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Brij Mohan Institute of Management & TechnologyMBA I Semester I

(2011-2013)

Business Communication Skills

Paper Code: MBA 107Course Instructor: Deepak Lalchandani

Objective:

To train students to enhance their skills in written as well as oral Communication through practicalconduct of this course. This course will help students in understanding the principles & techniquesof business communication. The objective of this course is also to bring about personalitydevelopment with regard to the different behavioral dimensions that have far reaching significancefor the students.

Pedagogy:

The Methodology adopted in teaching this course will be through:

Lecture-cum-discussions Group Discussion Training Games Case Analysis Presentations

Learning outcome:

By the end of the course, participants are expected to acquire the following skills andcompetencies:

Interpersonal Relationship Skills Leadership Skills Personal Grooming Communication Time Management

Presentation Skills Building Self-image and Self-Efficacy

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Sessions Plan:

No. of Session(s) Topic

ReadingMaterial

01-02 Purpose and Process of Communication; Myths andrealities of communication, Paths of communicationKaul, Asha pp. 18-28

03 -04 Oral communication: Noise, Barriers to Communication;Listening Listening process, Types of Listening,

Kaul, Asha p.21, p.23, pp. 39-50, pp. 85-86, pp.

89-94

05-06 Deterrents to Listening process, Essentials of goodlistening, Telephonic communication

Kaul, Asha pp. 95-98, pp.

101-105

07Case Analysis

Silence is Deadly

08-10

Prerequisites of effective presentation, Format of

presentation, Assertiveness indicators of assertive behaviour, strategies of assertive behaviour

Kaul, Asha pp. 121-122, pp.139-140, pp. 159-

166

11-12 Communication skills for group discussion and InterviewsKaul, Asha

pp. 216-239

13-14 Non verbal communication: Gestures, Handshakes, Gazes,Smiles, Hand movementsKaul, Asha

pp. 183-193

15Case Analysis

At the Holiday Inn

16-17 Style of working, Voice modulations, Body sport for interviewsKaul, Asha

pp. 202-204

18-19 Business etiquettes: business dining, business manners of people of different cultures, managing customer care Notes will be

provided

20-21 Written communication: Mechanics of writing, Reportwriting

Kushal, Sri Jin;Ahuja, Sunitti pp. 141-148

22Case Analysis

From Campus to Corporate

23-24 Circulars, Notices, Memos, Agenda and MinutesKushal, Sri Jin;Ahuja, Sunitti

pp. 197-203

25-26 Business correspondence business letter format, style of letter arrangement, types of letters

Kushal, Sri Jin;Ahuja, Sunitti pp. 150-181

27-28 Telex manages, Facsimiles, Electronic mail; Diarywriting; Developing resume Notes will be

provided

29-30Case Analysis

Communication Challenge: A case study

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Note : Each class carries 60 mins. Presentations (group) work will be allocated within first threeclasses and date of submission will be after 20 days tentatively. The exact date of submission will

be announced after allotment. Tests will be taken accordingly.

Evaluation Criteria:

Components Weightage (Marks)

i) Seminar presentation and class participation 10 marksii) Case analysis and presentation 05 marksiiii) Test(s) 05 marks

Term End Exam 80 marks

Suggested Readings

Text Book

Kaul, Asha Business Communication, PHI Learning Private Ltd.

Reference Books

Kushal, Sri Jin; Ahuja, Sunitti Business Communication , V.K. (India) Enterprises

McGrath, E.H., Basic Managerial Skills for All , Prentice Hall of India, New Delhi

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