Business - Coweta Living 2010-2011
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[Business][Business]
28 Coweta Living 2010-11
Health care and filmindustries bringing new
dollars to CowetaBy Jeff Bishop
This artist rendering shows what the new PiedmontNewnan Hospital will look like. The hospital is expectedto bring 250 new jobs and $222 million in positive annualeconomic impact for Coweta County.
Ethan James of the Georgia Hospital Association speaks at a Newnan-Coweta Chamber of Commerce forum on health reform. At left arepanelists Holly Bates-Snow and Edward Racht, and at right is MichaelBass, CEO of Piedmont Newnan Hospital.
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Coweta Living 2010-11 29
hen steel was erected in the
summer of 2010 at the site for the
new Piedmont Newnan Hospital,
CEO Michael Bass wrote on the first
beam to go up that it was the
“sunrise of a new era.” Coweta
County is “on the cusp of greatness”
agreed Candace Boothby, president
of the Newnan-Coweta Chamber of
Commerce.
“We are setting another gold
standard in our state” with
improvements in our health care
infrastructure, Boothby recently told
the Newnan Rotary Club.
Piedmont Newnan Hospital is
building a new 136-bed, 362,376-
square-foot hospital on Poplar Road
that is expected to bring 250 new
jobs and $222 million in positive
annual economic impact for Coweta
County, but that’s only the tip of the
iceberg.
A new four-story, 110,000-
square-foot medical office building is
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30 Coweta Living 2010-11
“We should be very proud. Our
successes belong to everyone in the
community,” said Boothby.
The film and TV industry is also
going strong in Coweta County.
Movies filmed in Georgia have
grossed more than $415 million at
the box office so far this year,
cementing the state’s position as a
leading location for filming. New
movie studios are popping up all over
the metro area, and Senoia’s
RiverWood Studios is in the thick of
things, recently signing a
management agreement with Raleigh
Studios in Hollywood that RiverWood
President Scott Tigchelaar said
should “have a pretty big impact” on
the regional film industry.
“Raleigh Studios is the largest
owner and manager of stages and
studio facilities in the world,” said
Tigchelaar. “They have locations
throughout the world, in Hollywood,
Baton Rouge, Detroit, Budapest, you
name it.”
RiverWood Studios will now be
called “Raleigh Studios Atlanta at
RiverWood,” Tigchelaar said. The
summer release Killers was filmed at
RiverWood, and Senoia has long
served as a backdrop for the cable TV
show Drop Dead Diva. Get Low, a Bill
Murray/Robert Duvall summer film,
was filmed in Newnan, as was the
recent indie hit Zombieland.
Grantville is getting in on the action,
too, with scenes from the upcoming
Panama City being filmed in town.
There’s so much film and TV-
related action going on in Senoia that
a whole housing development is
going up with the idea that it will
serve as a virtual backlot for TV and
projected to open in late 2011,
adjacent to the new Piedmont
hospital. A new $1.7 million county
health department is also under
construction, and Cancer Treatment
Centers of America is planning a new
regional hospital on Newnan
Crossing Bypass, across from the
thriving Ashley Park retail center,
bringing 500 new jobs to the area.
CTCA expects the new facility to
generate $500 million in economic
activity over the first five years of
operation. The company said it plans
to invest $150 million directly.
With more than two-thirds of its
patients expected to come from
outside the state of Georgia, CTCA
patients and their families will
undoubtedly contribute to the
growth and vitality of the local
economy.
[Business]
Bill Murray and Lucas Black star in this summer's Get Low, which was filmed partially in Newnan a little over ayear ago. (Photo courtesy of Sony Classics)
28-37_business 7/21/10 6:57 PM Page 30
Coweta Living 2010-11 31
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“Raleigh Studios
is the largest
owner and
manager of
stages and
studio facilities in
the world. They
have locations
throughout the
world, in
Hollywood,
Baton Rouge,
Detroit,
Budapest, you
name it.”– Scott Tigchelaar,
RiverWood Studios
28-37_business 7/21/10 6:57 PM Page 31
32 Coweta Living 2010-11
film productions. The first house to
go up in the new development
became Southern Living magazine’s
new Idea House in downtown Senoia.
The house, called Abercorn Place
by the magazine, is the grandest in a
row of five brownstone-style
townhouses in The Gin Property, a
historically-flavored mixed use
development in downtown Senoia.
“I didn’t want to do normal stuff.
Because normal stuff is boring,” said
developer Paul Lombardi.
That meant some changes to
downtown. “Change, for everyone, is
tough,” Lombardi said. “We talked
about taking charge, moving forward,
and pushing it in a way that’s
positive.”
With development that’s not
related to the health or film
industries lagging, the Coweta
County Development Authority has
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A Sam’s Club is under construction at Fischer Crossing.
Drop Dead Diva series star Brooke Elliott clutches a snazzy greenhandbag as she finishes a scene that had her walking through asection of the Dillard's store at Ashley Park in Newnan.
28-37_business 7/21/10 6:57 PM Page 32
Coweta Living 2010-11 33
focused primarily on building up
existing industries and looking for
opportunities for them to expand.
Greg Wright, president of the
Coweta County Development
Authority, said most job creation
comes from working with what
you have.
“I’ve seen different numbers
on this, but about 70 to 80 percent
of your new job growth is going to
come from existing companies
growing and succeeding in your
community,” said Wright.
A big part of what the Coweta
County Development Authority does
involves “going out and making that
connection” with companies that
are already here, he said.
“If they’re looking at an
expansion project, then maybe we
can help them put their resources
together,” said Wright.
“If Coweta County is
competing with another state, and
a company is thinking about
relocating its facility out of the
county, we can help the plant
manager sell Coweta County as the
best location,” he said.
There may be community
resources available to companies
“that they’re just otherwise
unaware of,” Wright said.
One company recently
wondered if it could qualify for
stimulus funding. “And we were
able through Georgia Tech to
connect them with the
Procurement Assistance Center to
see if they would qualify,” said
Wright. “We want to build
relationships and help these
companies to grow and prosper. We
want to bring in resources to fix
those problems and provide
solutions, so that we’re not faced
with a situation where a company
just suddenly announces, ‘Okay,
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[Business]
34 Coweta Living 2010-11
The new Kia plant inWest Point, above,opened in Februaryand has attractedworkers from CowetaCounty. At left,Newnan-CowetaChamber ofCommerce PresidentCandace Boothbyinspects a fresh-off-the-line Kia Sorrento duringa tour of the plant.
28-37_business 7/21/10 6:57 PM Page 34
Coweta Living 2010-11 35
we’re closing.’ We want to help
prevent them from relocating to
another county; we want to give
them resources to help them improve
their operations so they can continue
to work here. We want to assist them
with expansion projects as they look
to grow jobs.”
His assistant, Brenda Washington,
works with existing companies to help
them do that, he added.
“We don’t want the local plant
manager to feel like he or she does
not have a local contact when an
issue comes up,” Wright said.
Washington “wants to learn
about their operations, their work
force, their customers. She wants to
identify industry trends and specific
problems they may be having,”
Wright said. It’s also “an opportunity
to educate the community about the
company.”
Sometimes, companies are
“changing so quickly, they often lose
the local connection,” Wright said.
“By going in and visiting regularly …
we can maintain that close
relationship we have, and also make
them aware of resources available in
Coweta County.”
That happened a few years ago,
when Yamaha was looking to expand,
Wright said. Local plant officials
didn’t know about all the courses
offered at the Central Educational
Center in Newnan.
And existing companies are
“already contributing to the
community,” Wright said.
Anybody who works in sales
“knows it is easier to keep an existing
customer than it is to go out and find
another one. And it’s less expensive,”
Wright said. “It also helps our
community image to show we are a
growing community,” he said.
The development authority can
also help prospects find out “what it’s
like to do business in Coweta
County,” Wright said.
“It’s important that we have that
line of communication ahead of
time, with existing business and
industry.”
The county’s location is still a
major selling point, both for
expansions of existing companies
and for luring new companies, he
said.
“We’re right on I-85, and we’re
going to soon have a new technical
college and two new hospitals,” he
said. “The synergy of all of that is
going to help everyone in this
community.”
Wright said there’s no secret
formula for enticing companies to
come invest in a community.
“You never know where a
prospect is going to come from,” he
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36 Coweta Living 2010-11
Alabama. They saw that piece of
property on I-85, and the rest is
history,” he said.
“You just never know where
prospects are going to come from,”
he said, “or even what’s going to
attract them to your area.”
Existing development does drive
future development, however. The
announcement of the two new
hospitals and medical office building
is already drawing interest from the
medical community, said Wright,
“and that’s something that’s going to
said. He used the new Kia plant in
West Point as a prime example of
how the whole process can be
serendipitous.
“Kia located there because they
had executives driving from
Hartsfield to the Hyundai plant in
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Serving as officers for the 2010 Newnan-Coweta Chamber ofCommerce Board of Directors are, front from left, Vicki Kaiser,Steve Mader, Jan Alligood, and at back, Chamber PresidentCandace Boothby, Judi Alvey, Randy Cardoza and TonyaWhitlock. Not pictured is Dennis McEntire.
The chamber’s annual Big Expo features the newest products and services in the Coweta and metro Atlantabusiness market. Last year’s event was held at the Summit Family YMCA.
Kathleen Nowak, left, development associatewith Cancer Treatment Centers of America,said CTCA thought it was important toparticipate in last year’s Big Expo to show"we're committed to this community."
28-37_business 7/21/10 6:57 PM Page 36
Coweta Living 2010-11 37
be an important part of our
economy.”
He often heard his predecessor,
Bill Harrison, say that he liked to
“shoot at everything and see what
falls” when it comes to economic
development. Wright said he
appreciates that philosophy, but he
brings a slightly different approach.
“We’re putting together our new
marketing materials right now,” he
said. “And while I tend to agree
somewhat with what Bill said, I’m a
little more in the middle. There are
ways to promote the assets that we
have to particular industries, and
build on those specifically, and at the
same time to ensure that we grow
into a diverse economy, so that we’re
not tied to any one industry or
sector.”
Failure to diversify can have
devastating consequences for any
community, he said. “We want to do
what’s good for Coweta County.”
Prospect activity seems to be
picking up lately, Wright said, noting,
“We’re seeing a lot of interest and a
lot of activity, both from new
companies wanting to locate here
and from existing companies
wanting to expand.”
Even when the community isn’t
trying to dig its way out of a
recession, “there’s always pressure to
bring in more jobs,” said Wright.
“I’m talking to people all the
time who need jobs, so I always feel
that pressure,” he said. “And that’s
what we’re here for – to grow jobs in
this community.”
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28-37_business 7/21/10 6:58 PM Page 37