Bundles of Love

bundlesoflove.org

Bundles of Lovebundlesoflove.org

• BOL works with Minnesota state and county agencies to provide basic newborn necessities to disadvantaged, premature & sick infants

• Bundles are comprised of mostly home-made diaper bags, blankets, clothes & other baby care items

• Donations are contributed to BOL primarily by individuals and groups/organizations

bundlesoflove.org

bundlesoflove.org

History

1999 – 5 bundles2006 – 55,000 items/3,300 families2007 – 60,000 items/3,500 families2008 – 86,828 items/5,100 families

bundlesoflove.org

Bundles of Lovebundlesoflove.org

THE NEED• 1 additional bundle/day

for one year• Cost of each bundle is $25

= approx. 25 items/bundle• Cost for 365 bundles: $9,125

= 9,125 additional items

bundlesoflove.org

Bundles of Lovebundlesoflove.org

MEET THE NEED365 bundles

1 per day(minimum)

1. Watch for sales: local and internet2. Local advertising3. KTIS “60 days of service” campaign

bundlesoflove.org

1. SALES & WHOLESALES

bundlesoflove.org

bundlesoflove.org

bundlesoflove.org

2. ADVERTISING

bundlesoflove.org

You must advertise to generate more store traffic.

Continuous store traffic is the first step toward sales increases and expanding your base of shoppers. For every 100 items shoppers plan to buy, they make at least 30 unanticipated "in-store" purchases.

You must advertise to keep a healthy positive image.

In today’s competitive marketplace, rumors and bad news travel fast. Advertising corrects misleading gossip and punctures "overstated" bad news. Advertising that is vigorous and positive can bring shoppers into your store regardless of the economy.

BOB-FM Covers the TWIN CITIES like a blanket.bundlesoflove.org

You must advertise to reach new customers.

The market changes constantly. New families moving into the area mean new potential customers (donors) for you, or for your competition. Customer’s income levels are constantly changing, which means changes in lifestyles, needs and buying habits.

bundlesoflove.org

3. KTIS 60-day service campaign

bundlesoflove.org

bundlesoflove.org

bundlesoflove.org

bundlesoflove.org

Solution: Advertising“70% of contributors participate only if they are asked directly.”

– Howard Johnson, BOB-FM

•Last year raised $9,000 at fundraiser without advertising. Expect more than twice that

amount with advertising = $9,125•BOB-FM offers 50% discount to charities ($25/ad)

•Pay $500 for twice as much advertising prior to annual fundraising event in October 2009•Accept BOB-FM offer to participate in free service announcements in conjunction with BOL fall fundraiser

bundlesoflove.org

Supplemental SolutionKTIS 60 days of service

icanhelptwincities.orgAugust 5 – October 3, 2009

•Free announcements/promotions•St. Paul Mayor Coleman proclamation•Exceed BOL minimum additional need of 1 bundle/day for 356 days

bundlesoflove.org

bundlesoflove.org