Building Personal Brand Authority Online via Content & Social SEO

Mark Traphagen - Director of Digital Outreach, Virante Inc

Online Brand BuildingPower of Personal Authority

Mark Traphagen | Virante.org | @marktraphagen


Ain’t About Fame


Authority


Trust


www.zeromomentoftruth.com


People TrustPerceived Authority


Do You Know This Man?


Graphic courtesy of Hubspot www.hubspot.om/inbound-marketing

Understanding Social SEO


Image courtesy of http://www.postano.com/

http://www.postano.com/


So What About


Profiles Have PageRank


Pages Have PageRank


Communities Have PageRank


Google+ Internal PR


Google+ External PR


Google+ Fitness & Nutrition Community4 Posts on High PR Blogs

Went from pg. 8 topg. 1 for "fitness & nutrition” for 3 months!

1 - My Google+ post2 - Google+ page post3 - Another Google+ post by me4 - Share of Google+ post by friend5 - Home page of site6 - Inside page of site7 - Another page of site8 - Another page of site


Google Authorship

Google+ Authorship Community:bit.ly/AuthorshipCommunity



http://bit.ly/AuthorshipCTR

PermissionMarketing

Permission Marketing

● Communicates with prospects w/o selling

when they aren’t (yet) ready to buy

● Useful instead of annoying (YOUtility)

● Establishes

○ Expertise

○ Authority

○ Trust

Why Content Marketing?

Banner Blindness

How do you stand out…

when everyone is doing the same thing?

Thought

Leadership

You don’t need to be the CEO to be a leading voice.

Meet Lisa Barone

Lisa Barone● Multiple blogs on AdAge’s Power

150

● Featured in New York Times, Wall

Street Journal, BusinessWeek, Inc.

Magazine, Reuters, Intuit, Forbes,

PBS, FOX News

● Contributor and Social Media

Editor for SmallBizTrends.

Marcus Sheridan - Sales Lion

Awesome doesn’t have toask permission.

INTERRUPTIO

N!

Nobody picks up when they see this caller.

Pre-checking the box is weak

Don’t sell until you’veEARNED the right to sell

You have to be better

Everyone on the web has stuff. Your

stuff needs to be better and more

focused to garner any attention at all.

Generating content because it’s your job

isn’t good enough anymore.

Are you paying attention?

● Have you checked your email since this

started?

● How long do you wait before you look at

your phone after it vibrates during a

meeting?

● Are you live tweeting or Facebooking?

How do you plan on getting this family’s attention?

Attention is the new currency

You are competing with every other fragment

of life that is demanding your reader’s

attention.

Nobody reads the whole page

You have 8 seconds

An Associated Press survey conducted in January of 2012 found that the

percentage of page views that last less than 4 seconds was 17%, while

views over 10 minutes was 4%.

The Google algorithm and SEO

It’s harder to game the system

Why it’s harder to game the system

PandaFebruary 2011

Why it’s harder to game the system

PenguinApril 24, 2012

So What Works?

So What Works?

● Authoritative content

● Natural links

● Active social engagement

Google Authorship

Where is your eye drawn?

More important than ranking

Authorship Rich Snippet Result

The byline link shows all of YOUR content!

Authorship shows all your content spread across the web.

Author Stats

Inbound.org = Free Education!

Thank You

Mark TraphagenDirector of Digital Outreach

Virante.org

@marktraphagen

Building Personal Brand Authority Online via Content & Social SEO

Business

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