BUSINESS DESIGN MAP: A Visual Platform for 1-Page Business Planning and Project/Platform Management
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Transcript of BUSINESS DESIGN MAP: A Visual Platform for 1-Page Business Planning and Project/Platform Management
Organiza(onPeriodicTable(OPT)forGreaterWorldPeace,Understanding,andProsperity“UniversallyClassifytheWorld’sObjects.”[email protected]&@rodKuhnKing
Who
What
Why
How
WHEN(Time)
WHERE(Space)SP
ACETIM
EExtendedEnterp
rise
Time
Space(Problem/Job;Environment)
Customers(Stakeholders)
Product/Service(Offer;Output)
Value(Request;Reward/Payment)
Provider(Supplier)
BUSINESSDESIGNMAPMISSION/VISION(Mantra):…................................................................................
Organiza(onPeriodicTable(OPT)forGreaterWorldPeace,Understanding,andProsperity“UniversallyClassifytheWorld’sObjects.”[email protected]&@rodKuhnKing
Who
What
Why
How
WHEN(Time)
WHERE(Space)SP
ACETIM
EExtendedEnterp
rise
Time
Space(Problem/Job;Environment)
Customers(Stakeholders)
Product/Service(Offer;Output)
Value(Request;Reward/Payment)
Provider(Supplier)
BUSINESSDESIGNMAPMISSION/VISION(Mantra):…................................................................................
6QUESTION-CARDS
Organiza(onPeriodicTable(OPT)forGreaterWorldPeace,Understanding,andProsperity“UniversallyClassifytheWorld’sObjects.”[email protected]&@rodKuhnKing
Who
What
Why
How
WHEN(Time)
WHERE(Space)SP
ACETIM
EExtendedEnterp
rise
Time
Space(Problem/Job;Environment)
Customers(Stakeholders)
Product/Service(Offer;Output)
Value(Request;Reward/Payment)
Provider(Supplier)
BUSINESSDESIGNMAPMISSION/VISION(Mantra):…................................................................................
6PERSPECTIVES6QUESTION-CARDS
Organiza(onPeriodicTable(OPT)forGreaterWorldPeace,Understanding,andProsperity“UniversallyClassifytheWorld’sObjects.”[email protected]&@rodKuhnKing
Time
Space(Problem/Job;Environment)
Customers(Stakeholders)
Product/Service(Offer;Output)
Value(Request;Reward/Payment)
Provider(Supplier)
q Futureq Presentq Past
Who
What
Why
How
WHEN(Time)
WHERE(Space)SP
ACETIM
EExtendedEnterp
rise
BUSINESSDESIGNMAPMISSION/VISION(Mantra):…................................................................................
6PERSPECTIVES6QUESTION-CARDS
Organiza(onPeriodicTable(OPT)forGreaterWorldPeace,Understanding,andProsperity“UniversallyClassifytheWorld’sObjects.”[email protected]&@rodKuhnKing
Time
Space(Problem/Job;Environment)
Customers(Stakeholders)
Product/Service(Offer;Output)
Value(Request;Reward/Payment)
Provider(Supplier)
q Futureq Presentq Past
Who
What
Why
How
WHEN(Time)
WHERE(Space)SP
ACETIM
EExtendedEnterp
rise
BUSINESSDESIGNMAPMISSION/VISION(Mantra):…................................................................................
6PERSPECTIVES ECOSYSTEM(ATGIVENTIME)6QUESTION-CARDS
Organiza(onPeriodicTable(OPT)forGreaterWorldPeace,Understanding,andProsperity“UniversallyClassifytheWorld’sObjects.”[email protected]&@rodKuhnKing
Udat
We(n
Way
Aw
USTɛM(Tɛm)
USAY(Spes)
WHEN(Time)
WHERE(Space)
What
Why
How
Who
Time
Space(Problem/Job;Environment)
Customers(Stakeholders)
Product/Service(Offer;Output)
Value(Request;Reward/Payment)
Provider(Supplier)
q Futureq Presentq Past
SPAC
ETIM
EExtendedEnterp
rise
BIZNɛSMAPMISSION/VISION(Mantra):…................................................................................
6PERSPECTIVES ECOSYSTEM(ATGIVENTIME)6QUESTION-CARDS
q ENTERPRISE(VALUECHAIN;SYSTEM)
q EXTENDEDENTERPRISE(SUPPLYCHAIN)
q BUSINESSMODEL
q VALUENET(NETWORK)
q PLATFORM
q ECOSYSTEM(ENVIRONMENT)
q INDUSTRY(SUPERSYSTEM)
q PRODUCT/SERVICE
Organiza(onPeriodicTable(OPT)forGreaterWorldPeace,Understanding,andProsperity“UniversallyClassifytheWorld’sObjects.”[email protected]&@rodKuhnKing
8LEVELS&UNITSOFBUSINESSINNOVATION-Galaxy
q Future q Present q Past
WHERE(Context/Environment):.................................................................................................Pain/Delight(-/+):….....
876
4
1
5
32
8LEVELS&UNITSOF
BUSINESSINNOVATION(Shared
ValueInnova\on) 0
Problem/JobToGetDone(JTGD):......................................................
Organiza(onPeriodicTable(OPT)forGreaterWorldPeace,Understanding,andProsperity“UniversallyClassifytheWorld’sObjects.”[email protected]&@rodKuhnKing
Udat
We(n
Way
Aw
USTɛM(Tɛm)
USAY(Spes)
WHEN(Time)
WHERE(Space)
What
Why
How
Who
Time
Space(Problem/Job;Environment)
Customers(Stakeholders)
Product/Service(Offer;Output)
Value(Request;Reward/Payment)
Provider(Supplier)
q Futureq Presentq Past
Problem(Tame/Wicked)/JobToGetDone(JTGD)SP
ACETIM
EExtendedEnterp
rise
BIZNɛSMAPMISSION/VISION(Mantra):…................................................................................
6PERSPECTIVES ECOSYSTEM(ATGIVENTIME)6QUESTION-CARDS
Organiza(onPeriodicTable(OPT)forGreaterWorldPeace,Understanding,andProsperity“UniversallyClassifytheWorld’sObjects.”[email protected]&@rodKuhnKing
Udat
We(n
Way
Aw
USTɛM(Tɛm)
USAY(Spes)
WHEN(Time)
WHERE(Space)
What
Why
How
Who
Time
Space(Problem/Job;Environment)
Customers(Stakeholders)
Product/Service(Offer;Output)
Value(Request;Reward/Payment)
Provider(Supplier)
CustomerExperience:Pain/Delight(-/+)
q Futureq Presentq Past
Problem(Tame/Wicked)/JobToGetDone(JTGD)SP
ACETIM
EExtendedEnterp
rise
BIZNɛSMAPMISSION/VISION(Mantra):…................................................................................
6PERSPECTIVES ECOSYSTEM(ATGIVENTIME)6QUESTION-CARDS
Organiza(onPeriodicTable(OPT)forGreaterWorldPeace,Understanding,andProsperity“UniversallyClassifytheWorld’sObjects.”[email protected]&@rodKuhnKing
Udat
We(n
Way
Aw
USTɛM(Tɛm)
USAY(Spes)
WHEN(Time)
WHERE(Space)
What
Why
How
Who
Time
Space(Problem/Job;Environment)
Customers(Stakeholders)
Product/Service(Offer;Output)
Value(Request;Reward/Payment)
Provider(Supplier)
CustomerExperience:Pain/Delight(-/+)
q Futureq Presentq Past
(Request/Data/
Reward)
Problem(Tame/Wicked)/JobToGetDone(JTGD)SP
ACETIM
EExtendedEnterp
rise
BIZNɛSMAPMISSION/VISION(Mantra):…................................................................................
6PERSPECTIVES ECOSYSTEM(ATGIVENTIME)6QUESTION-CARDS
Organiza(onPeriodicTable(OPT)forGreaterWorldPeace,Understanding,andProsperity“UniversallyClassifytheWorld’sObjects.”[email protected]&@rodKuhnKing
Udat
We(n
Way
Aw
USTɛM(Tɛm)
USAY(Spes)
WHEN(Time)
WHERE(Space)
What
Why
How
Who
Time
Space(Problem/Job;Environment)
Customers(Stakeholders)
Product/Service(Offer;Output)
Value(Request;Reward/Payment)
Provider(Supplier)
CustomerExperience:Pain/Delight(-/+)
Input:Supplies/KeyResources
Processing:O.T.H.E.R.Loop
q Futureq Presentq Past
(Request/Data/
Reward)
Problem(Tame/Wicked)/JobToGetDone(JTGD)SP
ACETIM
EExtendedEnterp
rise
BIZNɛSMAPMISSION/VISION(Mantra):…................................................................................
6PERSPECTIVES ECOSYSTEM(ATGIVENTIME)6QUESTION-CARDS
Organiza(onPeriodicTable(OPT)forGreaterWorldPeace,Understanding,andProsperity“UniversallyClassifytheWorld’sObjects.”[email protected]&@rodKuhnKing
Udat
We(n
Way
Aw
USTɛM(Tɛm)
USAY(Spes)
WHEN(Time)
WHERE(Space)
What
Why
How
Who
Time
Space(Problem/Job;Environment)
Customers(Stakeholders)
Product/Service(Offer;Output)
Value(Request;Reward/Payment)
Provider(Supplier)
CustomerExperience:Pain/Delight(-/+)
Input:Supplies/KeyResources
Processing:O.T.H.E.R.Loop
q Futureq Presentq Past
(Offer/Product/Service)
(Request/Data/
Reward)
Problem(Tame/Wicked)/JobToGetDone(JTGD)SP
ACETIM
EExtendedEnterp
rise
BIZNɛSMAPMISSION/VISION(Mantra):…................................................................................
6PERSPECTIVES ECOSYSTEM(ATGIVENTIME)6QUESTION-CARDS
Organiza(onPeriodicTable(OPT)forGreaterWorldPeace,Understanding,andProsperity“UniversallyClassifytheWorld’sObjects.”[email protected]&@rodKuhnKing
Udat
We(n
Way
Aw
USTɛM(Tɛm)
USAY(Spes)
WHEN(Time)
WHERE(Space)
What
Why
How
Who
Time
Space(Problem/Job;Environment)
Customers(Stakeholders)
Product/Service(Offer;Output)
Value(Request;Reward/Payment)
Provider(Supplier)
CustomerExperience:Pain/Delight(-/+)
Input:Supplies/KeyResources
Processing:O.T.H.E.R.Loop
q Futureq Presentq Past
(Offer/Product/Service)
(Request/Data/
Reward)Feedback
Problem(Tame/Wicked)/JobToGetDone(JTGD)SP
ACETIM
EExtendedEnterp
rise
BIZNɛSMAPMISSION/VISION(Mantra):…................................................................................
6PERSPECTIVES ECOSYSTEM(ATGIVENTIME)6QUESTION-CARDS
Organiza(onPeriodicTable(OPT)forGreaterWorldPeace,Understanding,andProsperity“UniversallyClassifytheWorld’sObjects.”[email protected]&@rodKuhnKing
Udat
We(n
Way
Aw
USTɛM(Tɛm)
USAY(Spes)
WHEN(Time)
WHERE(Space)
What
Why
How
Who
Time
Space(Problem/Job;Environment)
Customers(Stakeholders)
Product/Service(Offer;Output)
Value(Request;Reward/Payment)
Provider(Supplier)
CustomerExperience:Pain/Delight(-/+)
Input:Supplies/KeyResources
Processing:O.T.H.E.R.Loop
q Futureq Presentq Past
(Offer/Product/Service)
(Request/Data/
Reward)Feedback
Output:Sa\sfier/
Delighter(-/+)
Problem(Tame/Wicked)/JobToGetDone(JTGD)SP
ACETIM
EExtendedEnterp
rise
BIZNɛSMAPMISSION/VISION(Mantra):…................................................................................
6PERSPECTIVES ECOSYSTEM(ATGIVENTIME)6QUESTION-CARDS
Organiza(onPeriodicTable(OPT)forGreaterWorldPeace,Understanding,andProsperity“UniversallyClassifytheWorld’sObjects.”[email protected]&@rodKuhnKing
Udat
We(n
Way
Aw
USTɛM(Tɛm)
USAY(Spes)
WHEN(Time)
WHERE(Space)
What
Why
How
Who
Time
Space(Problem/Job;Environment)
Customers(Stakeholders)
Product/Service(Offer;Output)
Value(Request;Reward/Payment)
Provider(Supplier)
q Futureq Presentq Past
SPAC
ETIM
EExtendedEnterp
rise
BIZNɛSMAPMISSION/VISION(Mantra):…................................................................................
6PERSPECTIVES ECOSYSTEM(ATGIVENTIME)6QUESTION-CARDS
Organiza(onPeriodicTable(OPT)forGreaterWorldPeace,Understanding,andProsperity“UniversallyClassifytheWorld’sObjects.”[email protected]&@rodKuhnKing
Udat
We(n
Way
Aw
USTɛM(Tɛm)
USAY(Spes)
WHEN(Time)
WHERE(Space)
What
Why
How
Who
Time
Space(Problem/Job;Environment)
Customers(Stakeholders)
Product/Service(Offer;Output)
Value(Request;Reward/Payment)
Provider(Supplier)
q Futureq Presentq Past
SPAC
ETIM
EExtendedEnterp
rise
BIZNɛSMAPMISSION/VISION(Mantra):…................................................................................
6PERSPECTIVES ECOSYSTEM(ATGIVENTIME)6QUESTION-CARDS
Organiza(onPeriodicTable(OPT)forGreaterWorldPeace,Understanding,andProsperity“UniversallyClassifytheWorld’sObjects.”[email protected]&@rodKuhnKing
Udat
We(n
Way
Aw
USTɛM(Tɛm)
USAY(Spes)
WHEN(Time)
WHERE(Space)
What
Why
How
Who
Time
Space(Problem/Job;Environment)
Customers(Stakeholders)
Product/Service(Offer;Output)
Value(Request;Reward/Payment)
Provider(Supplier)
q Futureq Presentq Past
SPAC
ETIM
EExtendedEnterp
rise
BIZNɛSMAPMISSION/VISION(Mantra):…................................................................................
6PERSPECTIVES ECOSYSTEM(ATGIVENTIME)6QUESTION-CARDS
Organiza(onPeriodicTable(OPT)forGreaterWorldPeace,Understanding,andProsperity“UniversallyClassifytheWorld’sObjects.”[email protected]&@rodKuhnKing
Udat
We(n
Way
Aw
USTɛM(Tɛm)
USAY(Spes)
WHEN(Time)
WHERE(Space)
What
Why
How
Who
Time
Space(Problem/Job;Environment)
Customers(Stakeholders)
Product/Service(Offer;Output)
Value(Request;Reward/Payment)
Provider(Supplier)
q Futureq Presentq Past
SPAC
ETIM
EExtendedEnterp
rise
BIZNɛSMAPMISSION/VISION(Mantra):…................................................................................
6PERSPECTIVES ECOSYSTEM(ATGIVENTIME)6QUESTION-CARDS
Organiza(onPeriodicTable(OPT)forGreaterWorldPeace,Understanding,andProsperity“UniversallyClassifytheWorld’sObjects.”[email protected]&@rodKuhnKing
Udat
We(n
Way
Aw
USTɛM(Tɛm)
USAY(Spes)
WHEN(Time)
WHERE(Space)
What
Why
How
Who
SPAC
ETIM
EExtendedEnterp
rise
BIZNɛSMAPMISSION/VISION(Mantra):…................................................................................
6PERSPECTIVES ECOSYSTEM(ATGIVENTIME)6QUESTION-CARDS
Organiza(onPeriodicTable(OPT)forGreaterWorldPeace,Understanding,andProsperity“UniversallyClassifytheWorld’sObjects.”[email protected]&@rodKuhnKing
Udat
We(n
Way
Aw
USTɛM(Tɛm)
USAY(Spes)
WHEN(Time)
WHERE(Space)
What
Why
How
Who
Time
Space(Problem/Job;Environment)
q Nogoodwaytoshareinfo&ideas24x7?
q Dworzak(Freetown),SierraLeoneCustomers(Stakeholders)
Product/Service(Offer;Output)
Value(Request;Rew-ard/Payment)
Provider(Supplier)
BIZNɛSMAP:KelvinDoe’sRecycledFMRadioSta(onMISSION/VISION(Mantra):…................................................................................
q Futureq Presentü Past
Sourceofinforma\on:hdp://gmin.org/students-stories/
SPAC
ETIM
EExtendedEnterp
rise
6PERSPECTIVES ECOSYSTEM(ATGIVENTIME)6QUESTION-CARDS
Organiza(onPeriodicTable(OPT)forGreaterWorldPeace,Understanding,andProsperity“UniversallyClassifytheWorld’sObjects.”[email protected]&@rodKuhnKing
Udat
We(n
Way
Aw
USTɛM(Tɛm)
USAY(Spes)
WHEN(Time)
WHERE(Space)
What
Why
How
Who
Time
Space(Problem/Job;Environment)
q Nogoodwaytoshareinfo&ideas24x7?
q Dworzak(Freetown),SierraLeoneCustomers(Stakeholders)
q “IrealizedthattherewasnogoodwayforpeopletoshareinformaLonandideas.Everyoneinmyhometown,Dwozark,hadaradiobutthestaLonstheypickedupdidn’tbroadcastlocalnewsandeventshappeningintheircommunity.”
Product/Service(Offer;Output)
Value(Request;Rew-ard/Payment)
Provider(Supplier)
q Futureq Presentü Past
Sourceofinforma\on:hdp://gmin.org/students-stories/
SPAC
ETIM
EExtendedEnterp
rise
BIZNɛSMAP:KelvinDoe’sRecycledFMRadioSta(onMISSION/VISION(Mantra):…................................................................................
6PERSPECTIVES ECOSYSTEM(ATGIVENTIME)6QUESTION-CARDS
Organiza(onPeriodicTable(OPT)forGreaterWorldPeace,Understanding,andProsperity“UniversallyClassifytheWorld’sObjects.”[email protected]&@rodKuhnKing
Udat
We(n
Way
Aw
USTɛM(Tɛm)
USAY(Spes)
WHEN(Time)
WHERE(Space)
What
Why
How
Who
Time
Space(Problem/Job;Environment)
q Nogoodwaytoshareinfo&ideas24x7?
q Dworzak(Freetown),SierraLeoneCustomers(Stakeholders)
q “IrealizedthattherewasnogoodwayforpeopletoshareinformaLonandideas.Everyoneinmyhometown,Dwozark,hadaradiobutthestaLonstheypickedupdidn’tbroadcastlocalnewsandeventshappeningintheircommunity.”
Product/Service(Offer;Output)
q “IthereforebuiltaFMRadioStaLonwhereIcanplaymusicandbroadcastsnewsunderthename“DJFocus”.”
Value(Request;Rew-ard/Payment)
Provider(Supplier)
q Futureq Presentü Past
Sourceofinforma\on:hdp://gmin.org/students-stories/
SPAC
ETIM
EExtendedEnterp
rise
BIZNɛSMAP:KelvinDoe’sRecycledFMRadioSta(onMISSION/VISION(Mantra):…................................................................................
6PERSPECTIVES ECOSYSTEM(ATGIVENTIME)6QUESTION-CARDS
Organiza(onPeriodicTable(OPT)forGreaterWorldPeace,Understanding,andProsperity“UniversallyClassifytheWorld’sObjects.”[email protected]&@rodKuhnKing
Udat
We(n
Way
Aw
USTɛM(Tɛm)
USAY(Spes)
WHEN(Time)
WHERE(Space)
What
Why
How
Who
Time
Space(Problem/Job;Environment)
Customers(Stakeholders)
Product/Service(Offer;Output)
Value(Request;Rew-ard/Payment)
Provider(Supplier)
q Futureq Presentü Past
Sourceofinforma\on:hdp://gmin.org/students-stories/
SPAC
ETIM
EExtendedEnterp
rise
BIZNɛSMAP:JasontaCoker’sBiomassBrique]e
MISSION/VISION(Mantra):“Alwaysbelieveinyourselfandneverletyourdreamsdie.”
6PERSPECTIVES ECOSYSTEM(ATGIVENTIME)6QUESTION-CARDS
Organiza(onPeriodicTable(OPT)forGreaterWorldPeace,Understanding,andProsperity“UniversallyClassifytheWorld’sObjects.”[email protected]&@rodKuhnKing
Udat
We(n
Way
Aw
USTɛM(Tɛm)
USAY(Spes)
WHEN(Time)
WHERE(Space)
What
Why
How
Who
Time
Space(Problem/Job;Environment)
q Charcoalforhouseholdcooking24x7?
q SierraLeoneCustomers(Stakeholders)
Product/Service(Offer;Output)
Value(Request;Rew-ard/Payment)
Provider(Supplier)
q Futureq Presentü Past
Sourceofinforma\on:hdp://gmin.org/students-stories/
SPAC
ETIM
EExtendedEnterp
rise
BIZNɛSMAP:JasontaCoker’sBiomassBrique]e
MISSION/VISION(Mantra):“Alwaysbelieveinyourselfandneverletyourdreamsdie.”
6PERSPECTIVES ECOSYSTEM(ATGIVENTIME)6QUESTION-CARDS
Organiza(onPeriodicTable(OPT)forGreaterWorldPeace,Understanding,andProsperity“UniversallyClassifytheWorld’sObjects.”[email protected]&@rodKuhnKing
Udat
We(n
Way
Aw
USTɛM(Tɛm)
USAY(Spes)
WHEN(Time)
WHERE(Space)
What
Why
How
Who
Time
Space(Problem/Job;Environment)
q Charcoalforhouseholdcooking24x7?
q SierraLeoneCustomers(Stakeholders)
q “IsawtheuseofcharcoalasaproblemtomosthouseholdsinSierraLeoneandthereforeproposedaneco-friendlymechanismofbiomassbriqueVeasasubs\tuteforcharcoal.”
Product/Service(Offer;Output)
Value(Request;Rew-ard/Payment)
Provider(Supplier)
q Futureq Presentü Past
Sourceofinforma\on:hdp://gmin.org/students-stories/
SPAC
ETIM
EExtendedEnterp
rise
BIZNɛSMAP:JasontaCoker’sBiomassBrique]e
MISSION/VISION(Mantra):“Alwaysbelieveinyourselfandneverletyourdreamsdie.”
6PERSPECTIVES ECOSYSTEM(ATGIVENTIME)6QUESTION-CARDS
Organiza(onPeriodicTable(OPT)forGreaterWorldPeace,Understanding,andProsperity“UniversallyClassifytheWorld’sObjects.”[email protected]&@rodKuhnKing
Udat
We(n
Way
Aw
USTɛM(Tɛm)
USAY(Spes)
WHEN(Time)
WHERE(Space)
What
Why
How
Who
Time
Space(Problem/Job;Environment)
q Charcoalforhouseholdcooking24x7?
q SierraLeoneCustomers(Stakeholders)
q “IsawtheuseofcharcoalasaproblemtomosthouseholdsinSierraLeoneandthereforeproposedaneco-friendlymechanismofbiomassbriqueVeasasubs\tuteforcharcoal.”
Product/Service(Offer;Output)
q “[E]co-friendlycharcoalbriqueVestoprovideanalterna\vefuelforcookingthatismoreaffordableandeasilyaccessibleforall.Ialsorealizedthathercharcoalbriquebeshadthepoten\altodiscouragedeforestaLonand…”
Value(Request;Rew-ard/Payment)
Provider(Supplier)
q Futureq Presentü Past
Sourceofinforma\on:hdp://gmin.org/students-stories/
ExtendedEnterp
rise
SPAC
ETIM
EBIZNɛSMAP:JasontaCoker’sBiomassBrique]e
MISSION/VISION(Mantra):“Alwaysbelieveinyourselfandneverletyourdreamsdie.”
6PERSPECTIVES ECOSYSTEM(ATGIVENTIME)6QUESTION-CARDS
Organiza(onPeriodicTable(OPT)forGreaterWorldPeace,Understanding,andProsperity“UniversallyClassifytheWorld’sObjects.”[email protected]&@rodKuhnKing
Udat
We(n
Way
Aw
USTɛM(Tɛm)
USAY(Spes)
WHEN(Time)
WHERE(Space)
What
Why
How
Who
Time
Space(Problem/Job;Environment)
q Charcoalforhouseholdcooking24x7?
q SierraLeoneCustomers(Stakeholders)
q “IsawtheuseofcharcoalasaproblemtomosthouseholdsinSierraLeoneandthereforeproposedaneco-friendlymechanismofbiomassbriqueVeasasubs\tuteforcharcoal.”
Product/Service(Offer;Output)
q “[E]co-friendlycharcoalbriqueVestoprovideanalterna\vefuelforcookingthatismoreaffordableandeasilyaccessibleforall.Ialsorealizedthathercharcoalbriquebeshadthepoten\altodiscouragedeforestaLonand…”
Value(Request;Rew-ard/Payment)
q “Ialsorealizedthathercharcoalbriquebeshadthepoten\altodiscouragedeforestaLonandremovethewasteinthecommunity,therebyconservingtheenvironment.”
Provider(Supplier)
q Futureq Presentü Past
Sourceofinforma\on:hdp://gmin.org/students-stories/
ExtendedEnterp
rise
SPAC
ETIM
EBIZNɛSMAP:JasontaCoker’sBiomassBrique]e
MISSION/VISION(Mantra):“Alwaysbelieveinyourselfandneverletyourdreamsdie.”
6PERSPECTIVES ECOSYSTEM(ATGIVENTIME)6QUESTION-CARDS
Organiza(onPeriodicTable(OPT)forGreaterWorldPeace,Understanding,andProsperity“UniversallyClassifytheWorld’sObjects.”[email protected]&@rodKuhnKing
Udat
We(n
Way
Aw
USTɛM(Tɛm)
USAY(Spes)
WHEN(Time)
WHERE(Space)
What
Why
How
Who
Time
Space(Problem/Job;Environment)
q Charcoalforhouseholdcooking24x7?
q SierraLeoneCustomers(Stakeholders)
q “IsawtheuseofcharcoalasaproblemtomosthouseholdsinSierraLeoneandthereforeproposedaneco-friendlymechanismofbiomassbriqueVeasasubs\tuteforcharcoal.”
Product/Service(Offer;Output)
q “[E]co-friendlycharcoalbriqueVestoprovideanalterna\vefuelforcookingthatismoreaffordableandeasilyaccessibleforall.Ialsorealizedthathercharcoalbriquebeshadthepoten\altodiscouragedeforestaLonand…”
Value(Request;Rew-ard/Payment)
q “Ialsorealizedthathercharcoalbriquebeshadthepoten\altodiscouragedeforestaLonandremovethewasteinthecommunity,therebyconservingtheenvironment.”
Provider(Supplier)
q “Usingwastelikesawdust,leZovercrops,usedLres,livestockmanure,andpapers,Ibegantoexperimentmanufacturingeco-friendlycharcoalbriquebestoprovideanalterna\vefuelforcookingthatismoreaffordableandeasilyaccessibleforall.”
q Futureq Presentü Past
Sourceofinforma\on:hdp://gmin.org/students-stories/
ExtendedEnterp
rise
SPAC
ETIM
EBIZNɛSMAP:JasontaCoker’sBiomassBrique]e
MISSION/VISION(Mantra):“Alwaysbelieveinyourselfandneverletyourdreamsdie.”
6QUESTION-CARDS
SiksɔnɛsManDɛm(“SixHonestServingMen”byRudyardKipling)
Organiza(onPeriodicTable(OPT)forGreaterWorldPeace,Understanding,andProsperity“UniversallyClassifytheWorld’sObjects.”[email protected]&@rodKuhnKing
Udat
We(n
Way
Aw
USTɛM(Tɛm)
USAY(Spes)
WHEN(Time)
WHERE(Space)
Who
What
Why
How
SPAC
ETIM
E
SiksɔnɛsManDɛm(“SixHonestServingMen”byRudyardKipling)
IKEEPsixhonestserving-men(TheytaughtmeallIknew);
TheirnamesareWhatandWhyandWhen
AndHowandWhereandWho.Isendthemoverlandandsea,Isendthemeastandwest;
Butagertheyhaveworkedforme,Igivethemallarest.
Iletthemrestfromnine\llfive,
ForIambusythen,Aswellasbreakfast,lunch,andtea,
Fortheyarehungrymen.Butdifferentfolkhavedifferentviews;
Iknowapersonsmall—Shekeepstenmillionserving-men,
Whogetnorestatall!
Shesends'emabroadonherownaffairs,Fromthesecondsheopenshereyes—OnemillionHows,twomillionWheres,
AndsevenmillionWhys!
Organiza(onPeriodicTable(OPT)forGreaterWorldPeace,Understanding,andProsperity“UniversallyClassifytheWorld’sObjects.”[email protected]&@rodKuhnKing
Udat
We(n
Way
Aw
USTɛM(Tɛm)
USAY(Spes)
WHEN(Time)
Who
What
Why
IKEEPsixhonestserving-men(TheytaughtmeallIknew);
TheirnamesareWhatandWhyandWhen
AndHowandWhereandWho.Isendthemoverlandandsea,Isendthemeastandwest;
Butagertheyhaveworkedforme,Igivethemallarest.
Iletthemrestfromnine\llfive,
ForIambusythen,Aswellasbreakfast,lunch,andtea,
Fortheyarehungrymen.Butdifferentfolkhavedifferentviews;
Iknowapersonsmall—Shekeepstenmillionserving-men,
Whogetnorestatall!
Shesends'emabroadonherownaffairs,Fromthesecondsheopenshereyes—OnemillionHows,twomillionWheres,
AndsevenmillionWhys!How
WHERE(Space)SP
ACETIM
EExtendedEnterp
rise
BusinessDesignMapVisualPladormforUniversalProblemSolving&ProjectManagement(UPSPM)
ASixQues(on(6Q)Tool
Organiza(onPeriodicTable(OPT)forGreaterWorldPeace,Understanding,andProsperity“UniversallyClassifytheWorld’sObjects.”[email protected]&@rodKuhnKing
BUSINESSDESIGNMAP:…..........................................................................................................WHEN
WHERE
Organiza(onPeriodicTable(OPT)forGreaterWorldPeace,Understanding,andProsperity“UniversallyClassifytheWorld’sObjects.”[email protected]&@rodKuhnKing
BUSINESSDESIGNMAP:…..........................................................................................................WHEN
WHERE
q Future q Present q Past
Organiza(onPeriodicTable(OPT)forGreaterWorldPeace,Understanding,andProsperity“UniversallyClassifytheWorld’sObjects.”[email protected]&@rodKuhnKing
BUSINESSDESIGNMAP:…..........................................................................................................
WHO
WHAT
WHY
HOW
WHEN
WHERE
q Future q Present q Past
q Future q Present q Past
Organiza(onPeriodicTable(OPT)forGreaterWorldPeace,Understanding,andProsperity“UniversallyClassifytheWorld’sObjects.”[email protected]&@rodKuhnKing
BUSINESSDESIGNMAP:…..........................................................................................................WHEN
WHO
WHAT
WHY
HOW
WHEN
WHERE
q Future q Present q Past
Organiza(onPeriodicTable(OPT)forGreaterWorldPeace,Understanding,andProsperity“UniversallyClassifytheWorld’sObjects.”[email protected]&@rodKuhnKing
BUSINESSDESIGNMAP:…..........................................................................................................WHEN
WHO
WHAT
WHY
HOW
WHEN
WHERE
q Future q Present q Past
Organiza(onPeriodicTable(OPT)forGreaterWorldPeace,Understanding,andProsperity“UniversallyClassifytheWorld’sObjects.”[email protected]&@rodKuhnKing
BUSINESSDESIGNMAP:…..........................................................................................................WHEN
WHO
WHAT
WHY
HOW
WHEN
WHERE(Context/Environment):.................................................................................................
q Future q Present q Past
Organiza(onPeriodicTable(OPT)forGreaterWorldPeace,Understanding,andProsperity“UniversallyClassifytheWorld’sObjects.”[email protected]&@rodKuhnKing
BUSINESSDESIGNMAP:…..........................................................................................................WHEN
WHO
WHAT
WHY
HOW
WHEN
WHERE(Context/Environment):.................................................................................................Problem/JobToGetDone(JTGD):......................................................
q Future q Present q Past
Organiza(onPeriodicTable(OPT)forGreaterWorldPeace,Understanding,andProsperity“UniversallyClassifytheWorld’sObjects.”[email protected]&@rodKuhnKing
BUSINESSDESIGNMAP:…..........................................................................................................WHEN
WHO
WHAT
WHY
HOW
WHEN
WHERE(Context/Environment):.................................................................................................Problem/JobToGetDone(JTGD):...................................................... Pain/Delight(-/+):….....
Pain/Delight(-/+):….....
q Future q Present q Past
Organiza(onPeriodicTable(OPT)forGreaterWorldPeace,Understanding,andProsperity“UniversallyClassifytheWorld’sObjects.”[email protected]&@rodKuhnKing
WHO
WHAT
WHY
HOW
WHERE(Context/Environment):.................................................................................................
BUSINESSDESIGNMAP:…..........................................................................................................
Problem/JobToGetDone(JTGD):......................................................
WHEN
Pain/Delight(-/+):….....
q Future q Present q Past
Organiza(onPeriodicTable(OPT)forGreaterWorldPeace,Understanding,andProsperity“UniversallyClassifytheWorld’sObjects.”[email protected]&@rodKuhnKing
OBJECTBUSINESSDESIGN
WHO
WHAT
WHY
HOW
WHERE(Context/Environment):.................................................................................................
BUSINESSDESIGNMAP:…..........................................................................................................
Problem/JobToGetDone(JTGD):......................................................
WHEN
Pain/Delight(-/+):….....
q Future q Present q Past
Organiza(onPeriodicTable(OPT)forGreaterWorldPeace,Understanding,andProsperity“UniversallyClassifytheWorld’sObjects.”[email protected]&@rodKuhnKing
OBJECTBUSINESSDESIGN
WHO(Customer)
WHAT(Product/ValueProposi(on)
WHY(Value)
HOW(Provider)
WHERE(Context/Environment):.................................................................................................
BUSINESSDESIGNMAP:…..........................................................................................................
Problem/JobToGetDone(JTGD):......................................................
WHEN
Pain/Delight(-/+):….....
q Future q Present q Past
Organiza(onPeriodicTable(OPT)forGreaterWorldPeace,Understanding,andProsperity“UniversallyClassifytheWorld’sObjects.”[email protected]&@rodKuhnKing
OBJECTBUSINESSDESIGN
WHO(Customer)
WHAT(Product/ValueProposi(on)
WHY(Value)
HOW(Provider)
WHERE(Context/Environment):.................................................................................................
BUSINESSDESIGNMAP:…..........................................................................................................
Problem/JobToGetDone(JTGD):......................................................
WHEN
Pain/Delight(-/+):….....
q Future q Present q Past
Organiza(onPeriodicTable(OPT)forGreaterWorldPeace,Understanding,andProsperity“UniversallyClassifytheWorld’sObjects.”[email protected]&@rodKuhnKing
OBJECTBUSINESSDESIGN
PIPE(Chain;Conversa\on)BUSINESSMODEL
WHO(Customer)
WHAT(Product/ValueProposi(on)
WHY(Value)
HOW(Provider)
WHERE(Context/Environment):.................................................................................................
BUSINESSDESIGNMAP:…..........................................................................................................
Problem/JobToGetDone(JTGD):......................................................
WHEN
Pain/Delight(-/+):….....
q Future q Present q Past
Organiza(onPeriodicTable(OPT)forGreaterWorldPeace,Understanding,andProsperity“UniversallyClassifytheWorld’sObjects.”[email protected]&@rodKuhnKing
OBJECTBUSINESSDESIGN
PIPE(Chain;Conversa\on)BUSINESSMODEL
WHO(Customer)
WHAT(Product/ValueProposi(on)
WHY(Value)
HOW(Provider)
WHERE(Context/Environment):.................................................................................................
CustomerExperience:Pain/Delight(-/+)
(Offer/Product/Service)
(Request/Data/
Reward)
Input:Supplies/KeyResources
Processing:O.T.H.E.R.Loop
BUSINESSDESIGNMAP:…..........................................................................................................
Problem/JobToGetDone(JTGD):......................................................
WHEN
Pain/Delight(-/+):….....
q Future q Present q Past
Organiza(onPeriodicTable(OPT)forGreaterWorldPeace,Understanding,andProsperity“UniversallyClassifytheWorld’sObjects.”[email protected]&@rodKuhnKing
OBJECTBUSINESSDESIGN
PIPE(Chain;Conversa\on)BUSINESSMODEL
WHO(Customer)
WHAT(Product/ValueProposi(on)
WHY(Value)
HOW(Provider)
WHERE(Context/Environment):.................................................................................................
CustomerExperience:Pain/Delight(-/+)
Feedback
(Offer/Product/Service)
(Request/Data/
Reward)
Input:Supplies/KeyResources
Processing:O.T.H.E.R.Loop
BUSINESSDESIGNMAP:…..........................................................................................................
Output:Sa\sfier/
Delighter(-/+)
Problem/JobToGetDone(JTGD):......................................................
WHEN
Pain/Delight(-/+):….....
q Future q Present q Past
Organiza(onPeriodicTable(OPT)forGreaterWorldPeace,Understanding,andProsperity“UniversallyClassifytheWorld’sObjects.”[email protected]&@rodKuhnKing
OBJECTBUSINESSDESIGN
PIPE(Chain;Conversa\on)BUSINESSMODEL
WHO(Customer)
WHAT(Product/ValueProposi(on)
WHY(Value)
HOW(Provider)
WHERE(Context/Environment):.................................................................................................
CustomerExperience:Pain/Delight(-/+)
Feedback
(Offer/Product/Service)
(Request/Data/
Reward)
Input:Supplies/KeyResources
Processing:O.T.H.E.R.Loop
BUSINESSDESIGNMAP:…..........................................................................................................
Output:Sa\sfier/
Delighter(-/+)
Problem/JobToGetDone(JTGD):......................................................
WHEN
Pain/Delight(-/+):….....
q Future q Present q Past
Organiza(onPeriodicTable(OPT)forGreaterWorldPeace,Understanding,andProsperity“UniversallyClassifytheWorld’sObjects.”[email protected]&@rodKuhnKing
OBJECTBUSINESSDESIGN
PIPE(Chain;Conversa\on)BUSINESSMODEL
WHO(Customer)
WHAT(Product/ValueProposi(on)
WHY(Value)
HOW(Provider)
WHERE(Context/Environment):.................................................................................................
CustomerExperience:Pain/Delight(-/+)
Feedback
(Offer/Product/Service)
(Request/Data/
Reward)
Input:Supplies/KeyResources
Processing:O.T.H.E.R.Loop
BUSINESSDESIGNMAP:…..........................................................................................................
Output:Sa\sfier/
Delighter(-/+)
Problem/JobToGetDone(JTGD):......................................................
WHEN
Pain/Delight(-/+):….....Problem/JobToGetDone(JTGD):Nogoodwaytoshareinfo&ideas24x7?
q Future q Present ü Past
Organiza(onPeriodicTable(OPT)forGreaterWorldPeace,Understanding,andProsperity“UniversallyClassifytheWorld’sObjects.”[email protected]&@rodKuhnKing
OBJECTBUSINESSDESIGN
PIPE(Chain;Conversa\on)BUSINESSMODEL
BUSINESSMODELPLOT/STORY(“PITCH”)ForSharedValueInnova\on(SVI)Project
WHO(Customer)
q “IrealizedthattherewasnogoodwayforpeopletoshareinformaLonandideas.Everyoneinmyhometown,Dwozark,hadaradiobutthestaLonstheypickedupdidn’tbroadcastlocalnewsandeventshappeningintheircommunity.”
WHAT(Product/ValueProposi(on)
q “IthereforebuiltaFMRadioStaLonwhereIcanplaymusicandbroadcastsnewsunderthename“DJFocus”.”
WHY(Value)
HOW(Provider)
WHERE(Context/Environment):SierraLeone(Dwozark,Freetown)
CustomerExperience:Pain/Delight(-/+)
RecycledFMRadioSta(on
(LocalMusic;News)
Shareinfoandideasincommunity
Input:Supplies/KeyResources-STEMCELL
Processing:O.T.H.E.R.Loop
BUSINESSDESIGNMAP:KelvinDoe’sRecycledFMRadioSta(on
Sourceofinforma\on:hdp://gmin.org/students-stories/
Pain/Delight(-/+):….....Problem/JobToGetDone(JTGD):Nogoodwaytoshareinfo&ideas24x7?
q Future q Present ü Past
Organiza(onPeriodicTable(OPT)forGreaterWorldPeace,Understanding,andProsperity“UniversallyClassifytheWorld’sObjects.”[email protected]&@rodKuhnKing
OBJECTBUSINESSDESIGN
PIPE(Chain;Conversa\on)BUSINESSMODEL
BUSINESSMODELPLOT/STORY(“PITCH”)ForSharedValueInnova\on(SVI)Project
WHO(Customer)
q “IrealizedthattherewasnogoodwayforpeopletoshareinformaLonandideas.Everyoneinmyhometown,Dwozark,hadaradiobutthestaLonstheypickedupdidn’tbroadcastlocalnewsandeventshappeningintheircommunity.”
WHAT(Product/ValueProposi(on)
q “IthereforebuiltaFMRadioStaLonwhereIcanplaymusicandbroadcastsnewsunderthename“DJFocus”.”
WHY(Value)
HOW(Provider)
WHERE(Context/Environment):SierraLeone(Dwozark,Freetown)
CustomerExperience:Pain/Delight(-/+)
Shareinfoandideasincommunity
Input:Supplies/KeyResources-STEMCELL
Processing:O.T.H.E.R.Loop
Sourceofinforma\on:hdp://gmin.org/students-stories/
Feedback
Output:Sa\sfier/
Delighter(-/+)
BUSINESSDESIGNMAP:KelvinDoe’sRecycledFMRadioSta(on
RecycledFMRadioSta(on
(LocalMusic;News)
Pain/Delight(-/+):….....Problem/JobToGetDone(JTGD):Nogoodwaytoshareinfo&ideas24x7?
q Future q Present ü Past
Organiza(onPeriodicTable(OPT)forGreaterWorldPeace,Understanding,andProsperity“UniversallyClassifytheWorld’sObjects.”[email protected]&@rodKuhnKing
OBJECTBUSINESSDESIGN
PIPE(Chain;Conversa\on)BUSINESSMODEL
BUSINESSMODELPLOT/STORY(“PITCH”)ForSharedValueInnova\on(SVI)Project
WHO(Customer)
q “IrealizedthattherewasnogoodwayforpeopletoshareinformaLonandideas.Everyoneinmyhometown,Dwozark,hadaradiobutthestaLonstheypickedupdidn’tbroadcastlocalnewsandeventshappeningintheircommunity.”
WHAT(Product/ValueProposi(on)
q “IthereforebuiltaFMRadioStaLonwhereIcanplaymusicandbroadcastsnewsunderthename“DJFocus”.”
WHY(Value)
HOW(Provider)
WHERE(Context/Environment):SierraLeone(Dwozark,Freetown)
CustomerExperience:Pain/Delight(-/+)
Shareinfoandideasincommunity
Input:Supplies/KeyResources-STEMCELL
Processing:O.T.H.E.R.Loop
Sourceofinforma\on:hdp://gmin.org/students-stories/
Feedback
Output:Sa\sfier/
Delighter(-/+)
BUSINESSDESIGNMAP:KelvinDoe’sRecycledFMRadioSta(on
RecycledFMRadioSta(on
(LocalMusic;News)
Q4
Q2
Q5
Q10
Q3
Q1
Pain/Delight(-/+):….....
q Future q Present q Past
Organiza(onPeriodicTable(OPT)forGreaterWorldPeace,Understanding,andProsperity“UniversallyClassifytheWorld’sObjects.”[email protected]&@rodKuhnKing
OBJECTBUSINESSDESIGN
PIPE(Chain;Conversa\on)BUSINESSMODEL
WHO(Customer)
WHAT(Product/ValueProposi(on)
WHY(Value)
HOW(Provider)
WHERE(Context/Environment):.................................................................................................
CustomerExperience:Pain/Delight(-/+)
Feedback
(Offer/Product/Service)
(Request/Data/
Reward)
Input:Supplies/KeyResources
Processing:O.T.H.E.R.Loop
BUSINESSDESIGNMAP:…..........................................................................................................
Output:Sa\sfier/
Delighter(-/+)
Problem/JobToGetDone(JTGD):......................................................
Q4
Q2
Q5
Q10
Q3
Q1
Pain/Delight(-/+):….....Problem/JobToGetDone(JTGD):......................................................
q Future q Present q Past
Organiza(onPeriodicTable(OPT)forGreaterWorldPeace,Understanding,andProsperity“UniversallyClassifytheWorld’sObjects.”[email protected]&@rodKuhnKing
OBJECTBUSINESSDESIGN
PIPE(Chain;Conversa\on)BUSINESSMODEL
BUSINESSMODELPLOT/STORY(“PITCH”)
WHO(Customer)
q Whoareyourtargetcustomersorcustomercategories/segments?Canyoudefinethemprecisely?
WHAT(Product/ValueProposi(on)
q WhatisyouriniLalproductoffering?Howwillproductevolveover\me?
q WhatisyourcorevalueproposiLonforyourprimarytargetcustomer(foryourothercustomer/stakeholdercategories)?
WHY(Value)
q WhatisyouriniLalprimarysourceofrevenue?Howwillyourrevenuestreamsevolveover\me?Whatislife\mevalueofacustomer?
HOW(Provider)
q WhatareyourkeycompeLLveadvantagesforeachcategoryofcompe\torsandforeachcategoryofcustomers?Whycanyouuniquelydeliveryourvalueproposi\ons?
WHERE(Context/Environment):.................................................................................................
CustomerExperience:Pain/Delight(-/+)
Feedback
(Offer/Product/Service)
(Request/Data/
Reward)
Input:Supplies/KeyResources
Processing:O.T.H.E.R.Loop
BUSINESSDESIGNMAP:…..........................................................................................................
Output:Sa\sfier/
Delighter(-/+)
Q4
Q2
Q10
Q5
Q3
Q1
Pain/Delight(-/+):….....Problem/JobToGetDone(JTGD):......................................................
q Future q Present q Past
Organiza(onPeriodicTable(OPT)forGreaterWorldPeace,Understanding,andProsperity“UniversallyClassifytheWorld’sObjects.”[email protected]&@rodKuhnKing
OBJECTBUSINESSDESIGN
PIPE(Chain;Conversa\on)BUSINESSMODEL
BUSINESSMODELPLOT/STORY(“PITCH”)
WHO(Customer)
q Whoareyourtargetcustomersorcustomercategories/segments?Canyoudefinethemprecisely?
WHAT(Product/ValueProposi(on)
q WhatisyouriniLalproductoffering?Howwillproductevolveover\me?
q WhatisyourcorevalueproposiLonforyourprimarytargetcustomer(foryourothercustomer/stakeholdercategories)?
WHY(Value)
q WhatisyouriniLalprimarysourceofrevenue?Howwillyourrevenuestreamsevolveover\me?Whatislife\mevalueofacustomer?
HOW(Provider)
q WhatareyourkeycompeLLveadvantagesforeachcategoryofcompe\torsandforeachcategoryofcustomers?Whycanyouuniquelydeliveryourvalueproposi\ons?
WHERE(Context/Environment):.................................................................................................
CustomerExperience:Pain/Delight(-/+)
Feedback
(Offer/Product/Service)
(Request/Data/
Reward)
Input:Supplies/KeyResources
Processing:O.T.H.E.R.Loop
BUSINESSDESIGNMAP:…..........................................................................................................
Output:Sa\sfier/
Delighter(-/+)
10INVESTORQUESTIONS(IQ)FORBUSINESSMODELMAPPING
Q1.PROBLEM/CHALLENGE/JOBTOGETDONE(Problem)q WhatBigUrgentMarketProblem(BUMP)areyoutryingtosolve?Facts,Evidence/…?
Q2.VALUEPROPOSITION(VP)q Whatisyourcorevalueproposi\onforyourprimarytargetcustomer(foryourother
customer/stakeholdercategories)?
Q3.PRODUCT(Product)q Whatisyourini\alproductoffering?Howwillproductevolveover\me?
Q4.CUSTOMERSEGMENTS(CS)q Whoareyourtargetcustomersorcustomercategories/segments?Canyoudefine
themprecisely?
Q5.COMPETITIVEADVANTAGE&KEYRESOURCES(KR)q Whatareyourkeycompe\\veadvantagesforeachcategoryofcompe\torsandfor
eachcategoryofcustomers?Whycanyouuniquelydeliveryourvalueproposi\ons?
Q6.MARKETING&CUSTOMERRELATIONSHIPS(CR)q Howareyougoingtogetyourmessageouttoyourtargetedaudience?Howareyou
goingtogetcustomerstocometoyou?
Q7.SALES&CHANNELS(CH)q Howareyougoingtosellyourproduct:direct,channels,partners?Howareyougoing
toconvertqualifiedprospects/leadsintocustomers?
Q8.PRICINGMODEL(Pricing)q Whatisyourpricingmodelforeachofyourtargetcustomergroups?Whyisthis
[pricingmodel]compellingforyourcustomers?
Q9.COSTSTRUCTURE(C$)q Whatisyourcoststructure:fordevelopinganddeliveringproduct?Foracquiringnew
customersandupsellingoldcustomers?Forprovidingserviceandsupport?Forallotherac\vi\es/overhead?
Q10.REVENUESTREAMS(R$)q Whatisyourini\alprimarysourceofrevenue?Howwillyourrevenuestreamsevolve
over\me?Whatislife\mevalueofacustomer?
10INVESTORQUESTIONS(IQ)FORBUSINESSMODELMAPPING
(BasedonBusinessModelCanvas&LeanCanvas)10CONSULTANTQUESTIONS(CQ)
Q1.PROBLEM/CHALLENGE/JOBTOGETDONE(Problem)q WhatBigUrgentMarketProblem(BUMP)areyoutryingtosolve?Facts,Evidence/…?
• Whatarethetopthree(customer)problems?
Q2.VALUEPROPOSITION(VP)q Whatisyourcorevalueproposi\onforyourprimarytargetcustomer(foryourother
customer/stakeholdercategories)?
o Whatvaluedowedelivertocustomers?Whatcustomerproblemarewesolving?Whatcustomerneedsarewesa\sfying?Whatbundleofproductsareweoffering?
Q3.PRODUCT(Product)q Whatisyourini\alproductoffering?Howwillproductevolveover\me?
• Whatarethetopthreefeaturesoftheproduct/service?
Q4.CUSTOMERSEGMENTS(CS)q Whoareyourtargetcustomersorcustomercategories/segments?Canyoudefine
themprecisely?
o Whoareourmostimportantcustomers?Forwhomarewecrea\ngvalue?
Q5.COMPETITIVEADVANTAGE&KEYRESOURCES(KR)q Whatareyourkeycompe\\veadvantagesforeachcategoryofcompe\torsandfor
eachcategoryofcustomers?Whycanyouuniquelydeliveryourvalueproposi\ons?
o Whatkeyresourcesdovalueproposi\on,distribu\onchannel,customerrela\onships,andrevenuestreamsrequire?
o Whatkeyac\vi\esdovalueproposi\on,distribu\onchannel,customerrela\onships,andrevenuestreamsrequire?
Q6.MARKETING&CUSTOMERRELATIONSHIPS(CR)q Howareyougoingtogetyourmessageouttoyourtargetedaudience?Howareyou
goingtogetcustomerstocometoyou?
o Whattypeofrela\onshipdoeseachcustomersegmentexpect?Howalignedaredesiredcustomerrela\onshipswithotherbuildingblocksofourbusinessmodel?
Q7.SALES&CHANNELS(CH)q Howareyougoingtosellyourproduct:direct,channels,partners?Howareyougoing
toconvertqualifiedprospects/leadsintocustomers?
o Throughwhatchannelsdocustomerswanttobereached?Howarechannelsintegrated?
Q8.PRICINGMODEL(Pricing)q Whatisyourpricingmodelforeachofyourtargetcustomergroups?Whyisthis
[pricingmodel]compellingforyourcustomers?
• Whatkeyac\vi\esdoyoumeasure?
Q9.COSTSTRUCTURE(C$)q Whatisyourcoststructure:fordevelopinganddeliveringproduct?Foracquiringnew
customersandupsellingoldcustomers?Forprovidingserviceandsupport?Forallotherac\vi\es/overhead?
o Whatisthemostcri\calcostinthebusinessmodel?Whatkeyresourceismostexpensive?Whatkeyac\vityismostexpensive?
Q10.REVENUESTREAMS(R$)q Whatisyourini\alprimarysourceofrevenue?Howwillyourrevenuestreamsevolve
over\me?Whatislife\mevalueofacustomer?
o Forwhatvalueofproduct/servicearecustomerswillingtopay?Howdocustomersprefertopay?Howmuchdoeseachrevenuestreamcontributetooverallrevenues?
Pain/Delight(-/+):….....
q Future q Present ü Past
Organiza(onPeriodicTable(OPT)forGreaterWorldPeace,Understanding,andProsperity“UniversallyClassifytheWorld’sObjects.”[email protected]&@rodKuhnKing
OBJECTBUSINESSDESIGN
PIPE(Chain;Conversa\on)BUSINESSMODEL
BUSINESSMODELPLOT/STORY(“PITCH”)ForSharedValueInnova\on(SVI)Project
WHO(Customer)
q “IsawtheuseofcharcoalasaproblemtomosthouseholdsinSierraLeoneandthereforeproposedaneco-friendlymechanismofbiomassbriqueVeasasubs\tuteforcharcoal.”
WHAT(Product/ValueProposi(on)
q “Usingwastelikesawdust,lejovercrops,used\res,livestockmanure,andpapers,Ibegantoexperimentmanufacturingeco-friendlycharcoalbriqueVestoprovideanalterna\vefuelforcookingthatismoreaffordableandeasilyaccessibleforall.Ialsorealizedthathercharcoalbriquebeshadthepoten\altodiscouragedeforestaLonandremovethewasteinthecommunity,therebyconservingtheenvironment.”
WHY(Value)
HOW(Provider)
WHERE(Context/Environment):SierraLeone
CustomerExperience:Pain/Delight(-/+)
BiomassBrisque]e
Input:Supplies/KeyResources-STEMCELL
Processing:O.T.H.E.R.Loop
BUSINESSDESIGNMAP:JasontaCoker’sBiomassBrique]e
Sourceofinforma\on:hdp://gmin.org/students-stories/
Provideeco-friendlybrisquebes
Problem/JobToGetDone(JTGD):Charcoalforhouseholdcooking24x7?
Pain/Delight(-/+):….....
q Future q Present ü Past
Organiza(onPeriodicTable(OPT)forGreaterWorldPeace,Understanding,andProsperity“UniversallyClassifytheWorld’sObjects.”[email protected]&@rodKuhnKing
OBJECTBUSINESSDESIGN
PIPE(Chain;Conversa\on)BUSINESSMODEL
BUSINESSMODELPLOT/STORY(“PITCH”)ForSharedValueInnova\on(SVI)Project
WHO(Customer)
q “IsawtheuseofcharcoalasaproblemtomosthouseholdsinSierraLeoneandthereforeproposedaneco-friendlymechanismofbiomassbriqueVeasasubs\tuteforcharcoal.”
WHAT(Product/ValueProposi(on)
q “Usingwastelikesawdust,lejovercrops,used\res,livestockmanure,andpapers,Ibegantoexperimentmanufacturingeco-friendlycharcoalbriqueVestoprovideanalterna\vefuelforcookingthatismoreaffordableandeasilyaccessibleforall.Ialsorealizedthathercharcoalbriquebeshadthepoten\altodiscouragedeforestaLonandremovethewasteinthecommunity,therebyconservingtheenvironment.”
WHY(Value)
HOW(Provider)
WHERE(Context/Environment):SierraLeone
CustomerExperience:Pain/Delight(-/+)
BiomassBrisque]e
Provideeco-friendlybrisquebes
Input:Supplies/KeyResources-STEMCELL
Processing:O.T.H.E.R.Loop
BUSINESSDESIGNMAP:JasontaCoker’sBiomassBrique]e
Sourceofinforma\on:hdp://gmin.org/students-stories/
Feedback
Output:Sa\sfier/
Delighter(-/+)• Moreaffordable• Easilyaccessible• Environmental
conserva\on
Problem/JobToGetDone(JTGD):Charcoalforhouseholdcooking24x7?
Pain/Delight(-/+):….....
q Future q Present ü Past
Organiza(onPeriodicTable(OPT)forGreaterWorldPeace,Understanding,andProsperity“UniversallyClassifytheWorld’sObjects.”[email protected]&@rodKuhnKing
OBJECTBUSINESSDESIGN
PIPE(Chain;Conversa\on)BUSINESSMODEL
BUSINESSMODELPLOT/STORY(“PITCH”)ForSharedValueInnova\on(SVI)Project
WHO(Customer)
q “IsawtheuseofcharcoalasaproblemtomosthouseholdsinSierraLeoneandthereforeproposedaneco-friendlymechanismofbiomassbriqueVeasasubs\tuteforcharcoal.”
WHAT(Product/ValueProposi(on)
q “Usingwastelikesawdust,lejovercrops,used\res,livestockmanure,andpapers,Ibegantoexperimentmanufacturingeco-friendlycharcoalbriqueVestoprovideanalterna\vefuelforcookingthatismoreaffordableandeasilyaccessibleforall.Ialsorealizedthathercharcoalbriquebeshadthepoten\altodiscouragedeforestaLonandremovethewasteinthecommunity,therebyconservingtheenvironment.”
WHY(Value)
HOW(Provider)
WHERE(Context/Environment):SierraLeone
CustomerExperience:Pain/Delight(-/+)
BiomassBrisque]e
Provideeco-friendlybrisquebes
Input:Supplies/KeyResources-STEMCELL
Processing:O.T.H.E.R.Loop
BUSINESSDESIGNMAP:JasontaCoker’sBiomassBrique]e
Sourceofinforma\on:hdp://gmin.org/students-stories/
Feedback
Output:Sa\sfier/
Delighter(-/+)• Moreaffordable• Easilyaccessible• Environmental
conserva\on
Q4
Q2
Q3
Q10
Q5
Q1Problem/JobToGetDone(JTGD):Charcoalforhouseholdcooking24x7?
Pain/Delight(-/+):….....Problem/JobToGetDone(JTGD):......................................................
q Future q Present q Past
Organiza(onPeriodicTable(OPT)forGreaterWorldPeace,Understanding,andProsperity“UniversallyClassifytheWorld’sObjects.”[email protected]&@rodKuhnKing
OBJECTBUSINESSDESIGN
PIPE(Chain;Conversa\on)BUSINESSMODEL
BUSINESSMODELPLOT/STORY(“PITCH”)
WHO(Customer)
q Whoareyourtargetcustomersorcustomercategories/segments?Canyoudefinethemprecisely?
WHAT(Product/ValueProposi(on)
q WhatisyouriniLalproductoffering?Howwillproductevolveover\me?
q WhatisyourcorevalueproposiLonforyourprimarytargetcustomer(foryourothercustomer/stakeholdercategories)?
WHY(Value)
q WhatisyouriniLalprimarysourceofrevenue?Howwillyourrevenuestreamsevolveover\me?Whatislife\mevalueofacustomer?
HOW(Provider)
q WhatareyourkeycompeLLveadvantagesforeachcategoryofcompe\torsandforeachcategoryofcustomers?Whycanyouuniquelydeliveryourvalueproposi\ons?
WHERE(Context/Environment):.................................................................................................
CustomerExperience:Pain/Delight(-/+)
Feedback
(Offer/Product/Service)
(Request/Data/
Reward)
Input:Supplies/KeyResources
Processing:O.T.H.E.R.Loop
BUSINESSDESIGNMAP:…..........................................................................................................
Output:Sa\sfier/
Delighter(-/+)
Q10
Q5
Q1
Q4
Q2
Q3
Pain/Delight(-/+):….....
q Future q Present q Past
Organiza(onPeriodicTable(OPT)forGreaterWorldPeace,Understanding,andProsperity“UniversallyClassifytheWorld’sObjects.”[email protected]&@rodKuhnKing
OBJECTBUSINESSDESIGN
PIPE(Chain;Conversa\on)BUSINESSMODEL
WHO(Customer)
WHAT(Product/ValueProposi(on)
WHY(Value)
HOW(Provider)
WHERE(Context/Environment):.................................................................................................
CustomerExperience:Pain/Delight(-/+)
Feedback
(Offer/Product/Service)
(Request/Data/
Reward)
Input:Supplies/KeyResources
Processing:O.T.H.E.R.Loop
BUSINESSDESIGNMAP:…..........................................................................................................
Output:Sa\sfier/
Delighter(-/+)
Problem/JobToGetDone(JTGD):......................................................
Q4
Q2
Q5
Q10
Q3
Q1
Pain/Delight(-/+):….....Problem/JobToGetDone(JTGD):......................................................
q Future q Present q Past
Organiza(onPeriodicTable(OPT)forGreaterWorldPeace,Understanding,andProsperity“UniversallyClassifytheWorld’sObjects.”[email protected]&@rodKuhnKing
OBJECTBUSINESSDESIGN
PIPE(Chain;Conversa\on)BUSINESSMODEL
BUSINESSMODELPLOT/STORY(“PITCH”)
WHO(Customer)
q Whoareyourtargetcustomersorcustomercategories/segments?Canyoudefinethemprecisely?
WHAT(Product/ValueProposi(on)
q WhatisyouriniLalproductoffering?Howwillproductevolveover\me?
q WhatisyourcorevalueproposiLonforyourprimarytargetcustomer(foryourothercustomer/stakeholdercategories)?
WHY(Value)
q WhatisyouriniLalprimarysourceofrevenue?Howwillyourrevenuestreamsevolveover\me?Whatislife\mevalueofacustomer?
HOW(Provider)
q WhatareyourkeycompeLLveadvantagesforeachcategoryofcompe\torsandforeachcategoryofcustomers?Whycanyouuniquelydeliveryourvalueproposi\ons?
WHERE(Context/Environment):.................................................................................................
CustomerExperience:Pain/Delight(-/+)
Feedback
(Offer/Product/Service)
(Request/Data/
Reward)
Input:Supplies/KeyResources
Processing:O.T.H.E.R.Loop
BUSINESSDESIGNMAP:…..........................................................................................................
Output:Sa\sfier/
Delighter(-/+)
Q4
Q2
Q10
Q5
Q3
Q1
Pain/Delight(-/+):….....Problem/JobToGetDone(JTGD):......................................................
q Future q Present q Past
Organiza(onPeriodicTable(OPT)forGreaterWorldPeace,Understanding,andProsperity“UniversallyClassifytheWorld’sObjects.”[email protected]&@rodKuhnKing
OBJECTBUSINESSDESIGN
PIPE(Chain;Conversa\on)BUSINESSMODEL
BUSINESSMODELPLOT/STORY(“PITCH”)
WHO(Customer)
q Whoareyourtargetcustomersorcustomercategories/segments?Canyoudefinethemprecisely?
WHAT(Product/ValueProposi(on)
q WhatisyouriniLalproductoffering?Howwillproductevolveover\me?
q WhatisyourcorevalueproposiLonforyourprimarytargetcustomer(foryourothercustomer/stakeholdercategories)?
WHY(Value)
q WhatisyouriniLalprimarysourceofrevenue?Howwillyourrevenuestreamsevolveover\me?Whatislife\mevalueofacustomer?
HOW(Provider)
q WhatareyourkeycompeLLveadvantagesforeachcategoryofcompe\torsandforeachcategoryofcustomers?Whycanyouuniquelydeliveryourvalueproposi\ons?
WHERE(Context/Environment):.................................................................................................
CustomerExperience:Pain/Delight(-/+)
Feedback
(Offer/Product/Service)
(Request/Data/
Reward)
Input:Supplies/KeyResources
Processing:O.T.H.E.R.Loop
BUSINESSDESIGNMAP:…..........................................................................................................
Output:Sa\sfier/
Delighter(-/+)
10INVESTORQUESTIONS(IQ)FORBUSINESSMODELMAPPING
Q1.PROBLEM/CHALLENGE/JOBTOGETDONE(Problem)q WhatBigUrgentMarketProblem(BUMP)areyoutryingtosolve?Facts,Evidence/…?
Q2.VALUEPROPOSITION(VP)q Whatisyourcorevalueproposi\onforyourprimarytargetcustomer(foryourother
customer/stakeholdercategories)?
Q3.PRODUCT(Product)q Whatisyourini\alproductoffering?Howwillproductevolveover\me?
Q4.CUSTOMERSEGMENTS(CS)q Whoareyourtargetcustomersorcustomercategories/segments?Canyoudefine
themprecisely?
Q5.COMPETITIVEADVANTAGE&KEYRESOURCES(KR)q Whatareyourkeycompe\\veadvantagesforeachcategoryofcompe\torsandfor
eachcategoryofcustomers?Whycanyouuniquelydeliveryourvalueproposi\ons?
Q6.MARKETING&CUSTOMERRELATIONSHIPS(CR)q Howareyougoingtogetyourmessageouttoyourtargetedaudience?Howareyou
goingtogetcustomerstocometoyou?
Q7.SALES&CHANNELS(CH)q Howareyougoingtosellyourproduct:direct,channels,partners?Howareyougoing
toconvertqualifiedprospects/leadsintocustomers?
Q8.PRICINGMODEL(Pricing)q Whatisyourpricingmodelforeachofyourtargetcustomergroups?Whyisthis
[pricingmodel]compellingforyourcustomers?
Q9.COSTSTRUCTURE(C$)q Whatisyourcoststructure:fordevelopinganddeliveringproduct?Foracquiringnew
customersandupsellingoldcustomers?Forprovidingserviceandsupport?Forallotherac\vi\es/overhead?
Q10.REVENUESTREAMS(R$)q Whatisyourini\alprimarysourceofrevenue?Howwillyourrevenuestreamsevolve
over\me?Whatislife\mevalueofacustomer?
10INVESTORQUESTIONS(IQ)FORBUSINESSMODELMAPPING
(BasedonBusinessModelCanvas&LeanCanvas)10CONSULTANTQUESTIONS(CQ)
Q1.PROBLEM/CHALLENGE/JOBTOGETDONE(Problem)q WhatBigUrgentMarketProblem(BUMP)areyoutryingtosolve?Facts,Evidence/…?
• Whatarethetopthree(customer)problems?
Q2.VALUEPROPOSITION(VP)q Whatisyourcorevalueproposi\onforyourprimarytargetcustomer(foryourother
customer/stakeholdercategories)?
o Whatvaluedowedelivertocustomers?Whatcustomerproblemarewesolving?Whatcustomerneedsarewesa\sfying?Whatbundleofproductsareweoffering?
Q3.PRODUCT(Product)q Whatisyourini\alproductoffering?Howwillproductevolveover\me?
• Whatarethetopthreefeaturesoftheproduct/service?
Q4.CUSTOMERSEGMENTS(CS)q Whoareyourtargetcustomersorcustomercategories/segments?Canyoudefine
themprecisely?
o Whoareourmostimportantcustomers?Forwhomarewecrea\ngvalue?
Q5.COMPETITIVEADVANTAGE&KEYRESOURCES(KR)q Whatareyourkeycompe\\veadvantagesforeachcategoryofcompe\torsandfor
eachcategoryofcustomers?Whycanyouuniquelydeliveryourvalueproposi\ons?
o Whatkeyresourcesdovalueproposi\on,distribu\onchannel,customerrela\onships,andrevenuestreamsrequire?
o Whatkeyac\vi\esdovalueproposi\on,distribu\onchannel,customerrela\onships,andrevenuestreamsrequire?
Q6.MARKETING&CUSTOMERRELATIONSHIPS(CR)q Howareyougoingtogetyourmessageouttoyourtargetedaudience?Howareyou
goingtogetcustomerstocometoyou?
o Whattypeofrela\onshipdoeseachcustomersegmentexpect?Howalignedaredesiredcustomerrela\onshipswithotherbuildingblocksofourbusinessmodel?
Q7.SALES&CHANNELS(CH)q Howareyougoingtosellyourproduct:direct,channels,partners?Howareyougoing
toconvertqualifiedprospects/leadsintocustomers?
o Throughwhatchannelsdocustomerswanttobereached?Howarechannelsintegrated?
Q8.PRICINGMODEL(Pricing)q Whatisyourpricingmodelforeachofyourtargetcustomergroups?Whyisthis
[pricingmodel]compellingforyourcustomers?
• Whatkeyac\vi\esdoyoumeasure?
Q9.COSTSTRUCTURE(C$)q Whatisyourcoststructure:fordevelopinganddeliveringproduct?Foracquiringnew
customersandupsellingoldcustomers?Forprovidingserviceandsupport?Forallotherac\vi\es/overhead?
o Whatisthemostcri\calcostinthebusinessmodel?Whatkeyresourceismostexpensive?Whatkeyac\vityismostexpensive?
Q10.REVENUESTREAMS(R$)q Whatisyourini\alprimarysourceofrevenue?Howwillyourrevenuestreamsevolve
over\me?Whatislife\mevalueofacustomer?
o Forwhatvalueofproduct/servicearecustomerswillingtopay?Howdocustomersprefertopay?Howmuchdoeseachrevenuestreamcontributetooverallrevenues?
ORPHAN(Stone)
Organiza\on
CHAIN(1-Sided/Pipe)Organiza\on
TREE(2-Sided/Valley)Organiza\on
TRIANGLE(2-Sided/Network)Organiza\on
WEB(3-Sided/Network)Organiza\on
ZERO-OBJECT:Zeroverse
MONO-OBJECT:Universe
BI-OBJECT:Duoverse;Ambiverse
BI-OBJECT:Duoverse(Couple)
POLY-OBJECT:Mul\verse
Spiritual
Emo\onal
Intellectual
Physical
Object1
Object2
Object1
Object2
Object Object1
Object2
Object3
Organiza(on Organiza(on Organiza(on Organiza(onOrganiza(on
Pain/Delight(-/+):….....
1 43 52IntegratedConversa(onNetwork
4Re
questsofLife
Organiza(onPeriodicTable(OPT)
q Future q Present q Past
Organiza(onPeriodicTable(OPT)forGreaterWorldPeace,Understanding,andProsperity“UniversallyClassifytheWorld’sObjects.”[email protected]&@rodKuhnKing
Problem/JobToGetDone(JTGD):......................................................
JobToGetDone&Happiness(Value)
WHENTime
5BoxesofConversa(on
WHERESpace/Context
4GroupsofConcernsinLife
ORGANIZATIONPERIODICTABLE
(OPT)
Organiza(onPeriodicTable(OPT)–StructureofVisualWorksheet“TalkOutsideYourBox”
Organiza(onPeriodicTable(OPT)forGreaterWorldPeace,Understanding,andProsperity“UniversallyClassifytheWorld’sObjects.”[email protected]&@rodKuhnKing
Organiza(onPeriodicTable(OPT)forGreaterWorldPeace,Understanding,andProsperity“UniversallyClassifytheWorld’sObjects.”[email protected]&@rodKuhnKing
SHAREDVALUEINNOVATION(SVI)PLATFORMforDescribingandCrea(ngEveryBillionDollarStartup(“Unicorn”)
q Future q Present q Past
SHARED
VALUEINNOVATION
BUSINESSDESIGNMAPShared
Innova\on
ValueInnova\on
SharedValue
q Novel(Differen\ated)q Useful
q PainMinimiza\onq DelightMaximiza\on
q Collabora\ve(Community-based)q Pladorm(Mul\-Market/Stakeholder)
Organiza(onPeriodicTable(OPT)forGreaterWorldPeace,Understanding,andProsperity“UniversallyClassifytheWorld’sObjects.”[email protected]&@rodKuhnKing
SHAREDVALUEINNOVATION(SVI)PLATFORMforDescribingandCrea(ngEveryBillionDollarStartup(“Unicorn”)
q Future q Present q Past
SHARED
VALUEINNOVATION
SharedInnova\on
ValueInnova\on
SharedValue
q Novel(Differen\ated)q Useful
q PainMinimiza\onq DelightMaximiza\on
MichaelPorter&MarkKramer
JeanTirole;RodKing
WChanKim&ReneeMauborgne
q Collabora\ve(Community-based)q Pladorm(Mul\-Market/Stakeholder)
BUSINESSDESIGNMAP
Organiza(onPeriodicTable(OPT)forGreaterWorldPeace,Understanding,andProsperity“UniversallyClassifytheWorld’sObjects.”[email protected]&@rodKuhnKing
SHAREDVALUEINNOVATION(SVI)PLATFORMforDescribingandCrea(ngEveryBillionDollarStartup(“Unicorn”)
q Future q Present q Past
SHARED
VALUEINNOVATION
BillionDollarStartup(“Unicorn”)
SharedInnova\on
ValueInnova\on
SharedValue
q Novel(Differen\ated)q Useful
q PainMinimiza\onq DelightMaximiza\on
MichaelPorter&MarkKramer
JeanTirole;RodKing
WChanKim&ReneeMauborgne
q Collabora\ve(Community-based)q Pladorm(Mul\-Market/Stakeholder)
Organiza(onPeriodicTable(OPT)forGreaterWorldPeace,Understanding,andProsperity“UniversallyClassifytheWorld’sObjects.”[email protected]&@rodKuhnKing
SHAREDVALUEINNOVATION(SVI)PLATFORMforDescribingandCrea(ngEveryBillionDollarStartup(“Unicorn”)
q Future q Present q Past
SHARED
VALUEINNOVATION
SharedInnova\on
ValueInnova\on
SharedValue
q Novel(Differen\ated)q Useful
q PainMinimiza\onq DelightMaximiza\on
MichaelPorter&MarkKramer
JeanTirole;RodKing
WChanKim&ReneeMauborgne
q Collabora\ve(Community-based)q Pladorm(Mul\-Market/Stakeholder)