Building digital

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THE LABORERS-EMPLOYERS COOPERATION AND EDUCATION TRUST (LECET) MARCH 16, 2010 COLLEEN CARMEAN ARIZONA STATE UNIVERSITY Building Digital: Toward Social Media in the Workplace

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Understanding how we got here and how social media might get us out

Transcript of Building digital

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THE LABORERS-EMPLOYERS COOPERATION AND EDUCATION TRUST (LECET)

MARCH 16, 2010

COLLEEN CARMEANARIZONA STATE UNIVERSITY

Building Digital:Toward Social Media in the

Workplace

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Before we start

A bit about meA bit about you:

Where are you from?What do you do?How are you using social media?

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CHANGE IS GOOD

Change is Good

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SPARE CHANGE IS BETTER

Change is Good

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UNDERSTANDING HISTORY

Before We Start , Part II

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History Repeats Itself

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AGRICULTURAL AGE

History Repeats Itself

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INDUSTRIAL AGE

History Repeats Itself

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INFORMATION AGE…

History Repeats Itself

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History Repeats Itself

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History Repeats Itself

Agriculture Revolution: Steel Plow

1837 – John Deere develops and markets the world's first self-polishing cast steel plow.

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Innovation

Consequence: Food production increases Food supply extends local geographical boundaries Communities prosper Literacy rises

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History Repeats Itself

Agricultural change: Tractor

1907 – Henry Ford begins producing gas-powered tractors. Fifty horsepower engines could pull sixteen plows and harrows, and a grain drill, performing the three operations of plowing, harrowing, and planting at the same time and covering fifty acres or more in a day.

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Disruptive Innovation

Death of the family farm and of farming as a way of life

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Disruptive Innovation

1870: 80-90% of America employed in agriculture, mostly on small tracts of land

2010: 2-3% of American are now employed in agriculture.

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Disruptive Innovation

Median income? $7.70 for farm workers planting, growing and harvesting crops,

$8.31 for farm workers tending to animals.

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History Repeats Itself

Gas -> Coal-powered steam (railroads)Steam -> Electric and Hydro-Electric

(factories)Pastoral -> Mechanical (heavy equipment)Rise of the trades1900s:

US SteelGeneral ElectricBayer AG

Bessemer Converter – steel furnace (1870)Wikipedia Commons

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Industrial Age

General stability of the economyIncreasing rise in literacyGeneral prosperityChicken in every pot and a car in every garage

(H. Hoover, 1928)There are no such things as limits to growth,

because there are no limits to the human capacity for intelligence, imagination, and wonder. (R Reagan 1982)

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HISTORY REPEATS ITSELF

Disruptive Innovation

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Information Age

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Information Age

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??

World Wide Web

USENET groups and listservs (Google groups)

Google Search logic

Mobile devices

Streaming video

GPS open-satellites

Fast cable to the home

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??

Moore’s law in semiconductor circuits:

technology obsolence in three years

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Law of Accelerating Returns

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HISTORY REPEATS ITSELF

“DÉJÀ VU ALL OVER AGAIN”

Disruptive Innovation

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Information Age

Global economy

Mass production

Supply side economics

Unparalled competition

WalMartification of goods and services

Amazonification across the long tail

Global economic collapse

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LET'S TAKE A LOOK

A timeline view

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SHIFT TO ANOTHER NEW AGE

Disruptive Innovation

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Digital Age

CollaborationContinuous Communication FlowConsensusUbiquitous accessMobile access

Just in time (JIT) everything

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Digital Age in the Social Enterprise

SharePoint (SaaS)Chat/IM softwares (Yammer)Mobile communicationShared Docs and workflowGoogle Docs and Sites behind the Firewall Location aware devices (augmented reality)Visual data analysis

Very smart machines

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The Promise of Social Media

What do

Google’s logic

Facebook

Twitter

LinkedIn

Amazon

tell us about

the digital age?

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History Repeats Itself

Change is… inevitableDisruptive Innovation creates unpredictable,

painful and rapid change and outcomesWe seem to be on the cusp of a new, painful

changeIt will take a collective effort to figure it outWe will use social and mobile technology to

do it

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Thank You!!!

[email protected]: CarmeanSkype: cmcarmeanFacebook: Colleen Carmean