Building Bridges Miles Conrad Lecture 2006 Carol Tenopir, University of Tennessee [email protected].

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Building Bridges Miles Conrad Lecture 2006 Carol Tenopir, University of Tennessee [email protected]

Transcript of Building Bridges Miles Conrad Lecture 2006 Carol Tenopir, University of Tennessee [email protected].

Page 1: Building Bridges Miles Conrad Lecture 2006 Carol Tenopir, University of Tennessee ctenopir@utk.edu.

Building Bridges

Miles Conrad Lecture 2006

Carol Tenopir, University of Tennessee

[email protected]

Page 2: Building Bridges Miles Conrad Lecture 2006 Carol Tenopir, University of Tennessee ctenopir@utk.edu.
Page 3: Building Bridges Miles Conrad Lecture 2006 Carol Tenopir, University of Tennessee ctenopir@utk.edu.
Page 4: Building Bridges Miles Conrad Lecture 2006 Carol Tenopir, University of Tennessee ctenopir@utk.edu.

1. The more you know about traffic patterns, the better your bridge will be

2. Build lots of on-ramps

3. It will never be perfect for the traffic 4. The direct route may not be strongest

5. The fastest way isn’t always the best

Five Points

Page 5: Building Bridges Miles Conrad Lecture 2006 Carol Tenopir, University of Tennessee ctenopir@utk.edu.

1. The more you know about traffic patterns, the better your bridge will be.

Page 6: Building Bridges Miles Conrad Lecture 2006 Carol Tenopir, University of Tennessee ctenopir@utk.edu.
Page 7: Building Bridges Miles Conrad Lecture 2006 Carol Tenopir, University of Tennessee ctenopir@utk.edu.
Page 8: Building Bridges Miles Conrad Lecture 2006 Carol Tenopir, University of Tennessee ctenopir@utk.edu.

Tenopir & King Reading surveys:

30,000+ scientists, engineers, physicians, and social scientists

1977 to the present University and non-university settings Recent surveys at U.S. and Australian

universities, pediatricians, astronomers

Page 9: Building Bridges Miles Conrad Lecture 2006 Carol Tenopir, University of Tennessee ctenopir@utk.edu.

Critical Incident (Last Reading)

Measures details of last article reading Gives purpose and value Details such as age of reading, source of

reading, time spent reading, etc. Supplemented by demographics and a

few general questions

Page 10: Building Bridges Miles Conrad Lecture 2006 Carol Tenopir, University of Tennessee ctenopir@utk.edu.

More Reading in Not Much More Time (ave # of articles/year and ave time/article)

0

20

40

60

80

100

120

140

1977 1981 1984 1987 1991 1996 2000 2003

NumberRead

HoursSpent

Page 11: Building Bridges Miles Conrad Lecture 2006 Carol Tenopir, University of Tennessee ctenopir@utk.edu.

150172

188216

252

0

50

100

150

200

250

300

1977 1984 1993-98 2000-03 2004-06

Average Articles Read per year per University Faculty Member

Ave

rag

e n

um

be

r o

f art

icle

s re

ad

pe

r sc

ien

tist

Year of Studies

Page 12: Building Bridges Miles Conrad Lecture 2006 Carol Tenopir, University of Tennessee ctenopir@utk.edu.

48 47

3634

05101520253035404550

1977 1993-1998

2000-2003

2004-2006

Average Minutes per Article by University Faculty Member

Ave

rag

e n

um

be

r o

f art

icle

s re

ad

pe

r sc

ien

tist

Year of Studies

Page 13: Building Bridges Miles Conrad Lecture 2006 Carol Tenopir, University of Tennessee ctenopir@utk.edu.

Many Ways to Locate Information

Browsing (through print or electronic journals; for current awareness and reading from core titles)

Searching (in search engine, e-journals system, or index; for new topics; older articles; research and writing; favorite method for students)

Following citations in print or electronic Recommendation from another person Other, including alerts, preprint services

Page 14: Building Bridges Miles Conrad Lecture 2006 Carol Tenopir, University of Tennessee ctenopir@utk.edu.

21%

12%

12%

7%

48%

Browsing

Online Searching

Cited in Other Pub.

Another Person

Other

U.S. Universities

2000-2003

Readers Still Use Many Ways to Locate Articles

22%

10%

42%14%

12%

Australian Universities2004-2005

Page 15: Building Bridges Miles Conrad Lecture 2006 Carol Tenopir, University of Tennessee ctenopir@utk.edu.

Readings of older materials may be increasing (university faculty)

0%

10%

20%

30%

40%

50%

60%

70%

1990 1993-1998

2004-2005

current year

2 year+

Page 16: Building Bridges Miles Conrad Lecture 2006 Carol Tenopir, University of Tennessee ctenopir@utk.edu.

Subject Discipline is a Major Source of Differences (2003-2005)

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

Docs Astron Faculty

current year

2 year+

Page 17: Building Bridges Miles Conrad Lecture 2006 Carol Tenopir, University of Tennessee ctenopir@utk.edu.

8%3%

8%

76%

5%Browsing

Online Searching

Cited in Other Pub.

Another Person

OtherPediatricians

21%

12%

12%

7%

48%

U.S. Universities

39%16%

21% 21%

3%

Astronomers

More Subject Differences

Page 18: Building Bridges Miles Conrad Lecture 2006 Carol Tenopir, University of Tennessee ctenopir@utk.edu.

Differences in Principal Purpose of Reading for Faculty and Pediatricians

Purposes Fac PedPrimary Research 32% 5%Current Awareness 22% 50%Teaching 18% 5%Background/other 18% 6%Writing Proposals 10% 2%Consulting/diagnosis/treatment 32%

Page 19: Building Bridges Miles Conrad Lecture 2006 Carol Tenopir, University of Tennessee ctenopir@utk.edu.

2. Build Lots of Onramps

Page 20: Building Bridges Miles Conrad Lecture 2006 Carol Tenopir, University of Tennessee ctenopir@utk.edu.
Page 21: Building Bridges Miles Conrad Lecture 2006 Carol Tenopir, University of Tennessee ctenopir@utk.edu.
Page 22: Building Bridges Miles Conrad Lecture 2006 Carol Tenopir, University of Tennessee ctenopir@utk.edu.
Page 23: Building Bridges Miles Conrad Lecture 2006 Carol Tenopir, University of Tennessee ctenopir@utk.edu.

3. The Bridge Will Never Be Big Enough for the Traffic It Attracts

Page 24: Building Bridges Miles Conrad Lecture 2006 Carol Tenopir, University of Tennessee ctenopir@utk.edu.

Expectations evolve

50% of pediatricians have PDAs, 80% of medical students

Use for personal, reference information Reading for current awareness Reading on the run

Page 25: Building Bridges Miles Conrad Lecture 2006 Carol Tenopir, University of Tennessee ctenopir@utk.edu.

Intranet

Internet

Podcast

RSS

Webcast

Push Technology

Wired World

Cyberspace

Real-timeOnline

Page 26: Building Bridges Miles Conrad Lecture 2006 Carol Tenopir, University of Tennessee ctenopir@utk.edu.

4. The Most Direct Route May Not Be the Strongest

Page 27: Building Bridges Miles Conrad Lecture 2006 Carol Tenopir, University of Tennessee ctenopir@utk.edu.

“Excuse me, I’m lost. Can you direct me to the information superhighway?”

Page 28: Building Bridges Miles Conrad Lecture 2006 Carol Tenopir, University of Tennessee ctenopir@utk.edu.

5. The Fastest Way to Get There Isn’t Always the Best

Page 29: Building Bridges Miles Conrad Lecture 2006 Carol Tenopir, University of Tennessee ctenopir@utk.edu.
Page 30: Building Bridges Miles Conrad Lecture 2006 Carol Tenopir, University of Tennessee ctenopir@utk.edu.