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Understanding how we got here and how social media might get us out

Transcript of Building digital

  • 1. THE LABORERS-EMPLOYERS COOPERATION AND EDUCATION TRUST (LECET) MARCH 16, 2010 COLLEEN CARMEAN ARIZONA STATE UNIVERSITY Building Digital: Toward Social Media in the Workplace

2. Before we start

  • A bit about me
  • A bit about you:
    • Where are you from?
    • What do you do?
    • How are you using social media?

3.

  • CHANGEISGOOD

Change is Good 4.

  • SPARE CHANGEIS BETTER

Change is Good 5.

  • UNDERSTANDING HISTORY

Before We Start , Part II 6. History Repeats Itself 7.

  • AGRICULTURAL AGE

History Repeats Itself 8.

  • INDUSTRIAL AGE

History Repeats Itself 9.

  • INFORMATION AGE

History Repeats Itself 10.

  • ????????

History Repeats Itself 11. History Repeats Itself Agriculture Revolution: Steel Plow 1837 John Deere develops and markets the world's first self-polishing cast steel plow. 12. Innovation

  • Consequence:
    • Food production increases
    • Food supply extends local geographical boundaries
    • Communities prosper
    • Literacy rises

13. History Repeats Itself Agricultural change: Tractor 1907 Henry Ford begins producing gas-powered tractors.Fifty horsepower engines could pull sixteen plows and harrows, and a grain drill, performing the three operations of plowing, harrowing, and planting at the same time and covering fifty acres or more in a day. 14. Disruptive Innovation

  • Death of the family farm and of farming as a way of life

15. Disruptive Innovation

  • 1870: 80-90% of America employed in agriculture, mostly on small tracts of land
  • 2010: 2-3% of American are now employed in agriculture.

16. Disruptive Innovation

  • Median income?
    • $7.70 for farm workers planting, growing and harvesting crops,
    • $8.31 for farm workers tending to animals.

17. History Repeats Itself

  • Gas -> Coal-powered steam (railroads)
  • Steam -> Electric and Hydro-Electric (factories)
  • Pastoral -> Mechanical (heavy equipment)
  • Rise of the trades
  • 1900s: US Steel General Electric Bayer AG

Bessemer Converter steel furnace (1870) Wikipedia Commons 18. Industrial Age

  • General stability of the economy
  • Increasing rise in literacy
  • General prosperity
  • Chicken in every pot and a car in every garage(H. Hoover, 1928)
  • There are no such things as limits to growth, because there are no limits to the human capacity for intelligence, imagination, and wonder.(R Reagan 1982)

19. HISTORY REPEATS ITSELF Disruptive Innovation 20. Information Age 21. Information Age 22. ??

  • World Wide Web
  • USENET groups and listservs (Google groups)
  • Google Search logic
  • Mobile devices
  • Streaming video
  • GPS open-satellites
  • Fast cable to the home

23. ??

  • Moores law in semiconductor circuits:technology obsolence in three years

24. Law of Accelerating Returns 25.

  • HISTORY REPEATS ITSELF
  • DJ VU ALL OVER AGAIN

Disruptive Innovation 26. Information Age

  • Global economy
  • Mass production
  • Supply side economics
  • Unparalled competition
  • WalMartificationof goods and services
  • Amazonificationacross the long tail
  • Global economic collapse

27.

  • LET'S TAKE A LOOK

A timeline view 28.

  • SHIFT TO ANOTHER NEW AGE

Disruptive Innovation 29. Digital Age

  • Collaboration
  • Continuous Communication Flow
  • Consensus
  • Ubiquitous access
  • Mobile access
  • Just in time (JIT) everything

30. Digital Age in the Social Enterprise

  • SharePoint (SaaS)
  • Chat/IM softwares (Yammer)
  • Mobile communication
  • Shared Docs and workflow
  • Google Docs and Sites behind the Firewall
  • Location aware devices(augmented reality)
  • Visual data analysis
  • Very smart machines

31. The Promise of Social Media

  • What do
  • Googles logic
  • Facebook
  • Twitter
  • LinkedIn
  • Amazon
  • tell usabout
  • the digital age?

32. History Repeats Itself

  • Change is inevitable
  • Disruptive Innovation creates unpredictable, painful and rapid change and outcomes
  • We seem to be on the cusp of a new, painful change
  • It will take a collective effort to figure it out
  • We will use social and mobile technology to do it

33. Thank You!!!

  • [email_address]
  • Twitter: Carmean
  • Skype: cmcarmean
  • Facebook: Colleen Carmean