Building your brand and brand story

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Transcript of Building your brand and brand story

  • 1. Building Your Brand & Brand Story
    Marie Still | Marketing & Communications Director | MRIS

2. Size doesnt matter
Big or small, developing a strong brand & brand story is important.
3. Why brand?
4. differentiation
5. clarity
6. loyalty
7. 8. who
What is a brand?
9. a good brand elicits thoughts
a great brand elicits feelings.
10. Emotional relationships are stronger than logical relationships. Customers grant more loyalty and leniency to brands that they hold a personal relationship with.
11. ?
Ask yourself:
who are we?
what do we stand for?
what do we do for our customers?
Who do our customers see our brand as?
12. What is your brand personality?
13. Using brand archetypes gives your brand a personality and story that everyone can understand and relate to, externally & internally.
The Innocent
The Everyday Man/Woman
The Explorer
The Hero
The Outlaw
The Creator
The Ruler
The Magician
The Lover
The Caregiver
The Sage
The Jester
14. Write your brand story.
Consistency is key, your customers & consumers are the main character, tell the story of your brand using the archetype, what role does your brand play in your consumers lives.
[Your Brand]
15. Now here comes the funMARKETING
16. Each time you touch the market with your marketing tactics, your brand should play the same role.There will be different layers, but the core will be the same.
17. @MRIS_marie | |