST - FujitsuBUSINESS DIGEST Vol No 10 Issue No 6 September 2013 Special Features n n Energy Need to provide energy to all at affordable prices; open markets with safety

In the railway sector, the Iraqis

have welcomed the expression of

interest by IRCON in turnkey

execution of railway projects in Iraq

including civil and track works,

electrification, signalling, setting up

of workshops/production units for

rolling stock and its supply.

Keeping in view the demand for

low-cost housing in Iraq, both sides

will now explore the possibilities of

involvement of Indian public and

private sector companies in the

low-cost housing sector in Iraq.

Both India and Iraq have agreed

to cooperate in agricultural

education and research activities

through signing of an appropriate

institutional framework MOU for

mutual benefit.

An MOU on water resource

management between India and

Iraq has opened up the prospects

of cooperation through

collaboration and sharing of

experience and expertise between

the two sides.

India has already been active in

the area of capacity building in

Iraq, including in higher education

and healthcare. Keeping in view the

increasing number of Iraqi

nationals visiting India for

medicare, the two sides can look at

exchange of health personnel,

medical personnel, nursing

personnel, training, participation in

conferences in both countries and

cooperation in pharmaceuticals.

Similarly, with the number of Iraqi

students studying in India growing

considerably over the past few

years to touch 10,000, education

has emerged as a key area of

mutual interest and further

collaboration.

The agreements signed between

India and Iraq on cooperation in

these fields would establish the

crucial institutional framework to

enhance co-operation in the

identified areas and boost

economic and trade relations.

As both countries seek to

increase their oil trade and expand

cooperation in other areas,

including agriculture, India and Iraq

are open to considering the

possibility of trading in their

currencies. A local currency

payment mechanism will insulate

India's oil purchases from the sharp

fluctuations in the rupee value

against the dollar and save traders

from exchange rate losses. With the

gains out of such an arrangement

becoming apparent to both, India

and Iraq, according to Commerce

and Industry Minister Anand

Sharma, are exploring the

possibility of trading in their local

currencies - dinar and rupee and

the officials are expected to take up

discussions on this.

The Iraq Government's overtures

demonstrate that India remains a

non-polarising factor in Iraq's

foreign policy and our relations go

beyond oil. The two countries now

need to jointly rebuild on the

mutuality of their current interests

in the region and globally. n

petrochemical complexes and

fertiliser plants.

The MoU signed between India

and Iraq on cooperation in the field

of energy is expected to provide a

strong framework to further

diversify cooperation. The stage

has been set with Iraq expressing a

desire for Indian companies such as

IOC, RIL etc to participate in the

setting up of the planned five new

refineries. Iraq has also agreed to

consider India's proposal for a

long-term (10-year) pact to meet

the increased crude oil demand by

the new refineries and also

consider India's request for better

terms, including abolition of Line of

Credit requirement and an increase

in interest-free credit period from

30 to 60 days.

In the steel sector, greater

cooperation would include joint

ventures to set up steel plant in

Iraq or in India for production of

steel pipes with the purpose of

transporting oil in Iraq. In power,

recognising the existing capabilities

of BHEL in manufacturing gas

turbine units, the Iraqi side has

agreed to include BHEL as a

qualified equipment manufacturer

for its power sector.

16 FICCI Business Digest n n September 2013

Anand Sharma, India's Commerce and Industry Minister shaking hands with

Kamil al-Maliki, Prime Minister of Iraq (2nd from right). Also seen is Naina Lal Kidwai,

President, FICCI.

FICCI delegation explores prospects of cooperation in SMEs and greater flow of capital from Japan

hen Japan was cruising

on one of the most Wrapid growth

trajectories in the Japanese

economic history in the 1960s

surpassing Germany to become the

second largest economy in the

world, FICCI was the first business

chamber to set up a bilateral

mechanism, the India-Japan

Business Cooperation Committee

(IJBCC) in 1966, for engagement

between the two countries. In fact,

Japan was the first country to have

the institutional arrangement of

Joint Business Council with FICCI.

Over the years, IJBCC - being jointly

organized by FICCI and JCCI, Japan

Chamber of Commerce and

Industry - has evolved and became

an important platform to stimulate

bilateral trade, investments and

technological transfers.

To participate in the 38th Joint

Meeting of IJBCC, a high-powered

FICCI Mission led by Onkar S

Kanwar, Past President, FICCI and

CMD, Apollo Tyres, visited Japan in

the first week of September to

The India-Japan

Comprehensive

Economic Partnership

Agreement (CEPA)

signed in February

2011, promises to

boost trade to US$ 25

billion by 2014.

L to R: Arun Goyal, Minister Economic &

Commercial, Embassy of India in Japan;

Rohit Relan, Co-chairman India Japan

JBC & Managing Director Bharat Seats

Ltd; Yuko Obuchi, Senior Vice Minister for

Finance, Japan; Ambika Sharma, Deputy

Secretary General, FICCI; Ranjit

Barthakur, Chairman, Globally Managed

Services and Atul Shunglu, Assistant

Secretary General, FICCI.

boost the prospects of cooperation

in areas such as SMEs and sought

greater flow of capital from Japan

to India as infusion of external

financial resources has become the

lifeline of emerging economies.

It was also the largest-ever FICCI

business delegation to Japan,

comprising 70 companies and over

100 participants from diversified

sectors and represented by the

captains of industry, business

heads, senior state government

officials and top consultants.

The initiative was timed suitably

to serve as a build-up to the

momentum generated in the ties

between India and Japan in the last

few years through a series of high-

level visits and growing

engagement transforming India-

Japan relations into a strategic and

global partnership. FICCI has been

instrumental in this calibration and

had led several initiatives to

stimulate bilateral trade,

investments and technological

transfers.

September 2013 17n nFICCI Business Digest

Page 19: BUSINESS DIGEST - FujitsuBUSINESS DIGEST Vol No 10 Issue No 6 September 2013 Special Features n n Energy Need to provide energy to all at affordable prices; open markets with safety

In the railway sector, the Iraqis

have welcomed the expression of

interest by IRCON in turnkey

execution of railway projects in Iraq

including civil and track works,

electrification, signalling, setting up

of workshops/production units for

rolling stock and its supply.

Keeping in view the demand for

low-cost housing in Iraq, both sides

will now explore the possibilities of

involvement of Indian public and

private sector companies in the

low-cost housing sector in Iraq.

Both India and Iraq have agreed

to cooperate in agricultural

education and research activities

through signing of an appropriate

institutional framework MOU for

mutual benefit.

An MOU on water resource

management between India and

Iraq has opened up the prospects

of cooperation through

collaboration and sharing of

experience and expertise between

the two sides.

India has already been active in

the area of capacity building in

Iraq, including in higher education

and healthcare. Keeping in view the

increasing number of Iraqi

nationals visiting India for

medicare, the two sides can look at

exchange of health personnel,

medical personnel, nursing

personnel, training, participation in

conferences in both countries and

cooperation in pharmaceuticals.

Similarly, with the number of Iraqi

students studying in India growing

considerably over the past few

years to touch 10,000, education

has emerged as a key area of

mutual interest and further

collaboration.

The agreements signed between

India and Iraq on cooperation in

these fields would establish the

crucial institutional framework to

enhance co-operation in the

identified areas and boost

economic and trade relations.

As both countries seek to

increase their oil trade and expand

cooperation in other areas,

including agriculture, India and Iraq

are open to considering the

possibility of trading in their

currencies. A local currency

payment mechanism will insulate

India's oil purchases from the sharp

fluctuations in the rupee value

against the dollar and save traders

from exchange rate losses. With the

gains out of such an arrangement

becoming apparent to both, India

and Iraq, according to Commerce

and Industry Minister Anand

Sharma, are exploring the

possibility of trading in their local

currencies - dinar and rupee and

the officials are expected to take up

discussions on this.

The Iraq Government's overtures

demonstrate that India remains a

non-polarising factor in Iraq's

foreign policy and our relations go

beyond oil. The two countries now

need to jointly rebuild on the

mutuality of their current interests

in the region and globally. n

petrochemical complexes and

fertiliser plants.

The MoU signed between India

and Iraq on cooperation in the field

of energy is expected to provide a

strong framework to further

diversify cooperation. The stage

has been set with Iraq expressing a

desire for Indian companies such as

IOC, RIL etc to participate in the

setting up of the planned five new

refineries. Iraq has also agreed to

consider India's proposal for a

long-term (10-year) pact to meet

the increased crude oil demand by

the new refineries and also

consider India's request for better

terms, including abolition of Line of

Credit requirement and an increase

in interest-free credit period from

30 to 60 days.

In the steel sector, greater

cooperation would include joint

ventures to set up steel plant in

Iraq or in India for production of

steel pipes with the purpose of

transporting oil in Iraq. In power,

recognising the existing capabilities

of BHEL in manufacturing gas

turbine units, the Iraqi side has

agreed to include BHEL as a

qualified equipment manufacturer

for its power sector.

16 FICCI Business Digest n n September 2013

Anand Sharma, India's Commerce and Industry Minister shaking hands with

Kamil al-Maliki, Prime Minister of Iraq (2nd from right). Also seen is Naina Lal Kidwai,

President, FICCI.

FICCI delegation explores prospects of cooperation in SMEs and greater flow of capital from Japan

hen Japan was cruising

on one of the most Wrapid growth

trajectories in the Japanese

economic history in the 1960s

surpassing Germany to become the

second largest economy in the

world, FICCI was the first business

chamber to set up a bilateral

mechanism, the India-Japan

Business Cooperation Committee

(IJBCC) in 1966, for engagement

between the two countries. In fact,

Japan was the first country to have

the institutional arrangement of

Joint Business Council with FICCI.

Over the years, IJBCC - being jointly

organized by FICCI and JCCI, Japan

Chamber of Commerce and

Industry - has evolved and became

an important platform to stimulate

bilateral trade, investments and

technological transfers.

To participate in the 38th Joint

Meeting of IJBCC, a high-powered

FICCI Mission led by Onkar S

Kanwar, Past President, FICCI and

CMD, Apollo Tyres, visited Japan in

the first week of September to

The India-Japan

Comprehensive

Economic Partnership

Agreement (CEPA)

signed in February

2011, promises to

boost trade to US$ 25

billion by 2014.

L to R: Arun Goyal, Minister Economic &

Commercial, Embassy of India in Japan;

Rohit Relan, Co-chairman India Japan

JBC & Managing Director Bharat Seats

Ltd; Yuko Obuchi, Senior Vice Minister for

Finance, Japan; Ambika Sharma, Deputy

Secretary General, FICCI; Ranjit

Barthakur, Chairman, Globally Managed

Services and Atul Shunglu, Assistant

Secretary General, FICCI.

boost the prospects of cooperation

in areas such as SMEs and sought

greater flow of capital from Japan

to India as infusion of external

financial resources has become the

lifeline of emerging economies.

It was also the largest-ever FICCI

business delegation to Japan,

comprising 70 companies and over

100 participants from diversified

sectors and represented by the

captains of industry, business

heads, senior state government

officials and top consultants.

The initiative was timed suitably

to serve as a build-up to the

momentum generated in the ties

between India and Japan in the last

few years through a series of high-

level visits and growing

engagement transforming India-

Japan relations into a strategic and

global partnership. FICCI has been

instrumental in this calibration and

had led several initiatives to

stimulate bilateral trade,

investments and technological

transfers.

September 2013 17n nFICCI Business Digest

Page 20: BUSINESS DIGEST - FujitsuBUSINESS DIGEST Vol No 10 Issue No 6 September 2013 Special Features n n Energy Need to provide energy to all at affordable prices; open markets with safety

18 FICCI Business Digest n n September 2013

B2B meetings in progress.

Even as businesses from both

sides got connected and tried to

build bridges of partnership

through more than 250 business-

to-business interactions held

during this mission, the overall

objective of FICCI’s strategy has

been to impart greater substance

to the steadily expanding economic

relations. Bilateral trade between

Indian and Japan has seen

substantial growth over the years

and reached US$ 18.6 billion in

2012-13. The India-Japan

Comprehensive Economic

Partnership Agreement (CEPA)

signed in February 2011, promises

to boost trade to US$ 25 billion by

2014.

In these days of tumultuous

financial markets, India could turn

to one of its time-trusted friends,

Japan, and attract long-term capital

given our higher interest rates.

Japan too is looking at India as a

potential investment destination

with the growing attractiveness of

the Indian consumer market

buttressed by a new wave of

economic reforms. There are

already close to 1000 Japanese

companies in India with

investments worth US$ 14.75

billion.

To deepen our engagement with

Japan and draw more and more

SMEs into the Indian market, FICCI

has come out with a ‘Guide for

Investment in India’ in a joint

endeavour with Amarchand

Mangaldas. This report was

released at the 38th Joint Meeting

of the India-Japan Business

Cooperation Committee on

September 4, 2013 in Tokyo and

will be a valuable reference

document for Japanese companies

eyeing the Indian market or

planning business expansion in

India.

Japan could well look at

manufacturing, the next big

opportunity in India. India is

looking at the creation of several

National Investment and

Manufacturing Zones to revamp

the ailing manufacturing sector,

create jobs and turn around the

Indian economy. There is

opportunity to draw FDI in the

setting up of these zones, 12 of

which have been approved and

seven of which are along the Delhi-

Mumbai Industrial Corridor (DMIC).

India today faces the need to

focus on SMEs and enhance the

use of technology and innovation

to upgrade them. The medium-

sized players from Japan have

cutting-edge technology. By

foraying into the Indian market,

these players can help local

manufacturers to become more

competitive through technology

transfers, creating more

employment opportunities and

human resources development.

India also offers huge

opportunities for infrastructure.

Japan already has a commitment of

US$ 4.5 billion for the ambitious

US$ 100 billion DMIC. The project

will have nine mega industrial

zones, high speed freight lines,

three ports, six airports, a six-lane

intersection-free expressway

connecting the country’s political

and financial capitals, and a 4000

MW power plant.

The Japanese could also bring in

their technology and experience in

the setting up of an entire

integrated value chain in the food

processing sector. The other major

area of collaboration could be

energy. With Japan now open to

development of nuclear energy in

India, the estimated US$ 100 billion

Indian nuclear energy market could

be an attractive prospect for

Mitsubishi, Hitachi and Toshiba,

which can bring their advance civil

nuclear energy technologies to

India and set up projects.

The delegation visited state-of-

the-art facilities of Toshiba and

Taisei Technology Center in

Yokohama to understand the latest

technologies in the field of green

technology, ICT and digital

products.

The delegation met Takakazu

Ishii, Governor, Toyama prefecture

where the government mentioned

about the shooting of an Indian

Film in Toyama and invited

producers from Bollywood for

shooting their films in Toyama.

There is a great creative potential

for both the countries in many

areas which remains to be tapped. n

September 2013 19n nFICCI Business Digest

nergy Security forms the

bedrock of a nation's Eeconomic activity. In an

emerging economy such as India

this holds truer than ever. An ever

increasing manufacturing sector, a

growing vehicular population,

growing power demand across all

sectors imply the necessity of an

assured and economically viable

energy supplies for India.

India, whose oil imports

constitute 80 per cent of the total

consumption, has been taking

concerted initiatives across the

energy value chain to ease the

strain on our supplies. With the

Need to to all atprovide energy affordable prices; open markets with safety nets for vulnerable sections vital

L to R: Salman Khurshid, Minister of External Affairs; Naina Lal Kidwai, President,

FICCI; R S Sharma, Chairman, FICCI Hydrocarbon Committee and former CMD, ONGC

and B C Tripathi, Co-Chair, FICCI Hydrocarbon Committee and CMD, GAIL (India) Ltd.

Page 21: BUSINESS DIGEST - FujitsuBUSINESS DIGEST Vol No 10 Issue No 6 September 2013 Special Features n n Energy Need to provide energy to all at affordable prices; open markets with safety

18 FICCI Business Digest n n September 2013

B2B meetings in progress.

Even as businesses from both

sides got connected and tried to

build bridges of partnership

through more than 250 business-

to-business interactions held

during this mission, the overall

objective of FICCI’s strategy has

been to impart greater substance

to the steadily expanding economic

relations. Bilateral trade between

Indian and Japan has seen

substantial growth over the years

and reached US$ 18.6 billion in

2012-13. The India-Japan

Comprehensive Economic

Partnership Agreement (CEPA)

signed in February 2011, promises

to boost trade to US$ 25 billion by

2014.

In these days of tumultuous

financial markets, India could turn

to one of its time-trusted friends,

Japan, and attract long-term capital

given our higher interest rates.

Japan too is looking at India as a

potential investment destination

with the growing attractiveness of

the Indian consumer market

buttressed by a new wave of

economic reforms. There are

already close to 1000 Japanese

companies in India with

investments worth US$ 14.75

billion.

To deepen our engagement with

Japan and draw more and more

SMEs into the Indian market, FICCI

has come out with a ‘Guide for

Investment in India’ in a joint

endeavour with Amarchand

Mangaldas. This report was

released at the 38th Joint Meeting

of the India-Japan Business

Cooperation Committee on

September 4, 2013 in Tokyo and

will be a valuable reference

document for Japanese companies

eyeing the Indian market or

planning business expansion in

India.

Japan could well look at

manufacturing, the next big

opportunity in India. India is

looking at the creation of several

National Investment and

Manufacturing Zones to revamp

the ailing manufacturing sector,

create jobs and turn around the

Indian economy. There is

opportunity to draw FDI in the

setting up of these zones, 12 of

which have been approved and

seven of which are along the Delhi-

Mumbai Industrial Corridor (DMIC).

India today faces the need to

focus on SMEs and enhance the

use of technology and innovation

to upgrade them. The medium-

sized players from Japan have

cutting-edge technology. By

foraying into the Indian market,

these players can help local

manufacturers to become more

competitive through technology

transfers, creating more

employment opportunities and

human resources development.

India also offers huge

opportunities for infrastructure.

Japan already has a commitment of

US$ 4.5 billion for the ambitious

US$ 100 billion DMIC. The project

will have nine mega industrial

zones, high speed freight lines,

three ports, six airports, a six-lane

intersection-free expressway

connecting the country’s political

and financial capitals, and a 4000

MW power plant.

The Japanese could also bring in

their technology and experience in

the setting up of an entire

integrated value chain in the food

processing sector. The other major

area of collaboration could be

energy. With Japan now open to

development of nuclear energy in

India, the estimated US$ 100 billion

Indian nuclear energy market could

be an attractive prospect for

Mitsubishi, Hitachi and Toshiba,

which can bring their advance civil

nuclear energy technologies to

India and set up projects.

The delegation visited state-of-

the-art facilities of Toshiba and

Taisei Technology Center in

Yokohama to understand the latest

technologies in the field of green

technology, ICT and digital

products.

The delegation met Takakazu

Ishii, Governor, Toyama prefecture

where the government mentioned

about the shooting of an Indian

Film in Toyama and invited

producers from Bollywood for

shooting their films in Toyama.

There is a great creative potential

for both the countries in many

areas which remains to be tapped. n

September 2013 19n nFICCI Business Digest

nergy Security forms the

bedrock of a nation's Eeconomic activity. In an

emerging economy such as India

this holds truer than ever. An ever

increasing manufacturing sector, a

growing vehicular population,

growing power demand across all

sectors imply the necessity of an

assured and economically viable

energy supplies for India.

India, whose oil imports

constitute 80 per cent of the total

consumption, has been taking

concerted initiatives across the

energy value chain to ease the

strain on our supplies. With the

Need to to all atprovide energy affordable prices; open markets with safety nets for vulnerable sections vital

L to R: Salman Khurshid, Minister of External Affairs; Naina Lal Kidwai, President,

FICCI; R S Sharma, Chairman, FICCI Hydrocarbon Committee and former CMD, ONGC

and B C Tripathi, Co-Chair, FICCI Hydrocarbon Committee and CMD, GAIL (India) Ltd.

Page 22: BUSINESS DIGEST - FujitsuBUSINESS DIGEST Vol No 10 Issue No 6 September 2013 Special Features n n Energy Need to provide energy to all at affordable prices; open markets with safety

20 FICCI Business Digest n n September 2013

economic stabilisation of Iraq after

the recent political turmoil, the

country is poised to play a key role

in India's oil supply equation,

particularly after the shift from

export of hydrocarbon volumes

from United States to east in recent

times. Similarly the feasibility of

energy imports via pipelines and

LNG carriers via Central Asia also

hold considerable significance.

The discovery and production of

unconventional hydrocarbons,

specifically Shale Gas and Shale Oil,

has been upended the energy

supply-demand fundamentals

across the Western hemisphere.

This will also have greater

implications in the coming years

with the likely commencement of

US LNG exports to India and other

countries in the region.

In this backdrop, FICCI in

collaboration with the Ministry of

External Affairs (MEA) successfully

concluded the 3rd National

Conference on Energy Security,

highlighting the various important

factors affecting India's energy

calculus in the near future.

At the inaugural session, Salman

Khurshid, Minister of External

Affairs, stated that the Government

was committed to ensuring energy

equity by striking the right balance

between energy security and

making available energy supplies to

all at affordable prices.

Inaugurating the 3rd National

September 2013 21n nFICCI Business Digest

Conference on Energy Security,

organised jointly by FICCI and the

Ministry of External Affairs,

Khurshid said that decontrol of fuel

prices and opening up of the

markets was essential to achieve

rapid growth. "There is a price to be

paid for freedom," he said and

added that India will not depart

from providing safety nets for the

vulnerable sections of the people.

"The provision of safety nets is

not only a political commitment

but a humanitarian consideration

to make open markets work," he

said. These safety nets come in the

shape of affordable housing,

quality education, 100 days of

guaranteed work and now the

provision of subsidised nutritious

food to 67 per cent of the

population, he declared.

The Minister said industry had a

role in directly sensitising and

educating the judiciary, which at

the present moment is guided by

legal thinking. Law without

economic analysis is meaningless.

In the modern world where

diplomacy equals economy, the

benefit of economic analysis must

be available to the Supreme Court

just as it happens in the US.

Khurshid urged the public and

private sector energy leaders to

move forward with a spirit of

adventure and not get bogged

down by the fear of making

mistakes. Mistakes that are made

bona fide and through honest work

should not be punished, he

declared.

The Government, he said, was

laying emphasis on using domestic

resources fully to moderate the

impact of the vagaries of the

international market. The Cabinet

Committee on Investment (CCI) has

cleared 31 of the 40 NELP blocks in

a single month up to April 2013.

These clearances would not only

put to use an investment of US$

13.42 billion (Rs. 73179.26 crore)

already made but will also bring in

additional investment of about US$

2.5 billion (Rs. 13632 crore) in the

3-5 years in exploration activities.

On discovery of hydrocarbons,

huge investment is expected in

developing these blocks. Out of

3,32,960 sq km area covered by

these 40 blocks 2,66,463 sq km in

31 blocks would now be available

for exploration and production

activities. This was also an

important signal to foreign players

to make investment in Indian oil

and gas blocks, he said.

India, he said, has also taken

significant strides in the

development on unconventional

sources of energy like coal bed

methane. CBM policy was

formulated in 1997 and the first

round of blocks were offered in

2001. Four rounds of bidding for

CBM blocks have already taken

place in which 33 CBM blocks have

been awarded to 8 public and

private sector players. Indian basins

also seem prospective for shale

resources and its assessment is

underway and shale resources

exploration policy is likely to be

announced soon.

India's pipeline infrastructure is

set to increase to almost 26000 km

by 2015. Similarly with respect to

power infrastructure, with the

Southern grid likely to get

connected to the already

connected grid of East, West and

North India by early next year, a

national transmission grid will be

formed, which will bring higher

efficiency in power transmission.

“Energy security must come with the broader idea of

energy equity. There is no security without equity.

Supply of energy is the basis of security, but supply

of energy is meaningless if the consumption of that

energy is not efficient and not in a equitable

balance, what you have indeed is a broad based

support, and that broad based support will come if

you have a sustainable model which supports equity

along with the traditional security issues which we

speak of.”

“We need to focus on diversification of energy sources, we just

saw a chart on diversification of sources, the diversification

process and spreading across the greater supply base is

something we are doing with the Ministry of Petroleum. There

are also opportunities but we need to work with greater

sensitivity with respect to hydropower from our neighbouring

countries such as Nepal and Bhutan.”

Salman Khurshid, Minister of External Affairs

Page 23: BUSINESS DIGEST - FujitsuBUSINESS DIGEST Vol No 10 Issue No 6 September 2013 Special Features n n Energy Need to provide energy to all at affordable prices; open markets with safety

20 FICCI Business Digest n n September 2013

economic stabilisation of Iraq after

the recent political turmoil, the

country is poised to play a key role

in India's oil supply equation,

particularly after the shift from

export of hydrocarbon volumes

from United States to east in recent

times. Similarly the feasibility of

energy imports via pipelines and

LNG carriers via Central Asia also

hold considerable significance.

The discovery and production of

unconventional hydrocarbons,

specifically Shale Gas and Shale Oil,

has been upended the energy

supply-demand fundamentals

across the Western hemisphere.

This will also have greater

implications in the coming years

with the likely commencement of

US LNG exports to India and other

countries in the region.

In this backdrop, FICCI in

collaboration with the Ministry of

External Affairs (MEA) successfully

concluded the 3rd National

Conference on Energy Security,

highlighting the various important

factors affecting India's energy

calculus in the near future.

At the inaugural session, Salman

Khurshid, Minister of External

Affairs, stated that the Government

was committed to ensuring energy

equity by striking the right balance

between energy security and

making available energy supplies to

all at affordable prices.

Inaugurating the 3rd National

September 2013 21n nFICCI Business Digest

Conference on Energy Security,

organised jointly by FICCI and the

Ministry of External Affairs,

Khurshid said that decontrol of fuel

prices and opening up of the

markets was essential to achieve

rapid growth. "There is a price to be

paid for freedom," he said and

added that India will not depart

from providing safety nets for the

vulnerable sections of the people.

"The provision of safety nets is

not only a political commitment

but a humanitarian consideration

to make open markets work," he

said. These safety nets come in the

shape of affordable housing,

quality education, 100 days of

guaranteed work and now the

provision of subsidised nutritious

food to 67 per cent of the

population, he declared.

The Minister said industry had a

role in directly sensitising and

educating the judiciary, which at

the present moment is guided by

legal thinking. Law without

economic analysis is meaningless.

In the modern world where

diplomacy equals economy, the

benefit of economic analysis must

be available to the Supreme Court

just as it happens in the US.

Khurshid urged the public and

private sector energy leaders to

move forward with a spirit of

adventure and not get bogged

down by the fear of making

mistakes. Mistakes that are made

bona fide and through honest work

should not be punished, he

declared.

The Government, he said, was

laying emphasis on using domestic

resources fully to moderate the

impact of the vagaries of the

international market. The Cabinet

Committee on Investment (CCI) has

cleared 31 of the 40 NELP blocks in

a single month up to April 2013.

These clearances would not only

put to use an investment of US$

13.42 billion (Rs. 73179.26 crore)

already made but will also bring in

additional investment of about US$

2.5 billion (Rs. 13632 crore) in the

3-5 years in exploration activities.

On discovery of hydrocarbons,

huge investment is expected in

developing these blocks. Out of

3,32,960 sq km area covered by

these 40 blocks 2,66,463 sq km in

31 blocks would now be available

for exploration and production

activities. This was also an

important signal to foreign players

to make investment in Indian oil

and gas blocks, he said.

India, he said, has also taken

significant strides in the

development on unconventional

sources of energy like coal bed

methane. CBM policy was

formulated in 1997 and the first

round of blocks were offered in

2001. Four rounds of bidding for

CBM blocks have already taken

place in which 33 CBM blocks have

been awarded to 8 public and

private sector players. Indian basins

also seem prospective for shale

resources and its assessment is

underway and shale resources

exploration policy is likely to be

announced soon.

India's pipeline infrastructure is

set to increase to almost 26000 km

by 2015. Similarly with respect to

power infrastructure, with the

Southern grid likely to get

connected to the already

connected grid of East, West and

North India by early next year, a

national transmission grid will be

formed, which will bring higher

efficiency in power transmission.

“Energy security must come with the broader idea of

energy equity. There is no security without equity.

Supply of energy is the basis of security, but supply

of energy is meaningless if the consumption of that

energy is not efficient and not in a equitable

balance, what you have indeed is a broad based

support, and that broad based support will come if

you have a sustainable model which supports equity

along with the traditional security issues which we

speak of.”

“We need to focus on diversification of energy sources, we just

saw a chart on diversification of sources, the diversification

process and spreading across the greater supply base is

something we are doing with the Ministry of Petroleum. There

are also opportunities but we need to work with greater

sensitivity with respect to hydropower from our neighbouring

countries such as Nepal and Bhutan.”

Salman Khurshid, Minister of External Affairs

Page 24: BUSINESS DIGEST - FujitsuBUSINESS DIGEST Vol No 10 Issue No 6 September 2013 Special Features n n Energy Need to provide energy to all at affordable prices; open markets with safety

22 FICCI Business Digest n n September 2013

He said, "Our domestic energy

resources however are limited and

a large percentage of our oil and

gas and increasingly coal, is

procured from the international

market. In this scenario, the

government is also encouraging

our energy companies to acquire

assets abroad. India is looking at

other prospective and emerging

LNG suppliers like Canada,

Mozambique, Tanzania, Russia and

CIS, Australia and Papua New

Guinea. With the recent off-shore

natural gas discoveries, East Africa

has emerged as one of the hottest

exploration place in the world.

Sourcing of LNG from East Africa

which is in close proximity to Indian

market would not only provide

much-needed diversity to Indian

LNG imports but also save shipping

costs."

CIS countries like Kazakhstan and

Turkmenistan which are also not

very far away from Indian northern

states can also become significant

suppliers of energy in future. To

make this a reality, India is also

pursuing Turkmenistan-

Afghanistan-Pakistan-India (TAPI)

pipeline project, which will bring

Turkmen gas to India.

Naina Lal Kidwai, President, FICCI,

said that India was going through a

tough economic phase, with the

rising crude oil prices coupled with

a depreciating rupee, straining

India's limited forex reserves and

also having repercussions on India's

economy at large. However, she

noted that the nation had more

than enough ability and resources

to overcome these challenges and

cited rapid advances towards

improvement in automotive

technology, increasing energy

efficiency, developments in

international arena towards

increasing India's conventional and

non-conventional resources foretell

a robust energy landscape for

India. n

September 2013 23n nFICCI Business Digest

Key Takeaways

§India needs to develop a cadre of professionals who

would aggressively promote and secure India's Oil &

Gas and Power interests outside of India. Having a

cadre of energy diplomats drawn from a spectrum of

industries would help in objectively communicating

India's energy requirements to the outside world and

help focus efforts towards capacity building in other

nations on a compressed timeline

§Middle East and North Africa (MENA) region

constitutes about 65 per cent of India's oil supply,

hence an increased economic footprint in the region is

vital for a long term engagement

§It is necessary to evolve from a buyer-seller

relationship towards facilitating long term investments

aimed at creating high value energy assets in both

regions

§India's strength in having a large pool of well qualified

personnel, with companies having many decades of

experience in EPC and manufacturing services allow us

to offer a diverse array of services to our middle

eastern partners

§While unconventional Oil & Gas, specifically Shale Gas

has changed the energy landscape in United States and

impacted the energy trade dynamics in rest of the

world, India is looking at an integrated development

model, which includes production of both

conventional and unconventional hydrocarbons from a

given block. This serves to maximise the energy yield

from a block, while focusing our limited resources in

an effective fashion

§Various policy and infrastructural enablers, focusing on

conventional and non-conventional energy sources,

which would encourage private investment and also

give a fillip to domestic production must be duly

facilitated

“Solar and Wind energy still remain expensive and

controversial even elsewhere in the world, but I think

the models which are being attempted in Europe must

be tried here as well. If people are willing to give their

lands and work in collaboration with Government

agencies for Wind Mills then such opportunities

should be crystallised. Solar, of course has great

potential in the country, and is the big answer.”

Salman Khurshid, Minister of External Affairs

Page 25: BUSINESS DIGEST - FujitsuBUSINESS DIGEST Vol No 10 Issue No 6 September 2013 Special Features n n Energy Need to provide energy to all at affordable prices; open markets with safety

22 FICCI Business Digest n n September 2013

He said, "Our domestic energy

resources however are limited and

a large percentage of our oil and

gas and increasingly coal, is

procured from the international

market. In this scenario, the

government is also encouraging

our energy companies to acquire

assets abroad. India is looking at

other prospective and emerging

LNG suppliers like Canada,

Mozambique, Tanzania, Russia and

CIS, Australia and Papua New

Guinea. With the recent off-shore

natural gas discoveries, East Africa

has emerged as one of the hottest

exploration place in the world.

Sourcing of LNG from East Africa

which is in close proximity to Indian

market would not only provide

much-needed diversity to Indian

LNG imports but also save shipping

costs."

CIS countries like Kazakhstan and

Turkmenistan which are also not

very far away from Indian northern

states can also become significant

suppliers of energy in future. To

make this a reality, India is also

pursuing Turkmenistan-

Afghanistan-Pakistan-India (TAPI)

pipeline project, which will bring

Turkmen gas to India.

Naina Lal Kidwai, President, FICCI,

said that India was going through a

tough economic phase, with the

rising crude oil prices coupled with

a depreciating rupee, straining

India's limited forex reserves and

also having repercussions on India's

economy at large. However, she

noted that the nation had more

than enough ability and resources

to overcome these challenges and

cited rapid advances towards

improvement in automotive

technology, increasing energy

efficiency, developments in

international arena towards

increasing India's conventional and

non-conventional resources foretell

a robust energy landscape for

India. n

September 2013 23n nFICCI Business Digest

Key Takeaways

§India needs to develop a cadre of professionals who

would aggressively promote and secure India's Oil &

Gas and Power interests outside of India. Having a

cadre of energy diplomats drawn from a spectrum of

industries would help in objectively communicating

India's energy requirements to the outside world and

help focus efforts towards capacity building in other

nations on a compressed timeline

§Middle East and North Africa (MENA) region

constitutes about 65 per cent of India's oil supply,

hence an increased economic footprint in the region is

vital for a long term engagement

§It is necessary to evolve from a buyer-seller

relationship towards facilitating long term investments

aimed at creating high value energy assets in both

regions

§India's strength in having a large pool of well qualified

personnel, with companies having many decades of

experience in EPC and manufacturing services allow us

to offer a diverse array of services to our middle

eastern partners

§While unconventional Oil & Gas, specifically Shale Gas

has changed the energy landscape in United States and

impacted the energy trade dynamics in rest of the

world, India is looking at an integrated development

model, which includes production of both

conventional and unconventional hydrocarbons from a

given block. This serves to maximise the energy yield

from a block, while focusing our limited resources in

an effective fashion

§Various policy and infrastructural enablers, focusing on

conventional and non-conventional energy sources,

which would encourage private investment and also

give a fillip to domestic production must be duly

facilitated

“Solar and Wind energy still remain expensive and

controversial even elsewhere in the world, but I think

the models which are being attempted in Europe must

be tried here as well. If people are willing to give their

lands and work in collaboration with Government

agencies for Wind Mills then such opportunities

should be crystallised. Solar, of course has great

potential in the country, and is the big answer.”

Salman Khurshid, Minister of External Affairs

Page 26: BUSINESS DIGEST - FujitsuBUSINESS DIGEST Vol No 10 Issue No 6 September 2013 Special Features n n Energy Need to provide energy to all at affordable prices; open markets with safety

24 FICCI Business Digest n n September 2013

FICCI signs 2 MoUs for adopting trigeneration and energy efficiency technologies

Two Memoranda of

Understanding (MoUs) were signed

in New Delhi on August 26, 2013.

One amongst the Federation of

Indian Chambers of Commerce and

Industry (FICCI), Energy Efficiency

Services Limited (EESL) and

Deutsche Gesellschaft für

Internationale Zusammenarbeit

(GIZ) and another between FICCI

and EESL.

The MoU amongst FICCI, EESL

and GIZ will explore the feasibility

of implementing a project on

trigeneration simultaneous

production of electricity, heating

and cooling at the Federation

House (FICCI Headquarters) in New

Delhi.

GIZ through a demonstration

project financed by the

International Climate Initiative (ICI)

of the German Federal Ministry for

the Environment, Nature

Conservation and Nuclear Safety

(BMU) in cooperation with the

Indian Bureau of Energy Efficiency

(BEE) has successfully

demonstrated the advantages of

the trigeneration technology at Jai

Prakash Apex Trauma Center

(JPATC) in New Delhi.

FICCI is interested in adopting

this technology in the Federation

House to save energy compared

with the present technology in use.

EESL, on its part, is willing to

promote this energy efficient

technology through an ESCO

business model as a pilot project

which can then be replicated with

other partners in India.

According to the MoU between

FICCI and EESL, FICCI will support

the initiative of the EESL to develop

power market for optimal

utilisation of energy and existing

resources. EESL is a joint venture of

new beginning has been

made in fostering Acollaboration in the PPP

mode for giving a fillip to energy

efficiency, conservation and

management of demand.

This assumes high importance as

India is already the world's fourth

largest consumer of energy. Experts

believe that the current energy

demand could increase twofold by

2030. Import dependence has also

constantly been rising. Already

more than 70 per cent of

petroleum is being imported. It is

becoming increasingly difficult to

meet the fuel demand, especially

for gas power plants. National

energy supply is not able to keep

pace with the current six per cent

growth rate of the Indian

economy. In order to keep

import dependency in the

conventional energy sector as

low as possible, strategies for

enhancing energy efficiency and

utilising renewable energy are

increasingly becoming the focus

of India's energy policy.

Dr. Arbind Prasad, Director General,

FICCI and Jens Burgtorf, Director, Indo

German Energy Program (IGEN), GIZ,

exchanging a MoU.

September 2013 25n nFICCI Business Digest

four Central Public Sector

Undertakings of Ministry of Power,

Government of India - NTPC

Limited, Powergrid Corporation of

India Limited, Power Finance

Corporation and Rural

Electrification Corporation.

This MoU is aimed at market

development and implementation

functions of the National Mission

for Enhanced Energy Efficiency

(NMEEE) which seeks to unlock the

energy efficiency market of Rs.

74000 crore.

EESL shall provide its experience

in evolving amenable policy

instruments and arranging

technical expertise required to

promote energy efficiency as per

the work plan approved by the

government. It will associate with

FICCI in developing ESCO/CDM

projects.

The MoUs were signed and

exchanged during a workshop on

'Trigeneration Technology -

Promotion of Energy Efficiency in

Indian Building Sector' organised

by FICCI in collaboration with the

BEE, Indo German Energy Forum

(IGEF), GIZ, KfW and EESL.

While addressing the workshop,

Dr. Ajay Mathur, Director General,

BEE, said it was the first formal

outreach of trigeneration

technology. He said, "Trigeneration

technology is feasible, economically

viable, environment-friendly and

also provides natural resources

efficiency." Highlighting the

advantages of the technology, he

stated that a building benefits

because the reliability of energy

supply increases and there is

evidence of reduction in the

electricity bill. It helps the city in

reducing the load during peak

hours. The country benefits as it

results in lowering imports demand

and CO emissions. 2

Dr. Mathur pointed out that both

new and fully operational buildings

and facilities can adopt this

technology. Though the capital cost

is high but it could be recovered in

three years. Provisions for providing

a funding package may also be

worked out for those who are keen

to adopt this technology.

Bhaskar Jyoti Sarma, Secretary,

BEE, said that trigeneration would

not only save money but will

reduce carbon footprint

considerably. In India, there is a

need to adopt this technology

because in spite of having the

highest coal reserves, we have been

unable to harness its full potential.

He informed that almost 50 per

cent of the coal that is used for

thermal power generation consists

of ash. Hence, in such a scenario,

trigenertaion is not only efficient

but is also environment-friendly.

Jens Burgtorf, Director, Indo

German Energy Program (IGEN),

GIZ, underlined the requirements

for setting up trigeneration such as

need for 24x7 operational building

with simultaneous electricity,

heating and cooling, space

availability in the existing building,

possibility of centralised cooling,

availability of natural gas and

significant power failure for

attractive return on investment.

The pilot plant has three main

components viz. gas engine, vapour

absorption machine (VAM) and

centrifugal chiller. The waste heat

produced during the power

production from gas engine is

recovered for cooling through VAM

and low temperature water is used

for applications like kitchen,

laundry and swimming pool

heating. The technology is suitable

for buildings that have

simultaneous cooling and heating

load, explained Burgtorf.

Dr. Arbind Prasad, Director

General, FICCI, said that air

conditioners are a big source of

energy consumption with

temperatures usually reaching over

40°C in summer. Trigeneration

technology, i.e. the simultaneous

production of electricity and

cooling through absorption chillers

in summer or electricity and

heating in winter, is by and large

unknown in India and not

sufficiently tested. The efficiency of

the system reached up to 85 per

cent or more by recovering waste

heat for heating and cooling

purpose. This technology has a

large potential in India. The most

promising sectors for this

technology are hotels, hospitals,

airports, shopping malls, office and

complexes.

The session was also addressed

by Saurabh Kumar, Managing

Director, EESL; Markus Wypior,

Director, Indo German Energy

Forum (IGEF) and Deepak Bhutale,

Assistant Engineer, JPNATC, who

explained the technical and

practical aspects of the JPNATC,

which is the first pilot plant of

trigeneration technology. n

New and fully operational buildings and facilities

can adopt trigeneration technology. Though the

capital cost is high but it could be recovered in

three years.

Page 27: BUSINESS DIGEST - FujitsuBUSINESS DIGEST Vol No 10 Issue No 6 September 2013 Special Features n n Energy Need to provide energy to all at affordable prices; open markets with safety

24 FICCI Business Digest n n September 2013

FICCI signs 2 MoUs for adopting trigeneration and energy efficiency technologies

Two Memoranda of

Understanding (MoUs) were signed

in New Delhi on August 26, 2013.

One amongst the Federation of

Indian Chambers of Commerce and

Industry (FICCI), Energy Efficiency

Services Limited (EESL) and

Deutsche Gesellschaft für

Internationale Zusammenarbeit

(GIZ) and another between FICCI

and EESL.

The MoU amongst FICCI, EESL

and GIZ will explore the feasibility

of implementing a project on

trigeneration simultaneous

production of electricity, heating

and cooling at the Federation

House (FICCI Headquarters) in New

Delhi.

GIZ through a demonstration

project financed by the

International Climate Initiative (ICI)

of the German Federal Ministry for

the Environment, Nature

Conservation and Nuclear Safety

(BMU) in cooperation with the

Indian Bureau of Energy Efficiency

(BEE) has successfully

demonstrated the advantages of

the trigeneration technology at Jai

Prakash Apex Trauma Center

(JPATC) in New Delhi.

FICCI is interested in adopting

this technology in the Federation

House to save energy compared

with the present technology in use.

EESL, on its part, is willing to

promote this energy efficient

technology through an ESCO

business model as a pilot project

which can then be replicated with

other partners in India.

According to the MoU between

FICCI and EESL, FICCI will support

the initiative of the EESL to develop

power market for optimal

utilisation of energy and existing

resources. EESL is a joint venture of

new beginning has been

made in fostering Acollaboration in the PPP

mode for giving a fillip to energy

efficiency, conservation and

management of demand.

This assumes high importance as

India is already the world's fourth

largest consumer of energy. Experts

believe that the current energy

demand could increase twofold by

2030. Import dependence has also

constantly been rising. Already

more than 70 per cent of

petroleum is being imported. It is

becoming increasingly difficult to

meet the fuel demand, especially

for gas power plants. National

energy supply is not able to keep

pace with the current six per cent

growth rate of the Indian

economy. In order to keep

import dependency in the

conventional energy sector as

low as possible, strategies for

enhancing energy efficiency and

utilising renewable energy are

increasingly becoming the focus

of India's energy policy.

Dr. Arbind Prasad, Director General,

FICCI and Jens Burgtorf, Director, Indo

German Energy Program (IGEN), GIZ,

exchanging a MoU.

September 2013 25n nFICCI Business Digest

four Central Public Sector

Undertakings of Ministry of Power,

Government of India - NTPC

Limited, Powergrid Corporation of

India Limited, Power Finance

Corporation and Rural

Electrification Corporation.

This MoU is aimed at market

development and implementation

functions of the National Mission

for Enhanced Energy Efficiency

(NMEEE) which seeks to unlock the

energy efficiency market of Rs.

74000 crore.

EESL shall provide its experience

in evolving amenable policy

instruments and arranging

technical expertise required to

promote energy efficiency as per

the work plan approved by the

government. It will associate with

FICCI in developing ESCO/CDM

projects.

The MoUs were signed and

exchanged during a workshop on

'Trigeneration Technology -

Promotion of Energy Efficiency in

Indian Building Sector' organised

by FICCI in collaboration with the

BEE, Indo German Energy Forum

(IGEF), GIZ, KfW and EESL.

While addressing the workshop,

Dr. Ajay Mathur, Director General,

BEE, said it was the first formal

outreach of trigeneration

technology. He said, "Trigeneration

technology is feasible, economically

viable, environment-friendly and

also provides natural resources

efficiency." Highlighting the

advantages of the technology, he

stated that a building benefits

because the reliability of energy

supply increases and there is

evidence of reduction in the

electricity bill. It helps the city in

reducing the load during peak

hours. The country benefits as it

results in lowering imports demand

and CO emissions. 2

Dr. Mathur pointed out that both

new and fully operational buildings

and facilities can adopt this

technology. Though the capital cost

is high but it could be recovered in

three years. Provisions for providing

a funding package may also be

worked out for those who are keen

to adopt this technology.

Bhaskar Jyoti Sarma, Secretary,

BEE, said that trigeneration would

not only save money but will

reduce carbon footprint

considerably. In India, there is a

need to adopt this technology

because in spite of having the

highest coal reserves, we have been

unable to harness its full potential.

He informed that almost 50 per

cent of the coal that is used for

thermal power generation consists

of ash. Hence, in such a scenario,

trigenertaion is not only efficient

but is also environment-friendly.

Jens Burgtorf, Director, Indo

German Energy Program (IGEN),

GIZ, underlined the requirements

for setting up trigeneration such as

need for 24x7 operational building

with simultaneous electricity,

heating and cooling, space

availability in the existing building,

possibility of centralised cooling,

availability of natural gas and

significant power failure for

attractive return on investment.

The pilot plant has three main

components viz. gas engine, vapour

absorption machine (VAM) and

centrifugal chiller. The waste heat

produced during the power

production from gas engine is

recovered for cooling through VAM

and low temperature water is used

for applications like kitchen,

laundry and swimming pool

heating. The technology is suitable

for buildings that have

simultaneous cooling and heating

load, explained Burgtorf.

Dr. Arbind Prasad, Director

General, FICCI, said that air

conditioners are a big source of

energy consumption with

temperatures usually reaching over

40°C in summer. Trigeneration

technology, i.e. the simultaneous

production of electricity and

cooling through absorption chillers

in summer or electricity and

heating in winter, is by and large

unknown in India and not

sufficiently tested. The efficiency of

the system reached up to 85 per

cent or more by recovering waste

heat for heating and cooling

purpose. This technology has a

large potential in India. The most

promising sectors for this

technology are hotels, hospitals,

airports, shopping malls, office and

complexes.

The session was also addressed

by Saurabh Kumar, Managing

Director, EESL; Markus Wypior,

Director, Indo German Energy

Forum (IGEF) and Deepak Bhutale,

Assistant Engineer, JPNATC, who

explained the technical and

practical aspects of the JPNATC,

which is the first pilot plant of

trigeneration technology. n

New and fully operational buildings and facilities

can adopt trigeneration technology. Though the

capital cost is high but it could be recovered in

three years.

Page 28: BUSINESS DIGEST - FujitsuBUSINESS DIGEST Vol No 10 Issue No 6 September 2013 Special Features n n Energy Need to provide energy to all at affordable prices; open markets with safety

26 FICCI Business Digest n n September 2013

CSR, a winning proposition

Though philanthropy is an age-

old concept, the term 'corporate

social responsibility' began to

emerge in the 1980s. Thereby

enlarging the responsibility of

business and shifting the focus

from just 'stockholders' to

'stakeholders'.

In the last 20 years, a large

percentage of British and American

companies have been at the

forefront of CSR activities to

demonstrate themselves as socially

responsible corporate citizens.

Both Japan and South Korea have

had a long tradition of CSR, while

emerging markets such as Brazil

have witnessed an active CSR

movement in recent times.

Nurturing CSR Spirit

Even in China, there is an

increasing realisation among

corporates to be seen as socially

responsible.

In India, the culture of

ahatma Gandhi had

stated in 1931, at FICCI's Mfourth Annual General

Meeting: "Industry should consider

themselves as trustee and servants

of the poor". This proposition holds

true to this day. Gandhiji was

reflecting on the role of business in

society and flagging a compassion

that Indian society has traditionally

shown.

Indian business has a rich history

of philanthropy and organisations

such as FICCI have long adhered to

the spirit of promoting responsible

businesses.

Today, it has become mandatory

so businesses have to identify ways

to integrate corporate social

responsibility into their business

strategies and strengthen the

delivery mechanisms to make a

genuine social impact, while

continuing to ensure their own

profitability and sustainability.

That's the challenge.

Dr. A Didar Singh*

September 2013 27n nFICCI Business Digest

philanthropy, especially among big,

family-owned businesses, has

found reflection in their active

promotion of education, healthcare

and basic services for communities.

With the recent passage of the

Companies Bill, which stipulates a

spend of two per cent of net profits

towards CSR, corporate social

responsibility will join the core

business operations of companies.

India is perhaps one of the first

countries in the world to have

mandated this, and it paves the

way for the corporate sector to play

a big role in shaping communities

and improving the national

economy.

In several countries, including

Sweden, Norway, the Netherlands,

Denmark, France, and Australia, it is

not legally mandatory to carry out

CSR activities, though there are

mandatory CSR reporting

requirements. With the inclusion of

CSR as provided in the new

companies legislation in India,

there is a lot that the corporate

sector can do to contribute to

employment, health, education and

poverty eradication.

The spirit behind the provision is

well meant and can be of immense

benefit to the society; however,

implementation could be a

challenge. The recently legislated

CSR provision, being a new

concept, needs to evolve over time.

Though many large Indian

companies have been engaged in

doing meaningful work for society,

this spirit cannot be mechanically

enforced; it needs to be cultivated

and nurtured over time.

To make such a movement

sustainable, it is important to flag

the concept of 'Shared Value'.

This dwells on the connection

between societal and economic

progress as one of the ways in

which businesses have been

working towards enhancing welfare

for society, while doing business as

usual.

This concept was initially

developed by Michael E. Porter and

Mark R. Kramer, in a December

2006 Harvard Business Review

article, "Strategy and Society: The

Link between Competitive

Advantage and Corporate Social

Responsibility."

An increasing number of

companies such as Nestle, Johnson

& Johnson, or closer home, ITC,

have already begun to successfully

embark on important shared value

initiatives.

Companies all over the world are

increasingly making this concept an

integral part of their strategy.

Creating shared value helps

contribute to society while

promoting business.

Broader Spin-offs

The benefits arising out of this

integration are manifold. It

enhances the competitiveness of a

company, while simultaneously

advancing economic and social

well-being in communities,

therefore increasing the long term

sustainability of the company.

It also enhances the possibility of

co-operation between business,

society and government.

While the new Act defines the

broad contours of CSR provision,

the final Rules or subordinate

legislation will carry the finer

details. The government has been

receptive to the legitimate concerns

of India Inc and redressal of some

practical hardships will provide the

corporate sector with a more

conducive environment to do

business and help adapt to the new

requirements.

Industry views with optimism the

assurance by the Minister of

Corporate Affairs that all steps will

be taken to ensure that CSR

expenditure is not construed as a

tax on business, and hopes that the

CSR spend would be fully tax-

deductible.

This is all the more because

expenditure on CSR would become

an integral cost of doing business

for companies in the future.

It is also widely felt that the large

operating subsidiaries within a

Group may lack the organisational

capabilities to undertake CSR on

their own.

Therefore, group-level CSR

spending based on consolidated

accounts could be permitted,

instead of CSR spending at the

level of individual entities.

Furthermore, the Rules could

clarify that CSR expenditure

incurred by companies in keeping

with conditions, stipulations and

orders of Government

departments, such as the Ministry

of Environment and Forests, would

count towards CSR spend.

Value creation should not be

viewed in a narrow sense, as simply

a means of optimising short-term

financial gains.

Corporate social responsibility in

the form of shared value creation is

the key to establishing a symbiotic

linkage between corporations and

the communities and in taking

forward the India growth story.

But for that, CSR should be

embedded in the corporate culture,

which, in turn, requires inspiration

from the leadership and

commitment across the

organisation.

(This article was first published in

Hindu Business Line on September

16, 2013).

*Dr. A Didar Singh is Secretary

General of FICCI.

n

Page 29: BUSINESS DIGEST - FujitsuBUSINESS DIGEST Vol No 10 Issue No 6 September 2013 Special Features n n Energy Need to provide energy to all at affordable prices; open markets with safety

26 FICCI Business Digest n n September 2013

CSR, a winning proposition

Though philanthropy is an age-

old concept, the term 'corporate

social responsibility' began to

emerge in the 1980s. Thereby

enlarging the responsibility of

business and shifting the focus

from just 'stockholders' to

'stakeholders'.

In the last 20 years, a large

percentage of British and American

companies have been at the

forefront of CSR activities to

demonstrate themselves as socially

responsible corporate citizens.

Both Japan and South Korea have

had a long tradition of CSR, while

emerging markets such as Brazil

have witnessed an active CSR

movement in recent times.

Nurturing CSR Spirit

Even in China, there is an

increasing realisation among

corporates to be seen as socially

responsible.

In India, the culture of

ahatma Gandhi had

stated in 1931, at FICCI's Mfourth Annual General

Meeting: "Industry should consider

themselves as trustee and servants

of the poor". This proposition holds

true to this day. Gandhiji was

reflecting on the role of business in

society and flagging a compassion

that Indian society has traditionally

shown.

Indian business has a rich history

of philanthropy and organisations

such as FICCI have long adhered to

the spirit of promoting responsible

businesses.

Today, it has become mandatory

so businesses have to identify ways

to integrate corporate social

responsibility into their business

strategies and strengthen the

delivery mechanisms to make a

genuine social impact, while

continuing to ensure their own

profitability and sustainability.

That's the challenge.

Dr. A Didar Singh*

September 2013 27n nFICCI Business Digest

philanthropy, especially among big,

family-owned businesses, has

found reflection in their active

promotion of education, healthcare

and basic services for communities.

With the recent passage of the

Companies Bill, which stipulates a

spend of two per cent of net profits

towards CSR, corporate social

responsibility will join the core

business operations of companies.

India is perhaps one of the first

countries in the world to have

mandated this, and it paves the

way for the corporate sector to play

a big role in shaping communities

and improving the national

economy.

In several countries, including

Sweden, Norway, the Netherlands,

Denmark, France, and Australia, it is

not legally mandatory to carry out

CSR activities, though there are

mandatory CSR reporting

requirements. With the inclusion of

CSR as provided in the new

companies legislation in India,

there is a lot that the corporate

sector can do to contribute to

employment, health, education and

poverty eradication.

The spirit behind the provision is

well meant and can be of immense

benefit to the society; however,

implementation could be a

challenge. The recently legislated

CSR provision, being a new

concept, needs to evolve over time.

Though many large Indian

companies have been engaged in

doing meaningful work for society,

this spirit cannot be mechanically

enforced; it needs to be cultivated

and nurtured over time.

To make such a movement

sustainable, it is important to flag

the concept of 'Shared Value'.

This dwells on the connection

between societal and economic

progress as one of the ways in

which businesses have been

working towards enhancing welfare

for society, while doing business as

usual.

This concept was initially

developed by Michael E. Porter and

Mark R. Kramer, in a December

2006 Harvard Business Review

article, "Strategy and Society: The

Link between Competitive

Advantage and Corporate Social

Responsibility."

An increasing number of

companies such as Nestle, Johnson

& Johnson, or closer home, ITC,

have already begun to successfully

embark on important shared value

initiatives.

Companies all over the world are

increasingly making this concept an

integral part of their strategy.

Creating shared value helps

contribute to society while

promoting business.

Broader Spin-offs

The benefits arising out of this

integration are manifold. It

enhances the competitiveness of a

company, while simultaneously

advancing economic and social

well-being in communities,

therefore increasing the long term

sustainability of the company.

It also enhances the possibility of

co-operation between business,

society and government.

While the new Act defines the

broad contours of CSR provision,

the final Rules or subordinate

legislation will carry the finer

details. The government has been

receptive to the legitimate concerns

of India Inc and redressal of some

practical hardships will provide the

corporate sector with a more

conducive environment to do

business and help adapt to the new

requirements.

Industry views with optimism the

assurance by the Minister of

Corporate Affairs that all steps will

be taken to ensure that CSR

expenditure is not construed as a

tax on business, and hopes that the

CSR spend would be fully tax-

deductible.

This is all the more because

expenditure on CSR would become

an integral cost of doing business

for companies in the future.

It is also widely felt that the large

operating subsidiaries within a

Group may lack the organisational

capabilities to undertake CSR on

their own.

Therefore, group-level CSR

spending based on consolidated

accounts could be permitted,

instead of CSR spending at the

level of individual entities.

Furthermore, the Rules could

clarify that CSR expenditure

incurred by companies in keeping

with conditions, stipulations and

orders of Government

departments, such as the Ministry

of Environment and Forests, would

count towards CSR spend.

Value creation should not be

viewed in a narrow sense, as simply

a means of optimising short-term

financial gains.

Corporate social responsibility in

the form of shared value creation is

the key to establishing a symbiotic

linkage between corporations and

the communities and in taking

forward the India growth story.

But for that, CSR should be

embedded in the corporate culture,

which, in turn, requires inspiration

from the leadership and

commitment across the

organisation.

(This article was first published in

Hindu Business Line on September

16, 2013).

*Dr. A Didar Singh is Secretary

General of FICCI.

n

Page 30: BUSINESS DIGEST - FujitsuBUSINESS DIGEST Vol No 10 Issue No 6 September 2013 Special Features n n Energy Need to provide energy to all at affordable prices; open markets with safety

28 FICCI Business Digest n n September 2013

Health Ministry focusing on capacity building for healthcare providers to combat child malnutrition

market and their need. It is

important to know the focus about

the role of the private sector, which

must be a combination of the

market place which includes the

product vis-a-vis the

developmental processes, progress

and implementation with it.

Dr. K K Upadhyay, Head-CSR,

FICCI, said, "India is a country with

many successful experiments;

unfortunately most of them do not

achieve scale. Scaling up the impact

of such innovations requires that

ideas and models be spread

around rapidly so that others could

emulate them. It also requires that

larger business organisations and

venture funds become aware of

them and support them. Indian

industry is among the largest in the

world and has some of the most

advanced plants and technologies

available globally. The need of the

hour is to identify priority areas for

collective action, and build on the

currently ongoing processes." n

he FICCI Aditya Birla CSR

Centre for Excellence and TGlenmark Pharmaceuticals

Ltd. organised a conference on

'Combating child malnutrition:

Sharing best practices' in New

Delhi with an objective to

understand different solutions to

address issues of child malnutrition

and come out with a knowledge

paper on best practices in

combating child malnutrition.

The conference saw the presence

of many dignitaries representing

the Government of India,

corporates and social sector, which

included Dr. Sila Deb, Deputy

Commissioner (Child Health),

Ministry of Health and Family

Welfare, Government of India;

Cheryl Pinto, Director Corporate

Affairs, Glenmark Pharmaceuticals

Limited; Dr. Vandana Prasad,

Member of NCPCR and special

invitee to the Governing Body of

PHRS; Dr. Ashish Satav, Founder,

Mahan Trust; Prakash Michael,

Spandan Samaj Sewa Samiti;

Chinmay Sengupta, CEO, ICICI

Foundation and Dr. Alex George,

Director, Action Aid India.

During the presentations and

discussions, it was found that the

government must create stronger

management systems in order to

effectively work with the

organisations and experts in this

field and result in appropriate and

accurate data and status updates

such that an action can be taken

accordingly especially at the

community level. Also, there is a

deficit of doctors going to rural

areas and the medical schools must

consider this important finding and

take to encouraging students to go

to the villages.

Further, there was a discussion

about the prospective role of the

market forces and the private

sector in the domain of combating

child malnutrition wherein it is

important to realise that products

really play a very small role in the

L to R: Dr. Alex George, Director, Action Aid India; Prakash Michael, Spandan Samaj Sewa Samiti; Dr. Vandana Prasad, Member of

NCPCR & special invitee to the Governing Body of PHRS; Dr. Ashish Satav, Founder, Mahan Trust and Chinmay Sengupta, CEO, ICICI

Foundation.

September 2013 29n nFICCI Business Digest

llen Johnson Sirleaf, President

of Liberia, the first Liberian Ehead of state to visit India,

has invited Indian business to

invest in her country and cash in on

the huge market that Liberia gives

access to.

Addressing an interactive

business meeting jointly organised

by FICCI, CII & ASSOCHAM, in New

Delhi on September 11, 2013,

Sirleaf outlined her country's Vision

2030 Development Strategy which

aims at making Liberia a middle-

income country by the end of that

year. The first slice of that Vision,

the Agenda for Transformation, has

identified the priority areas of

infrastructure, power, ports and

roads to put Liberia on a sustained

development path.

"We have already become eligible

for the African Growth and

Opportunity Act (AGOA); we have

duty-free and quota-free access to

the European Union market for

exports, except arms and

ammunition; and we also have

tariff-free entry into ECOWAS, our

regional institution. All of this gives

us a market that's more than

twenty-five times our own size,"

said Sirleaf.

She said, "Liberia is rich in natural

resources - our forests are virgin;

our mountains are filled with iron

ore, gold and diamonds; our land is

fertile, with plentiful rain; and our

share of the Atlantic Ocean has fish

potential and for hydrocarbon.

Agriculture remains our key area of

strength, with rubber being our

traditional export. We also are a

major oil palm producer, with

recent investments from two Asian

countries, Malaysia and Indonesia.

Traditionally, coffee and cocoa also

are part of our endowment."

"A reform, nearing completion,

will ensure that oil policies and

legislation comply with

international best practices, and

partnership with the world's best

operators who have the technical

and financial capacity to undertake

the high risk and high cost of

exploring and developing our

offshore oil prospects. We want to

create an open and transparent

environment which guarantees

investors a fair return on their

investment, while respecting the

rights and dignities of our citizens,"

said Sirleaf.

Sirleaf said, Liberia is focusing on

developing its manufacturing

sector. Liberia looks at private

sector participation from India in

terms of joint ventures and

partnerships to grow. Another

potential sector is tourism, which

has huge opportunities but the

major constraint is infrastructure in

terms of availability of water, power

and roads. She added that the

construction of basic infrastructure

is under way. n

Liberian President invites Indian business to invest in country's reconstruction

Ellen Johnson Sirleaf, President of Liberia addressing an interactive business meeting.

Page 31: BUSINESS DIGEST - FujitsuBUSINESS DIGEST Vol No 10 Issue No 6 September 2013 Special Features n n Energy Need to provide energy to all at affordable prices; open markets with safety

28 FICCI Business Digest n n September 2013

Health Ministry focusing on capacity building for healthcare providers to combat child malnutrition

market and their need. It is

important to know the focus about

the role of the private sector, which

must be a combination of the

market place which includes the

product vis-a-vis the

developmental processes, progress

and implementation with it.

Dr. K K Upadhyay, Head-CSR,

FICCI, said, "India is a country with

many successful experiments;

unfortunately most of them do not

achieve scale. Scaling up the impact

of such innovations requires that

ideas and models be spread

around rapidly so that others could

emulate them. It also requires that

larger business organisations and

venture funds become aware of

them and support them. Indian

industry is among the largest in the

world and has some of the most

advanced plants and technologies

available globally. The need of the

hour is to identify priority areas for

collective action, and build on the

currently ongoing processes." n

he FICCI Aditya Birla CSR

Centre for Excellence and TGlenmark Pharmaceuticals

Ltd. organised a conference on

'Combating child malnutrition:

Sharing best practices' in New

Delhi with an objective to

understand different solutions to

address issues of child malnutrition

and come out with a knowledge

paper on best practices in

combating child malnutrition.

The conference saw the presence

of many dignitaries representing

the Government of India,

corporates and social sector, which

included Dr. Sila Deb, Deputy

Commissioner (Child Health),

Ministry of Health and Family

Welfare, Government of India;

Cheryl Pinto, Director Corporate

Affairs, Glenmark Pharmaceuticals

Limited; Dr. Vandana Prasad,

Member of NCPCR and special

invitee to the Governing Body of

PHRS; Dr. Ashish Satav, Founder,

Mahan Trust; Prakash Michael,

Spandan Samaj Sewa Samiti;

Chinmay Sengupta, CEO, ICICI

Foundation and Dr. Alex George,

Director, Action Aid India.

During the presentations and

discussions, it was found that the

government must create stronger

management systems in order to

effectively work with the

organisations and experts in this

field and result in appropriate and

accurate data and status updates

such that an action can be taken

accordingly especially at the

community level. Also, there is a

deficit of doctors going to rural

areas and the medical schools must

consider this important finding and

take to encouraging students to go

to the villages.

Further, there was a discussion

about the prospective role of the

market forces and the private

sector in the domain of combating

child malnutrition wherein it is

important to realise that products

really play a very small role in the

L to R: Dr. Alex George, Director, Action Aid India; Prakash Michael, Spandan Samaj Sewa Samiti; Dr. Vandana Prasad, Member of

NCPCR & special invitee to the Governing Body of PHRS; Dr. Ashish Satav, Founder, Mahan Trust and Chinmay Sengupta, CEO, ICICI

Foundation.

September 2013 29n nFICCI Business Digest

llen Johnson Sirleaf, President

of Liberia, the first Liberian Ehead of state to visit India,

has invited Indian business to

invest in her country and cash in on

the huge market that Liberia gives

access to.

Addressing an interactive

business meeting jointly organised

by FICCI, CII & ASSOCHAM, in New

Delhi on September 11, 2013,

Sirleaf outlined her country's Vision

2030 Development Strategy which

aims at making Liberia a middle-

income country by the end of that

year. The first slice of that Vision,

the Agenda for Transformation, has

identified the priority areas of

infrastructure, power, ports and

roads to put Liberia on a sustained

development path.

"We have already become eligible

for the African Growth and

Opportunity Act (AGOA); we have

duty-free and quota-free access to

the European Union market for

exports, except arms and

ammunition; and we also have

tariff-free entry into ECOWAS, our

regional institution. All of this gives

us a market that's more than

twenty-five times our own size,"

said Sirleaf.

She said, "Liberia is rich in natural

resources - our forests are virgin;

our mountains are filled with iron

ore, gold and diamonds; our land is

fertile, with plentiful rain; and our

share of the Atlantic Ocean has fish

potential and for hydrocarbon.

Agriculture remains our key area of

strength, with rubber being our

traditional export. We also are a

major oil palm producer, with

recent investments from two Asian

countries, Malaysia and Indonesia.

Traditionally, coffee and cocoa also

are part of our endowment."

"A reform, nearing completion,

will ensure that oil policies and

legislation comply with

international best practices, and

partnership with the world's best

operators who have the technical

and financial capacity to undertake

the high risk and high cost of

exploring and developing our

offshore oil prospects. We want to

create an open and transparent

environment which guarantees

investors a fair return on their

investment, while respecting the

rights and dignities of our citizens,"

said Sirleaf.

Sirleaf said, Liberia is focusing on

developing its manufacturing

sector. Liberia looks at private

sector participation from India in

terms of joint ventures and

partnerships to grow. Another

potential sector is tourism, which

has huge opportunities but the

major constraint is infrastructure in

terms of availability of water, power

and roads. She added that the

construction of basic infrastructure

is under way. n

Liberian President invites Indian business to invest in country's reconstruction

Ellen Johnson Sirleaf, President of Liberia addressing an interactive business meeting.

Page 32: BUSINESS DIGEST - FujitsuBUSINESS DIGEST Vol No 10 Issue No 6 September 2013 Special Features n n Energy Need to provide energy to all at affordable prices; open markets with safety

30 FICCI Business Digest n n September 2013

achin Pilot, Union Minister

for Corporate Affairs, told Scorporate leaders in New

Delhi on September 12, 2013 that

he would be happy to be their

ambassador and take up with the

Finance Minister the demand for

incentivising CSR projects through

tax exemption and reliefs.

Pilot was addressing the FICCI-

ICSI conference on the Companies

Act, 2013 that received Presidential

assent on August 29 and was

notified on August 30, 2013.

The Act enjoins on companies to

invest two per cent of their net

profit on socially, educationally,

environmentally and economically

beneficial activities especially in

remote and underdeveloped areas

with a view to ameliorating the lot

of the vulnerable and

disadvantaged sections of society.

While acknowledging the

correctness of industry's demand

for the alignment between rules

framed by SEBI and the Companies

Act, Pilot felt that there was a need

for the Finance Ministry, Ministry of

Corporate Affairs, RBI and SEBI to

sit together to create a risk-free

environment to do business.

The Minister urged Indian

corporate sector to have faith in

investing in projects in India so that

the foreign investors get the signal

that India is a safe and profitable

investment destination.

On rule making, Pilot sought to

allay the apprehensions amongst

the business community, stating

that this would be done with full

consultation with all stakeholders.

The draft rules have been uploaded

in the ministry's website for

feedback, he added.

"No legislation is sector-specific,

some will be positively affected and

some negatively," the Minister said,

adding that the Act is more

relevant now to face the economic

challenges as it will ease the

burden of doing business and

attract the flow of funds into the

economy.

S N Ananthasubramanian,

President, ICSI, described the Act as

a flagship legislation, as it was

contemporary, transformative,

innovative and aspirational. These

features which were central to the

Act would make India move higher

in the league table in the ease of

doing business, he said.

The inaugural session was also

addressed by Vijaya Sampath,

Chairperson, FICCI's Corporate

Laws Committee and Senior

Partner, Lakshmi Kumaran &

Sridharan and Dr. A Didar Singh,

Secretary General, FICCI. n

Sachin Pilot offers to take up industry's demand for tax relief on CSR spends with Finance Ministry

Sachin Pilot, Union Minister for Corporate Affairs, addressing the FICCI-ICSI

conference on the Companies Act, 2013 in New Delhi on September 12, 2013.

September 2013 31n nFICCI Business Digest

he industry’s perspective on

the Companies Act was Tsuccinctly articulated by

Sidharth Birla, Senior Vice President

of FICCI.

Birla stated that the new Act

shakes people outside a comfort

zone of the old Act, but is it really

full of surprises? It was required to

cover a range of businesses and

issues not conceived in the old law.

Emerging governance practices and

challenges had to be captured in a

contemporary version. In a longish

journey, industry greeted the JJ

Irani report, witnessed

delinquencies, faced a global

financial crisis, and noticed laws

and attitudes transform across the

world; there should be no real

surprises! All in all, fairly

implemented, the Act should add

to clarity of doing business in India.

Some provisions embedded by

the Standing Committee make

parts of the Act contentious. But to

MCA’s credit, it enabled intensive

interactions which allowed a most

informed, balanced and practically

possible approach while addressing

most of the Committee’s concerns,

he said.

The Act in essence emphasises

accountability, sound governance,

the fiduciary role of directors, and

explicit recognition of a stakeholder

universe. Birla said, “Reading it

along with your vision of less

regulation but rigorous, honest

compliance can make life simpler.

There will always be elements who

believe that following the law is

optional for them. Therefore we

need strict enforcement without

which we will see new laws which

will affect all for the sins of some.”

“Your ministry recognises that its

laws must not either micro-manage

or hamper business. For this legacy

to sustain this spirit must be

embedded so it is adhered to by

future administrators. We also look

to alignment of SEBI governance

norms to the Act and suggest that

MCA should be the driving force

behind this. FICCI has mentioned to

SEBI the pressing need to align its

regulations with the Act,” he

remarked.

Rule prescription and a

systematic transition process are

vital to the Act. A lot of attention

was given to the Rules process;

MCA has also shown commendable

patience with the constant barrage

FICCI keeps up with inputs! Draft

Rules have been announced

recently. A scientific transition

schedule will add to clarity. FICCI

has also suggested a mandated

Rule Advisory Committee so that

future rule amendments or

prescriptions are not arbitrary.

Section 149 protects independent

directors from action based on

participation or knowledge tests;

yet it denies protection to non-

executive Promoter Directors with

any reference to powers,

knowledge or action. Law cannot

deny protection simply on a class

description. This matter needs

much debate.

Promoter is now defined for the

first time in law - incidentally this is

peculiar to India. They are

frequently subject to much media

criticism and investor anger. Some

promoters could have unduly

leveraged their managerial powers,

but that cannot be held against

their entire community. It is

necessary to distinguish between

exercise of managerial power -

which is routine - and exercise of

ownership rights - which is

infrequent. The system must have

the discretion to distinguish so

correct parties are held

accountable. “I believe the

Parliamentary committee also

emphasised due care that the

innocent are safeguarded,” he

added.

In an anxiety to provide

enhanced protection for minority

investors, there are some conflicts

with time-tested principles of

majority rights. A majority must be

held accountable if there is a

collateral agenda to hurt minority;

but there can be no logic or

sanctity in forcing minority over

majority. In essence, it is vital that

noise does not drown reason.

Perhaps MCA and SEBI need to

look at this issue objectively and in

sync, before judicial challenge or a

no-confidence vote by serious

investors hurts us. n

Companies Act will lend clarity to doing business in India: Sidharth Birla

Page 33: BUSINESS DIGEST - FujitsuBUSINESS DIGEST Vol No 10 Issue No 6 September 2013 Special Features n n Energy Need to provide energy to all at affordable prices; open markets with safety

30 FICCI Business Digest n n September 2013

achin Pilot, Union Minister

for Corporate Affairs, told Scorporate leaders in New

Delhi on September 12, 2013 that

he would be happy to be their

ambassador and take up with the

Finance Minister the demand for

incentivising CSR projects through

tax exemption and reliefs.

Pilot was addressing the FICCI-

ICSI conference on the Companies

Act, 2013 that received Presidential

assent on August 29 and was

notified on August 30, 2013.

The Act enjoins on companies to

invest two per cent of their net

profit on socially, educationally,

environmentally and economically

beneficial activities especially in

remote and underdeveloped areas

with a view to ameliorating the lot

of the vulnerable and

disadvantaged sections of society.

While acknowledging the

correctness of industry's demand

for the alignment between rules

framed by SEBI and the Companies

Act, Pilot felt that there was a need

for the Finance Ministry, Ministry of

Corporate Affairs, RBI and SEBI to

sit together to create a risk-free

environment to do business.

The Minister urged Indian

corporate sector to have faith in

investing in projects in India so that

the foreign investors get the signal

that India is a safe and profitable

investment destination.

On rule making, Pilot sought to

allay the apprehensions amongst

the business community, stating

that this would be done with full

consultation with all stakeholders.

The draft rules have been uploaded

in the ministry's website for

feedback, he added.

"No legislation is sector-specific,

some will be positively affected and

some negatively," the Minister said,

adding that the Act is more

relevant now to face the economic

challenges as it will ease the

burden of doing business and

attract the flow of funds into the

economy.

S N Ananthasubramanian,

President, ICSI, described the Act as

a flagship legislation, as it was

contemporary, transformative,

innovative and aspirational. These

features which were central to the

Act would make India move higher

in the league table in the ease of

doing business, he said.

The inaugural session was also

addressed by Vijaya Sampath,

Chairperson, FICCI's Corporate

Laws Committee and Senior

Partner, Lakshmi Kumaran &

Sridharan and Dr. A Didar Singh,

Secretary General, FICCI. n

Sachin Pilot offers to take up industry's demand for tax relief on CSR spends with Finance Ministry

Sachin Pilot, Union Minister for Corporate Affairs, addressing the FICCI-ICSI

conference on the Companies Act, 2013 in New Delhi on September 12, 2013.

September 2013 31n nFICCI Business Digest

he industry’s perspective on

the Companies Act was Tsuccinctly articulated by

Sidharth Birla, Senior Vice President

of FICCI.

Birla stated that the new Act

shakes people outside a comfort

zone of the old Act, but is it really

full of surprises? It was required to

cover a range of businesses and

issues not conceived in the old law.

Emerging governance practices and

challenges had to be captured in a

contemporary version. In a longish

journey, industry greeted the JJ

Irani report, witnessed

delinquencies, faced a global

financial crisis, and noticed laws

and attitudes transform across the

world; there should be no real

surprises! All in all, fairly

implemented, the Act should add

to clarity of doing business in India.

Some provisions embedded by

the Standing Committee make

parts of the Act contentious. But to

MCA’s credit, it enabled intensive

interactions which allowed a most

informed, balanced and practically

possible approach while addressing

most of the Committee’s concerns,

he said.

The Act in essence emphasises

accountability, sound governance,

the fiduciary role of directors, and

explicit recognition of a stakeholder

universe. Birla said, “Reading it

along with your vision of less

regulation but rigorous, honest

compliance can make life simpler.

There will always be elements who

believe that following the law is

optional for them. Therefore we

need strict enforcement without

which we will see new laws which

will affect all for the sins of some.”

“Your ministry recognises that its

laws must not either micro-manage

or hamper business. For this legacy

to sustain this spirit must be

embedded so it is adhered to by

future administrators. We also look

to alignment of SEBI governance

norms to the Act and suggest that

MCA should be the driving force

behind this. FICCI has mentioned to

SEBI the pressing need to align its

regulations with the Act,” he

remarked.

Rule prescription and a

systematic transition process are

vital to the Act. A lot of attention

was given to the Rules process;

MCA has also shown commendable

patience with the constant barrage

FICCI keeps up with inputs! Draft

Rules have been announced

recently. A scientific transition

schedule will add to clarity. FICCI

has also suggested a mandated

Rule Advisory Committee so that

future rule amendments or

prescriptions are not arbitrary.

Section 149 protects independent

directors from action based on

participation or knowledge tests;

yet it denies protection to non-

executive Promoter Directors with

any reference to powers,

knowledge or action. Law cannot

deny protection simply on a class

description. This matter needs

much debate.

Promoter is now defined for the

first time in law - incidentally this is

peculiar to India. They are

frequently subject to much media

criticism and investor anger. Some

promoters could have unduly

leveraged their managerial powers,

but that cannot be held against

their entire community. It is

necessary to distinguish between

exercise of managerial power -

which is routine - and exercise of

ownership rights - which is

infrequent. The system must have

the discretion to distinguish so

correct parties are held

accountable. “I believe the

Parliamentary committee also

emphasised due care that the

innocent are safeguarded,” he

added.

In an anxiety to provide

enhanced protection for minority

investors, there are some conflicts

with time-tested principles of

majority rights. A majority must be

held accountable if there is a

collateral agenda to hurt minority;

but there can be no logic or

sanctity in forcing minority over

majority. In essence, it is vital that

noise does not drown reason.

Perhaps MCA and SEBI need to

look at this issue objectively and in

sync, before judicial challenge or a

no-confidence vote by serious

investors hurts us. n

Companies Act will lend clarity to doing business in India: Sidharth Birla

Page 34: BUSINESS DIGEST - FujitsuBUSINESS DIGEST Vol No 10 Issue No 6 September 2013 Special Features n n Energy Need to provide energy to all at affordable prices; open markets with safety

32 FICCI Business Digest n n September 2013

position on the European and

international stage.

The country boasts of

considerable expertise in a wide

range of fields - expertise which

has largely been the driving force

behind its success. Industrial

activity in Belgium originally

centered on heavy industry

your gateway to Europe

his year Belgium is

celebrating 65 years of Tdiplomatic relations with

India. Today, India is set to become

a major political and economic

global player. Our bilateral trade

with India reflects this new state of

the world, as we are India's second

European trade partner, with a

turnover of 12.16 billion Euros in

2012 (15.80 billion USD). It may be

useful to remember that the

European Union (EU), with a figure

of 100 billions, is the first trade

partner of India. In this context, the

Belgian position is undoubtedly

significant.

The bilateral agenda with Belgium

associated with the mining and

processing of its underground

resources. However, the country

succeeded in making a smooth

entry into other key industrial

sectors, paving the way for and

promoting economic growth in

Europe.

Message

elgium is located at the

interface of the major BEuropean hubs of economic

and urban activity and the world's

primary seaboard, the North Sea. It

lies not only within one of the most

populous and trade-intensive

regions on the planet but also

along a key economic and urban

axis.

Blessed with a salubrious climate,

bountiful natural resources, rapidly

expanding sectors and a central

location, Belgium enjoys a key

© OPT - J.P. Remy

is truly impressive. It illustrates the

importance of the India-Belgium

relationship.

The 13th bilateral joint economic

commission between India and

Belgium-Luxembourg took place in

Brussels July 2013. We reviewed the

existing cooperation and are looking

for ways to launch concrete

initiatives in business cooperation,

S&T cooperation and skills

development in sectors of mutual

interest.

A new Princely Mission will come to

India in November 2013. The

delegation of over 250 businessmen

and officials will be led by HRH

Princess Astrid and visit Delhi, Belgium Ambassador, Mr. Pierre Vaesen

September 2013 33n nFICCI Business Digest

As Belgium is a constitutional

monarchy, the latter's role is defined

and enshrined in the Constitution. The

head of state is the King, who is the

King of the Belgians. The Constitution

lays down the King's legal status and

the hereditary succession. In the event

of a succession, the King's

constitutional authority is passed on to

the natural and legal direct descendant.

On July 21, 2013, King Philippe took

power after he solemnly took a

constitutional oath during a joint

meeting of the Chamber of

Representatives and the Senate. This

happened after his predecessor, King

Albert II, announced his abdication on

July 3, 2013.

Belgium is a federal state made up of

three communities, the French, the

Flemish and the German-speaking

community, and three regions: the

Brussels-Capital Region at the centre,

which is officially bilingual, the Flemish

Region to the north, which is Dutch-

speaking and the Walloon Region to

the south, which is French and German-

speaking.

The main federal institutions are the

Federal Government and the Federal

Parliament.

A treasure trove of contrasts

The main features of Flanders with its

flat landscape are its cities and ports.

Wallonia, meanwhile, is a region of hills

and valleys, the most famous area

being the Ardennes to the south with

its outstanding natural beauty and

considerable appeal as a tourist

destination.

Most towns in Belgium are extremely

old, with some such as Tongeren and

Arlon dating back over 2,000 years to

Roman times. Cities such as Bruges and

Ypres were some of Europe's largest

settlements during the Middle Ages

and Ghent, Brussels, Antwerp and Liege

are also renowned artistic centers.

A Constitutional Monarchy

Mumbai and Chennai. We will take this opportunity to sign Memoranda

of Understanding, organise business-to-business forums, political high-

level dialogues and officially announce the opening of the Consulate

General in Chennai. During the mission, an exhibition of the most

famous Flemish masters will take place in Mumbai.

Also, the 2013 edition of Europalia will be devoted to India. It is a

cultural festival that takes place every two years, which showcases the

culture of the guest country during four months with hundreds of events.

Europalia will be opened by HM King Philippe and Pranab Mukherjee,

President of India, on October 4, 2013.

I am also very pleased to see more and more contacts and initiatives in

the field of academic and scientific cooperation.

Taking into account all these economic, cultural and education

exchanges, I look forward to a growing partnership between our two

countries.

Welcome to Belgium!

New sectors continued to spring

up throughout the 20th century

following the arrival in Belgium of

leading corporate groups in a

variety of sectors including

petrochemicals, pharmaceuticals,

biotechnology, nanoelectronics,

automobile manufacturing and

household goods, among others.

Activity in these new sectors has

long ensured considerable socio-

economic diversity in Belgium and

in so doing has promoted the

growth of subcontracting and an

efficient service sector offering

substantial added value.

Following in its own footsteps as

the first country in Continental

Europe to embrace the industrial

revolution, Belgium has made the

most of its geographical location as

a gateway to its key neighbours

and at the very heart of all Europe's

markets.

Leisure

In addition to its countless

popular festivals, packed cultural

calendar, rich and impressive

artistic heritage and tasty cuisine,

Belgium also offers a great deal in

the way of leisure pursuits,

including walking trails through the

forests of the Ardennes and across

the fenland Plateau des

Fagnes, the North Sea coast,

cycling, horse-riding and

boating, golf, theme parks,

castles and estates,

international fairs and

exhibitions, antiques fairs and

flea markets.

Belgium offers an incredibly

diverse range of tourist

attractions, particularly for

such a small country: there is

something for everyone - and

it's never very far away!

Lifestyle is of high quality in

Belgium. Our country is

famous for its chocolate, beer

and gastronomy. Belgian

fashion and design have

become internationally

recognized.

Folklore and traditions

All manner of popular

celebrations take place in

Belgium throughout the year,

including carnivals, marching

bands, processions, historical

re-enactments, country fairs

and commemorative events.

Many such events are inspired

by the collective memory in

different areas and regions.

Fine art is the perfect

Page 35: BUSINESS DIGEST - FujitsuBUSINESS DIGEST Vol No 10 Issue No 6 September 2013 Special Features n n Energy Need to provide energy to all at affordable prices; open markets with safety

32 FICCI Business Digest n n September 2013

position on the European and

international stage.

The country boasts of

considerable expertise in a wide

range of fields - expertise which

has largely been the driving force

behind its success. Industrial

activity in Belgium originally

centered on heavy industry

your gateway to Europe

his year Belgium is

celebrating 65 years of Tdiplomatic relations with

India. Today, India is set to become

a major political and economic

global player. Our bilateral trade

with India reflects this new state of

the world, as we are India's second

European trade partner, with a

turnover of 12.16 billion Euros in

2012 (15.80 billion USD). It may be

useful to remember that the

European Union (EU), with a figure

of 100 billions, is the first trade

partner of India. In this context, the

Belgian position is undoubtedly

significant.

The bilateral agenda with Belgium

associated with the mining and

processing of its underground

resources. However, the country

succeeded in making a smooth

entry into other key industrial

sectors, paving the way for and

promoting economic growth in

Europe.

Message

elgium is located at the

interface of the major BEuropean hubs of economic

and urban activity and the world's

primary seaboard, the North Sea. It

lies not only within one of the most

populous and trade-intensive

regions on the planet but also

along a key economic and urban

axis.

Blessed with a salubrious climate,

bountiful natural resources, rapidly

expanding sectors and a central

location, Belgium enjoys a key

© OPT - J.P. Remy

is truly impressive. It illustrates the

importance of the India-Belgium

relationship.

The 13th bilateral joint economic

commission between India and

Belgium-Luxembourg took place in

Brussels July 2013. We reviewed the

existing cooperation and are looking

for ways to launch concrete

initiatives in business cooperation,

S&T cooperation and skills

development in sectors of mutual

interest.

A new Princely Mission will come to

India in November 2013. The

delegation of over 250 businessmen

and officials will be led by HRH

Princess Astrid and visit Delhi, Belgium Ambassador, Mr. Pierre Vaesen

September 2013 33n nFICCI Business Digest

As Belgium is a constitutional

monarchy, the latter's role is defined

and enshrined in the Constitution. The

head of state is the King, who is the

King of the Belgians. The Constitution

lays down the King's legal status and

the hereditary succession. In the event

of a succession, the King's

constitutional authority is passed on to

the natural and legal direct descendant.

On July 21, 2013, King Philippe took

power after he solemnly took a

constitutional oath during a joint

meeting of the Chamber of

Representatives and the Senate. This

happened after his predecessor, King

Albert II, announced his abdication on

July 3, 2013.

Belgium is a federal state made up of

three communities, the French, the

Flemish and the German-speaking

community, and three regions: the

Brussels-Capital Region at the centre,

which is officially bilingual, the Flemish

Region to the north, which is Dutch-

speaking and the Walloon Region to

the south, which is French and German-

speaking.

The main federal institutions are the

Federal Government and the Federal

Parliament.

A treasure trove of contrasts

The main features of Flanders with its

flat landscape are its cities and ports.

Wallonia, meanwhile, is a region of hills

and valleys, the most famous area

being the Ardennes to the south with

its outstanding natural beauty and

considerable appeal as a tourist

destination.

Most towns in Belgium are extremely

old, with some such as Tongeren and

Arlon dating back over 2,000 years to

Roman times. Cities such as Bruges and

Ypres were some of Europe's largest

settlements during the Middle Ages

and Ghent, Brussels, Antwerp and Liege

are also renowned artistic centers.

A Constitutional Monarchy

Mumbai and Chennai. We will take this opportunity to sign Memoranda

of Understanding, organise business-to-business forums, political high-

level dialogues and officially announce the opening of the Consulate

General in Chennai. During the mission, an exhibition of the most

famous Flemish masters will take place in Mumbai.

Also, the 2013 edition of Europalia will be devoted to India. It is a

cultural festival that takes place every two years, which showcases the

culture of the guest country during four months with hundreds of events.

Europalia will be opened by HM King Philippe and Pranab Mukherjee,

President of India, on October 4, 2013.

I am also very pleased to see more and more contacts and initiatives in

the field of academic and scientific cooperation.

Taking into account all these economic, cultural and education

exchanges, I look forward to a growing partnership between our two

countries.

Welcome to Belgium!

New sectors continued to spring

up throughout the 20th century

following the arrival in Belgium of

leading corporate groups in a

variety of sectors including

petrochemicals, pharmaceuticals,

biotechnology, nanoelectronics,

automobile manufacturing and

household goods, among others.

Activity in these new sectors has

long ensured considerable socio-

economic diversity in Belgium and

in so doing has promoted the

growth of subcontracting and an

efficient service sector offering

substantial added value.

Following in its own footsteps as

the first country in Continental

Europe to embrace the industrial

revolution, Belgium has made the

most of its geographical location as

a gateway to its key neighbours

and at the very heart of all Europe's

markets.

Leisure

In addition to its countless

popular festivals, packed cultural

calendar, rich and impressive

artistic heritage and tasty cuisine,

Belgium also offers a great deal in

the way of leisure pursuits,

including walking trails through the

forests of the Ardennes and across

the fenland Plateau des

Fagnes, the North Sea coast,

cycling, horse-riding and

boating, golf, theme parks,

castles and estates,

international fairs and

exhibitions, antiques fairs and

flea markets.

Belgium offers an incredibly

diverse range of tourist

attractions, particularly for

such a small country: there is

something for everyone - and

it's never very far away!

Lifestyle is of high quality in

Belgium. Our country is

famous for its chocolate, beer

and gastronomy. Belgian

fashion and design have

become internationally

recognized.

Folklore and traditions

All manner of popular

celebrations take place in

Belgium throughout the year,

including carnivals, marching

bands, processions, historical

re-enactments, country fairs

and commemorative events.

Many such events are inspired

by the collective memory in

different areas and regions.

Fine art is the perfect

Page 36: BUSINESS DIGEST - FujitsuBUSINESS DIGEST Vol No 10 Issue No 6 September 2013 Special Features n n Energy Need to provide energy to all at affordable prices; open markets with safety

34 FICCI Business Digest n n September 2013

showcase of Belgium at its best.

Pieter Bruegel the Elder was one of

the greatest artists the world has

ever known and the adjective

'Brueghelian' is a virtual synonym

for 'Burgundian', both terms being

closely linked to the adjective

'Belgian'.

Magnificent works by the so-

called Flemish Primitives, namely

the Van Eyck brothers, Rogier Van

der Weyden, Hugo Van der Goes,

Hans Memling and Jeroen Bosch

today, hang in museums all over

the world, as do those by more

recent Belgian painters such as the

brilliant Paul Delvaux and René

Magritte, the standard bearers for

Belgian surrealism.

Victor Horta, Henry Van de Velde

and others transformed Brussels

into the capital of Art Nouveau by

building magnificent yet

completely habitable houses in the

art deco style. 'Belgians are born

with a brick in their stomach' as the

saying goes. Art Deco, too, is a

striking feature of Brussels'

Belgium is a country that

abounds in creative talent. John

Cockerill supplied customers all

over the world with steam

locomotives, steamboats, trams,

blast furnaces and other heavy

industrial equipment. The dynamo,

soda and Bakelite, and many other

practical applications were all

invented by Belgians or people of

Belgian origin, and today's rapidly

evolving industry is continuing this

tradition.

Such well-known artists as Peter

Paul Rubens, Pieter Bruegel, Jan

Van Eyck, Rogier Van der Weyden

and Antoon Van Dyck - to mention

just a few of the Flemish masters -

rose to prominence in the land that

would one day become Belgium.

Their paintings are to be found all

over the world but some of their

finest works are on display in a

number of Belgium's museums.

James Ensor, Félicien Rops, Théo

Van Rysselberghe, Paul Delvaux and

René Magritte are also

internationally famous Belgian

artists.

During the Middle Ages,

cathedrals and belfries sprang up

all over Belgium and can still be

admired today in many art cities

across the country. Countless

castles are to be found dotted all

over the Belgian countryside and

come the 20th century, the city of

Brussels became synonymous with

the Art Nouveau movement. All of

these buildings have helped to

define the country's incredible

wealth of architectural triumphs.

Fine arts, folklore, fashion,

design… Reflections of the past or

future trends, these are all areas

where Belgian talent holds sway.

And of course Belgians really

appreciate top cuisine, relishing the

country's mouth-watering and

long-standing culinary traditions.

A fountainhead of creative talent

architecture, as is industrial art.

Mention should also be made of

the present-day Belgian post-

modernist architects, Bob Van

Reeth, Jo Crepain and Stéphane

Beel, presenting the New Simplicity.

The prestigious architectural works

include the MAS (Museum aan de

Stroom) in Antwerp, Antwerp

Central Station and the Liege-

Guillemins Station.

Texts provided by The Chancellery of

the Prime Minister of Belgium

n

September 2013 35n nFICCI Business Digest

amal Nath, Union Minister of

Urban Development and KParliamentary Affairs,

suggested initiation of a pilot

project on tramways integrated

with the transport systems in a

medium-sized city. After a

successful trial, tramways should be

introduced in tier II cities and

connected with major bus and rail

stations.

Addressing an Indo-French

seminar on 'Sustainable Cities -

Next Generation Tramways

Solutions' organised by FICCI in

association with the Ministry of

Urban Development Government of

India and Embassy of France in

New Delhi on September 9, 2013,

Nath said, a tramway model

integrates well and connects the

areas within city and intercity where

Metro, BRT and Monorail cannot

go. Tramways allow towns to

capture the economic impulse and

systems, as well as high speed rail

and Rapid Transportation Systems

of the future."

Dr. Sudhir Krishna, Secretary,

Ministry of Urban Development,

Government of India, said that

partnering with France in the space

of urban transportation will help

India to develop its transport

system which is an important

component for growth. Tramways

are not new to India, but it has

been neglected in the past. With

the assistance of French experts,

tramways of Kolkata can be

rejuvenated and can be introduced

in other parts of India.

Paul Hermelin, the French Special

Envoy for Bilateral Economic

Relationship, said that in 1998 India

and France had entered into

strategic partnership and

development of urban

transportation is at the fore front of

this partnership. Tramway doesn't

require high-end technology, the

functional cost is lower than buses

and has a higher carrying capacity

than a bus, he said.

Sidharth Birla, Senior Vice-

President, FICCI, said that the

growth and future of our cities and

emerging towns hinges on how

policy makers, town planners and

tax payers collaborate towards

sustainable and meaningful

solutions to the needs of urban

infrastructure. The development of

modern cities the world over shows

how critical it is to have a forward

looking vision and framework, he

added.

Dr. A Didar Singh, Secretary

General, FICCI, said that the French

companies have shown interest in

developing tramways as a viable

intra-urban transport solution for

Indian cities. FICCI is fully

committed in extending its

cooperation in realising the goals

in the times ahead. n

Kamal Nath, Union Minister of Urban

Development and Parliamentary Affairs

(right) with Mr. Sidharth Birla, Senior Vice-

President, FICCI.

Kamal Nath tramways

medium-sized Indian city efficacy

suggests test drive of in a

to gauge its

density generated by large cities.

He said, transportation is critical

to India's economic growth, and a

clean energy solution that provides

smart mobility in our urban areas

and allows freight to move easily is

essential. Tramways' new rapid

transit system can be used for

moving people or freight. It is

electrically powered, fully

automated (driverless) and

operates using intelligent drive

bogies traveling inside a fixed

guide way.

Nath said, "I personally feel,

guide way support construction

projects are fast and inexpensive,

minimising neighbourhood

disruption in comparison to any at-

grade rail system. Operating costs

are lower than for buses. A tram

system will provide easy

interoperability with first-mile/last-

mile modes such as bikes and

walking, existing transportation

Kamal Nath, Union Minister of Urban

Development and Parliamentary Affairs

(right) with Sidharth Birla, Senior

Vice-President, FICCI.

Lto R : Anand Sharma, India's Minister of Commerce and Industry; Crown Prince Philippe and Naina Lal Kidwai, President, FICCI.

Page 37: BUSINESS DIGEST - FujitsuBUSINESS DIGEST Vol No 10 Issue No 6 September 2013 Special Features n n Energy Need to provide energy to all at affordable prices; open markets with safety

34 FICCI Business Digest n n September 2013

showcase of Belgium at its best.

Pieter Bruegel the Elder was one of

the greatest artists the world has

ever known and the adjective

'Brueghelian' is a virtual synonym

for 'Burgundian', both terms being

closely linked to the adjective

'Belgian'.

Magnificent works by the so-

called Flemish Primitives, namely

the Van Eyck brothers, Rogier Van

der Weyden, Hugo Van der Goes,

Hans Memling and Jeroen Bosch

today, hang in museums all over

the world, as do those by more

recent Belgian painters such as the

brilliant Paul Delvaux and René

Magritte, the standard bearers for

Belgian surrealism.

Victor Horta, Henry Van de Velde

and others transformed Brussels

into the capital of Art Nouveau by

building magnificent yet

completely habitable houses in the

art deco style. 'Belgians are born

with a brick in their stomach' as the

saying goes. Art Deco, too, is a

striking feature of Brussels'

Belgium is a country that

abounds in creative talent. John

Cockerill supplied customers all

over the world with steam

locomotives, steamboats, trams,

blast furnaces and other heavy

industrial equipment. The dynamo,

soda and Bakelite, and many other

practical applications were all

invented by Belgians or people of

Belgian origin, and today's rapidly

evolving industry is continuing this

tradition.

Such well-known artists as Peter

Paul Rubens, Pieter Bruegel, Jan

Van Eyck, Rogier Van der Weyden

and Antoon Van Dyck - to mention

just a few of the Flemish masters -

rose to prominence in the land that

would one day become Belgium.

Their paintings are to be found all

over the world but some of their

finest works are on display in a

number of Belgium's museums.

James Ensor, Félicien Rops, Théo

Van Rysselberghe, Paul Delvaux and

René Magritte are also

internationally famous Belgian

artists.

During the Middle Ages,

cathedrals and belfries sprang up

all over Belgium and can still be

admired today in many art cities

across the country. Countless

castles are to be found dotted all

over the Belgian countryside and

come the 20th century, the city of

Brussels became synonymous with

the Art Nouveau movement. All of

these buildings have helped to

define the country's incredible

wealth of architectural triumphs.

Fine arts, folklore, fashion,

design… Reflections of the past or

future trends, these are all areas

where Belgian talent holds sway.

And of course Belgians really

appreciate top cuisine, relishing the

country's mouth-watering and

long-standing culinary traditions.

A fountainhead of creative talent

architecture, as is industrial art.

Mention should also be made of

the present-day Belgian post-

modernist architects, Bob Van

Reeth, Jo Crepain and Stéphane

Beel, presenting the New Simplicity.

The prestigious architectural works

include the MAS (Museum aan de

Stroom) in Antwerp, Antwerp

Central Station and the Liege-

Guillemins Station.

Texts provided by The Chancellery of

the Prime Minister of Belgium

n

September 2013 35n nFICCI Business Digest

amal Nath, Union Minister of

Urban Development and KParliamentary Affairs,

suggested initiation of a pilot

project on tramways integrated

with the transport systems in a

medium-sized city. After a

successful trial, tramways should be

introduced in tier II cities and

connected with major bus and rail

stations.

Addressing an Indo-French

seminar on 'Sustainable Cities -

Next Generation Tramways

Solutions' organised by FICCI in

association with the Ministry of

Urban Development Government of

India and Embassy of France in

New Delhi on September 9, 2013,

Nath said, a tramway model

integrates well and connects the

areas within city and intercity where

Metro, BRT and Monorail cannot

go. Tramways allow towns to

capture the economic impulse and

systems, as well as high speed rail

and Rapid Transportation Systems

of the future."

Dr. Sudhir Krishna, Secretary,

Ministry of Urban Development,

Government of India, said that

partnering with France in the space

of urban transportation will help

India to develop its transport

system which is an important

component for growth. Tramways

are not new to India, but it has

been neglected in the past. With

the assistance of French experts,

tramways of Kolkata can be

rejuvenated and can be introduced

in other parts of India.

Paul Hermelin, the French Special

Envoy for Bilateral Economic

Relationship, said that in 1998 India

and France had entered into

strategic partnership and

development of urban

transportation is at the fore front of

this partnership. Tramway doesn't

require high-end technology, the

functional cost is lower than buses

and has a higher carrying capacity

than a bus, he said.

Sidharth Birla, Senior Vice-

President, FICCI, said that the

growth and future of our cities and

emerging towns hinges on how

policy makers, town planners and

tax payers collaborate towards

sustainable and meaningful

solutions to the needs of urban

infrastructure. The development of

modern cities the world over shows

how critical it is to have a forward

looking vision and framework, he

added.

Dr. A Didar Singh, Secretary

General, FICCI, said that the French

companies have shown interest in

developing tramways as a viable

intra-urban transport solution for

Indian cities. FICCI is fully

committed in extending its

cooperation in realising the goals

in the times ahead. n

Kamal Nath, Union Minister of Urban

Development and Parliamentary Affairs

(right) with Mr. Sidharth Birla, Senior Vice-

President, FICCI.

Kamal Nath tramways

medium-sized Indian city efficacy

suggests test drive of in a

to gauge its

density generated by large cities.

He said, transportation is critical

to India's economic growth, and a

clean energy solution that provides

smart mobility in our urban areas

and allows freight to move easily is

essential. Tramways' new rapid

transit system can be used for

moving people or freight. It is

electrically powered, fully

automated (driverless) and

operates using intelligent drive

bogies traveling inside a fixed

guide way.

Nath said, "I personally feel,

guide way support construction

projects are fast and inexpensive,

minimising neighbourhood

disruption in comparison to any at-

grade rail system. Operating costs

are lower than for buses. A tram

system will provide easy

interoperability with first-mile/last-

mile modes such as bikes and

walking, existing transportation

Kamal Nath, Union Minister of Urban

Development and Parliamentary Affairs

(right) with Sidharth Birla, Senior

Vice-President, FICCI.

Lto R : Anand Sharma, India's Minister of Commerce and Industry; Crown Prince Philippe and Naina Lal Kidwai, President, FICCI.

Page 38: BUSINESS DIGEST - FujitsuBUSINESS DIGEST Vol No 10 Issue No 6 September 2013 Special Features n n Energy Need to provide energy to all at affordable prices; open markets with safety

36 FICCI Business Digest n n September 2013

he first meeting of the BRICS

Business Council which Tconcluded on August 20 in

Johannesburg saw the leadership

and businesses of the five

emerging economies (Brazil, Russia,

India, China and South Africa) set

the ball rolling on creation and

strengthening of linkages at the

business level to drive the trade

and investment agenda. The

Business Council was launched in

March this year in Durban.

There are three compelling

reasons at this juncture for the

BRICS to push beyond outlines and

contours of their growth agenda

and focus on concrete deliverables

and achievements.

Onkar Kanwar, Chair, India-BRICS Business Council & CMD, Apollo Tyres Ltd.

(second from right) with the President of South Africa, Jacob Zuma (second from left)

and Dr. Rob Davis, Minister of Trade and Industry, South Africa (extreme left),

at the BRICS Business Council Meeting in Johannesburg.

Some of the key decisions arrived at the BRICS

Business Council to enhance cooperation

include working with governments for issue of

multiple-entry business visas for longer

periods to ease travel for business people

within the bloc; promoting the idea of creation

of a BRICS business travel card and working

towards creation of an information exchange

platform – a BRICS business portal – that will

enable businesses to access information on

trade and investment opportunities across

countries.

September 2013 37n nFICCI Business Digest

First is the dim prospects of

global growth which is projected to

remain subdued at slightly above

three per cent in 2013, the same as

in 2012. This is less than forecasted

in April 2013 by the IMF, driven to

a large extent by appreciably

weaker domestic demand, slower

growth in several key emerging

market economies and a more

protracted recession in the Euro

area.

Second is the enduring strength

of the grouping which they can ill

afford to squander at a time when

their performance holds forth

optimism amidst the lingering

slowdown. The BRICS countries

account for 43 per cent of the

world's population, around 20 per

cent of its GDP and 40 per cent of

its currency reserves. In 2011, total

trade of the BRICS grouping

amounted to US$ 5.8 trillion

representing 17 per cent of the

global trade. Though some of the

BRICS nations are grappling with

problems in their economies, China

continues to demonstrate high

rates of economic growth, India is

showing a reasonable five per cent

growth and the other three - Brazil,

Russia and South Africa - too are

showing convincing results.

Third is that Africa with its

untapped potential and growing

economic prowess has emerged as

an asset which the BRICS need to

cultivate. The BRICS-Africa

partnership has only got stronger.

Africa's trade with BRICS has grown

faster than with any other region in

the world, doubling since 2007 to

$340 billion in 2012, and projected

to reach $500 billion by 2015.

Given these imperatives, some of

the key decisions arrived at the

BRICS Business Council to enhance

cooperation include working with

governments for issue of multiple-

entry business visas for longer

periods to ease travel for business

people within the bloc; promoting

the idea of creation of a BRICS

business travel card and working

towards creation of an information

exchange platform - a BRICS

business portal - that will enable

businesses to access information

on trade and investment

opportunities across countries.

Some of the other areas for

promoting cooperation that

emanated during discussions at this

meeting included investment

facilitation for joint ventures,

setting up of special economic

zones and dedicated industrial

clusters for economic value

addition in each other's country

and even in Africa, promoting

dialogue on energy security

through a BRICS hydrocarbons

forum and encouraging direct

business-to-business interactions

by hosting specialised trade fairs in

sectors such as agriculture and

engineering.

Members of the BRICS Business

Council also decided to take steps

to deepen economic engagement

with Africa keeping an eye on their

development needs.

Members of both the BRICS

grouping as well as the African

region face an acute challenge of

developing the infrastructure

sector in their respective countries.

Development of infrastructure can

be an important driver of growth

and with this in mind, the BRICS

Business Council agreed to

promote public-private

partnerships among the five

emerging economies and

collaborate in exploring a

number of 'tangible projects'

such as India's North-South

Corridor projects comprising

large-scale transport, energy

and water projects.

Members were also keen to

jointly promote Africa's

infrastructure and construction

sector. The idea to jointly

participate in major African

transnational projects including

those proposed by the G-20, the

African Union and sub-regional

organisations can turn them into a

driving force for deepening

economic integration and

improving people's livelihoods in

Africa, resonated at this meeting. n

Some of the other areas for promoting cooperation

include investment facilitation for joint ventures,

setting up of special economic zones and dedicated

industrial clusters for economic value addition in each

other's country and even in Africa, promoting dialogue

on energy security through a BRICS hydrocarbons

forum and encouraging direct business-to-business

interactions by hosting specialised trade fairs in sectors

such as agriculture and engineering.

BRICS gets down to business amidst lingering global slowdown

Page 39: BUSINESS DIGEST - FujitsuBUSINESS DIGEST Vol No 10 Issue No 6 September 2013 Special Features n n Energy Need to provide energy to all at affordable prices; open markets with safety

36 FICCI Business Digest n n September 2013

he first meeting of the BRICS

Business Council which Tconcluded on August 20 in

Johannesburg saw the leadership

and businesses of the five

emerging economies (Brazil, Russia,

India, China and South Africa) set

the ball rolling on creation and

strengthening of linkages at the

business level to drive the trade

and investment agenda. The

Business Council was launched in

March this year in Durban.

There are three compelling

reasons at this juncture for the

BRICS to push beyond outlines and

contours of their growth agenda

and focus on concrete deliverables

and achievements.

Onkar Kanwar, Chair, India-BRICS Business Council & CMD, Apollo Tyres Ltd.

(second from right) with the President of South Africa, Jacob Zuma (second from left)

and Dr. Rob Davis, Minister of Trade and Industry, South Africa (extreme left),

at the BRICS Business Council Meeting in Johannesburg.

Some of the key decisions arrived at the BRICS

Business Council to enhance cooperation

include working with governments for issue of

multiple-entry business visas for longer

periods to ease travel for business people

within the bloc; promoting the idea of creation

of a BRICS business travel card and working

towards creation of an information exchange

platform – a BRICS business portal – that will

enable businesses to access information on

trade and investment opportunities across

countries.

September 2013 37n nFICCI Business Digest

First is the dim prospects of

global growth which is projected to

remain subdued at slightly above

three per cent in 2013, the same as

in 2012. This is less than forecasted

in April 2013 by the IMF, driven to

a large extent by appreciably

weaker domestic demand, slower

growth in several key emerging

market economies and a more

protracted recession in the Euro

area.

Second is the enduring strength

of the grouping which they can ill

afford to squander at a time when

their performance holds forth

optimism amidst the lingering

slowdown. The BRICS countries

account for 43 per cent of the

world's population, around 20 per

cent of its GDP and 40 per cent of

its currency reserves. In 2011, total

trade of the BRICS grouping

amounted to US$ 5.8 trillion

representing 17 per cent of the

global trade. Though some of the

BRICS nations are grappling with

problems in their economies, China

continues to demonstrate high

rates of economic growth, India is

showing a reasonable five per cent

growth and the other three - Brazil,

Russia and South Africa - too are

showing convincing results.

Third is that Africa with its

untapped potential and growing

economic prowess has emerged as

an asset which the BRICS need to

cultivate. The BRICS-Africa

partnership has only got stronger.

Africa's trade with BRICS has grown

faster than with any other region in

the world, doubling since 2007 to

$340 billion in 2012, and projected

to reach $500 billion by 2015.

Given these imperatives, some of

the key decisions arrived at the

BRICS Business Council to enhance

cooperation include working with

governments for issue of multiple-

entry business visas for longer

periods to ease travel for business

people within the bloc; promoting

the idea of creation of a BRICS

business travel card and working

towards creation of an information

exchange platform - a BRICS

business portal - that will enable

businesses to access information

on trade and investment

opportunities across countries.

Some of the other areas for

promoting cooperation that

emanated during discussions at this

meeting included investment

facilitation for joint ventures,

setting up of special economic

zones and dedicated industrial

clusters for economic value

addition in each other's country

and even in Africa, promoting

dialogue on energy security

through a BRICS hydrocarbons

forum and encouraging direct

business-to-business interactions

by hosting specialised trade fairs in

sectors such as agriculture and

engineering.

Members of the BRICS Business

Council also decided to take steps

to deepen economic engagement

with Africa keeping an eye on their

development needs.

Members of both the BRICS

grouping as well as the African

region face an acute challenge of

developing the infrastructure

sector in their respective countries.

Development of infrastructure can

be an important driver of growth

and with this in mind, the BRICS

Business Council agreed to

promote public-private

partnerships among the five

emerging economies and

collaborate in exploring a

number of 'tangible projects'

such as India's North-South

Corridor projects comprising

large-scale transport, energy

and water projects.

Members were also keen to

jointly promote Africa's

infrastructure and construction

sector. The idea to jointly

participate in major African

transnational projects including

those proposed by the G-20, the

African Union and sub-regional

organisations can turn them into a

driving force for deepening

economic integration and

improving people's livelihoods in

Africa, resonated at this meeting. n

Some of the other areas for promoting cooperation

include investment facilitation for joint ventures,

setting up of special economic zones and dedicated

industrial clusters for economic value addition in each

other's country and even in Africa, promoting dialogue

on energy security through a BRICS hydrocarbons

forum and encouraging direct business-to-business

interactions by hosting specialised trade fairs in sectors

such as agriculture and engineering.

BRICS gets down to business amidst lingering global slowdown

Page 40: BUSINESS DIGEST - FujitsuBUSINESS DIGEST Vol No 10 Issue No 6 September 2013 Special Features n n Energy Need to provide energy to all at affordable prices; open markets with safety

38 FICCI Business Digest n n September 2013

ungary, located in the

heart of Europe, has Hemerged as a highly

rewarding investment destination.

The reasons are not far to seek. Its

geographical location is ideally

suited for manufacturing, services

and logistics; it has excellent

infrastructure, ready-made

industrial sites, offices and science

parks, a good balance of labour

costs and quality, an investment-

friendly economic policy and a

competitive tax and incentive

Hungary, an investment destination few can afford to ignore

MessageIt is with great pleasure I welcome you in this issue of Business Digest of Federation of

Indian Chambers of Commerce and Industry.

Hungary and India have been historically connected over the last centuries. We have much

in common though size and geographic location make us apart. Cherishing the memories

of our great sons and daughters who contributed to this finely interwoven net of relations

between our peoples and nations such as the polymath, Rabindranath Tagore, the

modernist painter Amrita Shergil, or the founder of Tibetology, Alexander Csoma de Körös,

brings us together and make us relaxed to understand each other now. These figures of

common history shaped the friendly relations of the two nations based on mutual respect

for traditions.

Economic relations between the two countries in the 21st century have been adding special

value to this friendship and became part of the cause of the tremendous interactions

amongst our peoples and businesses. Over times both countries became frontrunners of

change in their own region, India prides herself being amongst the fastest growing

economies of the world. As the largest democracy, your country is unanimous with peaceful

development and respect for other cultures and beliefs around the globe.

This is the very basis on which the Government of Prime Minister Viktor Orbán of Hungary

considers India a strategic partner. Hungary closely follows the remarkable change Asia

brings about. In this vein the Primes Minister has personally been engaged to turn to the

East as the new foreign policy strategy of Hungary so captures the essence of our

commitment to the region, with giving special prominence to India. The upcoming state

visit of Prime Minister Viktor Orbán along with a sizeable delegation of representatives of

the Hungarian business community marks the ever intensifying bilateral ties and the

special importance trade relations have played over the last couple of years.

FICCI has been a steadfast and trustworthy partner in furthering Indo-Hungarian relations,

and displaying invaluable engagement in advancing our mutually beneficial cause. On this

note I am pleased to share with you a brief overview of Hungary.

Dr. János Terényi,

Ambassador of Hungary

system.

What's more, Hungary offers

access to a market of 250 million

people within a 1000 km radius,

and the EU common market

consists of more than 500 million

people. With labour costs roughly

60 per cent than the rest of the

European economies, Hungary is

the ideal base for investors who are

planning business developments,

including those coming from

distant countries and wishing to

seize European markets.

September 2013 39n nFICCI Business Digest

Foreign capital is, in a large part,

attracted by the highly skilled and

highly educated labour force,

particularly in the engineering, IT,

pharmaceutical, economics,

mathematics, physics and

professional services sectors. High

English proficiency (90% of

students speak English) and high

number of working hours per year

make Hungarians a highly efficient

workforce.

The Hungarian Government is

committed to easing the

functioning of business and

increasing the competitiveness of

both SMEs and large enterprises in

Hungary. The focus is on high value

added activities, like Centres of

Excellence, research and

development, high value added

production.

As a member of the European

Union, Hungary can offer a broad

scale of subsidies for the potential

investors. The Hungarian

Investment and Trade Agency (HITA

- www.hita.hu) is at the disposal of

the Indian companies to provide

tailor-made information about the

best incentive solutions for them. In

case of investments that exceed

EUR 10 million HITA provides VIP

status for the investor.

The investments of the foreign

companies and the continuous

reinvestments of the local ones

indicate that Hungary is

competitive regarding both the

business environment and the

incentive system. In 2012 a total of

EUR 3 billion flowed into Hungary

in the way of foreign direct

investment, raising the total

Hungarian FDI portfolio to EUR

75.4 billion.

Hungarian Investment and Trade

Agency

The Hungarian Investment and

Trade Agency (HITA) was

established by the Government to

promote the export activities of

Hungarian SMEs and to encourage

foreign businesses to invest in

Hungary. HITA organises more than

200 promotional programme in a

year to achieve these goals. The

Agency has 63 representatives in 50

countries and 15 regional offices in

Hungary. In India they have an

office in New Delhi.

HITA provides large scale of

services to the potential investors

such as one-stop system for

information for foreign investors,

information on the Hungarian

investment incentive and support

programmes, meetings and

consultations with the central and

local government officials, logistic

assistance during the site selection

process, identification of the local

suppliers, HR resources etc.

At the moment HITA is managing

nearly 100 potential investment

projects, which also includes Indian

companies, in the field of shared

service centres and electronics. The

total investment value of these

projects reach over EUR 2.2 billion

with possible creation of more than

14800 new jobs.

Indo-Hungarian Strategic

Research Fund

The Fund has been destined,

since its establishment in 2008, to

finance joint science and

technology projects mutually

identified for co-funding by each

Government's relevant

subordinated agencies. The

allocable budget of the Indo-

Hungarian Strategic Research Fund

is EUR 1 million per year.

There has been a widespread

consensus that the Fund needed to

be operated effectively. Only

successful and forward-looking

joint projects representing high

professional standards should

collaboratively be accomplished by

researchers of the two countries.

One of the most suitable means

of tapping the full potential of

Indo-Hungarian science and

technology cooperation, as

included in the bilaterally invited

calls for proposals upon joint

science and technology projects,

present itself in the form of

conducting applied research aimed

at the development of competitive

and marketable products and

services in the following areas:

vInformation and communication

technologies

vEarth sciences

vBiological sciences

vHealthcare industry

vGreen chemistry

vNanotechnology ad the

development of new materials

vDefence industry

vSpace research

vOptics and laser physics

vWater treatment and purification

vAgriculture n

Page 41: BUSINESS DIGEST - FujitsuBUSINESS DIGEST Vol No 10 Issue No 6 September 2013 Special Features n n Energy Need to provide energy to all at affordable prices; open markets with safety

38 FICCI Business Digest n n September 2013

ungary, located in the

heart of Europe, has Hemerged as a highly

rewarding investment destination.

The reasons are not far to seek. Its

geographical location is ideally

suited for manufacturing, services

and logistics; it has excellent

infrastructure, ready-made

industrial sites, offices and science

parks, a good balance of labour

costs and quality, an investment-

friendly economic policy and a

competitive tax and incentive

Hungary, an investment destination few can afford to ignore

MessageIt is with great pleasure I welcome you in this issue of Business Digest of Federation of

Indian Chambers of Commerce and Industry.

Hungary and India have been historically connected over the last centuries. We have much

in common though size and geographic location make us apart. Cherishing the memories

of our great sons and daughters who contributed to this finely interwoven net of relations

between our peoples and nations such as the polymath, Rabindranath Tagore, the

modernist painter Amrita Shergil, or the founder of Tibetology, Alexander Csoma de Körös,

brings us together and make us relaxed to understand each other now. These figures of

common history shaped the friendly relations of the two nations based on mutual respect

for traditions.

Economic relations between the two countries in the 21st century have been adding special

value to this friendship and became part of the cause of the tremendous interactions

amongst our peoples and businesses. Over times both countries became frontrunners of

change in their own region, India prides herself being amongst the fastest growing

economies of the world. As the largest democracy, your country is unanimous with peaceful

development and respect for other cultures and beliefs around the globe.

This is the very basis on which the Government of Prime Minister Viktor Orbán of Hungary

considers India a strategic partner. Hungary closely follows the remarkable change Asia

brings about. In this vein the Primes Minister has personally been engaged to turn to the

East as the new foreign policy strategy of Hungary so captures the essence of our

commitment to the region, with giving special prominence to India. The upcoming state

visit of Prime Minister Viktor Orbán along with a sizeable delegation of representatives of

the Hungarian business community marks the ever intensifying bilateral ties and the

special importance trade relations have played over the last couple of years.

FICCI has been a steadfast and trustworthy partner in furthering Indo-Hungarian relations,

and displaying invaluable engagement in advancing our mutually beneficial cause. On this

note I am pleased to share with you a brief overview of Hungary.

Dr. János Terényi,

Ambassador of Hungary

system.

What's more, Hungary offers

access to a market of 250 million

people within a 1000 km radius,

and the EU common market

consists of more than 500 million

people. With labour costs roughly

60 per cent than the rest of the

European economies, Hungary is

the ideal base for investors who are

planning business developments,

including those coming from

distant countries and wishing to

seize European markets.

September 2013 39n nFICCI Business Digest

Foreign capital is, in a large part,

attracted by the highly skilled and

highly educated labour force,

particularly in the engineering, IT,

pharmaceutical, economics,

mathematics, physics and

professional services sectors. High

English proficiency (90% of

students speak English) and high

number of working hours per year

make Hungarians a highly efficient

workforce.

The Hungarian Government is

committed to easing the

functioning of business and

increasing the competitiveness of

both SMEs and large enterprises in

Hungary. The focus is on high value

added activities, like Centres of

Excellence, research and

development, high value added

production.

As a member of the European

Union, Hungary can offer a broad

scale of subsidies for the potential

investors. The Hungarian

Investment and Trade Agency (HITA

- www.hita.hu) is at the disposal of

the Indian companies to provide

tailor-made information about the

best incentive solutions for them. In

case of investments that exceed

EUR 10 million HITA provides VIP

status for the investor.

The investments of the foreign

companies and the continuous

reinvestments of the local ones

indicate that Hungary is

competitive regarding both the

business environment and the

incentive system. In 2012 a total of

EUR 3 billion flowed into Hungary

in the way of foreign direct

investment, raising the total

Hungarian FDI portfolio to EUR

75.4 billion.

Hungarian Investment and Trade

Agency

The Hungarian Investment and

Trade Agency (HITA) was

established by the Government to

promote the export activities of

Hungarian SMEs and to encourage

foreign businesses to invest in

Hungary. HITA organises more than

200 promotional programme in a

year to achieve these goals. The

Agency has 63 representatives in 50

countries and 15 regional offices in

Hungary. In India they have an

office in New Delhi.

HITA provides large scale of

services to the potential investors

such as one-stop system for

information for foreign investors,

information on the Hungarian

investment incentive and support

programmes, meetings and

consultations with the central and

local government officials, logistic

assistance during the site selection

process, identification of the local

suppliers, HR resources etc.

At the moment HITA is managing

nearly 100 potential investment

projects, which also includes Indian

companies, in the field of shared

service centres and electronics. The

total investment value of these

projects reach over EUR 2.2 billion

with possible creation of more than

14800 new jobs.

Indo-Hungarian Strategic

Research Fund

The Fund has been destined,

since its establishment in 2008, to

finance joint science and

technology projects mutually

identified for co-funding by each

Government's relevant

subordinated agencies. The

allocable budget of the Indo-

Hungarian Strategic Research Fund

is EUR 1 million per year.

There has been a widespread

consensus that the Fund needed to

be operated effectively. Only

successful and forward-looking

joint projects representing high

professional standards should

collaboratively be accomplished by

researchers of the two countries.

One of the most suitable means

of tapping the full potential of

Indo-Hungarian science and

technology cooperation, as

included in the bilaterally invited

calls for proposals upon joint

science and technology projects,

present itself in the form of

conducting applied research aimed

at the development of competitive

and marketable products and

services in the following areas:

vInformation and communication

technologies

vEarth sciences

vBiological sciences

vHealthcare industry

vGreen chemistry

vNanotechnology ad the

development of new materials

vDefence industry

vSpace research

vOptics and laser physics

vWater treatment and purification

vAgriculture n

Page 42: BUSINESS DIGEST - FujitsuBUSINESS DIGEST Vol No 10 Issue No 6 September 2013 Special Features n n Energy Need to provide energy to all at affordable prices; open markets with safety

Uttarakhand Task Force 'Harness new technologies to meet

aspirations of consumers'

40 FICCI Business Digest n n September 2013 August 2013 27n nFICCI Business Digest

he National Book Trust (NBT)

is actively engaging with the Tpublishing industry to reach

unexplored markets such as Africa

and South Asia. It is looking for

long term investment opportunities

in the publishing sector under

India-Africa Forum.

This was stated by M A Sikandar,

Director, NBT, Ministry of Human

Resource Development,

Government of India, at ‘PubliCon

2013’ organised by FICCI on the

theme ‘Export Markets’ with special

focus on Africa and South Asia, in

New Delhi on September 10, 2013.

Sikandar called for leveraging

India’s strength in publishing

academic books in English and said

NBT’s key mandate is to promote

Indian publishing industry both in

the country and overseas.

Ira Joshi, Additional Director

General, Publications Division,

Ministry of Information and

Broadcasting, Government of India,

said that with the advent of new

technology, e-publishing and e-

marketing are rapidly gaining a

foothold. “We need to leverage this

new technology to our advantage

collaborations. African nations and

India would benefit from

leveraging India as a publishing

hub for all publishing services.”

Urvashi Butalia, Chairperson,

FICCI Publishing Committee and

Director, Zubaan, said a large

Indian Diaspora is based out of

African countries and now African

authors are well-known in India.

Hence, Africa is a lucrative market

for Indian publishing industry. India

and Africa are both emerging

economies and have similar issues

which will help them better

understand each other and

develop an egalitarian relationship.

Himanshu Gupta, Co-chair, FICCI

Publishing Committee and Joint

Managing Director, S. Chand

Group, said that India produces

publishing materials at one-tenth

of the cost incurred by the US and

the UK publishing sector. Africa and

South Asia are markets where

Indian publishers have shown great

interest for export of educational

content. India, publishing has a lot

to offer in terms of new ideas and

innovative concepts. n

as e-publishing is an important

source of revenue,” she added.

Tokunbo Falohun, Minister,

Nigeria High Commission, said that

Africa offers Indian publishing an

excellent opportunity to export

school and higher academic

content to the African continent.

India publishes books of

international standard, and is

comparatively cheaper than their

Western counterparts. This offers a

good option to scale export of

books to African countries.

Rohit Kumar, Managing Director -

South Asia, Reed Elsevier India Pvt.

Ltd., said, “We have the experience

as a country to produce low cost,

affordable content that is relevant

to local markets hence this is a

natural extension of our historical

Africa offers Indian

publishing an excellent

opportunity to export

school and higher

academic content to the

African continent.

September 2013 41n nFICCI Business Digest

Indian publishing industryAfrican and South Asian nations

reaching out to

Dignitaries at the 'PubliCon 2013'.

Page 43: BUSINESS DIGEST - FujitsuBUSINESS DIGEST Vol No 10 Issue No 6 September 2013 Special Features n n Energy Need to provide energy to all at affordable prices; open markets with safety

Uttarakhand Task Force 'Harness new technologies to meet

aspirations of consumers'

40 FICCI Business Digest n n September 2013 August 2013 27n nFICCI Business Digest

he National Book Trust (NBT)

is actively engaging with the Tpublishing industry to reach

unexplored markets such as Africa

and South Asia. It is looking for

long term investment opportunities

in the publishing sector under

India-Africa Forum.

This was stated by M A Sikandar,

Director, NBT, Ministry of Human

Resource Development,

Government of India, at ‘PubliCon

2013’ organised by FICCI on the

theme ‘Export Markets’ with special

focus on Africa and South Asia, in

New Delhi on September 10, 2013.

Sikandar called for leveraging

India’s strength in publishing

academic books in English and said

NBT’s key mandate is to promote

Indian publishing industry both in

the country and overseas.

Ira Joshi, Additional Director

General, Publications Division,

Ministry of Information and

Broadcasting, Government of India,

said that with the advent of new

technology, e-publishing and e-

marketing are rapidly gaining a

foothold. “We need to leverage this

new technology to our advantage

collaborations. African nations and

India would benefit from

leveraging India as a publishing

hub for all publishing services.”

Urvashi Butalia, Chairperson,

FICCI Publishing Committee and

Director, Zubaan, said a large

Indian Diaspora is based out of

African countries and now African

authors are well-known in India.

Hence, Africa is a lucrative market

for Indian publishing industry. India

and Africa are both emerging

economies and have similar issues

which will help them better

understand each other and

develop an egalitarian relationship.

Himanshu Gupta, Co-chair, FICCI

Publishing Committee and Joint

Managing Director, S. Chand

Group, said that India produces

publishing materials at one-tenth

of the cost incurred by the US and

the UK publishing sector. Africa and

South Asia are markets where

Indian publishers have shown great

interest for export of educational

content. India, publishing has a lot

to offer in terms of new ideas and

innovative concepts. n

as e-publishing is an important

source of revenue,” she added.

Tokunbo Falohun, Minister,

Nigeria High Commission, said that

Africa offers Indian publishing an

excellent opportunity to export

school and higher academic

content to the African continent.

India publishes books of

international standard, and is

comparatively cheaper than their

Western counterparts. This offers a

good option to scale export of

books to African countries.

Rohit Kumar, Managing Director -

South Asia, Reed Elsevier India Pvt.

Ltd., said, “We have the experience

as a country to produce low cost,

affordable content that is relevant

to local markets hence this is a

natural extension of our historical

Africa offers Indian

publishing an excellent

opportunity to export

school and higher

academic content to the

African continent.

September 2013 41n nFICCI Business Digest

Indian publishing industryAfrican and South Asian nations

reaching out to

Dignitaries at the 'PubliCon 2013'.

Page 44: BUSINESS DIGEST - FujitsuBUSINESS DIGEST Vol No 10 Issue No 6 September 2013 Special Features n n Energy Need to provide energy to all at affordable prices; open markets with safety

about the innovative land

acquisition model that the state has

adopted, under which 22.5% of

developed land is given back to the

original land owner, instead of cash

compensation.

He said the state’s mega project

policy which is facilitating

automotive industry in Mumbai

continues to attract investment,

despite of a clear slowdown. The

state government is also looking

outside Mumbai into areas like

Satara district, Pune etc, where

large automotive investors have

shown serious interest. He spoke

about the ‘Advantage Vidarbha’

programme, which had signed

quite a few MOUs, and is now

being converted into actual

projects.

Chavan underlined the need for

improving the quality of airports in

the state and spoke how the

government is working towards

upgrading all the 22 airports which

will improve connectivity. He also

shared the state’s plan in creating a

permanent mitigation strategy for

drought proofing Maharashtra and

rithviraj Chavan, Chief

Minister of Maharashtra, Paddressed the National

Executive Committee Meeting in

Mumbai on August 30, 2013.

Chavan took a note of the unhappy

mood that is prevalent in the

industry at a point in time which is

critical not just for business and

economy but for the country itself.

He mentioned about the change in

RBI leadership and the directions

that everybody is looking at from

the political leadership, both at the

central and state government.

He spoke about the negative

employment growth and the

uncertainty of jobs that is prevalent

in certain sectors and how we can

look at reversing the trend to

restructure the economy.

Chavan said projects worth Rs.

5000 crore for Mumbai (MMRDA),

from the infrastructural point of

view, in terms of Mumbai Metro,

Monorail, Sahar elevated road,

Eastern freeway and the new

airport terminal, which will be

opened this year. He mentioned

making the state scarcity free and

the Rs. 60,000 crore that has been

set aside for the next three years.

Naina Lal Kidwai, President of

FICCI, noted that important states

like Maharashtra have to play a

lead role in providing the push to

improve the economic growth of

the country. Maharashtra remains

the leading industrial state which

contributes 15 per cent to the

national industrial output in areas

like textile, agri, auto, chemicals,

electrical and pharma and the state

remains to be the second largest

exporter of software products in

India.

Kidwai spoke about the

‘Empowering India – Maharashtra

report’ which was released by the

Chief Minister and expressed

willingness to partner and work

with the state on the key

regulations across 12 variables

which are critical for the industry

and outline the way forward

to improve certain business

processes. n

Maharashtra's mega project policy

sees investment flowing in: Chavan

42 FICCI Business Digest n n September 2013

Prithviraj Chavan, Chief Minister of

Maharashtra, flanked by Naina Lal

Kidwai, President, FICCI (right) and

Sidharth Birla, Senior Vice-President,

FICCI.

September 2013 43n nFICCI Business Digest

MEMBER SERVICES & COMMUNICATION TOOLS

Hope you are receiving our communications on:

A series of reports and studies carried out by FICCI's various verticals. These reports can be downloaded from the URL embedded at the end of each report

FICCI Knowledge Papers

A compilation of issues where we have represented FICCI in different consultative mechanisms in the policy domain and through media

FICCI's Voice – Secretary General's Desk

A monthly compilation of media coverage on FICCI activities comprising events, surveys, knowledge paper and policy recommendations

FICCI In Media

A monthly compilation of media coverage on FICCI activities comprising events, surveys, knowledge work, policy recommendations

FICCI Social Media Networks

To receive these services write to [email protected]

facebook.com/ficciindia slideshare.net/ficciindia

pinterest.com/ficciindiatwitter.com/ficci_india

blog.ficci.com

FICCI website www.ficci.com

• MANUFACTURING MANDATE

FICCI unveiled its twelve point ‘Manufacturing Mandate’ with a focus on job creation and skill development.President FICCI, appealed to the Government that the magnitude of the task ahead of us is enormous and weneed to prioritize policies and measures which would ensure that manufacturing rebounds and creates jobs forthe millions who are going to join the labour force in the next ten to fifteen years.

FICCI’s Twelve Point Manufacturing Mandate suggests a 10% manufacturing growth on a long term basis with apotential to create 67 million jobs in manufacturing directly, provided some pro‐active labour market policiesare implemented as suggested in the mandate. With 10% manufacturing growth, we can achieve a size of $950billion by 2025 from the current size of $ 250 billion for our manufacturing sector and take the totalemployment in manufacturing to 115 million during the period. While, this remains short of the targetedadditional employment of 100 million by 2025 as per the National Manufacturing Policy this would be morerealistic given the current economic scenario.

Since manufacturing has to bear a major proportion of job creation in times to come it is important that anenabling policy framework for attracting skilled, semi‐skilled or unskilled workers in the sector is provided. TheMandate suggests twelve broad areas with specific measures for the short and long term, to stimulate growthand job creation in manufacturing on a sustainable basis. These twelve areas are as follows:

1. Macro Economic Environment and Measures2. Taxation3. Labour Policies and Workers’ Housing4. Feedstock, Raw materials & Electricity for Manufacturing5. Land for manufacturing6. Industrial Corridors and Clusters7. Ease of Doing Business8. Infrastructure9. Free Trade Agreements & International trade10. MSME11. Stimulating Demand12. Skill Development

FICCI SURVEY: SLIGHT UPTURN IN MANUFACTURING IN QUARTER II 2013‐14 ‐ FICCI’s latest Quarterly Survey

on Manufacturing for second quarter of 2013‐14, indicated a slight upturn in manufacturing activity. Recent

initiatives of the government to remove supply bottlenecks by clearing some of the large projects are perhaps

reflected in the higher growth expectation for manufacturing sector in quarter two of 2013‐14, noted the

survey.

The proportion of respondents reporting higher levels of production in second quarter of 2013‐14 hasimproved to 47% as compared to over 35% in previous quarter. Similarly, proportion of respondents expecting

Page 45: BUSINESS DIGEST - FujitsuBUSINESS DIGEST Vol No 10 Issue No 6 September 2013 Special Features n n Energy Need to provide energy to all at affordable prices; open markets with safety

about the innovative land

acquisition model that the state has

adopted, under which 22.5% of

developed land is given back to the

original land owner, instead of cash

compensation.

He said the state’s mega project

policy which is facilitating

automotive industry in Mumbai

continues to attract investment,

despite of a clear slowdown. The

state government is also looking

outside Mumbai into areas like

Satara district, Pune etc, where

large automotive investors have

shown serious interest. He spoke

about the ‘Advantage Vidarbha’

programme, which had signed

quite a few MOUs, and is now

being converted into actual

projects.

Chavan underlined the need for

improving the quality of airports in

the state and spoke how the

government is working towards

upgrading all the 22 airports which

will improve connectivity. He also

shared the state’s plan in creating a

permanent mitigation strategy for

drought proofing Maharashtra and

rithviraj Chavan, Chief

Minister of Maharashtra, Paddressed the National

Executive Committee Meeting in

Mumbai on August 30, 2013.

Chavan took a note of the unhappy

mood that is prevalent in the

industry at a point in time which is

critical not just for business and

economy but for the country itself.

He mentioned about the change in

RBI leadership and the directions

that everybody is looking at from

the political leadership, both at the

central and state government.

He spoke about the negative

employment growth and the

uncertainty of jobs that is prevalent

in certain sectors and how we can

look at reversing the trend to

restructure the economy.

Chavan said projects worth Rs.

5000 crore for Mumbai (MMRDA),

from the infrastructural point of

view, in terms of Mumbai Metro,

Monorail, Sahar elevated road,

Eastern freeway and the new

airport terminal, which will be

opened this year. He mentioned

making the state scarcity free and

the Rs. 60,000 crore that has been

set aside for the next three years.

Naina Lal Kidwai, President of

FICCI, noted that important states

like Maharashtra have to play a

lead role in providing the push to

improve the economic growth of

the country. Maharashtra remains

the leading industrial state which

contributes 15 per cent to the

national industrial output in areas

like textile, agri, auto, chemicals,

electrical and pharma and the state

remains to be the second largest

exporter of software products in

India.

Kidwai spoke about the

‘Empowering India – Maharashtra

report’ which was released by the

Chief Minister and expressed

willingness to partner and work

with the state on the key

regulations across 12 variables

which are critical for the industry

and outline the way forward

to improve certain business

processes. n

Maharashtra's mega project policy

sees investment flowing in: Chavan

42 FICCI Business Digest n n September 2013

Prithviraj Chavan, Chief Minister of

Maharashtra, flanked by Naina Lal

Kidwai, President, FICCI (right) and

Sidharth Birla, Senior Vice-President,

FICCI.

September 2013 43n nFICCI Business Digest

MEMBER SERVICES & COMMUNICATION TOOLS

Hope you are receiving our communications on:

A series of reports and studies carried out by FICCI's various verticals. These reports can be downloaded from the URL embedded at the end of each report

FICCI Knowledge Papers

A compilation of issues where we have represented FICCI in different consultative mechanisms in the policy domain and through media

FICCI's Voice – Secretary General's Desk

A monthly compilation of media coverage on FICCI activities comprising events, surveys, knowledge paper and policy recommendations

FICCI In Media

A monthly compilation of media coverage on FICCI activities comprising events, surveys, knowledge work, policy recommendations

FICCI Social Media Networks

To receive these services write to [email protected]

facebook.com/ficciindia slideshare.net/ficciindia

pinterest.com/ficciindiatwitter.com/ficci_india

blog.ficci.com

FICCI website www.ficci.com

• MANUFACTURING MANDATE

FICCI unveiled its twelve point ‘Manufacturing Mandate’ with a focus on job creation and skill development.President FICCI, appealed to the Government that the magnitude of the task ahead of us is enormous and weneed to prioritize policies and measures which would ensure that manufacturing rebounds and creates jobs forthe millions who are going to join the labour force in the next ten to fifteen years.

FICCI’s Twelve Point Manufacturing Mandate suggests a 10% manufacturing growth on a long term basis with apotential to create 67 million jobs in manufacturing directly, provided some pro‐active labour market policiesare implemented as suggested in the mandate. With 10% manufacturing growth, we can achieve a size of $950billion by 2025 from the current size of $ 250 billion for our manufacturing sector and take the totalemployment in manufacturing to 115 million during the period. While, this remains short of the targetedadditional employment of 100 million by 2025 as per the National Manufacturing Policy this would be morerealistic given the current economic scenario.

Since manufacturing has to bear a major proportion of job creation in times to come it is important that anenabling policy framework for attracting skilled, semi‐skilled or unskilled workers in the sector is provided. TheMandate suggests twelve broad areas with specific measures for the short and long term, to stimulate growthand job creation in manufacturing on a sustainable basis. These twelve areas are as follows:

1. Macro Economic Environment and Measures2. Taxation3. Labour Policies and Workers’ Housing4. Feedstock, Raw materials & Electricity for Manufacturing5. Land for manufacturing6. Industrial Corridors and Clusters7. Ease of Doing Business8. Infrastructure9. Free Trade Agreements & International trade10. MSME11. Stimulating Demand12. Skill Development

FICCI SURVEY: SLIGHT UPTURN IN MANUFACTURING IN QUARTER II 2013‐14 ‐ FICCI’s latest Quarterly Survey

on Manufacturing for second quarter of 2013‐14, indicated a slight upturn in manufacturing activity. Recent

initiatives of the government to remove supply bottlenecks by clearing some of the large projects are perhaps

reflected in the higher growth expectation for manufacturing sector in quarter two of 2013‐14, noted the

survey.

The proportion of respondents reporting higher levels of production in second quarter of 2013‐14 hasimproved to 47% as compared to over 35% in previous quarter. Similarly, proportion of respondents expecting

Page 46: BUSINESS DIGEST - FujitsuBUSINESS DIGEST Vol No 10 Issue No 6 September 2013 Special Features n n Energy Need to provide energy to all at affordable prices; open markets with safety

he 10th edition of the

Banking Conclave was Torganised in Kolkata during

July 24-August 31, 2013 on the

theme 'Indian Banking Industry:

Capturing New Growth

Opportunities'. Banking Conclave is

the flagship programme of FICCI

West Bengal State Council (WBSC)

where Chairmen and Managing

Directors of leading banks address

FICCI members in exclusive

sessions. The conclave over the

years has emerged as a leading

platform where bankers and

industrialists interact with each

other and exchange their ideas and

views.

The inaugural session of the

conclave was addressed by Pratip

Chaudhuri, Chairman, State Bank of

India, who said as growth requires

capital, India is extremely fortunate

that the gross domestic savings as

a percentage of GDP is 30 per cent

in the country. Controlling inflation,

stimulating economic growth and

stabilising rupee parity are the

three pre-dominant concerns in the

economy. Commenting on human

resource management , Chaudhuri

said banks should no longer be

governed by bureaucracy but by

meritocracy and staff should be

more empowered.

The FICCI-KPMG study on 'Public

Sector Banks - Profiling the

leadership landscape' was released

in the inaugural session. The report

focuses on one of the key issues for

Indian banking sector - human

resource management and

leadership skill which can be

looked as both an opportunity and

challenge.

Ashwani Kumar, CMD, Dena Bank,

indicated financial inclusion is not

only a challenge but an

opportunity for the banks to tap

the huge unbanked market space

and banks should focus on

building a profitable business

model to address this issue. The

banks would have an opportunity

of opening accounts of subsidy

beneficiaries to boost their CASA.

The banking industry in India

needs to find cost-effective ways to

serve the SME customers where

yields are quite high. CMD

mentioned that Dena Bank is

planning to open at least 12

L to R: Ambarish Dasgupta, Partner & Head of Management Consulting, KPMG; Gaurav Swarup, Chairman, FICCI-WBSC; Pratip

Chaudhuri, Chairman, State Bank of India; Sanjay Chamria, Vice Chairman & MD, Magma FinCorp and Pavan Poddar, Co-Chairman,

FICCI WBSC.

t IN THE STATES

10th Banking Conclave 2013 'Govern banks on meritocracy not bureaucracy; empower bankers'

branches in West Bengal this fiscal.

Addressing the Banking Conclave,

S S Mundra, CMD, Bank of Baroda,

said though the GDP growth has

witnessed a fastest slide from 9 to 5

per cent within a passage of 2-3

years, Indian economy has shown

lot of strength and resilience. With

a good monsoon, formation of

Cabinet Committee on Investment,

progress in restructuring of various

discoms' debts, correction in global

commodity price, end of recession

in USA and Europe – the economy

has lot of opportunities. The

challenges for the public sector

banks are human resource

challenge, rising NPAs, pressure on

profitability, fresh capital need,

rising customer expectation, rising

Growth requires

capital, India is

extremely fortunate

that the gross

domestic savings as a

percentage of GDP is

30 per cent in the

country.

44 FICCI Business Digest n n September 2013 August 2013 37n nFICCI Business Digest

t IN THE STATES

regulatory control and increasing

competition.

According to D Sarkar, CMD,

Union Bank of India, the key

challenges for banking industry in

the current macroeconomic

scenario include shrinking loan

making opportunities, deteriorating

asset quality, rising cost of fund,

shrinking price margins, increased

capital requirements under Basel III

and new entrants to competition to

raise attrition. Talking on financial

inclusion, the CMD mentioned

Union Bank has extended its reach

to 29497 unbanked/under banked

villages.

R K Dubey, CMD, Canara Bank,

mentioned that reflecting the

economic woes, Indian banking

sector is also facing the constraints

on several fronts. Exchange rate

stability at the moment is emerging

as the crucial factor for bringing

normalcy to the markets. CMD

stated that amidst all the

turbulence, there are several

opportunities for banks – MSME &

Retail sector, reaching out to

unserved and underserved

population, wealth management

services and new technology. The

CMD mentioned Canara Bank's

gross NPA ratio is contained at 2.57

per cent as on March 13 compared

to the industry ratio of 3.4 per cent

and the bank is taking all possible

steps to arrest slippages, contain

NPA and increase recovery.

The concluding session was

addressed by T CA Ranganathan,

public awareness building

programme was organized Ain Chennai on August 27,

2013, on the Madrid System for the

International Registration of Marks

was organised by the World

Intellectual Property Organization

(WIPO) and the Office of the

CMD, Exim Bank of India, who

mentioned India's share in global

exports increased threefold from

0.5 per cent in 1990 to 1.6 per cent

in 2012. Slow growth in

manufacturing sector and

burgeoning manufacturing trade

deficit has aggravated CAD.

According to CMD, market

diversification in line with demand

existing in potential markets can

boost the export industry. Also,

there is a need to move up the

value chain to reduce investment

mismatch or collaborate with

similar firms to achieve economies

of scale. The CMD mentioned

MSMEs are undergoing severe

stress and if they work in cluster

environment they can reach high

levels of competitiveness. n

Controller-General of Patents,

Designs and Trademarks in

cooperation with FICCI.

More than 150 delegates

participated in the programme,

which comprised senior

professionals and experts from the

industry, IP attorneys, FMCGs,

drugs, chemical & pharma,

manufacturing industry,

government, researchers, MSMEs

innovators, academicians,

consultants and IT/KPO companies

in IP domain.

Chaitanya Prasad, Controller

General of Patents, Designs and

Registration of trademarks not compulsory, but

advisable for protection against any misuse

L to R: Jonathan Clegg, Partner, Cleveland, London; Naresh Prasad, Executive Director and Chief of Staff, Office of the Director

General, Director General, World Intellectual Property Organization (WIPO), Geneva; Chaitanya Prasad, Controller General of Patents,

Designs and Trademark, Government of India; P Murari, Adviser to FICCI President; Antonina Stoyanova, Counsellor, Information and

Promotion Division, Madrid Registry, Brands and Designs Sector, WIPO and Jongan Kim, Director, Information and Promotion

Division, Madrid Registry, Brands and Designs Sector, WIPO.

September 2013 45n nFICCI Business Digest

Page 47: BUSINESS DIGEST - FujitsuBUSINESS DIGEST Vol No 10 Issue No 6 September 2013 Special Features n n Energy Need to provide energy to all at affordable prices; open markets with safety

he 10th edition of the

Banking Conclave was Torganised in Kolkata during

July 24-August 31, 2013 on the

theme 'Indian Banking Industry:

Capturing New Growth

Opportunities'. Banking Conclave is

the flagship programme of FICCI

West Bengal State Council (WBSC)

where Chairmen and Managing

Directors of leading banks address

FICCI members in exclusive

sessions. The conclave over the

years has emerged as a leading

platform where bankers and

industrialists interact with each

other and exchange their ideas and

views.

The inaugural session of the

conclave was addressed by Pratip

Chaudhuri, Chairman, State Bank of

India, who said as growth requires

capital, India is extremely fortunate

that the gross domestic savings as

a percentage of GDP is 30 per cent

in the country. Controlling inflation,

stimulating economic growth and

stabilising rupee parity are the

three pre-dominant concerns in the

economy. Commenting on human

resource management , Chaudhuri

said banks should no longer be

governed by bureaucracy but by

meritocracy and staff should be

more empowered.

The FICCI-KPMG study on 'Public

Sector Banks - Profiling the

leadership landscape' was released

in the inaugural session. The report

focuses on one of the key issues for

Indian banking sector - human

resource management and

leadership skill which can be

looked as both an opportunity and

challenge.

Ashwani Kumar, CMD, Dena Bank,

indicated financial inclusion is not

only a challenge but an

opportunity for the banks to tap

the huge unbanked market space

and banks should focus on

building a profitable business

model to address this issue. The

banks would have an opportunity

of opening accounts of subsidy

beneficiaries to boost their CASA.

The banking industry in India

needs to find cost-effective ways to

serve the SME customers where

yields are quite high. CMD

mentioned that Dena Bank is

planning to open at least 12

L to R: Ambarish Dasgupta, Partner & Head of Management Consulting, KPMG; Gaurav Swarup, Chairman, FICCI-WBSC; Pratip

Chaudhuri, Chairman, State Bank of India; Sanjay Chamria, Vice Chairman & MD, Magma FinCorp and Pavan Poddar, Co-Chairman,

FICCI WBSC.

t IN THE STATES

10th Banking Conclave 2013 'Govern banks on meritocracy not bureaucracy; empower bankers'

branches in West Bengal this fiscal.

Addressing the Banking Conclave,

S S Mundra, CMD, Bank of Baroda,

said though the GDP growth has

witnessed a fastest slide from 9 to 5

per cent within a passage of 2-3

years, Indian economy has shown

lot of strength and resilience. With

a good monsoon, formation of

Cabinet Committee on Investment,

progress in restructuring of various

discoms' debts, correction in global

commodity price, end of recession

in USA and Europe – the economy

has lot of opportunities. The

challenges for the public sector

banks are human resource

challenge, rising NPAs, pressure on

profitability, fresh capital need,

rising customer expectation, rising

Growth requires

capital, India is

extremely fortunate

that the gross

domestic savings as a

percentage of GDP is

30 per cent in the

country.

44 FICCI Business Digest n n September 2013 August 2013 37n nFICCI Business Digest

t IN THE STATES

regulatory control and increasing

competition.

According to D Sarkar, CMD,

Union Bank of India, the key

challenges for banking industry in

the current macroeconomic

scenario include shrinking loan

making opportunities, deteriorating

asset quality, rising cost of fund,

shrinking price margins, increased

capital requirements under Basel III

and new entrants to competition to

raise attrition. Talking on financial

inclusion, the CMD mentioned

Union Bank has extended its reach

to 29497 unbanked/under banked

villages.

R K Dubey, CMD, Canara Bank,

mentioned that reflecting the

economic woes, Indian banking

sector is also facing the constraints

on several fronts. Exchange rate

stability at the moment is emerging

as the crucial factor for bringing

normalcy to the markets. CMD

stated that amidst all the

turbulence, there are several

opportunities for banks – MSME &

Retail sector, reaching out to

unserved and underserved

population, wealth management

services and new technology. The

CMD mentioned Canara Bank's

gross NPA ratio is contained at 2.57

per cent as on March 13 compared

to the industry ratio of 3.4 per cent

and the bank is taking all possible

steps to arrest slippages, contain

NPA and increase recovery.

The concluding session was

addressed by T CA Ranganathan,

public awareness building

programme was organized Ain Chennai on August 27,

2013, on the Madrid System for the

International Registration of Marks

was organised by the World

Intellectual Property Organization

(WIPO) and the Office of the

CMD, Exim Bank of India, who

mentioned India's share in global

exports increased threefold from

0.5 per cent in 1990 to 1.6 per cent

in 2012. Slow growth in

manufacturing sector and

burgeoning manufacturing trade

deficit has aggravated CAD.

According to CMD, market

diversification in line with demand

existing in potential markets can

boost the export industry. Also,

there is a need to move up the

value chain to reduce investment

mismatch or collaborate with

similar firms to achieve economies

of scale. The CMD mentioned

MSMEs are undergoing severe

stress and if they work in cluster

environment they can reach high

levels of competitiveness. n

Controller-General of Patents,

Designs and Trademarks in

cooperation with FICCI.

More than 150 delegates

participated in the programme,

which comprised senior

professionals and experts from the

industry, IP attorneys, FMCGs,

drugs, chemical & pharma,

manufacturing industry,

government, researchers, MSMEs

innovators, academicians,

consultants and IT/KPO companies

in IP domain.

Chaitanya Prasad, Controller

General of Patents, Designs and

Registration of trademarks not compulsory, but

advisable for protection against any misuse

L to R: Jonathan Clegg, Partner, Cleveland, London; Naresh Prasad, Executive Director and Chief of Staff, Office of the Director

General, Director General, World Intellectual Property Organization (WIPO), Geneva; Chaitanya Prasad, Controller General of Patents,

Designs and Trademark, Government of India; P Murari, Adviser to FICCI President; Antonina Stoyanova, Counsellor, Information and

Promotion Division, Madrid Registry, Brands and Designs Sector, WIPO and Jongan Kim, Director, Information and Promotion

Division, Madrid Registry, Brands and Designs Sector, WIPO.

September 2013 45n nFICCI Business Digest

Page 48: BUSINESS DIGEST - FujitsuBUSINESS DIGEST Vol No 10 Issue No 6 September 2013 Special Features n n Energy Need to provide energy to all at affordable prices; open markets with safety

t IN THE STATES

Trademark, Government of India,

said that Chennai has been topping

during the last two years when it

comes to the number of patents

filed. The number of applications

received by the Indian Intellectual

Property Office for registration of

trademarks has been increasing

over the years. As per 2012 World

Intellectual Property Indicators, it

has been increasing by 12 per cent

every year.

Quoting a report published by

WIPO, he said that India's filing

volume surpassed that of Brazil in

2006, Japan's and the Republic of

Korea in 2011. “In 2011, we

received maximum number of

trademark applications in Asia after

China. We were ranked fifth among

the intellectual property offices in

the world when it came to

trademark applications. During

2012-13, the number of

applications received for

registration of trademarks was 1.94

lakh. A trademark is a mark

adopted to distinguish goods or

services of one person from those

of the others,” he explained.

Although the registration of

trademarks is not compulsory, it is

advisable to register it for the

purpose of its recognition and

better protection like any other

valuable property.

Naresh Prasad, Executive Director

and Chief of Staff, Office of the

Director General, Director General,

WIPO, Geneva, said that India was

the 90th country to become a part

of the Madrid System, which is a

low cost and effective system to

facilitate trademark protection in

export markets. There is a lack of

awareness on the benefits of the

system among the industry and

other stakeholders. With a single

application and fee, a company can

register a trademark in 90

countries.

P Murari, Adviser to FICCI, spoke

about the importance of

registration of trademark,

international protection of

trademarks and the Madrid System.

Other speakers were Jongan Kim,

Director, Information and

Promotion, Division, Madrid

Registry, Brands and Designs

Sector, WIPO; Antonina Stoyanova,

Counsellor, Information and

Promotion Division, Madrid

Registry, Brands and Designs

Sector, WIPO; Jonathan Clegg,

Partner, Cleveland, London; V

Natarajan, Deputy Registrar of

Trade Marks & GI, Trade Marks

Registry Chennai; R A Tiwari,

Assistant Registrar of Trade Marks

& GI, Trade Mark Registry Mumbai

and C S Uchil, Senior Examiner of

Trade Marks & GI, Trade Marks

Registry, Mumbai. n

Competition Law allows market to operate freely

and protects consumers' interests

46 FICCI Business Digest n n September 2013

L to R: Rajneesh Bansal, Senior Member, FICCI Punjab, Haryana, HP Advisory Council; Sanjay Khurana, Senior Vice President, BBNIA;

Dr. Satya Prakash, Director (Law), CCI; Amit Tayal, Deputy Director (Law), CCI and Ankush Goyal, PSA Legal Counsellors.

September 2013 47n nFICCI Business Digest

ICCI in association with the

Competition Commission of FIndia (CCI) organised a

seminar on 'Competition Law and

its impact on Industry' on July 26,

2013 in Chandigarh. The seminar

was supported by Baddi Barotiwala

Nalagarh Industries Association

(BBNIA) and PSA Legal Counsellors.

The objective was to maintain and

promote free competition in the

market and to protect the interests

of consumers.

Rajneesh Bansal, Senior Member,

FICCI Punjab, Haryana & HP

Advisory Council & Executive

Director, Paul Merchants Ltd., said

that reform is an ongoing process

and we have to continuously strive

to ensure that our laws and

institutions grow and develop with

the times, encourage

entrepreneurship, investment and

growth and make our corporate

globally competitive.

Sanjay Khurana, Senior Vice

President, BBNIA, advised the trade

associations to have a written

Competition Law Compliance

policy and suggested that policies

should make it clear that members

cannot discuss pricing or other

commercially sensitive issues.

Dr. Satya Prakash, Director (Law),

CCI, while describing the evolution

of Competition Law said that the

CCI set up under the Competition

Act, 2002, is the regulatory body

responsible for ensuring that

competition is promoted and

sustained in the market for the

benefit and welfare of the

industries and, in turn, of the

consumers. He mentioned the

objectives and functions of the CCI.

He further imparted details on

information filing, powers of the

commission and Competition

Compliance Programme.

Describing the basic difference

between Monopolies and

Restrictive Trade Practices (MRTP)

Act and Competition Act, Ankush

Goyal, PSA Legal Counsellors, said

that the basic goal of the MRTP Act

was to prevent the economic

concentration in one common

detriment, curbing unfair trade

practices, and to check

monopolistic activities. On the

other hand, the object of the

Competition Act is to promote and

sustain competition in the market

and to ensure the freedom of trade

and to protect the interest of the

consumer in whole. He explained in

detail the Anti-competitive

Agreement, dominance and its

abuse with the help of case studies.

The applicability of Competition

Law to trade associations,

Competition Compliance

Programme and the role of trade

associations in promoting the

competition compliance were

covered in a presentation by Amit

Tayal, Deputy Director (Law), CCI.

He said, at the level of trade

associations, it is important to bear

in mind that regardless of good

intentions of the trade association

and its members, if the effect of

conduct is to restrict competition,

the activity may be illegal, and

infringement does not require

actual adverse effect on the market,

the mere intention to impede

competition is sufficient.

Infringement can attract penal

liability. Therefore, it is the

responsibility of the association

and its members to ensure

compliance with the law.

The seminar provided the much-

needed one-on-one understanding

of the Competition Law to more

than 35 delegates including

representatives of local trade

associations. n

The object of the

Competition Act is to

promote and sustain

competition in the

market and to ensure

the freedom of trade

and to protect the

interest of the

consumer in whole.

t IN THE STATES

Page 49: BUSINESS DIGEST - FujitsuBUSINESS DIGEST Vol No 10 Issue No 6 September 2013 Special Features n n Energy Need to provide energy to all at affordable prices; open markets with safety

t IN THE STATES

Trademark, Government of India,

said that Chennai has been topping

during the last two years when it

comes to the number of patents

filed. The number of applications

received by the Indian Intellectual

Property Office for registration of

trademarks has been increasing

over the years. As per 2012 World

Intellectual Property Indicators, it

has been increasing by 12 per cent

every year.

Quoting a report published by

WIPO, he said that India's filing

volume surpassed that of Brazil in

2006, Japan's and the Republic of

Korea in 2011. “In 2011, we

received maximum number of

trademark applications in Asia after

China. We were ranked fifth among

the intellectual property offices in

the world when it came to

trademark applications. During

2012-13, the number of

applications received for

registration of trademarks was 1.94

lakh. A trademark is a mark

adopted to distinguish goods or

services of one person from those

of the others,” he explained.

Although the registration of

trademarks is not compulsory, it is

advisable to register it for the

purpose of its recognition and

better protection like any other

valuable property.

Naresh Prasad, Executive Director

and Chief of Staff, Office of the

Director General, Director General,

WIPO, Geneva, said that India was

the 90th country to become a part

of the Madrid System, which is a

low cost and effective system to

facilitate trademark protection in

export markets. There is a lack of

awareness on the benefits of the

system among the industry and

other stakeholders. With a single

application and fee, a company can

register a trademark in 90

countries.

P Murari, Adviser to FICCI, spoke

about the importance of

registration of trademark,

international protection of

trademarks and the Madrid System.

Other speakers were Jongan Kim,

Director, Information and

Promotion, Division, Madrid

Registry, Brands and Designs

Sector, WIPO; Antonina Stoyanova,

Counsellor, Information and

Promotion Division, Madrid

Registry, Brands and Designs

Sector, WIPO; Jonathan Clegg,

Partner, Cleveland, London; V

Natarajan, Deputy Registrar of

Trade Marks & GI, Trade Marks

Registry Chennai; R A Tiwari,

Assistant Registrar of Trade Marks

& GI, Trade Mark Registry Mumbai

and C S Uchil, Senior Examiner of

Trade Marks & GI, Trade Marks

Registry, Mumbai. n

Competition Law allows market to operate freely

and protects consumers' interests

46 FICCI Business Digest n n September 2013

L to R: Rajneesh Bansal, Senior Member, FICCI Punjab, Haryana, HP Advisory Council; Sanjay Khurana, Senior Vice President, BBNIA;

Dr. Satya Prakash, Director (Law), CCI; Amit Tayal, Deputy Director (Law), CCI and Ankush Goyal, PSA Legal Counsellors.

September 2013 47n nFICCI Business Digest

ICCI in association with the

Competition Commission of FIndia (CCI) organised a

seminar on 'Competition Law and

its impact on Industry' on July 26,

2013 in Chandigarh. The seminar

was supported by Baddi Barotiwala

Nalagarh Industries Association

(BBNIA) and PSA Legal Counsellors.

The objective was to maintain and

promote free competition in the

market and to protect the interests

of consumers.

Rajneesh Bansal, Senior Member,

FICCI Punjab, Haryana & HP

Advisory Council & Executive

Director, Paul Merchants Ltd., said

that reform is an ongoing process

and we have to continuously strive

to ensure that our laws and

institutions grow and develop with

the times, encourage

entrepreneurship, investment and

growth and make our corporate

globally competitive.

Sanjay Khurana, Senior Vice

President, BBNIA, advised the trade

associations to have a written

Competition Law Compliance

policy and suggested that policies

should make it clear that members

cannot discuss pricing or other

commercially sensitive issues.

Dr. Satya Prakash, Director (Law),

CCI, while describing the evolution

of Competition Law said that the

CCI set up under the Competition

Act, 2002, is the regulatory body

responsible for ensuring that

competition is promoted and

sustained in the market for the

benefit and welfare of the

industries and, in turn, of the

consumers. He mentioned the

objectives and functions of the CCI.

He further imparted details on

information filing, powers of the

commission and Competition

Compliance Programme.

Describing the basic difference

between Monopolies and

Restrictive Trade Practices (MRTP)

Act and Competition Act, Ankush

Goyal, PSA Legal Counsellors, said

that the basic goal of the MRTP Act

was to prevent the economic

concentration in one common

detriment, curbing unfair trade

practices, and to check

monopolistic activities. On the

other hand, the object of the

Competition Act is to promote and

sustain competition in the market

and to ensure the freedom of trade

and to protect the interest of the

consumer in whole. He explained in

detail the Anti-competitive

Agreement, dominance and its

abuse with the help of case studies.

The applicability of Competition

Law to trade associations,

Competition Compliance

Programme and the role of trade

associations in promoting the

competition compliance were

covered in a presentation by Amit

Tayal, Deputy Director (Law), CCI.

He said, at the level of trade

associations, it is important to bear

in mind that regardless of good

intentions of the trade association

and its members, if the effect of

conduct is to restrict competition,

the activity may be illegal, and

infringement does not require

actual adverse effect on the market,

the mere intention to impede

competition is sufficient.

Infringement can attract penal

liability. Therefore, it is the

responsibility of the association

and its members to ensure

compliance with the law.

The seminar provided the much-

needed one-on-one understanding

of the Competition Law to more

than 35 delegates including

representatives of local trade

associations. n

The object of the

Competition Act is to

promote and sustain

competition in the

market and to ensure

the freedom of trade

and to protect the

interest of the

consumer in whole.

t IN THE STATES

Page 50: BUSINESS DIGEST - FujitsuBUSINESS DIGEST Vol No 10 Issue No 6 September 2013 Special Features n n Energy Need to provide energy to all at affordable prices; open markets with safety

Sources – Central Statistical Organization, Ministry of Commerce and Industry, Ministry of Finance, Reserve Bank of India, *based on Provisional

numbers, some numbers have been rounded to one decimal place.

Key macroeconomic indicators

I

July Aug Sept Oct Nov Dec Jan Feb Mar Apr May June2012 2012 2012 2012 2012 2012 2013 2012 2013 2013 2013 2013 2013

Index of industrial production (YoY %)

July

Industrial growth as per use-based classification (YoY %)

Growth of core infrastructure industries (YoY %)

Monetary indicators (YoY %)

Inflation (YoY %)

External sector indicators

External sector indicators (YoY %)

Exchange rate and Forex reserves

Industry -0.1 2.0 -0.7 8.4 -1.0 -0.6 2.5 0.6 3.5 1.5 -2.8 -1.8 2.6

Mining -3.5 -0.3 2.2 -0.2 -5.5 -3.1 -1.8 -7.7 -2.1 -3.4 -5.9 -4.3 -2.3

Manufacturing 0.0 2.4 -1.6 9.9 -0.8 -0.8 2.7 2.1 4.3 1.8 -3.6 -1.7 3.0

Electricity 2.8 1.9 3.9 5.5 2.4 5.2 6.4 -3.2 3.5 4.2 6.2 0.0 5.20

Basic goods 1.0 3.0 2.7 4.3 1.1 2.2 3.7 -1.8 3.2 1.4 -0.9 -1.5 1.7

Intermediate goods 0.1 2.7 1.7 9.6 -1.4 -0.2 3.5 -0.8 2.1 2.6 1.0 1.3 2.4

Capital goods -5.8 -4.4 -13.3 7.0 -8.5 -1.1 -2.5 9.1 9.6 -0.3 -2.6 -5.8 15.6

Consumer goods-Durables 0.8 1.0 -1.5 16.7 1.1 -8.1 -0.7 -2.6 -4.9 -9.6 -18.4 -10.4 -9.3

Overall Index 1.5 2.9 5.1 4.5 2.2 2.9 3.7 -2.4 3.2 2.3 2.3 0.1 3.1

Coal 2.1 11.0 21.4 10.9 -4.4 -0.2 2.3 -8.0 0.3 3.1 -3.3 -3.0 1.2

Crude Oil -0.7 -0.6 -1.7 -0.4 0.8 1.0 -0.2 -4.0 0.2 -1.2 -2.4 -0.6 -2.3

Natural Gas -13.5 -13.5 -14.8 -14.9 -15.2 -14.9 -16.8 -20.1 -17.7 -17.4 -18.7 -16.7 -16.1

Refinery Products 3.6 8.4 10.3 20.3 6.6 5.0 10.5 4.3 5.6 6.1 5.5 2.3 5.1

Fertilizers -2.2 -2.1 5.7 2.0 5.0 -3.8 -9.1 -4.0 3.6 -2.4 -2.0 11.3 0.4

Steel 1.1 2.9 1.3 -4.7 7.8 3.6 1.9 0.5 6.6 1.9 4.0 3.4 7.0

Cement 6.5 4.7 18.3 11.1 -0.4 9.5 10.2 3.1 8.3 5.2 2.4 2.3 0.8

Electricity 2.7 1.9 3.9 5.6 2.4 5.2 6.3 -3.7 3.5 3.5 6.2 -1.2 5.2

Money supply (M3) 14.0 14.1 13.6 13.3 13.6 11.2 12.9 12.1 13.3 12.4 12.1 12.8 12.5

Aggregate deposits 13.9 14.7 13.8 13.4 12.8 11.1 13.1 12.7 14.3 13.3 13.4 13.8 13.4

Total bank credit 17.3 16.9 15.7 16.0 17.0 15.1 16.0 16.3 14.1 14.5 14.1 13.7 14.9

Non-food credit 16.5 17.5 15.5 17.9 17.8 14.9 15.9 16.1 11.7 14.9 15.5 13.9 15.2

WPI 7.5 8.0 8.1 7.3 7.2 7.3 7.3 7.3 5.7 4.8 4.6 5.2 5.8

Primary products 10.5 11.2 9.2 7.8 9.6 10.6 11.4 10.5 7.4 5.1 5.7 8.8 9.0

Fuel group 8.4 8.7 12.0 11.6 10.0 10.2 9.3 10.6 7.8 8.3 7.3 7.5 11.3

Manufactured products 5.9 6.4 6.5 5.9 5.4 5.0 4.9 4.8 4.3 3.7 3.3 2.9 2.8

CPI (IW) 9.8 10.3 9.1 9.6 9.6 11.2 11.6 12.1 11.4 10.2 10.7 11.1 10.8

Exports ($ mn) 23140.43 23134.47 24878.0 24026.8 23250.2 25519.7 25679.5 25761.7 30742.2 23,583.9 23,969.0 23,592.9 25,834.5

Imports ($ mn) 40619.45 37307.27 41751.9 44660.8 41332.0 43362.9 45670.2 41251.8 40,548.2 42,045.7 44,673.2 35,901.1 38,102.6

Oil imports ($ mn) 13816.9 12805.7 14188.2 15764.1 14169.1 14655.8 16094.7 15175.4 13,393.5 14,151.0 15,054.2 12,762.3 12,709.4

Non-oil imports ($ mn) 26802.6 24501.6 27563.6 28896.7 27162.9 28707.1 29575.4 26076.3 27,154.7 27,894.6 29,619.1 23,138.7 25,393.2

Trade balance ($ mn) -17479.02 -14172.80 -16873.9 -20633.9 -18081.8 -17843.2 -19990.6 -15490.1 -9,805.9 -18,461.8 -20,704.2 -12,308.2 -12,268.1

Gross inflows / 2,388 3,856 5,117 3279 2,431 2,561 3,672 3,108 3,002 3,518 2,870 2,354 2,567Investments ($ mn)

FII ($ mn) 2148 1566 4190 2937 2026 4,882 6,117 4,176 1,246 1,542 6,704 -8,726 -4,703

Exports* -12.4 -7.1 -6.3 1.7 -0.1 0.6 1.2 2.3 6.6 -0.9 -3.3 -5.4 11.6

Imports* -1.2 -7.1 5.0 8.5 5.7 8.3 6.3 2.8 -4.3 11.2 7.0 0.4 -6.2

Re / Dollar 55.47 55.55 54.60 53.02 54.68 54.64 54.31 53.8 54.4 54.3 55.0 58.4 59.77

Re / Euro 68.24 68.87 70.12 68.75 70.15 71.66 72.12 71.9 70.5 70.7 71.3 77.1 78.20

Re/ 100 Yen 70.23 70.68 69.90 67.23 67.60 65.28 61.18 57.8 57.4 55.7 54.5 60.0 60.0

Forex reserves ($ billions) 288.7 290.4 294.8 295.3 294.5 296.6 296.1 291.9 292.6 296.3 287.8 284.6 280.1

48 FICCI Business Digest n n September 2013

Page 51: BUSINESS DIGEST - FujitsuBUSINESS DIGEST Vol No 10 Issue No 6 September 2013 Special Features n n Energy Need to provide energy to all at affordable prices; open markets with safety

Sources – Central Statistical Organization, Ministry of Commerce and Industry, Ministry of Finance, Reserve Bank of India, *based on Provisional

numbers, some numbers have been rounded to one decimal place.

Key macroeconomic indicators

I

July Aug Sept Oct Nov Dec Jan Feb Mar Apr May June2012 2012 2012 2012 2012 2012 2013 2012 2013 2013 2013 2013 2013

Index of industrial production (YoY %)

July

Industrial growth as per use-based classification (YoY %)

Growth of core infrastructure industries (YoY %)

Monetary indicators (YoY %)

Inflation (YoY %)

External sector indicators

External sector indicators (YoY %)

Exchange rate and Forex reserves

Industry -0.1 2.0 -0.7 8.4 -1.0 -0.6 2.5 0.6 3.5 1.5 -2.8 -1.8 2.6

Mining -3.5 -0.3 2.2 -0.2 -5.5 -3.1 -1.8 -7.7 -2.1 -3.4 -5.9 -4.3 -2.3

Manufacturing 0.0 2.4 -1.6 9.9 -0.8 -0.8 2.7 2.1 4.3 1.8 -3.6 -1.7 3.0

Electricity 2.8 1.9 3.9 5.5 2.4 5.2 6.4 -3.2 3.5 4.2 6.2 0.0 5.20

Basic goods 1.0 3.0 2.7 4.3 1.1 2.2 3.7 -1.8 3.2 1.4 -0.9 -1.5 1.7

Intermediate goods 0.1 2.7 1.7 9.6 -1.4 -0.2 3.5 -0.8 2.1 2.6 1.0 1.3 2.4

Capital goods -5.8 -4.4 -13.3 7.0 -8.5 -1.1 -2.5 9.1 9.6 -0.3 -2.6 -5.8 15.6

Consumer goods-Durables 0.8 1.0 -1.5 16.7 1.1 -8.1 -0.7 -2.6 -4.9 -9.6 -18.4 -10.4 -9.3

Overall Index 1.5 2.9 5.1 4.5 2.2 2.9 3.7 -2.4 3.2 2.3 2.3 0.1 3.1

Coal 2.1 11.0 21.4 10.9 -4.4 -0.2 2.3 -8.0 0.3 3.1 -3.3 -3.0 1.2

Crude Oil -0.7 -0.6 -1.7 -0.4 0.8 1.0 -0.2 -4.0 0.2 -1.2 -2.4 -0.6 -2.3

Natural Gas -13.5 -13.5 -14.8 -14.9 -15.2 -14.9 -16.8 -20.1 -17.7 -17.4 -18.7 -16.7 -16.1

Refinery Products 3.6 8.4 10.3 20.3 6.6 5.0 10.5 4.3 5.6 6.1 5.5 2.3 5.1

Fertilizers -2.2 -2.1 5.7 2.0 5.0 -3.8 -9.1 -4.0 3.6 -2.4 -2.0 11.3 0.4

Steel 1.1 2.9 1.3 -4.7 7.8 3.6 1.9 0.5 6.6 1.9 4.0 3.4 7.0

Cement 6.5 4.7 18.3 11.1 -0.4 9.5 10.2 3.1 8.3 5.2 2.4 2.3 0.8

Electricity 2.7 1.9 3.9 5.6 2.4 5.2 6.3 -3.7 3.5 3.5 6.2 -1.2 5.2

Money supply (M3) 14.0 14.1 13.6 13.3 13.6 11.2 12.9 12.1 13.3 12.4 12.1 12.8 12.5

Aggregate deposits 13.9 14.7 13.8 13.4 12.8 11.1 13.1 12.7 14.3 13.3 13.4 13.8 13.4

Total bank credit 17.3 16.9 15.7 16.0 17.0 15.1 16.0 16.3 14.1 14.5 14.1 13.7 14.9

Non-food credit 16.5 17.5 15.5 17.9 17.8 14.9 15.9 16.1 11.7 14.9 15.5 13.9 15.2

WPI 7.5 8.0 8.1 7.3 7.2 7.3 7.3 7.3 5.7 4.8 4.6 5.2 5.8

Primary products 10.5 11.2 9.2 7.8 9.6 10.6 11.4 10.5 7.4 5.1 5.7 8.8 9.0

Fuel group 8.4 8.7 12.0 11.6 10.0 10.2 9.3 10.6 7.8 8.3 7.3 7.5 11.3

Manufactured products 5.9 6.4 6.5 5.9 5.4 5.0 4.9 4.8 4.3 3.7 3.3 2.9 2.8

CPI (IW) 9.8 10.3 9.1 9.6 9.6 11.2 11.6 12.1 11.4 10.2 10.7 11.1 10.8

Exports ($ mn) 23140.43 23134.47 24878.0 24026.8 23250.2 25519.7 25679.5 25761.7 30742.2 23,583.9 23,969.0 23,592.9 25,834.5

Imports ($ mn) 40619.45 37307.27 41751.9 44660.8 41332.0 43362.9 45670.2 41251.8 40,548.2 42,045.7 44,673.2 35,901.1 38,102.6

Oil imports ($ mn) 13816.9 12805.7 14188.2 15764.1 14169.1 14655.8 16094.7 15175.4 13,393.5 14,151.0 15,054.2 12,762.3 12,709.4

Non-oil imports ($ mn) 26802.6 24501.6 27563.6 28896.7 27162.9 28707.1 29575.4 26076.3 27,154.7 27,894.6 29,619.1 23,138.7 25,393.2

Trade balance ($ mn) -17479.02 -14172.80 -16873.9 -20633.9 -18081.8 -17843.2 -19990.6 -15490.1 -9,805.9 -18,461.8 -20,704.2 -12,308.2 -12,268.1

Gross inflows / 2,388 3,856 5,117 3279 2,431 2,561 3,672 3,108 3,002 3,518 2,870 2,354 2,567Investments ($ mn)

FII ($ mn) 2148 1566 4190 2937 2026 4,882 6,117 4,176 1,246 1,542 6,704 -8,726 -4,703

Exports* -12.4 -7.1 -6.3 1.7 -0.1 0.6 1.2 2.3 6.6 -0.9 -3.3 -5.4 11.6

Imports* -1.2 -7.1 5.0 8.5 5.7 8.3 6.3 2.8 -4.3 11.2 7.0 0.4 -6.2

Re / Dollar 55.47 55.55 54.60 53.02 54.68 54.64 54.31 53.8 54.4 54.3 55.0 58.4 59.77

Re / Euro 68.24 68.87 70.12 68.75 70.15 71.66 72.12 71.9 70.5 70.7 71.3 77.1 78.20

Re/ 100 Yen 70.23 70.68 69.90 67.23 67.60 65.28 61.18 57.8 57.4 55.7 54.5 60.0 60.0

Forex reserves ($ billions) 288.7 290.4 294.8 295.3 294.5 296.6 296.1 291.9 292.6 296.3 287.8 284.6 280.1

48 FICCI Business Digest n n September 2013

Page 52: BUSINESS DIGEST - FujitsuBUSINESS DIGEST Vol No 10 Issue No 6 September 2013 Special Features n n Energy Need to provide energy to all at affordable prices; open markets with safety