Education and Outreach Campaign:Website & Preliminary Creative Concepts

Logo Design

Website (ChooseHealthDE.com)

http://www.ChooseHealthDE.com/

Creative Concept: Health insurance for all.

Print ad

Billboard

Information card

Front

Back

Media Plan

Mass media campaign: Begins on August 19

Television

Comcast Cable: All Delaware Zones

Primary Demos: Adults 18-24 and Adults 25-49

Networks include: A&E, AMC, CNN, DISC, MTV, BET, ESPN, MSNBC,TRU

Network:

WBOC and EBOC (CBS and FOX affiliates in Southern Delaware)

WMDT (ABC affiliate)

Radio

Radio

Out of Home

• Rotary Billboards

• Bulletins

• Posters

• Transit

• Bar Coasters

• Cash Jackets

Non-Traditional

2’x 5’ Vinyl banner stands with “Take One” brochure holder

Distribution•50 Barber Shops and Hair Salons

•29 Independent Grocers/Markets

•21 Walk-In/Immediate Care Clinics

Print

• News Journal

• News Journal Sticky Note

• Delaware State News

• Dover Post/Middletown Transcript

• Sussex County Post

• Seaford/Laurel Stars

• Cape Gazette

• Milford Chronicle/Harrington Journal

• Smyrna Clayton Sun Times

• Out & About

• Spark Weekly

Spanish Language Media

Radio•WUS-AM (La Exitosa 930)

•WJWL-AM (Maxima 900)

Print•El Tiempo

•Hoy en Delaware

•Pueblo de Dios en March

•Delaware Hispano

Digital Media

Google

•Search

•Video

•Display

Bing

•Search

Facebook

•PPC Ads

YouTube

•Pre-roll, Companion Ads

Everyday Health

•Display Ads

•Video

Delaware Online•Display AdsPandora•Commercial•Audio•Display AdsGoodway Group (Ad Network)•Video (pre-roll and in-stream)•Display AdsMobile Fuse•In-app video•Ads•Targets tablet and handheld devices

Evaluation and Reporting