Building sustainabledigifr laila-june2012
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Transcript of Building sustainabledigifr laila-june2012
Building a sustainable
digital team
Laila Takeh @spirals
LA WEB ACTUAL
Source: Stanford Social Innovation Review Oct 2011
UUK Digital Journey
Review
„ Consultant
Set up
„ Digital Hub
??
Head of Digital
Engagement
Laila Takeh
Digital Manager
(Content & Technology)
Senior Digital
Editor Digital Editor
Digital Project
Manager
Technical Project
Lead
Digital Marketing Manager
Social Media Exec
Digital Marketing
Officer
Digital Marketing
Officer
Digital Analyst
Set up
Production team Marketing team
Set up
Set up
UUK Digital Journey
Review
„ Consultant
Set up
„ Digital Hub
Refine
„ Understanding
„ Strategy
„ Roles
„ Tools
Embed
„ Capacity building
„ Planning
„ Investment
Refine
Source: Stanford Social Innovation Review Oct 2011
Strategy
Refine
Roles Refine
Tools Refine
Capacity building Embed
Skills matrix
• All
• External facing
• Champion
• Super user
Challenges Embed
• Planning
• Understanding still mixed
• Need to be concrete Vs flexible
• Investment
• Specific cases for shifting time and money
• Resource balancing
a little bit of everything
“digital” has been seen as isolated
offline marketers online marketers
• Set the goals
• Plan the mix
Bought media
Email Search Display Affiliates Microsite/s
Owned media
Website
Earned media
SM
Team 1
Team 2
Team 3
Team 4
Partners
With focus…
Thanks
Laila Takeh @spirals