Building cognitive applications with IBM Watson - QCon...

Building cognitive applications with IBM Watson

Flavio Bergamaschi Agustin Casamayor

Data, the new frontier:

August 27th, 2015

Solutions Track #2

© 2015 International Business Machines Corporation 2

»Data, data, data »What is Watson? »Watson Developer Cloud »Demo

Agenda


New era of computing

TabulatingSystems Era

ProgrammableSystems Era

CognitiveSystems Era

1900 1950 2011


Watson is creating a new partnership between people and computers

that enhances, scales and accelerates human expertise.


Watson Developer Cloud is a cognitive platform that provides developers easy access to expertise via a collection of REST APIs & SDKs

Alchemy API

Language Detection

Feed Detection

Keyword Extraction

Concept Tagging

Linked Data Support

Author ExtractionRelationship

Extraction

Entity Extraction

Text Extraction Mircoformats Parsing

Sentiment Analysis

Taxonomy Classification

Watson gets smarter with Alchemy Deep Learning and Knowledge Graph

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Bluemix is an open-standards, cloud-based platform for building, running, and managing applications.

Build your apps, your wayUse the most prominent compute technologies to power your app: Cloud Foundry, Docker, OpenStack.

Scale more than just instancesDevelopment, monitoring, deployment, and logging tools allow the developer to run and manage the entire application.

Layered SecurityIBM secures the platform and infrastructure and provides you with the tools to secure your apps.

Deploy and manage hybrid apps seamlesslyGet a seamless dev and management experience across a number of hybrid implementations options.

Coming Summer 2015

Where are Watson Services: IBM Bluemix

Launched in 4Q14 and Expanded in 2015, a new way to interact with IBM Watson technology

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» Text Analysis for Content Discovery » Sophisticated natural language processing » Add high-level semantic information » 12+ APIs

Alchemy Language

» Entity Extraction » Sentiment Analysis » Keyword Extraction » Concept Tagging » Relation Extraction » Taxonomy Classification

» Author Extraction » Language Detection » Text Extraction » Microformats Parsing » Feed Detection » Linked Data Support


» Identify the people, companies, organizations, locations, etc. in your content and match that up with articles about those same entities.

» Features: » Sentiment Analysis » Coreference Resolution » Entity Types » Disambiguation » Linked Data » Quotation Extraction » Language Support » Multiple Response Formats

Alchemy Language: Entity Extraction


» Extract the important, relevant keywords from your content, and then find other content that has the same or a similar mix of keywords

» Features » Sentiment Analysis » Ranked Relevance » Language Support » Multiple Response Formats

Alchemy Language: Keyword Extraction


» Employs deep learning to understand a picture’s content and context » Analyse complex visual scenes in their entirety (without textual clues) » Holistic approach to understanding the multiple objects and

surroundings in common smartphone photos and online images

» APIs » Image Link Extraction » Image Tagging » Face Detection/Recognition

Alchemy Vision


» Given any URL, this API will scan the designated page to find the most prominent image and directly retrieve the URL for that image. It can then be appropriately classified and tagged

» Features: » Primary Image Recognition » Understands Industry Markup Protocol

Alchemy Vision: Image Link Extraction


» Quickly categorize and organize image libraries at a massive scale. » Understand complex visual scenes in their broader context » Automatically extract knowledge from images and act upon

» Features: » Contextual Recognition » Image Tagging at Scale » Confidence Scores » Security

Alchemy Vision: Image Tagging


» Given an image URL or an uploaded one, this API returns the position, age, gender, and the identities of the people in the photo (60K+ celebrities)

» Features: » Position » Age » Gender » Identity

Alchemy Vision: Face Detection/Recognition


Personality Insights

Infers people’s personality portrait Improves understanding of their preferences Helps engage users on their own terms


PI: How does it work?

• Linguistic analytics to extract cognitive and social characteristics

• Big Five, Values, and Needs • From available sources!!

• email, text messages, tweets… • Understand, connect to, and communicate with other people on a more personalized level.

Studies across a wide variety of fields show that individuals have intrinsic traits that can be recognized and used to predict future behavior

[Ford’05, O’Brien ‘96, Neuman ‘99, Gosling ‘03, Wholan ’06]


Analysis Platform

Personality Insights API Architecture

Text data

Generic Text Ingest

Linguistic Algorithms

Big-5 Personality

Basic Human Values

Fundamental Needs

Interac(ve**Visualiza(ons*

SPSS,*Unica,*Cognos, Kenexa*

Data Model (JSON)

Portrait'API'Implementa/on'(runs*in*Java EE Web Profile containers)*

Applica/ons'

Mobile*Web*

Watson*Ecosystem*

Input'Parameters*

JSON output

Hybrid**Mobile*App*

CSV output

Social media, emails, etc.

Formats: JSON, Text, HTML

In*3rd*party*applica(ons**


Personality Insights models


Tone Analyzer

Helps individuals understand the linguistic tones of their writing.

The service uses linguistic analysis to detect and interpret emotional, social, and writing cues that are located within the text.

The service also offers rhetorical suggestions for an author to improve the intended tone of their message.

Demo

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» Alchemy API » Alchemy Language » Alchemy Vision

» Personality Insights » Tone Analyzer » App Gallery » Let’s build and deploy a sample app

Demo

Building cognitive applications with IBM Watson - QCon...

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