Be A Tea (BAT)

Business Background

Nature of business• Slimming tea business• Malaysia is well known of mouth watering

dishes but also containing a lot fats substance

• We offer varieties of fitness class

• Be A Tea (BAT)

• Inspiration from Nature of Our Business

• T represent a body shape/ a figure

Location Headquarter

Bangsar

Branch VIP

• Starhill Gallery

Standard• Facial center in Parkson, Jusco, Isetan

• Pavillion• Gym

• The Garden

Operation Hours: 6am-10pm

Market AnalysisHigh incomer• High in education and income Living in luxury area ( Bangsar, Bukit Bintang& Shopping Mall)

• Office lady, man higher expectation on higher grade of food ( lemon)

Moderate incomer• High or moderate education and income• Expectation on moderate food to maintain

lifestyle

Low incomer• Moderate or low education and low

income

Customer

Flavor for each different income is divided into 3 category.

• Low income1 product

• Moderate income5 products

• High income 7 products

Low In-

comer15%

High Incomer25%Moderate Incomer

60%

Revenues

CompetitorsStrengths Weakness

Nature’s Tea Varieties of tea Our staff management

Himalaya Multi function- Facial and Slimming

Non-facilities provided

Products

• OriginalOffer in three range

Slim Tea (small)

X Tea(Extra Tea)

DX Tea (Double X Tea)

• 1 Box 7 packets

Starting RM 12.99

Goodness

• Remove excessive fats around the body

• A body cleanser

• Maintain body figure

• Consume one packet daily

Lemon Flavour

Ginger Flavour

• X Tea (Medium)

• DX Tea (Large)

• DX Tea (Large)

• Rich in vitamin C

• Keep body warm

RM 16.99 Starting RM 14.99

Catalogue

http://oshihui.wix.com/slimming-tea-be-a-tBusiness Website:

• Billboard

• Social Apps

• Radio Channel

• TV Channel

Packages

Trial• 14 packets• Nutritional Class• Cost Rm59.99

Regular VIP• 30 packets• Nutritional Class• Zumba• Cost Rm 89.99

• 60 packets• Nutritional

Class• Zumba• Yoga• Cost Rm

119.99

A highly budget decorated HeadQuater

• Portrait of heavy weighted lady at the entrance

• Portrait of model figure lady at the entrance

ENTRANCE EXIT

Consultant

Consultant Consultant

Marketing Human Resources

Q&Q IT Law Finance CS

Director Head Head Head Head Head Head

Officer Officer OfficerOfficerOfficerOfficer Officer

Hybrid Strategy combination of marketing and management

• Each month consist 4 weeks.• Each weeks represent 1 batch of sale girls, sale men and

store managers• In a month a compulsory a batch will be taking the role

on heavy duty in the warehouse and deliveries.• Each batch taking turns in the role weekly• Only hire heavy weighted people.Reason• To plant the experience of difficulties of heavy

weighted people to the employees

Result• Save cost on hiring deliveries and warehouse keepers• Gaining regular customer through the sales employees

• 3 company consultant• Total of 7 department• 7 of head inclusive director

• Marketing Department : 4 public relation, 4 designer, 10 officer

• Human Resources : 8 Officer• Q&Q : 10 Nutritionist, 10 Officer,

16 Store manager 62 Salesgirl or man, 16 high class salesgirl or man• IT : 8 Officer• Law : 4 Lawyer• Finance : 12 Accountant• CS : 8 Customer Service

Officer• Fair and Square Judgement on the company• Easy to control and maintain

FINANCIAL PLAN

Finance of Capital

Bank Loan RM 30,000

Cash Input

Nick RM 30,000

Hazel RM 30,000

Bolin RM 30,000

TOTAL RM 120,000

Financial Capital

Cost item Costs (RM)

Beginning inventory of merchandise 240,000

Buildings (Rental) 10,000

Leasehold improvement 10,000

Capital equipment 10,000

Administrative expenses 10,000

Advertising/ promotional expenses 80,000

Other expenses 20,000

Human recourses 30,000

TOTAL 410,000

Start-up Costs

Operation Cost RM

Utilities:Electricity billsWater billsTelephone billsWiFi bills

20,000

Wage 17,000

Supplier 5,000

Monthly business loan interest (10%) 2,000

TOTAL 44,000

Operation Cost

Jan Feb Mar Apr0

5000

10000

15000

20000

25000

30000

35000

40000

Forecast SalesSlim Tea X Tea D X Tea

Item Month (RM)

Cash in:SalesClass fees

Jan79,95030,000

Cash out:Fixed Costs- Administration- Marketing - Operations

16,25020,0005000

Cash in:- Administration- Marketing- Operations

25,00032,50010,000

Cash Flow Forecast

Monthly Income RM

Monthly Sales:Slim Tea X TeaD X Tea

3,800,000

Monthly Event RM

Special Events 10,000

TOTAL 3,810,000

Estimated Monthly Profits: 3,000,000

Estimated Yearly Profits: 36,253,879

Estimated Profits within 3 Years: 12,960,550,439

Monthly Income

References

• Kotler, P., Kartajaya, H. and Hooi, D. (n.d.). Think new ASEAN!.• Chang, H. (2014). Economics. London: Pelican.• Evans, V. (n.d.). 25 need-to-know strategy tools.• Himalayaherbals.com, (n.d.). Welcome to the world of

Himalaya Herbals. [online] Available at: http://www.himalayaherbals.com

• Tazo® Tea, (n.d.). Artfully Blended | Tazo Tea. [online] Available at: http://www.tazo.com