Building your reputation strategy. Keeping your reputation spotless conference, 21 May 2014.
Building a Digital Reputation
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Transcript of Building a Digital Reputation
BUILDING YOUR DIGITAL REPUTATIONTorrey TrustJoe Sabado
Social Media
Find Jobs/InternshipsGo Beyond the Paper Resume
Build Relationships Get Into Grad School
Building a Digital Rep
Go on the Offensive! Build a Strong Professional Presence Clean Up Your Social Media Profiles
Facebook, Twitter, Flickr, YouTubeUntag/delete inappropriate content
Privacy SettingsDon’t Hide – Take Control
Share your social media pages/e-portfolio/nameplate in your e-mail signature, resumes, cover letters
Be Careful: Posts Are Not Private
Building a Strong Professional Presence
Google Your Name “Torrey Trust” (use quotes) Add +ucsb (your undergraduate school or
high school) if you have a common name i.e., “Torrey Trust” +ucsb
First 3-5 Results Positive/Negative/Not You?
BrandYourself https://brandyourself.com/
Building a Strong Professional Presence
Facebook LinkedIn – 100% complete profile Pinterest Twitter Claim Your Name (www.torreytrust.com) Build an online portfolio
Google SitesBlog
Create a nameplate
Google Sites ResumeGoogle Sites Resume
Re.vu/ttrust
About.me/ttrust
NameplatesNameplates
Getting Into Grad School
Establish your expertise
Comment on blogs
Write blog posts/guest posts/tweets
Participate in Twitter hashtag chats (#epid)
Create content that people will want to share
Get your name out there
GuestPost
Shared PowerPoints
Photo Credits
Social Searchers Infographic: http://www.onlinecolleges.com/infographics/social-search.html
Google Yourself Challenge Infographic: http://www.backgroundcheck.org/the-google-yourself-challenge/
Christopher Penn: Social Media Resume: http://www.christopherspenn.com/2012/02/8-tips-for-a-pinterest-social-media-resume/
Rick Klau’s CV (Google Sites): http://cv.rklau.com/
Social Media Image: http://ecova.ca/wordpress/wp-content/uploads/2011/04/Social-Media-Manager2.jpg