Building Your Campaign Website
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Transcript of Building Your Campaign Website
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If you are experiencing technical difficulties, please visit
www.CandidateProject.org/help to read frequently asked webinar tech
questions.
Welcome!We will be starting the training session shortly.
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BUILDING YOURCAMPAIGN WEBSITE
Presented by Sarah Baker,Digital Director, Candidate Project
August 2, 2012
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CandidateProject.org/academy
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OBJECTIVEOBJECTIVE
By the end of this session, you should have a basic understanding of the how to set up an effective website for your local campaign – from the logistics to the actual content.
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AGENDAAGENDADeciding to invest onlineMake a strategic planWebsite logisticsWebsite contentOther online toolsReviewQ&A
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Presenter:
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Presenter:
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Sarah BakerDigital Director, Candidate ProjectNew Organizing Institute
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What kind of online presencemakes sense for your
campaign?
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RESOURCES
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(it’s not just about the money.)
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he’s not on
doors right
now
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MAKE A STRATEGIC PLAN
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Your online strategy should ONLY exist
as a function of your campaign.
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Will it get you closer to your goal?
Will it use your resources creatively to shift power? Does it build new resources?
Will it create organizational capacity?
QUESTIONS TO ASK WHEN CHOOSING
TACTICS
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THE LADDER OF ENGAGEMENT
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INTEGRATE
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A TOOL TO SUPPORT YOUR STRATEGY:
Your Campaign Website
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CRAFTING A BASIC CAMPAIGN WEBSITE
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BUY A GOOD URL(URL = Website Address)
• MariaJohnson.com
• ElectMariaJohnson.com
• MariaforAssembly.com or MariaforHatfield.com
• Beware of time-bound URLs like MariaJohnson2012.com
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WEBSITECONTENT
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WEBSITE MUST-HAVES
Candidate Name as it will appear on the ballot
Specific office being sought
City Council District 14 v. City
Council
Date of the Election (and election type)
Vote in the Democratic Primary on Tuesday, June 26th
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SITE SECTIONS: Candidate Bio
• Keep it brief• Keep it relevant• Weave in why you’re running
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SITE SECTIONS: Voting Info
• WHEN is the election?• WHO is eligible to vote?• WHERE can people vote?Bit.ly/VIP-Google-Gadget
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SITE SECTIONS: Issues & Message
Message Tips:• Get your 'foot in the door'• 27 Words - 9 Seconds - 3 Points
(The average newspaper quote is about 30 words long, the average TV quote is about 10 seconds.)
• No more than 3 points - stay focused and on message"I think it's time to shake things up: Time to support our schools, time to clean out City Hall, and time to bring jobs back to Anytown."
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SITE SECTIONS: Issues & Message
Message Principals: • Always know your purpose/objective (Ask?)• 5 C's - Concise, Clear, Consistent, Convincing,
Contrastive• K I S S• Repetition, Repetition, Repetition
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SITE SECTIONS: Issues & Message
• Choose issues that are relevant to your community, the office you’re seeking and your message.
• Keep it brief.
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SITE SECTIONS: Online Donations
• Paypal is not a bad option for local campaigns
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You can’t use ALL the tools . . .
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QUESTIONS?CandidateProject.org/
academy