Business Comunication 8337.

8/8/2019 Business Comunication 8337.

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BUSINESSBUSINESS

COMUNICATIONCOMUNICATION


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BUSINESS COMUNICATIONBUSINESS COMUNICATION

y Communication is process of passing information andunderstanding from one person to another.

-by KEITH DAVIS.


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BUSINESS COMMUNICATIONBUSINESS COMMUNICATION

WHAT IS COMMUNICATION

The word communication has a rich history

Comes from the Latin word communicare that entered the English language in thefourteenth and fifteenth century

Difficult to define communication

However communication means

1. Process by which information and feelings are shared by people

through an exchange of verbal and non verbal messages2. The successful transmission of information through a common

system of symbols, signs, behaviour, speech, writing or signals

3. The creation of shared understanding through interaction

among two or more agents

Communication depends on the interpretation of a message by the listener


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BUSINESS COMMUNICATION

An organization is a group of persons constituted to achieve certain specific objectives

Achievement of these objectives largely depends upon proper co-ordination andintegration of human efforts in an organization

This is only possible if there is an effective system of communication

There has to be an exchange of information and sharing of various ideas

The more effective the system of communication, the better is the relationshipbetween workers and the management

Communication is the flow of information and understanding from one person toanother at he same level or at different levels

It is the process which enables management to allocate and supervise the work of theemployees

It integrates the various sub-units of an organization


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There are two types of business activities-internal and external

Internal activities include

1. Maintaining and improving the morale of employees

2. Giving orders to workers

3. Prescribing methods and procedures4. Announcing policies and organizational changes

5. And keeping the management informed

External activities relate to

1. Sale and purchase of goods and services2. Reporting to the government and the shareholders on financial condition and businessoperation

3. And creating a favourable business climate

Every activity, internal or external, leads to some result

Therefore the main purpose of business communication is to obtain some result ie. to

secure an action by the receiver


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The sender expects the receiver to do something on receiving the message

1. Write a cheque

2. Place an order3. Approve an action

4. Send some information etc.

To achieve the purpose the language should be direct, plain, precise and concise

The style should be to draw the attention, arouse interest, create desire, developconviction and to induce action


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The main features that lend business communication a distinct identity of its own areas follows :

1. It deals with various commercial and industrial subjects

2. It is characterized by certain formal elements, such as commercial and technicalvocabulary, the use of graphic and audio-visual aids, and conventional formats

3. It is impartial and objective as extreme care is taken to convey information accurately

and concisely

4. It entails complex writing techniques and procedures


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EFFECTIVE BUSINESS COMMUNICATION

Business communication becomes effective only

1. If the language used is effective

2. The message conveyed is clear

3. And the predetermined objective is achieved

Hence effective business communication can be defined as the use of effective languageto convey a clear business message to achieve a predetermined objective


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CHARACTERISTICS OFBUSINESS COMMUNICATION

A two-way traffic

As communication is an exchange of views, opinions, directions etc. it is a two waytraffic

Messages, directives, opinions etc. are communicated upward as well as downwards Simply talking and writing without regard to the recipients response, is conducive to

misunderstanding

Continuous process

As more often than not it is repeated to achieve the desired results

A short lived process

The process is complete as soon as the communication is received and understood bythe receiver in the right perspective


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CHARACTERISTICS OFBUSINESS COMMUNICATION

Needs proper understanding

Basic objective of conveying a message is a proper understanding of the message bythe other party

Hence it should be simple, clearly worded, precise and concise

Leads to achievement of organizational objective

Effective communication does this by creating a sense of object orientation in the

organization

Dispels misunderstanding

Leads to clear understanding between people and thus builds camaraderie amongpeople


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BUSINESSBUSINESS COMUNCATIONCOMUNCATION

CASE STUDYCASE STUDY

y A major airlines was making heavy financial loses.Till J.C the new CEO,

took over. Within a year the company was making profits again.The first

thing J.C did was to pepare a little red book with the title LETS GET IN

THEREAND FIGHT.The book mentioned in simple terms what the

problem was and how it could be solved.The book was given to all 20,000

employes.Next,J.C began spending half his working time in talking toemployees and spreading his own enthusiasm.The strategy paid off.The

employees, especially the tickets agents, flight attendants and other dealing

with customers realised that it was in their own interest to work the way

J.C wanted them to.


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BUSINESS COMUNCATIONBUSINESS COMUNCATIONPROBLEMS IN DOWNWARD COMUNICATIONPROBLEMS IN DOWNWARD COMUNICATION

y OVER COMMUNICATION

y UNDER COMMUNICATION

y TIME CONSUMING

y LOSS OF INFORMATION

y DISTORTION

y RESISTANCES

y DIFFERENT PRIORITIES


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BUSINESSBUSINESS COMUNICATIONCOMUNICATIONBA

RRIERSBA

RRIERS IN COMMUNICA

TIONIN COMMUNICA

TION

y To get the work done.

y To prepare the workforce for

challenges.

y To tackle misinformation and

suspicion arising out of it.

y Lack of vision and arbitrary.

y Unnecessary information leaks.

y Absence of a feedback

mechanism at subordinate level

leads to frustrationy .

ADVANTAGES y DISADVANTAGES


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THANK YOUTHANK YOU

Business Comunication 8337.

Documents

Transcript of Business Comunication 8337.