Bus Me Project
description
Transcript of Bus Me Project
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University of BaltimoreIDIA 612
Nikki Kerber and Allison Francis
BUS ME PROJECT
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BUSINESS STRATEGY
• Motivating event
• Seeking inspiration and preliminary research
• Drafting a destination sequence
• Allocating dates, durations and activities
• Create a draft itinerary - building trip scenarios
• Research for accommodation and activities
• Iterate itinerary - additional scenarios
• Draft budget and additional iteration
• Share itinerary
Planning Travel as Everyday Design (Dean M.G. Hargreaves and Toni Robertson 2007)
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BUSME PROCESS OF TRAVELUser Tasks:
• search for one-way, round trip or multiple leg travel
• Compare prices for the same route and similar times
• Ability to book tickets instantaneously via BusME.com
• Rate bus experience
• Indicate departure city, arrival city, date, price and preferred vendor
User Settings:
• A user can create a profile
• A user profile can store payment info, social media contacts, and their preferred operator info
Notifications:
• The system, using current traffic information, will notify the user when the trip’s route is congested
Vendor:
• Bus operators will be notified nightly of the total group of people wanting to go
• Bus operators can accept to take the group of customers
• Bus companies will be able to offer special pricing via BusME
Other:
• Users will be able to view if any of their Facebook friends are on the same bus
• Ability to see savings of bus travel compared to other modes of travel.
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STATISTICS• For the third year in a row, intercity bus service was the fastest growing mode of intercity
transportation, outpacing air and rail transportation.
• Intercity bus operations expanded by 6.0% in 2010, showing that the sector’s renaissance continues.
• Companies such as Boltbus and Megabus, have rise in departures by 23.9% and account for more than 400 daily bus operations.
• Megabus has reported ridership growth of 48%
• Bus travel is reducing fuel consumption by about 11 million gallons annually—the equivalent benefit of removing 23,818 vehicles from the road.
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STATISTICS
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COMPETITORS• Direct
• Indirect
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COMMON BUS TRAVEL TASKS• select round trip or one way (the following steps are based on a round trip selection)
• select city of departure
• select city of arrival (possible multiple locations in each city)
• select departure date
• select arrival date
• select quantity
• select to search for bus travel
• select to search for bus travel with lodging
• purchase
• print confirmation
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COMPETITOR WEB SITES AND MOBILE SITES
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COMPETITOR MOBILE
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COMPETITOR MOBILE
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COMPETITOR MOBILE
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PERSONA #1 - TALLIE• Does not travel much, Budget conscious.
• Tallie is 18 years old
• a college student
• always on her iPhone.
• Travels home for vacations and breaks
Goal: Create an iPhone application that will quickly search all bus lines for the lowest possible rate to and from a destination. The application needs to clearly indicate the bus line and the price of the ticket at either one way or round trip.
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PERSONA #2 - MARIA• Advanced traveler booking for others.
• Maria is 47 years old
• is married with three children
• owns her own travel agency.
• computer savy
• books travel packages for her clients
Goal: Read reviews of each bus line to assure clients of her choice of bus line and make reservations on behalf of the client. Might also want to get a list of things to do around the destination. (Advanced search options need to be present for a user who books travel daily).
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PERSONA #3 - JOHN• Senior citizen
• does not use the Internet to book travel.
• John is a 63 year old man
• he is married
• 3 children
• lives in a small town in Illinois
• He is He is rarely on the Internet
Goal: To get competitive pricing on bus travel from the mid-west to the east-coast. Needs a well designed interface so that he doesn’t get discouraged from using the online service. Steps and order form need to be clearly labeled.
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PERSONA #4 - ERIC• Single dad of 2 boys
• Eric is 39 years old,
• lives in Austin, Texas,
• Likes to plan family adventures
• V.P of Engineering at this company
• Bus ticket cost is not a factor
Goal: Ability to purchase more than 1 ticket. Ability to add various routes to tickets. Show amenities of bus line before making purchase.
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PERSONA #5 - MARCI• Marci is 27 years old,
• HR Specialist at The University of Delaware,
• Walks to work
• Marci assists with reimbursing all travel expenses
Goals: Secondary user interface for people like Marci who see a completely different side of the UI. Perhaps a user login screen will route to a current list of faculty/staff who have purchased bus tickets through BusMe.com, connect to the schools finance database and submit reimbursements to their bank account or credit card used.
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BUSME MOBILE APP PROTOTYPE
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BUSME MOBILE APP PROTOTYPE
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RECOMMENDATIONS• Social Media
• Building Trip Scenarios
• Opportunities for seeking inspiration
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REMAINING STEPS• Finalize personas
• Paper prototype testing
• Tech prototype testing
• Website wireframes