Mother’s Love Presentation

8/3/2019 Mothers Love Presentation

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Company

LOGO

mothErs lovE Co., ltDFinal presentation


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Contents

Introduction & company overview1

Production department report2

Marketing department report3

Finance department report4

Dilemma report & Conclusion5


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Final result

Objective Actual Status

Sales Increase 8% peryear

Year 1: $3,215,400Year 2: $5,999,400

Year 3: $7,818,050

Market share 25% 20%

Quality Increase orremain constant

Increase steadythrough 12quarters

Net income $651,887 at theend of year 3

$751,110 at theend of year 3

Rank Top 3 Top 1


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Production department

Product description

Objective & KPIs

Quality

Unit produced & plan capacity

HR investment & productivity

1

2

3

4

5


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Product Description

Baby Cloth

Material: cotton, jeans, silk

Design: follow the fashion trend and diverse in two seasons,sunny and rainy

Unique Feature: printed T-shirt design (go direct or online) Other service: A-Z service


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Product Description

Baby Toy

Imitational Toy

Jigsaw Puzzle

Technique Toy

Exercise Toy


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Objectives and KPIs

Increase quality of both products rapidly

Avoiding overtime workers

Prevent form over plant capacity

HR development and Productivity above the average industry

Quality higher than average industry


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Quality

Cloth - Quality

Actual Quality

Indusry Quality

Plan Quality

Achieved


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Quality

Toy - Quality

Actual Quality

Indusry Quality

Plan Quality

Achieved


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Unit Produced & Plant Capacity

Plant Capacity

Unit Produced

Plant Capacity(100%)

Plant Capacity(120%)

Achieved


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HR Development and Productivity

HR Development

Plan

Actual

Industry

Achieved


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HR Development and Productivity

Productivity

Pro.1

Industry Productivity (Pro.1)

Pro.2

Industry Productivity (Pro.2)

Achieved


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Recommendation

Plan to improve the quality of product

Invest more money in HR Development

Send employees to training program

Hire professional staffs an workers


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Marketing department

Market share

Advertising

Price & sale

Objective & KPIs

4

3

2

1


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objECtivE & kPis

Increase 2% sale per quarter

Reach the top 3 in Baby product industry

Achieve 25% market share after 12 quarters


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Sale

Achieved

GoalIncrease 8% sale annually

Cloth - sale

Forecast Actual Toy - sale

Forecast Actual


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Price

Cloth - Price

Mother's love IndustryToy - Price

Mother's love Industry

Achieve


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Advertising

Cloth ads

TV

Newspaper Ads

Magazine Ads

Toy ads

Magazine Ads

Newspaper Ads

TV


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Market share

Mother's Love20%

Bambi15%

Baby Genius14%

Baby Care14%

Rosy Smile15%

Ha Ha He He11%

Baby Smile11%

Market share Highest


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Recommendation

Corporate with other companies in buymarket research cut down the cost andknow clear about others companys

decisions Launching direct marketing

- Direct mail

- Catalogue marketing- Online marketing

- Telemarketing


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Finance department

KPI &objective

Net income

Ratio

Dilemma

Recommendation

Future plan


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KPIs & Objective

NetIncome

Increases by 2.05 times from quarter 5 to quarter 8

ROA

Be at least at 6% by the end of year two.

Gross

ProfitMargin

Grows by 30% per year

CurrentRatio

Decreases to 1.73 by the end of the first year


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Net income

-1600000

-1400000-1200000

-1000000

-800000

-600000

-400000-200000

0

200000

400000

600000

Q1 Q2 Q3 Q4 Q5 Q6 Q7 Q8 Q9 Q10 Q11 Q12

Mother's love

Industry

Achieved

Net income grows by 2.05 times from quarter 5 to quarter 8


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ROA analysis

ROA

Actual Industry average

ROA will be at least 6% by the end of the second year!!!

Achieved

Overall, our ROA is higher than the

industry average


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Current Ratio Analysis

Current ratio

Forecast

Do not investexcess cash

BorrowMortgage

instead of Shortterm loan

High current ratio

Current ratio decreases to 1.73 by the end of the 1st year


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Gross Profit

Gross Profit Margin increase by 30% per year

Gross Profit Margin

Mother's love Industry average

Frequency

Gross profit

Histogram of Gross Profit Margin


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Dilemma

In quarter 8

Situation: drunkworker

Option selected: 3


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Pros

Option 3: Institute a company-wide Chemical Abuse Awareness program

Improve the productivity

Highlight employees awareness A warning to employees

Cons

High cost: $24,000 Lack of experience

Unfair to non-drunk workers

Dilemma


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Recommendation

Noemergency

loans

Do not holdtoo much

excess cash

To produce

most desiredproductquantity

(allocated

efficiency):Price =Marginal cost


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Future plan


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FuturePlan

Short - term plan (Year 4)

We plan to increase the quality at least 20.0 at the end of 4th year for bothproducts

Productivity will raise to 520 for product 1 (now 426)

Productivity will raise to 650 for product 2 (now 518)

HR Development cost 50,000$ for every quarter of this year

Unit product double from 3rd year

Long-term plan (After Year 4)

Increase the quality of both products at least 20% each years

Plan to produce stationary for children such as pencil, pen, rubber

Other children accessories such as shoes, glasses, hats and jewelries


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FuturePlan

Shoes:

Jewelry:


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Short term plan

Glasses:

Hats:


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Future plan

Reach30% market

Share(22.4%)

Increase15%

Net profit

Remain theLeader

position

Short - term plan (Year 4)

Long - term plan (Year 4)

Expand businessThroughout

Asia

New productChildrenstoothbrush

Leader in VN-- Top 5 in Asia


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About Us

When women have children, children are their love

SO

They give children the best

Our CompanyIntelligenceDynamicEfficiencyAccuracyLeadershipWe Provide the bestSoIf you have baby,you have our products


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Company

LOGO

Mother’s Love Presentation

Documents

Transcript of Mother’s Love Presentation