BUSINESS DESIGN MAP: A Visual Platform for 1-Page Business Planning and Project/Platform Management

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Organiza(on Periodic Table (OPT) for Greater World Peace, Understanding, and Prosperity “Universally Classify the World’s Objects.” Dr. Rod King. [email protected] & @rodKuhnKing Who What Why How WHEN (Time) WHERE (Space) SPACETIME E xtended Enterprise Time Space (Problem/Job; Environment) Customers (Stakeholders) Product/Service (Offer; Output) Value (Request; Reward/ Payment) Provider (Supplier) BUSINESS DESIGN MAP MISSION/VISION (Mantra): ................................................................................

Transcript of BUSINESS DESIGN MAP: A Visual Platform for 1-Page Business Planning and Project/Platform Management

Organiza(onPeriodicTable(OPT)forGreaterWorldPeace,Understanding,andProsperity“UniversallyClassifytheWorld’sObjects.”[email protected]&@rodKuhnKing

Who

What

Why

How

WHEN(Time)

WHERE(Space)SP

ACETIM

EExtendedEnterp

rise

Time

Space(Problem/Job;Environment)

Customers(Stakeholders)

Product/Service(Offer;Output)

Value(Request;Reward/Payment)

Provider(Supplier)

BUSINESSDESIGNMAPMISSION/VISION(Mantra):…................................................................................

Organiza(onPeriodicTable(OPT)forGreaterWorldPeace,Understanding,andProsperity“UniversallyClassifytheWorld’sObjects.”[email protected]&@rodKuhnKing

Who

What

Why

How

WHEN(Time)

WHERE(Space)SP

ACETIM

EExtendedEnterp

rise

Time

Space(Problem/Job;Environment)

Customers(Stakeholders)

Product/Service(Offer;Output)

Value(Request;Reward/Payment)

Provider(Supplier)

BUSINESSDESIGNMAPMISSION/VISION(Mantra):…................................................................................

6QUESTION-CARDS

Organiza(onPeriodicTable(OPT)forGreaterWorldPeace,Understanding,andProsperity“UniversallyClassifytheWorld’sObjects.”[email protected]&@rodKuhnKing

Who

What

Why

How

WHEN(Time)

WHERE(Space)SP

ACETIM

EExtendedEnterp

rise

Time

Space(Problem/Job;Environment)

Customers(Stakeholders)

Product/Service(Offer;Output)

Value(Request;Reward/Payment)

Provider(Supplier)

BUSINESSDESIGNMAPMISSION/VISION(Mantra):…................................................................................

6PERSPECTIVES6QUESTION-CARDS

Organiza(onPeriodicTable(OPT)forGreaterWorldPeace,Understanding,andProsperity“UniversallyClassifytheWorld’sObjects.”[email protected]&@rodKuhnKing

Time

Space(Problem/Job;Environment)

Customers(Stakeholders)

Product/Service(Offer;Output)

Value(Request;Reward/Payment)

Provider(Supplier)

q  Futureq  Presentq  Past

Who

What

Why

How

WHEN(Time)

WHERE(Space)SP

ACETIM

EExtendedEnterp

rise

BUSINESSDESIGNMAPMISSION/VISION(Mantra):…................................................................................

6PERSPECTIVES6QUESTION-CARDS

Organiza(onPeriodicTable(OPT)forGreaterWorldPeace,Understanding,andProsperity“UniversallyClassifytheWorld’sObjects.”[email protected]&@rodKuhnKing

Time

Space(Problem/Job;Environment)

Customers(Stakeholders)

Product/Service(Offer;Output)

Value(Request;Reward/Payment)

Provider(Supplier)

q  Futureq  Presentq  Past

Who

What

Why

How

WHEN(Time)

WHERE(Space)SP

ACETIM

EExtendedEnterp

rise

BUSINESSDESIGNMAPMISSION/VISION(Mantra):…................................................................................

6PERSPECTIVES ECOSYSTEM(ATGIVENTIME)6QUESTION-CARDS

Organiza(onPeriodicTable(OPT)forGreaterWorldPeace,Understanding,andProsperity“UniversallyClassifytheWorld’sObjects.”[email protected]&@rodKuhnKing

Udat

We(n

Way

Aw

USTɛM(Tɛm)

USAY(Spes)

WHEN(Time)

WHERE(Space)

What

Why

How

Who

Time

Space(Problem/Job;Environment)

Customers(Stakeholders)

Product/Service(Offer;Output)

Value(Request;Reward/Payment)

Provider(Supplier)

q  Futureq  Presentq  Past

SPAC

ETIM

EExtendedEnterp

rise

BIZNɛSMAPMISSION/VISION(Mantra):…................................................................................

6PERSPECTIVES ECOSYSTEM(ATGIVENTIME)6QUESTION-CARDS

q  ENTERPRISE(VALUECHAIN;SYSTEM)

q  EXTENDEDENTERPRISE(SUPPLYCHAIN)

q  BUSINESSMODEL

q  VALUENET(NETWORK)

q  PLATFORM

q  ECOSYSTEM(ENVIRONMENT)

q  INDUSTRY(SUPERSYSTEM)

q  PRODUCT/SERVICE

Organiza(onPeriodicTable(OPT)forGreaterWorldPeace,Understanding,andProsperity“UniversallyClassifytheWorld’sObjects.”[email protected]&@rodKuhnKing

8LEVELS&UNITSOFBUSINESSINNOVATION-Galaxy

q  Future q  Present q  Past

WHERE(Context/Environment):.................................................................................................Pain/Delight(-/+):….....

876

4

1

5

32

8LEVELS&UNITSOF

BUSINESSINNOVATION(Shared

ValueInnova\on) 0

Problem/JobToGetDone(JTGD):......................................................

HOWTOSIMPLYUSETHEBIZNɛSMAP

(THEBUSINESSDESIGNMAP)

Organiza(onPeriodicTable(OPT)forGreaterWorldPeace,Understanding,andProsperity“UniversallyClassifytheWorld’sObjects.”[email protected]&@rodKuhnKing

Udat

We(n

Way

Aw

USTɛM(Tɛm)

USAY(Spes)

WHEN(Time)

WHERE(Space)

What

Why

How

Who

Time

Space(Problem/Job;Environment)

Customers(Stakeholders)

Product/Service(Offer;Output)

Value(Request;Reward/Payment)

Provider(Supplier)

q  Futureq  Presentq  Past

Problem(Tame/Wicked)/JobToGetDone(JTGD)SP

ACETIM

EExtendedEnterp

rise

BIZNɛSMAPMISSION/VISION(Mantra):…................................................................................

6PERSPECTIVES ECOSYSTEM(ATGIVENTIME)6QUESTION-CARDS

Organiza(onPeriodicTable(OPT)forGreaterWorldPeace,Understanding,andProsperity“UniversallyClassifytheWorld’sObjects.”[email protected]&@rodKuhnKing

Udat

We(n

Way

Aw

USTɛM(Tɛm)

USAY(Spes)

WHEN(Time)

WHERE(Space)

What

Why

How

Who

Time

Space(Problem/Job;Environment)

Customers(Stakeholders)

Product/Service(Offer;Output)

Value(Request;Reward/Payment)

Provider(Supplier)

CustomerExperience:Pain/Delight(-/+)

q  Futureq  Presentq  Past

Problem(Tame/Wicked)/JobToGetDone(JTGD)SP

ACETIM

EExtendedEnterp

rise

BIZNɛSMAPMISSION/VISION(Mantra):…................................................................................

6PERSPECTIVES ECOSYSTEM(ATGIVENTIME)6QUESTION-CARDS

Organiza(onPeriodicTable(OPT)forGreaterWorldPeace,Understanding,andProsperity“UniversallyClassifytheWorld’sObjects.”[email protected]&@rodKuhnKing

Udat

We(n

Way

Aw

USTɛM(Tɛm)

USAY(Spes)

WHEN(Time)

WHERE(Space)

What

Why

How

Who

Time

Space(Problem/Job;Environment)

Customers(Stakeholders)

Product/Service(Offer;Output)

Value(Request;Reward/Payment)

Provider(Supplier)

CustomerExperience:Pain/Delight(-/+)

q  Futureq  Presentq  Past

(Request/Data/

Reward)

Problem(Tame/Wicked)/JobToGetDone(JTGD)SP

ACETIM

EExtendedEnterp

rise

BIZNɛSMAPMISSION/VISION(Mantra):…................................................................................

6PERSPECTIVES ECOSYSTEM(ATGIVENTIME)6QUESTION-CARDS

Organiza(onPeriodicTable(OPT)forGreaterWorldPeace,Understanding,andProsperity“UniversallyClassifytheWorld’sObjects.”[email protected]&@rodKuhnKing

Udat

We(n

Way

Aw

USTɛM(Tɛm)

USAY(Spes)

WHEN(Time)

WHERE(Space)

What

Why

How

Who

Time

Space(Problem/Job;Environment)

Customers(Stakeholders)

Product/Service(Offer;Output)

Value(Request;Reward/Payment)

Provider(Supplier)

CustomerExperience:Pain/Delight(-/+)

Input:Supplies/KeyResources

Processing:O.T.H.E.R.Loop

q  Futureq  Presentq  Past

(Request/Data/

Reward)

Problem(Tame/Wicked)/JobToGetDone(JTGD)SP

ACETIM

EExtendedEnterp

rise

BIZNɛSMAPMISSION/VISION(Mantra):…................................................................................

6PERSPECTIVES ECOSYSTEM(ATGIVENTIME)6QUESTION-CARDS

Organiza(onPeriodicTable(OPT)forGreaterWorldPeace,Understanding,andProsperity“UniversallyClassifytheWorld’sObjects.”[email protected]&@rodKuhnKing

Udat

We(n

Way

Aw

USTɛM(Tɛm)

USAY(Spes)

WHEN(Time)

WHERE(Space)

What

Why

How

Who

Time

Space(Problem/Job;Environment)

Customers(Stakeholders)

Product/Service(Offer;Output)

Value(Request;Reward/Payment)

Provider(Supplier)

CustomerExperience:Pain/Delight(-/+)

Input:Supplies/KeyResources

Processing:O.T.H.E.R.Loop

q  Futureq  Presentq  Past

(Offer/Product/Service)

(Request/Data/

Reward)

Problem(Tame/Wicked)/JobToGetDone(JTGD)SP

ACETIM

EExtendedEnterp

rise

BIZNɛSMAPMISSION/VISION(Mantra):…................................................................................

6PERSPECTIVES ECOSYSTEM(ATGIVENTIME)6QUESTION-CARDS

Organiza(onPeriodicTable(OPT)forGreaterWorldPeace,Understanding,andProsperity“UniversallyClassifytheWorld’sObjects.”[email protected]&@rodKuhnKing

Udat

We(n

Way

Aw

USTɛM(Tɛm)

USAY(Spes)

WHEN(Time)

WHERE(Space)

What

Why

How

Who

Time

Space(Problem/Job;Environment)

Customers(Stakeholders)

Product/Service(Offer;Output)

Value(Request;Reward/Payment)

Provider(Supplier)

CustomerExperience:Pain/Delight(-/+)

Input:Supplies/KeyResources

Processing:O.T.H.E.R.Loop

q  Futureq  Presentq  Past

(Offer/Product/Service)

(Request/Data/

Reward)Feedback

Problem(Tame/Wicked)/JobToGetDone(JTGD)SP

ACETIM

EExtendedEnterp

rise

BIZNɛSMAPMISSION/VISION(Mantra):…................................................................................

6PERSPECTIVES ECOSYSTEM(ATGIVENTIME)6QUESTION-CARDS

Organiza(onPeriodicTable(OPT)forGreaterWorldPeace,Understanding,andProsperity“UniversallyClassifytheWorld’sObjects.”[email protected]&@rodKuhnKing

Udat

We(n

Way

Aw

USTɛM(Tɛm)

USAY(Spes)

WHEN(Time)

WHERE(Space)

What

Why

How

Who

Time

Space(Problem/Job;Environment)

Customers(Stakeholders)

Product/Service(Offer;Output)

Value(Request;Reward/Payment)

Provider(Supplier)

CustomerExperience:Pain/Delight(-/+)

Input:Supplies/KeyResources

Processing:O.T.H.E.R.Loop

q  Futureq  Presentq  Past

(Offer/Product/Service)

(Request/Data/

Reward)Feedback

Output:Sa\sfier/

Delighter(-/+)

Problem(Tame/Wicked)/JobToGetDone(JTGD)SP

ACETIM

EExtendedEnterp

rise

BIZNɛSMAPMISSION/VISION(Mantra):…................................................................................

6PERSPECTIVES ECOSYSTEM(ATGIVENTIME)6QUESTION-CARDS

Organiza(onPeriodicTable(OPT)forGreaterWorldPeace,Understanding,andProsperity“UniversallyClassifytheWorld’sObjects.”[email protected]&@rodKuhnKing

Udat

We(n

Way

Aw

USTɛM(Tɛm)

USAY(Spes)

WHEN(Time)

WHERE(Space)

What

Why

How

Who

Time

Space(Problem/Job;Environment)

Customers(Stakeholders)

Product/Service(Offer;Output)

Value(Request;Reward/Payment)

Provider(Supplier)

q  Futureq  Presentq  Past

SPAC

ETIM

EExtendedEnterp

rise

BIZNɛSMAPMISSION/VISION(Mantra):…................................................................................

6PERSPECTIVES ECOSYSTEM(ATGIVENTIME)6QUESTION-CARDS

Organiza(onPeriodicTable(OPT)forGreaterWorldPeace,Understanding,andProsperity“UniversallyClassifytheWorld’sObjects.”[email protected]&@rodKuhnKing

Udat

We(n

Way

Aw

USTɛM(Tɛm)

USAY(Spes)

WHEN(Time)

WHERE(Space)

What

Why

How

Who

Time

Space(Problem/Job;Environment)

Customers(Stakeholders)

Product/Service(Offer;Output)

Value(Request;Reward/Payment)

Provider(Supplier)

q  Futureq  Presentq  Past

SPAC

ETIM

EExtendedEnterp

rise

BIZNɛSMAPMISSION/VISION(Mantra):…................................................................................

6PERSPECTIVES ECOSYSTEM(ATGIVENTIME)6QUESTION-CARDS

Organiza(onPeriodicTable(OPT)forGreaterWorldPeace,Understanding,andProsperity“UniversallyClassifytheWorld’sObjects.”[email protected]&@rodKuhnKing

Udat

We(n

Way

Aw

USTɛM(Tɛm)

USAY(Spes)

WHEN(Time)

WHERE(Space)

What

Why

How

Who

Time

Space(Problem/Job;Environment)

Customers(Stakeholders)

Product/Service(Offer;Output)

Value(Request;Reward/Payment)

Provider(Supplier)

q  Futureq  Presentq  Past

SPAC

ETIM

EExtendedEnterp

rise

BIZNɛSMAPMISSION/VISION(Mantra):…................................................................................

6PERSPECTIVES ECOSYSTEM(ATGIVENTIME)6QUESTION-CARDS

Organiza(onPeriodicTable(OPT)forGreaterWorldPeace,Understanding,andProsperity“UniversallyClassifytheWorld’sObjects.”[email protected]&@rodKuhnKing

Udat

We(n

Way

Aw

USTɛM(Tɛm)

USAY(Spes)

WHEN(Time)

WHERE(Space)

What

Why

How

Who

Time

Space(Problem/Job;Environment)

Customers(Stakeholders)

Product/Service(Offer;Output)

Value(Request;Reward/Payment)

Provider(Supplier)

q  Futureq  Presentq  Past

SPAC

ETIM

EExtendedEnterp

rise

BIZNɛSMAPMISSION/VISION(Mantra):…................................................................................

6PERSPECTIVES ECOSYSTEM(ATGIVENTIME)6QUESTION-CARDS

Organiza(onPeriodicTable(OPT)forGreaterWorldPeace,Understanding,andProsperity“UniversallyClassifytheWorld’sObjects.”[email protected]&@rodKuhnKing

Udat

We(n

Way

Aw

USTɛM(Tɛm)

USAY(Spes)

WHEN(Time)

WHERE(Space)

What

Why

How

Who

SPAC

ETIM

EExtendedEnterp

rise

BIZNɛSMAPMISSION/VISION(Mantra):…................................................................................

6PERSPECTIVES ECOSYSTEM(ATGIVENTIME)6QUESTION-CARDS

Examples

Example1

Organiza(onPeriodicTable(OPT)forGreaterWorldPeace,Understanding,andProsperity“UniversallyClassifytheWorld’sObjects.”[email protected]&@rodKuhnKing

Udat

We(n

Way

Aw

USTɛM(Tɛm)

USAY(Spes)

WHEN(Time)

WHERE(Space)

What

Why

How

Who

Time

Space(Problem/Job;Environment)

q  Nogoodwaytoshareinfo&ideas24x7?

q  Dworzak(Freetown),SierraLeoneCustomers(Stakeholders)

Product/Service(Offer;Output)

Value(Request;Rew-ard/Payment)

Provider(Supplier)

BIZNɛSMAP:KelvinDoe’sRecycledFMRadioSta(onMISSION/VISION(Mantra):…................................................................................

q  Futureq  Presentü  Past

Sourceofinforma\on:hdp://gmin.org/students-stories/

SPAC

ETIM

EExtendedEnterp

rise

6PERSPECTIVES ECOSYSTEM(ATGIVENTIME)6QUESTION-CARDS

Organiza(onPeriodicTable(OPT)forGreaterWorldPeace,Understanding,andProsperity“UniversallyClassifytheWorld’sObjects.”[email protected]&@rodKuhnKing

Udat

We(n

Way

Aw

USTɛM(Tɛm)

USAY(Spes)

WHEN(Time)

WHERE(Space)

What

Why

How

Who

Time

Space(Problem/Job;Environment)

q  Nogoodwaytoshareinfo&ideas24x7?

q  Dworzak(Freetown),SierraLeoneCustomers(Stakeholders)

q “IrealizedthattherewasnogoodwayforpeopletoshareinformaLonandideas.Everyoneinmyhometown,Dwozark,hadaradiobutthestaLonstheypickedupdidn’tbroadcastlocalnewsandeventshappeningintheircommunity.”

Product/Service(Offer;Output)

Value(Request;Rew-ard/Payment)

Provider(Supplier)

q  Futureq  Presentü  Past

Sourceofinforma\on:hdp://gmin.org/students-stories/

SPAC

ETIM

EExtendedEnterp

rise

BIZNɛSMAP:KelvinDoe’sRecycledFMRadioSta(onMISSION/VISION(Mantra):…................................................................................

6PERSPECTIVES ECOSYSTEM(ATGIVENTIME)6QUESTION-CARDS

Organiza(onPeriodicTable(OPT)forGreaterWorldPeace,Understanding,andProsperity“UniversallyClassifytheWorld’sObjects.”[email protected]&@rodKuhnKing

Udat

We(n

Way

Aw

USTɛM(Tɛm)

USAY(Spes)

WHEN(Time)

WHERE(Space)

What

Why

How

Who

Time

Space(Problem/Job;Environment)

q  Nogoodwaytoshareinfo&ideas24x7?

q  Dworzak(Freetown),SierraLeoneCustomers(Stakeholders)

q “IrealizedthattherewasnogoodwayforpeopletoshareinformaLonandideas.Everyoneinmyhometown,Dwozark,hadaradiobutthestaLonstheypickedupdidn’tbroadcastlocalnewsandeventshappeningintheircommunity.”

Product/Service(Offer;Output)

q “IthereforebuiltaFMRadioStaLonwhereIcanplaymusicandbroadcastsnewsunderthename“DJFocus”.”

Value(Request;Rew-ard/Payment)

Provider(Supplier)

q  Futureq  Presentü  Past

Sourceofinforma\on:hdp://gmin.org/students-stories/

SPAC

ETIM

EExtendedEnterp

rise

BIZNɛSMAP:KelvinDoe’sRecycledFMRadioSta(onMISSION/VISION(Mantra):…................................................................................

6PERSPECTIVES ECOSYSTEM(ATGIVENTIME)6QUESTION-CARDS

Example2

Organiza(onPeriodicTable(OPT)forGreaterWorldPeace,Understanding,andProsperity“UniversallyClassifytheWorld’sObjects.”[email protected]&@rodKuhnKing

Udat

We(n

Way

Aw

USTɛM(Tɛm)

USAY(Spes)

WHEN(Time)

WHERE(Space)

What

Why

How

Who

Time

Space(Problem/Job;Environment)

Customers(Stakeholders)

Product/Service(Offer;Output)

Value(Request;Rew-ard/Payment)

Provider(Supplier)

q  Futureq  Presentü  Past

Sourceofinforma\on:hdp://gmin.org/students-stories/

SPAC

ETIM

EExtendedEnterp

rise

BIZNɛSMAP:JasontaCoker’sBiomassBrique]e

MISSION/VISION(Mantra):“Alwaysbelieveinyourselfandneverletyourdreamsdie.”

6PERSPECTIVES ECOSYSTEM(ATGIVENTIME)6QUESTION-CARDS

Organiza(onPeriodicTable(OPT)forGreaterWorldPeace,Understanding,andProsperity“UniversallyClassifytheWorld’sObjects.”[email protected]&@rodKuhnKing

Udat

We(n

Way

Aw

USTɛM(Tɛm)

USAY(Spes)

WHEN(Time)

WHERE(Space)

What

Why

How

Who

Time

Space(Problem/Job;Environment)

q  Charcoalforhouseholdcooking24x7?

q  SierraLeoneCustomers(Stakeholders)

Product/Service(Offer;Output)

Value(Request;Rew-ard/Payment)

Provider(Supplier)

q  Futureq  Presentü  Past

Sourceofinforma\on:hdp://gmin.org/students-stories/

SPAC

ETIM

EExtendedEnterp

rise

BIZNɛSMAP:JasontaCoker’sBiomassBrique]e

MISSION/VISION(Mantra):“Alwaysbelieveinyourselfandneverletyourdreamsdie.”

6PERSPECTIVES ECOSYSTEM(ATGIVENTIME)6QUESTION-CARDS

Organiza(onPeriodicTable(OPT)forGreaterWorldPeace,Understanding,andProsperity“UniversallyClassifytheWorld’sObjects.”[email protected]&@rodKuhnKing

Udat

We(n

Way

Aw

USTɛM(Tɛm)

USAY(Spes)

WHEN(Time)

WHERE(Space)

What

Why

How

Who

Time

Space(Problem/Job;Environment)

q  Charcoalforhouseholdcooking24x7?

q  SierraLeoneCustomers(Stakeholders)

q “IsawtheuseofcharcoalasaproblemtomosthouseholdsinSierraLeoneandthereforeproposedaneco-friendlymechanismofbiomassbriqueVeasasubs\tuteforcharcoal.”

Product/Service(Offer;Output)

Value(Request;Rew-ard/Payment)

Provider(Supplier)

q  Futureq  Presentü  Past

Sourceofinforma\on:hdp://gmin.org/students-stories/

SPAC

ETIM

EExtendedEnterp

rise

BIZNɛSMAP:JasontaCoker’sBiomassBrique]e

MISSION/VISION(Mantra):“Alwaysbelieveinyourselfandneverletyourdreamsdie.”

6PERSPECTIVES ECOSYSTEM(ATGIVENTIME)6QUESTION-CARDS

Organiza(onPeriodicTable(OPT)forGreaterWorldPeace,Understanding,andProsperity“UniversallyClassifytheWorld’sObjects.”[email protected]&@rodKuhnKing

Udat

We(n

Way

Aw

USTɛM(Tɛm)

USAY(Spes)

WHEN(Time)

WHERE(Space)

What

Why

How

Who

Time

Space(Problem/Job;Environment)

q  Charcoalforhouseholdcooking24x7?

q  SierraLeoneCustomers(Stakeholders)

q “IsawtheuseofcharcoalasaproblemtomosthouseholdsinSierraLeoneandthereforeproposedaneco-friendlymechanismofbiomassbriqueVeasasubs\tuteforcharcoal.”

Product/Service(Offer;Output)

q “[E]co-friendlycharcoalbriqueVestoprovideanalterna\vefuelforcookingthatismoreaffordableandeasilyaccessibleforall.Ialsorealizedthathercharcoalbriquebeshadthepoten\altodiscouragedeforestaLonand…”

Value(Request;Rew-ard/Payment)

Provider(Supplier)

q  Futureq  Presentü  Past

Sourceofinforma\on:hdp://gmin.org/students-stories/

ExtendedEnterp

rise

SPAC

ETIM

EBIZNɛSMAP:JasontaCoker’sBiomassBrique]e

MISSION/VISION(Mantra):“Alwaysbelieveinyourselfandneverletyourdreamsdie.”

6PERSPECTIVES ECOSYSTEM(ATGIVENTIME)6QUESTION-CARDS

Organiza(onPeriodicTable(OPT)forGreaterWorldPeace,Understanding,andProsperity“UniversallyClassifytheWorld’sObjects.”[email protected]&@rodKuhnKing

Udat

We(n

Way

Aw

USTɛM(Tɛm)

USAY(Spes)

WHEN(Time)

WHERE(Space)

What

Why

How

Who

Time

Space(Problem/Job;Environment)

q  Charcoalforhouseholdcooking24x7?

q  SierraLeoneCustomers(Stakeholders)

q “IsawtheuseofcharcoalasaproblemtomosthouseholdsinSierraLeoneandthereforeproposedaneco-friendlymechanismofbiomassbriqueVeasasubs\tuteforcharcoal.”

Product/Service(Offer;Output)

q “[E]co-friendlycharcoalbriqueVestoprovideanalterna\vefuelforcookingthatismoreaffordableandeasilyaccessibleforall.Ialsorealizedthathercharcoalbriquebeshadthepoten\altodiscouragedeforestaLonand…”

Value(Request;Rew-ard/Payment)

q  “Ialsorealizedthathercharcoalbriquebeshadthepoten\altodiscouragedeforestaLonandremovethewasteinthecommunity,therebyconservingtheenvironment.”

Provider(Supplier)

q  Futureq  Presentü  Past

Sourceofinforma\on:hdp://gmin.org/students-stories/

ExtendedEnterp

rise

SPAC

ETIM

EBIZNɛSMAP:JasontaCoker’sBiomassBrique]e

MISSION/VISION(Mantra):“Alwaysbelieveinyourselfandneverletyourdreamsdie.”

6PERSPECTIVES ECOSYSTEM(ATGIVENTIME)6QUESTION-CARDS

Organiza(onPeriodicTable(OPT)forGreaterWorldPeace,Understanding,andProsperity“UniversallyClassifytheWorld’sObjects.”[email protected]&@rodKuhnKing

Udat

We(n

Way

Aw

USTɛM(Tɛm)

USAY(Spes)

WHEN(Time)

WHERE(Space)

What

Why

How

Who

Time

Space(Problem/Job;Environment)

q  Charcoalforhouseholdcooking24x7?

q  SierraLeoneCustomers(Stakeholders)

q “IsawtheuseofcharcoalasaproblemtomosthouseholdsinSierraLeoneandthereforeproposedaneco-friendlymechanismofbiomassbriqueVeasasubs\tuteforcharcoal.”

Product/Service(Offer;Output)

q “[E]co-friendlycharcoalbriqueVestoprovideanalterna\vefuelforcookingthatismoreaffordableandeasilyaccessibleforall.Ialsorealizedthathercharcoalbriquebeshadthepoten\altodiscouragedeforestaLonand…”

Value(Request;Rew-ard/Payment)

q  “Ialsorealizedthathercharcoalbriquebeshadthepoten\altodiscouragedeforestaLonandremovethewasteinthecommunity,therebyconservingtheenvironment.”

Provider(Supplier)

q  “Usingwastelikesawdust,leZovercrops,usedLres,livestockmanure,andpapers,Ibegantoexperimentmanufacturingeco-friendlycharcoalbriquebestoprovideanalterna\vefuelforcookingthatismoreaffordableandeasilyaccessibleforall.”

q  Futureq  Presentü  Past

Sourceofinforma\on:hdp://gmin.org/students-stories/

ExtendedEnterp

rise

SPAC

ETIM

EBIZNɛSMAP:JasontaCoker’sBiomassBrique]e

MISSION/VISION(Mantra):“Alwaysbelieveinyourselfandneverletyourdreamsdie.”

6QUESTION-CARDS

SixHonestServingMen

SiksɔnɛsManDɛm(“SixHonestServingMen”byRudyardKipling)

Organiza(onPeriodicTable(OPT)forGreaterWorldPeace,Understanding,andProsperity“UniversallyClassifytheWorld’sObjects.”[email protected]&@rodKuhnKing

Udat

We(n

Way

Aw

USTɛM(Tɛm)

USAY(Spes)

WHEN(Time)

WHERE(Space)

Who

What

Why

How

SPAC

ETIM

E

SiksɔnɛsManDɛm(“SixHonestServingMen”byRudyardKipling)

IKEEPsixhonestserving-men(TheytaughtmeallIknew);

TheirnamesareWhatandWhyandWhen

AndHowandWhereandWho.Isendthemoverlandandsea,Isendthemeastandwest;

Butagertheyhaveworkedforme,Igivethemallarest.

Iletthemrestfromnine\llfive,

ForIambusythen,Aswellasbreakfast,lunch,andtea,

Fortheyarehungrymen.Butdifferentfolkhavedifferentviews;

Iknowapersonsmall—Shekeepstenmillionserving-men,

Whogetnorestatall!

Shesends'emabroadonherownaffairs,Fromthesecondsheopenshereyes—OnemillionHows,twomillionWheres,

AndsevenmillionWhys!

Organiza(onPeriodicTable(OPT)forGreaterWorldPeace,Understanding,andProsperity“UniversallyClassifytheWorld’sObjects.”[email protected]&@rodKuhnKing

Udat

We(n

Way

Aw

USTɛM(Tɛm)

USAY(Spes)

WHEN(Time)

Who

What

Why

IKEEPsixhonestserving-men(TheytaughtmeallIknew);

TheirnamesareWhatandWhyandWhen

AndHowandWhereandWho.Isendthemoverlandandsea,Isendthemeastandwest;

Butagertheyhaveworkedforme,Igivethemallarest.

Iletthemrestfromnine\llfive,

ForIambusythen,Aswellasbreakfast,lunch,andtea,

Fortheyarehungrymen.Butdifferentfolkhavedifferentviews;

Iknowapersonsmall—Shekeepstenmillionserving-men,

Whogetnorestatall!

Shesends'emabroadonherownaffairs,Fromthesecondsheopenshereyes—OnemillionHows,twomillionWheres,

AndsevenmillionWhys!How

WHERE(Space)SP

ACETIM

EExtendedEnterp

rise

ASixQues(on(6Q)Tool

BusinessDesignMap

ASixQues(on(6Q)Tool

BusinessDesignMapVisualPladormforUniversalProblemSolving&ProjectManagement(UPSPM)

ASixQues(on(6Q)Tool

Organiza(onPeriodicTable(OPT)forGreaterWorldPeace,Understanding,andProsperity“UniversallyClassifytheWorld’sObjects.”[email protected]&@rodKuhnKing

BUSINESSDESIGNMAP:…..........................................................................................................WHEN

WHERE

Organiza(onPeriodicTable(OPT)forGreaterWorldPeace,Understanding,andProsperity“UniversallyClassifytheWorld’sObjects.”[email protected]&@rodKuhnKing

BUSINESSDESIGNMAP:…..........................................................................................................WHEN

WHERE

q  Future q  Present q  Past

Organiza(onPeriodicTable(OPT)forGreaterWorldPeace,Understanding,andProsperity“UniversallyClassifytheWorld’sObjects.”[email protected]&@rodKuhnKing

BUSINESSDESIGNMAP:…..........................................................................................................

WHO

WHAT

WHY

HOW

WHEN

WHERE

q  Future q  Present q  Past

q  Future q  Present q  Past

Organiza(onPeriodicTable(OPT)forGreaterWorldPeace,Understanding,andProsperity“UniversallyClassifytheWorld’sObjects.”[email protected]&@rodKuhnKing

BUSINESSDESIGNMAP:…..........................................................................................................WHEN

WHO

WHAT

WHY

HOW

WHEN

WHERE

q  Future q  Present q  Past

Organiza(onPeriodicTable(OPT)forGreaterWorldPeace,Understanding,andProsperity“UniversallyClassifytheWorld’sObjects.”[email protected]&@rodKuhnKing

BUSINESSDESIGNMAP:…..........................................................................................................WHEN

WHO

WHAT

WHY

HOW

WHEN

WHERE

q  Future q  Present q  Past

Organiza(onPeriodicTable(OPT)forGreaterWorldPeace,Understanding,andProsperity“UniversallyClassifytheWorld’sObjects.”[email protected]&@rodKuhnKing

BUSINESSDESIGNMAP:…..........................................................................................................WHEN

WHO

WHAT

WHY

HOW

WHEN

WHERE(Context/Environment):.................................................................................................

q  Future q  Present q  Past

Organiza(onPeriodicTable(OPT)forGreaterWorldPeace,Understanding,andProsperity“UniversallyClassifytheWorld’sObjects.”[email protected]&@rodKuhnKing

BUSINESSDESIGNMAP:…..........................................................................................................WHEN

WHO

WHAT

WHY

HOW

WHEN

WHERE(Context/Environment):.................................................................................................Problem/JobToGetDone(JTGD):......................................................

q  Future q  Present q  Past

Organiza(onPeriodicTable(OPT)forGreaterWorldPeace,Understanding,andProsperity“UniversallyClassifytheWorld’sObjects.”[email protected]&@rodKuhnKing

BUSINESSDESIGNMAP:…..........................................................................................................WHEN

WHO

WHAT

WHY

HOW

WHEN

WHERE(Context/Environment):.................................................................................................Problem/JobToGetDone(JTGD):...................................................... Pain/Delight(-/+):….....

Pain/Delight(-/+):….....

q  Future q  Present q  Past

Organiza(onPeriodicTable(OPT)forGreaterWorldPeace,Understanding,andProsperity“UniversallyClassifytheWorld’sObjects.”[email protected]&@rodKuhnKing

WHO

WHAT

WHY

HOW

WHERE(Context/Environment):.................................................................................................

BUSINESSDESIGNMAP:…..........................................................................................................

Problem/JobToGetDone(JTGD):......................................................

WHEN

Pain/Delight(-/+):….....

q  Future q  Present q  Past

Organiza(onPeriodicTable(OPT)forGreaterWorldPeace,Understanding,andProsperity“UniversallyClassifytheWorld’sObjects.”[email protected]&@rodKuhnKing

OBJECTBUSINESSDESIGN

WHO

WHAT

WHY

HOW

WHERE(Context/Environment):.................................................................................................

BUSINESSDESIGNMAP:…..........................................................................................................

Problem/JobToGetDone(JTGD):......................................................

WHEN

Pain/Delight(-/+):….....

q  Future q  Present q  Past

Organiza(onPeriodicTable(OPT)forGreaterWorldPeace,Understanding,andProsperity“UniversallyClassifytheWorld’sObjects.”[email protected]&@rodKuhnKing

OBJECTBUSINESSDESIGN

WHO(Customer)

WHAT(Product/ValueProposi(on)

WHY(Value)

HOW(Provider)

WHERE(Context/Environment):.................................................................................................

BUSINESSDESIGNMAP:…..........................................................................................................

Problem/JobToGetDone(JTGD):......................................................

WHEN

Pain/Delight(-/+):….....

q  Future q  Present q  Past

Organiza(onPeriodicTable(OPT)forGreaterWorldPeace,Understanding,andProsperity“UniversallyClassifytheWorld’sObjects.”[email protected]&@rodKuhnKing

OBJECTBUSINESSDESIGN

WHO(Customer)

WHAT(Product/ValueProposi(on)

WHY(Value)

HOW(Provider)

WHERE(Context/Environment):.................................................................................................

BUSINESSDESIGNMAP:…..........................................................................................................

Problem/JobToGetDone(JTGD):......................................................

WHEN

Pain/Delight(-/+):….....

q  Future q  Present q  Past

Organiza(onPeriodicTable(OPT)forGreaterWorldPeace,Understanding,andProsperity“UniversallyClassifytheWorld’sObjects.”[email protected]&@rodKuhnKing

OBJECTBUSINESSDESIGN

PIPE(Chain;Conversa\on)BUSINESSMODEL

WHO(Customer)

WHAT(Product/ValueProposi(on)

WHY(Value)

HOW(Provider)

WHERE(Context/Environment):.................................................................................................

BUSINESSDESIGNMAP:…..........................................................................................................

Problem/JobToGetDone(JTGD):......................................................

WHEN

Pain/Delight(-/+):….....

q  Future q  Present q  Past

Organiza(onPeriodicTable(OPT)forGreaterWorldPeace,Understanding,andProsperity“UniversallyClassifytheWorld’sObjects.”[email protected]&@rodKuhnKing

OBJECTBUSINESSDESIGN

PIPE(Chain;Conversa\on)BUSINESSMODEL

WHO(Customer)

WHAT(Product/ValueProposi(on)

WHY(Value)

HOW(Provider)

WHERE(Context/Environment):.................................................................................................

CustomerExperience:Pain/Delight(-/+)

(Offer/Product/Service)

(Request/Data/

Reward)

Input:Supplies/KeyResources

Processing:O.T.H.E.R.Loop

BUSINESSDESIGNMAP:…..........................................................................................................

Problem/JobToGetDone(JTGD):......................................................

WHEN

Pain/Delight(-/+):….....

q  Future q  Present q  Past

Organiza(onPeriodicTable(OPT)forGreaterWorldPeace,Understanding,andProsperity“UniversallyClassifytheWorld’sObjects.”[email protected]&@rodKuhnKing

OBJECTBUSINESSDESIGN

PIPE(Chain;Conversa\on)BUSINESSMODEL

WHO(Customer)

WHAT(Product/ValueProposi(on)

WHY(Value)

HOW(Provider)

WHERE(Context/Environment):.................................................................................................

CustomerExperience:Pain/Delight(-/+)

Feedback

(Offer/Product/Service)

(Request/Data/

Reward)

Input:Supplies/KeyResources

Processing:O.T.H.E.R.Loop

BUSINESSDESIGNMAP:…..........................................................................................................

Output:Sa\sfier/

Delighter(-/+)

Problem/JobToGetDone(JTGD):......................................................

WHEN

Pain/Delight(-/+):….....

q  Future q  Present q  Past

Organiza(onPeriodicTable(OPT)forGreaterWorldPeace,Understanding,andProsperity“UniversallyClassifytheWorld’sObjects.”[email protected]&@rodKuhnKing

OBJECTBUSINESSDESIGN

PIPE(Chain;Conversa\on)BUSINESSMODEL

WHO(Customer)

WHAT(Product/ValueProposi(on)

WHY(Value)

HOW(Provider)

WHERE(Context/Environment):.................................................................................................

CustomerExperience:Pain/Delight(-/+)

Feedback

(Offer/Product/Service)

(Request/Data/

Reward)

Input:Supplies/KeyResources

Processing:O.T.H.E.R.Loop

BUSINESSDESIGNMAP:…..........................................................................................................

Output:Sa\sfier/

Delighter(-/+)

Problem/JobToGetDone(JTGD):......................................................

WHEN

Pain/Delight(-/+):….....

q  Future q  Present q  Past

Organiza(onPeriodicTable(OPT)forGreaterWorldPeace,Understanding,andProsperity“UniversallyClassifytheWorld’sObjects.”[email protected]&@rodKuhnKing

OBJECTBUSINESSDESIGN

PIPE(Chain;Conversa\on)BUSINESSMODEL

WHO(Customer)

WHAT(Product/ValueProposi(on)

WHY(Value)

HOW(Provider)

WHERE(Context/Environment):.................................................................................................

CustomerExperience:Pain/Delight(-/+)

Feedback

(Offer/Product/Service)

(Request/Data/

Reward)

Input:Supplies/KeyResources

Processing:O.T.H.E.R.Loop

BUSINESSDESIGNMAP:…..........................................................................................................

Output:Sa\sfier/

Delighter(-/+)

Problem/JobToGetDone(JTGD):......................................................

WHEN

Example1

BusinessDesignMapforASharedValueInnova\on(SVI)Project

Pain/Delight(-/+):….....Problem/JobToGetDone(JTGD):Nogoodwaytoshareinfo&ideas24x7?

q  Future q  Present ü  Past

Organiza(onPeriodicTable(OPT)forGreaterWorldPeace,Understanding,andProsperity“UniversallyClassifytheWorld’sObjects.”[email protected]&@rodKuhnKing

OBJECTBUSINESSDESIGN

PIPE(Chain;Conversa\on)BUSINESSMODEL

BUSINESSMODELPLOT/STORY(“PITCH”)ForSharedValueInnova\on(SVI)Project

WHO(Customer)

q “IrealizedthattherewasnogoodwayforpeopletoshareinformaLonandideas.Everyoneinmyhometown,Dwozark,hadaradiobutthestaLonstheypickedupdidn’tbroadcastlocalnewsandeventshappeningintheircommunity.”

WHAT(Product/ValueProposi(on)

q “IthereforebuiltaFMRadioStaLonwhereIcanplaymusicandbroadcastsnewsunderthename“DJFocus”.”

WHY(Value)

HOW(Provider)

WHERE(Context/Environment):SierraLeone(Dwozark,Freetown)

CustomerExperience:Pain/Delight(-/+)

RecycledFMRadioSta(on

(LocalMusic;News)

Shareinfoandideasincommunity

Input:Supplies/KeyResources-STEMCELL

Processing:O.T.H.E.R.Loop

BUSINESSDESIGNMAP:KelvinDoe’sRecycledFMRadioSta(on

Sourceofinforma\on:hdp://gmin.org/students-stories/

Pain/Delight(-/+):….....Problem/JobToGetDone(JTGD):Nogoodwaytoshareinfo&ideas24x7?

q  Future q  Present ü  Past

Organiza(onPeriodicTable(OPT)forGreaterWorldPeace,Understanding,andProsperity“UniversallyClassifytheWorld’sObjects.”[email protected]&@rodKuhnKing

OBJECTBUSINESSDESIGN

PIPE(Chain;Conversa\on)BUSINESSMODEL

BUSINESSMODELPLOT/STORY(“PITCH”)ForSharedValueInnova\on(SVI)Project

WHO(Customer)

q “IrealizedthattherewasnogoodwayforpeopletoshareinformaLonandideas.Everyoneinmyhometown,Dwozark,hadaradiobutthestaLonstheypickedupdidn’tbroadcastlocalnewsandeventshappeningintheircommunity.”

WHAT(Product/ValueProposi(on)

q “IthereforebuiltaFMRadioStaLonwhereIcanplaymusicandbroadcastsnewsunderthename“DJFocus”.”

WHY(Value)

HOW(Provider)

WHERE(Context/Environment):SierraLeone(Dwozark,Freetown)

CustomerExperience:Pain/Delight(-/+)

Shareinfoandideasincommunity

Input:Supplies/KeyResources-STEMCELL

Processing:O.T.H.E.R.Loop

Sourceofinforma\on:hdp://gmin.org/students-stories/

Feedback

Output:Sa\sfier/

Delighter(-/+)

BUSINESSDESIGNMAP:KelvinDoe’sRecycledFMRadioSta(on

RecycledFMRadioSta(on

(LocalMusic;News)

Pain/Delight(-/+):….....Problem/JobToGetDone(JTGD):Nogoodwaytoshareinfo&ideas24x7?

q  Future q  Present ü  Past

Organiza(onPeriodicTable(OPT)forGreaterWorldPeace,Understanding,andProsperity“UniversallyClassifytheWorld’sObjects.”[email protected]&@rodKuhnKing

OBJECTBUSINESSDESIGN

PIPE(Chain;Conversa\on)BUSINESSMODEL

BUSINESSMODELPLOT/STORY(“PITCH”)ForSharedValueInnova\on(SVI)Project

WHO(Customer)

q “IrealizedthattherewasnogoodwayforpeopletoshareinformaLonandideas.Everyoneinmyhometown,Dwozark,hadaradiobutthestaLonstheypickedupdidn’tbroadcastlocalnewsandeventshappeningintheircommunity.”

WHAT(Product/ValueProposi(on)

q “IthereforebuiltaFMRadioStaLonwhereIcanplaymusicandbroadcastsnewsunderthename“DJFocus”.”

WHY(Value)

HOW(Provider)

WHERE(Context/Environment):SierraLeone(Dwozark,Freetown)

CustomerExperience:Pain/Delight(-/+)

Shareinfoandideasincommunity

Input:Supplies/KeyResources-STEMCELL

Processing:O.T.H.E.R.Loop

Sourceofinforma\on:hdp://gmin.org/students-stories/

Feedback

Output:Sa\sfier/

Delighter(-/+)

BUSINESSDESIGNMAP:KelvinDoe’sRecycledFMRadioSta(on

RecycledFMRadioSta(on

(LocalMusic;News)

Q4

Q2

Q5

Q10

Q3

Q1

Pain/Delight(-/+):….....

q  Future q  Present q  Past

Organiza(onPeriodicTable(OPT)forGreaterWorldPeace,Understanding,andProsperity“UniversallyClassifytheWorld’sObjects.”[email protected]&@rodKuhnKing

OBJECTBUSINESSDESIGN

PIPE(Chain;Conversa\on)BUSINESSMODEL

WHO(Customer)

WHAT(Product/ValueProposi(on)

WHY(Value)

HOW(Provider)

WHERE(Context/Environment):.................................................................................................

CustomerExperience:Pain/Delight(-/+)

Feedback

(Offer/Product/Service)

(Request/Data/

Reward)

Input:Supplies/KeyResources

Processing:O.T.H.E.R.Loop

BUSINESSDESIGNMAP:…..........................................................................................................

Output:Sa\sfier/

Delighter(-/+)

Problem/JobToGetDone(JTGD):......................................................

Q4

Q2

Q5

Q10

Q3

Q1

Pain/Delight(-/+):….....Problem/JobToGetDone(JTGD):......................................................

q  Future q  Present q  Past

Organiza(onPeriodicTable(OPT)forGreaterWorldPeace,Understanding,andProsperity“UniversallyClassifytheWorld’sObjects.”[email protected]&@rodKuhnKing

OBJECTBUSINESSDESIGN

PIPE(Chain;Conversa\on)BUSINESSMODEL

BUSINESSMODELPLOT/STORY(“PITCH”)

WHO(Customer)

q Whoareyourtargetcustomersorcustomercategories/segments?Canyoudefinethemprecisely?

WHAT(Product/ValueProposi(on)

q WhatisyouriniLalproductoffering?Howwillproductevolveover\me?

q WhatisyourcorevalueproposiLonforyourprimarytargetcustomer(foryourothercustomer/stakeholdercategories)?

WHY(Value)

q WhatisyouriniLalprimarysourceofrevenue?Howwillyourrevenuestreamsevolveover\me?Whatislife\mevalueofacustomer?

HOW(Provider)

q WhatareyourkeycompeLLveadvantagesforeachcategoryofcompe\torsandforeachcategoryofcustomers?Whycanyouuniquelydeliveryourvalueproposi\ons?

WHERE(Context/Environment):.................................................................................................

CustomerExperience:Pain/Delight(-/+)

Feedback

(Offer/Product/Service)

(Request/Data/

Reward)

Input:Supplies/KeyResources

Processing:O.T.H.E.R.Loop

BUSINESSDESIGNMAP:…..........................................................................................................

Output:Sa\sfier/

Delighter(-/+)

Q4

Q2

Q10

Q5

Q3

Q1

Pain/Delight(-/+):….....Problem/JobToGetDone(JTGD):......................................................

q  Future q  Present q  Past

Organiza(onPeriodicTable(OPT)forGreaterWorldPeace,Understanding,andProsperity“UniversallyClassifytheWorld’sObjects.”[email protected]&@rodKuhnKing

OBJECTBUSINESSDESIGN

PIPE(Chain;Conversa\on)BUSINESSMODEL

BUSINESSMODELPLOT/STORY(“PITCH”)

WHO(Customer)

q Whoareyourtargetcustomersorcustomercategories/segments?Canyoudefinethemprecisely?

WHAT(Product/ValueProposi(on)

q WhatisyouriniLalproductoffering?Howwillproductevolveover\me?

q WhatisyourcorevalueproposiLonforyourprimarytargetcustomer(foryourothercustomer/stakeholdercategories)?

WHY(Value)

q WhatisyouriniLalprimarysourceofrevenue?Howwillyourrevenuestreamsevolveover\me?Whatislife\mevalueofacustomer?

HOW(Provider)

q WhatareyourkeycompeLLveadvantagesforeachcategoryofcompe\torsandforeachcategoryofcustomers?Whycanyouuniquelydeliveryourvalueproposi\ons?

WHERE(Context/Environment):.................................................................................................

CustomerExperience:Pain/Delight(-/+)

Feedback

(Offer/Product/Service)

(Request/Data/

Reward)

Input:Supplies/KeyResources

Processing:O.T.H.E.R.Loop

BUSINESSDESIGNMAP:…..........................................................................................................

Output:Sa\sfier/

Delighter(-/+)

10INVESTORQUESTIONS(IQ)FORBUSINESSMODELMAPPING

Q1.PROBLEM/CHALLENGE/JOBTOGETDONE(Problem)q  WhatBigUrgentMarketProblem(BUMP)areyoutryingtosolve?Facts,Evidence/…?

Q2.VALUEPROPOSITION(VP)q  Whatisyourcorevalueproposi\onforyourprimarytargetcustomer(foryourother

customer/stakeholdercategories)?

Q3.PRODUCT(Product)q  Whatisyourini\alproductoffering?Howwillproductevolveover\me?

Q4.CUSTOMERSEGMENTS(CS)q  Whoareyourtargetcustomersorcustomercategories/segments?Canyoudefine

themprecisely?

Q5.COMPETITIVEADVANTAGE&KEYRESOURCES(KR)q  Whatareyourkeycompe\\veadvantagesforeachcategoryofcompe\torsandfor

eachcategoryofcustomers?Whycanyouuniquelydeliveryourvalueproposi\ons?

Q6.MARKETING&CUSTOMERRELATIONSHIPS(CR)q  Howareyougoingtogetyourmessageouttoyourtargetedaudience?Howareyou

goingtogetcustomerstocometoyou?

Q7.SALES&CHANNELS(CH)q  Howareyougoingtosellyourproduct:direct,channels,partners?Howareyougoing

toconvertqualifiedprospects/leadsintocustomers?

Q8.PRICINGMODEL(Pricing)q  Whatisyourpricingmodelforeachofyourtargetcustomergroups?Whyisthis

[pricingmodel]compellingforyourcustomers?

Q9.COSTSTRUCTURE(C$)q  Whatisyourcoststructure:fordevelopinganddeliveringproduct?Foracquiringnew

customersandupsellingoldcustomers?Forprovidingserviceandsupport?Forallotherac\vi\es/overhead?

Q10.REVENUESTREAMS(R$)q  Whatisyourini\alprimarysourceofrevenue?Howwillyourrevenuestreamsevolve

over\me?Whatislife\mevalueofacustomer?

10INVESTORQUESTIONS(IQ)FORBUSINESSMODELMAPPING

(BasedonBusinessModelCanvas&LeanCanvas)10CONSULTANTQUESTIONS(CQ)

Q1.PROBLEM/CHALLENGE/JOBTOGETDONE(Problem)q  WhatBigUrgentMarketProblem(BUMP)areyoutryingtosolve?Facts,Evidence/…?

•  Whatarethetopthree(customer)problems?

Q2.VALUEPROPOSITION(VP)q  Whatisyourcorevalueproposi\onforyourprimarytargetcustomer(foryourother

customer/stakeholdercategories)?

o  Whatvaluedowedelivertocustomers?Whatcustomerproblemarewesolving?Whatcustomerneedsarewesa\sfying?Whatbundleofproductsareweoffering?

Q3.PRODUCT(Product)q  Whatisyourini\alproductoffering?Howwillproductevolveover\me?

•  Whatarethetopthreefeaturesoftheproduct/service?

Q4.CUSTOMERSEGMENTS(CS)q  Whoareyourtargetcustomersorcustomercategories/segments?Canyoudefine

themprecisely?

o  Whoareourmostimportantcustomers?Forwhomarewecrea\ngvalue?

Q5.COMPETITIVEADVANTAGE&KEYRESOURCES(KR)q  Whatareyourkeycompe\\veadvantagesforeachcategoryofcompe\torsandfor

eachcategoryofcustomers?Whycanyouuniquelydeliveryourvalueproposi\ons?

o  Whatkeyresourcesdovalueproposi\on,distribu\onchannel,customerrela\onships,andrevenuestreamsrequire?

o  Whatkeyac\vi\esdovalueproposi\on,distribu\onchannel,customerrela\onships,andrevenuestreamsrequire?

Q6.MARKETING&CUSTOMERRELATIONSHIPS(CR)q  Howareyougoingtogetyourmessageouttoyourtargetedaudience?Howareyou

goingtogetcustomerstocometoyou?

o  Whattypeofrela\onshipdoeseachcustomersegmentexpect?Howalignedaredesiredcustomerrela\onshipswithotherbuildingblocksofourbusinessmodel?

Q7.SALES&CHANNELS(CH)q  Howareyougoingtosellyourproduct:direct,channels,partners?Howareyougoing

toconvertqualifiedprospects/leadsintocustomers?

o  Throughwhatchannelsdocustomerswanttobereached?Howarechannelsintegrated?

Q8.PRICINGMODEL(Pricing)q  Whatisyourpricingmodelforeachofyourtargetcustomergroups?Whyisthis

[pricingmodel]compellingforyourcustomers?

•  Whatkeyac\vi\esdoyoumeasure?

Q9.COSTSTRUCTURE(C$)q  Whatisyourcoststructure:fordevelopinganddeliveringproduct?Foracquiringnew

customersandupsellingoldcustomers?Forprovidingserviceandsupport?Forallotherac\vi\es/overhead?

o  Whatisthemostcri\calcostinthebusinessmodel?Whatkeyresourceismostexpensive?Whatkeyac\vityismostexpensive?

Q10.REVENUESTREAMS(R$)q  Whatisyourini\alprimarysourceofrevenue?Howwillyourrevenuestreamsevolve

over\me?Whatislife\mevalueofacustomer?

o  Forwhatvalueofproduct/servicearecustomerswillingtopay?Howdocustomersprefertopay?Howmuchdoeseachrevenuestreamcontributetooverallrevenues?

Example2

BusinessDesignMapforASharedValueInnova\on(SVI)Project

Pain/Delight(-/+):….....

q  Future q  Present ü  Past

Organiza(onPeriodicTable(OPT)forGreaterWorldPeace,Understanding,andProsperity“UniversallyClassifytheWorld’sObjects.”[email protected]&@rodKuhnKing

OBJECTBUSINESSDESIGN

PIPE(Chain;Conversa\on)BUSINESSMODEL

BUSINESSMODELPLOT/STORY(“PITCH”)ForSharedValueInnova\on(SVI)Project

WHO(Customer)

q “IsawtheuseofcharcoalasaproblemtomosthouseholdsinSierraLeoneandthereforeproposedaneco-friendlymechanismofbiomassbriqueVeasasubs\tuteforcharcoal.”

WHAT(Product/ValueProposi(on)

q “Usingwastelikesawdust,lejovercrops,used\res,livestockmanure,andpapers,Ibegantoexperimentmanufacturingeco-friendlycharcoalbriqueVestoprovideanalterna\vefuelforcookingthatismoreaffordableandeasilyaccessibleforall.Ialsorealizedthathercharcoalbriquebeshadthepoten\altodiscouragedeforestaLonandremovethewasteinthecommunity,therebyconservingtheenvironment.”

WHY(Value)

HOW(Provider)

WHERE(Context/Environment):SierraLeone

CustomerExperience:Pain/Delight(-/+)

BiomassBrisque]e

Input:Supplies/KeyResources-STEMCELL

Processing:O.T.H.E.R.Loop

BUSINESSDESIGNMAP:JasontaCoker’sBiomassBrique]e

Sourceofinforma\on:hdp://gmin.org/students-stories/

Provideeco-friendlybrisquebes

Problem/JobToGetDone(JTGD):Charcoalforhouseholdcooking24x7?

Pain/Delight(-/+):….....

q  Future q  Present ü  Past

Organiza(onPeriodicTable(OPT)forGreaterWorldPeace,Understanding,andProsperity“UniversallyClassifytheWorld’sObjects.”[email protected]&@rodKuhnKing

OBJECTBUSINESSDESIGN

PIPE(Chain;Conversa\on)BUSINESSMODEL

BUSINESSMODELPLOT/STORY(“PITCH”)ForSharedValueInnova\on(SVI)Project

WHO(Customer)

q “IsawtheuseofcharcoalasaproblemtomosthouseholdsinSierraLeoneandthereforeproposedaneco-friendlymechanismofbiomassbriqueVeasasubs\tuteforcharcoal.”

WHAT(Product/ValueProposi(on)

q “Usingwastelikesawdust,lejovercrops,used\res,livestockmanure,andpapers,Ibegantoexperimentmanufacturingeco-friendlycharcoalbriqueVestoprovideanalterna\vefuelforcookingthatismoreaffordableandeasilyaccessibleforall.Ialsorealizedthathercharcoalbriquebeshadthepoten\altodiscouragedeforestaLonandremovethewasteinthecommunity,therebyconservingtheenvironment.”

WHY(Value)

HOW(Provider)

WHERE(Context/Environment):SierraLeone

CustomerExperience:Pain/Delight(-/+)

BiomassBrisque]e

Provideeco-friendlybrisquebes

Input:Supplies/KeyResources-STEMCELL

Processing:O.T.H.E.R.Loop

BUSINESSDESIGNMAP:JasontaCoker’sBiomassBrique]e

Sourceofinforma\on:hdp://gmin.org/students-stories/

Feedback

Output:Sa\sfier/

Delighter(-/+)•  Moreaffordable•  Easilyaccessible•  Environmental

conserva\on

Problem/JobToGetDone(JTGD):Charcoalforhouseholdcooking24x7?

Pain/Delight(-/+):….....

q  Future q  Present ü  Past

Organiza(onPeriodicTable(OPT)forGreaterWorldPeace,Understanding,andProsperity“UniversallyClassifytheWorld’sObjects.”[email protected]&@rodKuhnKing

OBJECTBUSINESSDESIGN

PIPE(Chain;Conversa\on)BUSINESSMODEL

BUSINESSMODELPLOT/STORY(“PITCH”)ForSharedValueInnova\on(SVI)Project

WHO(Customer)

q “IsawtheuseofcharcoalasaproblemtomosthouseholdsinSierraLeoneandthereforeproposedaneco-friendlymechanismofbiomassbriqueVeasasubs\tuteforcharcoal.”

WHAT(Product/ValueProposi(on)

q “Usingwastelikesawdust,lejovercrops,used\res,livestockmanure,andpapers,Ibegantoexperimentmanufacturingeco-friendlycharcoalbriqueVestoprovideanalterna\vefuelforcookingthatismoreaffordableandeasilyaccessibleforall.Ialsorealizedthathercharcoalbriquebeshadthepoten\altodiscouragedeforestaLonandremovethewasteinthecommunity,therebyconservingtheenvironment.”

WHY(Value)

HOW(Provider)

WHERE(Context/Environment):SierraLeone

CustomerExperience:Pain/Delight(-/+)

BiomassBrisque]e

Provideeco-friendlybrisquebes

Input:Supplies/KeyResources-STEMCELL

Processing:O.T.H.E.R.Loop

BUSINESSDESIGNMAP:JasontaCoker’sBiomassBrique]e

Sourceofinforma\on:hdp://gmin.org/students-stories/

Feedback

Output:Sa\sfier/

Delighter(-/+)•  Moreaffordable•  Easilyaccessible•  Environmental

conserva\on

Q4

Q2

Q3

Q10

Q5

Q1Problem/JobToGetDone(JTGD):Charcoalforhouseholdcooking24x7?

Pain/Delight(-/+):….....Problem/JobToGetDone(JTGD):......................................................

q  Future q  Present q  Past

Organiza(onPeriodicTable(OPT)forGreaterWorldPeace,Understanding,andProsperity“UniversallyClassifytheWorld’sObjects.”[email protected]&@rodKuhnKing

OBJECTBUSINESSDESIGN

PIPE(Chain;Conversa\on)BUSINESSMODEL

BUSINESSMODELPLOT/STORY(“PITCH”)

WHO(Customer)

q Whoareyourtargetcustomersorcustomercategories/segments?Canyoudefinethemprecisely?

WHAT(Product/ValueProposi(on)

q WhatisyouriniLalproductoffering?Howwillproductevolveover\me?

q WhatisyourcorevalueproposiLonforyourprimarytargetcustomer(foryourothercustomer/stakeholdercategories)?

WHY(Value)

q WhatisyouriniLalprimarysourceofrevenue?Howwillyourrevenuestreamsevolveover\me?Whatislife\mevalueofacustomer?

HOW(Provider)

q WhatareyourkeycompeLLveadvantagesforeachcategoryofcompe\torsandforeachcategoryofcustomers?Whycanyouuniquelydeliveryourvalueproposi\ons?

WHERE(Context/Environment):.................................................................................................

CustomerExperience:Pain/Delight(-/+)

Feedback

(Offer/Product/Service)

(Request/Data/

Reward)

Input:Supplies/KeyResources

Processing:O.T.H.E.R.Loop

BUSINESSDESIGNMAP:…..........................................................................................................

Output:Sa\sfier/

Delighter(-/+)

Q10

Q5

Q1

Q4

Q2

Q3

Pain/Delight(-/+):….....

q  Future q  Present q  Past

Organiza(onPeriodicTable(OPT)forGreaterWorldPeace,Understanding,andProsperity“UniversallyClassifytheWorld’sObjects.”[email protected]&@rodKuhnKing

OBJECTBUSINESSDESIGN

PIPE(Chain;Conversa\on)BUSINESSMODEL

WHO(Customer)

WHAT(Product/ValueProposi(on)

WHY(Value)

HOW(Provider)

WHERE(Context/Environment):.................................................................................................

CustomerExperience:Pain/Delight(-/+)

Feedback

(Offer/Product/Service)

(Request/Data/

Reward)

Input:Supplies/KeyResources

Processing:O.T.H.E.R.Loop

BUSINESSDESIGNMAP:…..........................................................................................................

Output:Sa\sfier/

Delighter(-/+)

Problem/JobToGetDone(JTGD):......................................................

Q4

Q2

Q5

Q10

Q3

Q1

Pain/Delight(-/+):….....Problem/JobToGetDone(JTGD):......................................................

q  Future q  Present q  Past

Organiza(onPeriodicTable(OPT)forGreaterWorldPeace,Understanding,andProsperity“UniversallyClassifytheWorld’sObjects.”[email protected]&@rodKuhnKing

OBJECTBUSINESSDESIGN

PIPE(Chain;Conversa\on)BUSINESSMODEL

BUSINESSMODELPLOT/STORY(“PITCH”)

WHO(Customer)

q Whoareyourtargetcustomersorcustomercategories/segments?Canyoudefinethemprecisely?

WHAT(Product/ValueProposi(on)

q WhatisyouriniLalproductoffering?Howwillproductevolveover\me?

q WhatisyourcorevalueproposiLonforyourprimarytargetcustomer(foryourothercustomer/stakeholdercategories)?

WHY(Value)

q WhatisyouriniLalprimarysourceofrevenue?Howwillyourrevenuestreamsevolveover\me?Whatislife\mevalueofacustomer?

HOW(Provider)

q WhatareyourkeycompeLLveadvantagesforeachcategoryofcompe\torsandforeachcategoryofcustomers?Whycanyouuniquelydeliveryourvalueproposi\ons?

WHERE(Context/Environment):.................................................................................................

CustomerExperience:Pain/Delight(-/+)

Feedback

(Offer/Product/Service)

(Request/Data/

Reward)

Input:Supplies/KeyResources

Processing:O.T.H.E.R.Loop

BUSINESSDESIGNMAP:…..........................................................................................................

Output:Sa\sfier/

Delighter(-/+)

Q4

Q2

Q10

Q5

Q3

Q1

Pain/Delight(-/+):….....Problem/JobToGetDone(JTGD):......................................................

q  Future q  Present q  Past

Organiza(onPeriodicTable(OPT)forGreaterWorldPeace,Understanding,andProsperity“UniversallyClassifytheWorld’sObjects.”[email protected]&@rodKuhnKing

OBJECTBUSINESSDESIGN

PIPE(Chain;Conversa\on)BUSINESSMODEL

BUSINESSMODELPLOT/STORY(“PITCH”)

WHO(Customer)

q Whoareyourtargetcustomersorcustomercategories/segments?Canyoudefinethemprecisely?

WHAT(Product/ValueProposi(on)

q WhatisyouriniLalproductoffering?Howwillproductevolveover\me?

q WhatisyourcorevalueproposiLonforyourprimarytargetcustomer(foryourothercustomer/stakeholdercategories)?

WHY(Value)

q WhatisyouriniLalprimarysourceofrevenue?Howwillyourrevenuestreamsevolveover\me?Whatislife\mevalueofacustomer?

HOW(Provider)

q WhatareyourkeycompeLLveadvantagesforeachcategoryofcompe\torsandforeachcategoryofcustomers?Whycanyouuniquelydeliveryourvalueproposi\ons?

WHERE(Context/Environment):.................................................................................................

CustomerExperience:Pain/Delight(-/+)

Feedback

(Offer/Product/Service)

(Request/Data/

Reward)

Input:Supplies/KeyResources

Processing:O.T.H.E.R.Loop

BUSINESSDESIGNMAP:…..........................................................................................................

Output:Sa\sfier/

Delighter(-/+)

10INVESTORQUESTIONS(IQ)FORBUSINESSMODELMAPPING

Q1.PROBLEM/CHALLENGE/JOBTOGETDONE(Problem)q  WhatBigUrgentMarketProblem(BUMP)areyoutryingtosolve?Facts,Evidence/…?

Q2.VALUEPROPOSITION(VP)q  Whatisyourcorevalueproposi\onforyourprimarytargetcustomer(foryourother

customer/stakeholdercategories)?

Q3.PRODUCT(Product)q  Whatisyourini\alproductoffering?Howwillproductevolveover\me?

Q4.CUSTOMERSEGMENTS(CS)q  Whoareyourtargetcustomersorcustomercategories/segments?Canyoudefine

themprecisely?

Q5.COMPETITIVEADVANTAGE&KEYRESOURCES(KR)q  Whatareyourkeycompe\\veadvantagesforeachcategoryofcompe\torsandfor

eachcategoryofcustomers?Whycanyouuniquelydeliveryourvalueproposi\ons?

Q6.MARKETING&CUSTOMERRELATIONSHIPS(CR)q  Howareyougoingtogetyourmessageouttoyourtargetedaudience?Howareyou

goingtogetcustomerstocometoyou?

Q7.SALES&CHANNELS(CH)q  Howareyougoingtosellyourproduct:direct,channels,partners?Howareyougoing

toconvertqualifiedprospects/leadsintocustomers?

Q8.PRICINGMODEL(Pricing)q  Whatisyourpricingmodelforeachofyourtargetcustomergroups?Whyisthis

[pricingmodel]compellingforyourcustomers?

Q9.COSTSTRUCTURE(C$)q  Whatisyourcoststructure:fordevelopinganddeliveringproduct?Foracquiringnew

customersandupsellingoldcustomers?Forprovidingserviceandsupport?Forallotherac\vi\es/overhead?

Q10.REVENUESTREAMS(R$)q  Whatisyourini\alprimarysourceofrevenue?Howwillyourrevenuestreamsevolve

over\me?Whatislife\mevalueofacustomer?

10INVESTORQUESTIONS(IQ)FORBUSINESSMODELMAPPING

(BasedonBusinessModelCanvas&LeanCanvas)10CONSULTANTQUESTIONS(CQ)

Q1.PROBLEM/CHALLENGE/JOBTOGETDONE(Problem)q  WhatBigUrgentMarketProblem(BUMP)areyoutryingtosolve?Facts,Evidence/…?

•  Whatarethetopthree(customer)problems?

Q2.VALUEPROPOSITION(VP)q  Whatisyourcorevalueproposi\onforyourprimarytargetcustomer(foryourother

customer/stakeholdercategories)?

o  Whatvaluedowedelivertocustomers?Whatcustomerproblemarewesolving?Whatcustomerneedsarewesa\sfying?Whatbundleofproductsareweoffering?

Q3.PRODUCT(Product)q  Whatisyourini\alproductoffering?Howwillproductevolveover\me?

•  Whatarethetopthreefeaturesoftheproduct/service?

Q4.CUSTOMERSEGMENTS(CS)q  Whoareyourtargetcustomersorcustomercategories/segments?Canyoudefine

themprecisely?

o  Whoareourmostimportantcustomers?Forwhomarewecrea\ngvalue?

Q5.COMPETITIVEADVANTAGE&KEYRESOURCES(KR)q  Whatareyourkeycompe\\veadvantagesforeachcategoryofcompe\torsandfor

eachcategoryofcustomers?Whycanyouuniquelydeliveryourvalueproposi\ons?

o  Whatkeyresourcesdovalueproposi\on,distribu\onchannel,customerrela\onships,andrevenuestreamsrequire?

o  Whatkeyac\vi\esdovalueproposi\on,distribu\onchannel,customerrela\onships,andrevenuestreamsrequire?

Q6.MARKETING&CUSTOMERRELATIONSHIPS(CR)q  Howareyougoingtogetyourmessageouttoyourtargetedaudience?Howareyou

goingtogetcustomerstocometoyou?

o  Whattypeofrela\onshipdoeseachcustomersegmentexpect?Howalignedaredesiredcustomerrela\onshipswithotherbuildingblocksofourbusinessmodel?

Q7.SALES&CHANNELS(CH)q  Howareyougoingtosellyourproduct:direct,channels,partners?Howareyougoing

toconvertqualifiedprospects/leadsintocustomers?

o  Throughwhatchannelsdocustomerswanttobereached?Howarechannelsintegrated?

Q8.PRICINGMODEL(Pricing)q  Whatisyourpricingmodelforeachofyourtargetcustomergroups?Whyisthis

[pricingmodel]compellingforyourcustomers?

•  Whatkeyac\vi\esdoyoumeasure?

Q9.COSTSTRUCTURE(C$)q  Whatisyourcoststructure:fordevelopinganddeliveringproduct?Foracquiringnew

customersandupsellingoldcustomers?Forprovidingserviceandsupport?Forallotherac\vi\es/overhead?

o  Whatisthemostcri\calcostinthebusinessmodel?Whatkeyresourceismostexpensive?Whatkeyac\vityismostexpensive?

Q10.REVENUESTREAMS(R$)q  Whatisyourini\alprimarysourceofrevenue?Howwillyourrevenuestreamsevolve

over\me?Whatislife\mevalueofacustomer?

o  Forwhatvalueofproduct/servicearecustomerswillingtopay?Howdocustomersprefertopay?Howmuchdoeseachrevenuestreamcontributetooverallrevenues?

Appendix

OTHERLoop

Organiza(onPeriodicTable

ORPHAN(Stone)

Organiza\on

CHAIN(1-Sided/Pipe)Organiza\on

TREE(2-Sided/Valley)Organiza\on

TRIANGLE(2-Sided/Network)Organiza\on

WEB(3-Sided/Network)Organiza\on

ZERO-OBJECT:Zeroverse

MONO-OBJECT:Universe

BI-OBJECT:Duoverse;Ambiverse

BI-OBJECT:Duoverse(Couple)

POLY-OBJECT:Mul\verse

Spiritual

Emo\onal

Intellectual

Physical

Object1

Object2

Object1

Object2

Object Object1

Object2

Object3

Organiza(on Organiza(on Organiza(on Organiza(onOrganiza(on

Pain/Delight(-/+):….....

1 43 52IntegratedConversa(onNetwork

4Re

questsofLife

Organiza(onPeriodicTable(OPT)

q  Future q  Present q  Past

Organiza(onPeriodicTable(OPT)forGreaterWorldPeace,Understanding,andProsperity“UniversallyClassifytheWorld’sObjects.”[email protected]&@rodKuhnKing

Problem/JobToGetDone(JTGD):......................................................

JobToGetDone&Happiness(Value)

WHENTime

5BoxesofConversa(on

WHERESpace/Context

4GroupsofConcernsinLife

ORGANIZATIONPERIODICTABLE

(OPT)

Organiza(onPeriodicTable(OPT)–StructureofVisualWorksheet“TalkOutsideYourBox”

Organiza(onPeriodicTable(OPT)forGreaterWorldPeace,Understanding,andProsperity“UniversallyClassifytheWorld’sObjects.”[email protected]&@rodKuhnKing

SharedValueInnova(on(SVI)

Organiza(onPeriodicTable(OPT)forGreaterWorldPeace,Understanding,andProsperity“UniversallyClassifytheWorld’sObjects.”[email protected]&@rodKuhnKing

SHAREDVALUEINNOVATION(SVI)PLATFORMforDescribingandCrea(ngEveryBillionDollarStartup(“Unicorn”)

q  Future q  Present q  Past

SHARED

VALUEINNOVATION

BUSINESSDESIGNMAPShared

Innova\on

ValueInnova\on

SharedValue

q  Novel(Differen\ated)q  Useful

q  PainMinimiza\onq  DelightMaximiza\on

q  Collabora\ve(Community-based)q  Pladorm(Mul\-Market/Stakeholder)

Organiza(onPeriodicTable(OPT)forGreaterWorldPeace,Understanding,andProsperity“UniversallyClassifytheWorld’sObjects.”[email protected]&@rodKuhnKing

SHAREDVALUEINNOVATION(SVI)PLATFORMforDescribingandCrea(ngEveryBillionDollarStartup(“Unicorn”)

q  Future q  Present q  Past

SHARED

VALUEINNOVATION

SharedInnova\on

ValueInnova\on

SharedValue

q  Novel(Differen\ated)q  Useful

q  PainMinimiza\onq  DelightMaximiza\on

MichaelPorter&MarkKramer

JeanTirole;RodKing

WChanKim&ReneeMauborgne

q  Collabora\ve(Community-based)q  Pladorm(Mul\-Market/Stakeholder)

BUSINESSDESIGNMAP

Organiza(onPeriodicTable(OPT)forGreaterWorldPeace,Understanding,andProsperity“UniversallyClassifytheWorld’sObjects.”[email protected]&@rodKuhnKing

SHAREDVALUEINNOVATION(SVI)PLATFORMforDescribingandCrea(ngEveryBillionDollarStartup(“Unicorn”)

q  Future q  Present q  Past

SHARED

VALUEINNOVATION

BillionDollarStartup(“Unicorn”)

SharedInnova\on

ValueInnova\on

SharedValue

q  Novel(Differen\ated)q  Useful

q  PainMinimiza\onq  DelightMaximiza\on

MichaelPorter&MarkKramer

JeanTirole;RodKing

WChanKim&ReneeMauborgne

q  Collabora\ve(Community-based)q  Pladorm(Mul\-Market/Stakeholder)

Organiza(onPeriodicTable(OPT)forGreaterWorldPeace,Understanding,andProsperity“UniversallyClassifytheWorld’sObjects.”[email protected]&@rodKuhnKing

SHAREDVALUEINNOVATION(SVI)PLATFORMforDescribingandCrea(ngEveryBillionDollarStartup(“Unicorn”)

q  Future q  Present q  Past

SHARED

VALUEINNOVATION

SharedInnova\on

ValueInnova\on

SharedValue

q  Novel(Differen\ated)q  Useful

q  PainMinimiza\onq  DelightMaximiza\on

MichaelPorter&MarkKramer

JeanTirole;RodKing

WChanKim&ReneeMauborgne

q  Collabora\ve(Community-based)q  Pladorm(Mul\-Market/Stakeholder)