SSH Secure Login Connections over the Internet Tatu Yloenen SSH Communications Security.
Building Community Connections through Tech Savvy Communications
11
Building Community Connections through Tech Savvy Communications Rachel Hicks Assistant Director of Media Relations/Public Affairs Minneapolis Public Schools 4 February 2011
description
Building Community Connections through Tech Savvy Communications. Rachel Hicks Assistant Director of Media Relations/Public Affairs Minneapolis Public Schools 4 February 2011. Technology Trends in School Communications. Real-time communication Two-way engagement through social media - PowerPoint PPT Presentation
Transcript of Building Community Connections through Tech Savvy Communications
Building Community Connections through Tech Savvy CommunicationsRachel HicksAssistant Director of Media Relations/Public AffairsMinneapolis Public Schools4 February 2011
Technology Trends in School Communications• Real-time communication• Two-way engagement
through social media• Use of video to share
information• Use of K-12 school phone
apps
Technology Trends in School Communications
School communications must adapt to the new generations of students, parents and community members.
Real-time Communication
Electronic newsletters, School Messenger, SMS Text messages, parent forums, web publications, e-mail distribution lists for internal and external audiences….even apps for K-12 schools and universities.
• Crisis situations• Facts are a form of rumor control• Drives engagement and advocacy
Schools and Social Media• 20 percent of school districts
report Facebook use.• 21 percent of school districts
report Twitter use.• 28 percent of school districts
report blog use.
AASA national survey, 2009
Free Agents
Coverage is no longer limited to the traditional media• Blogs• Social media• Citizen journalism• Content aggregators
What’s the Point?
The value of these tech trends to the school community:• Inform• Engage• Promote
