Present Yourself

Building Your Portfolio &

Professional Brand in A Digital Age

Presented by Mieko A. Ozeki, Sustainability Officer & Career Strategist

© 2013 Radiance Studios LLC

Employment Perspective:

Your Grandparents Generation

According the Bureau of Labor Statistics:

The average person born in the latter years of the Baby Boom (1957-1964) held 11.3 jobs from age 18 to age 46. More than half of these jobs were held from ages 18 to 24.

Source: National Longitudinal Survey of Youth 1979, BLS

Baby Boomers in their twenties (circa 1960s)

Employment Perspective:

Your Generation

❖ According to the BLS, the average worker today stays at their job for 4.4 years.

❖ 91% of Millennials expected to stay at their jobs for less than 3 years.*

❖ This means you could hold 15-20 jobs over the course of your working lives.

*Source: Future Workplace “Multiple Generations @ Work”

Getty Images

Session Overview

Quality of Life

Narrative

Personal Brand

Body of Work

Portfolio

Managing Building & Curating

{

Information Overload

My goal is to get you thinking, planning, acting with mindfulness on your career development.

Please ask questions.

What comes to Mind when you

think of a “brand”?

What comes to mind when you hear

“personal brand”?

What is A Personal Brand, Anyhow?

Personal Brand is a perception or emotion maintained by somebody other than you, that describes your outstanding qualities and influences that person's relationship with you.

- David McNally & Karl D. Speak , Authors of Be Your Own Brand: Achieve More of What You Want by Being More of Who You Are,

2nd edition (2011)

Personal Brand = Reputation =

How People Perceive You

Social Media/Social Network Inventory

Who really checks your Profiles

Employers will use:

48% search engines to research candidates 44% Facebook to research candidates

27% Twitter to monitor a candidate’s activity

23% Yelp, Glassdoor, or other rating sites to review candidate’s posts or comments.

Source: 2013 CareerBuilder Study at goo.gl/r6StlX

Your Social Media Inventory

1. Start a list of all your social media profiles including usernames, passwords, and/or when you started the account.

2. Note what kind of posts you share via these profilesEx. On LinkedIn, I share info on my professional portfolio.

3. Note who your audience is with each profile.Ex. on Facebook, friends, family, and colleagues see my posts.

What should I count in my social

media inventory?

★ Any social media service or website where your name, information, and/or image can be publicly viewed.

★ Includes organizations and/or companies you participate in (i.e. staff profiles, Memberships)

★ Includes publications, pictures, presentations that may be posted on other websites

When a poorly worded Tweet leads to

losing your job

“You have to

generate your

character offline.”

Reggie WattsComedian

{Personal branding is like a Cliff Notes™ of You.

It’s not the whole story, but a synopsis. What people take a quick glance at.

A Different Perspective

{Developing, collecting, and curating your story (the Content) is just as important as displaying your Brand.

90% Your Story & 10% Display

Display

Your Story (the Content)

What is your personal & professional narrative?

Developing A Narrative for Your Body of Work

Forming a Personal/Professional

Narrative

Work-Life BalanceAwareness of the

Authentic You: Identifying

Elements of You

Quality of Life

How do you perceive yourself? What are your

strengths? What experiences shaped your skills, values, knowledge?

How do others perceive you?

Forming a Personal/Professional

Narrative

What would you like your quality of life to

be? What are you passionate about?

What will bring happiness to your

life?

What is your ideal work environment? Who

would you like to work with?

How important is keeping life & work

life in balance?

Top 10 Skills for 21st Century

Environmental Professionals

6) Positive attitude/willingness to work hard.

7) Information technology skills.

8) Leadership ability.

9) Occupation-specific skills

10) Experience focusing on the needs of stakeholders.

Source: The Eco Guide to Careers that Make a Difference (2004)

1) Ability to communicate (speaking, writing, visual, listening).

2) Ability to collaborate.

3) Creativity and innovation.

4) Broad environmental science understanding

5) Analytical & critical thinking/problem-solving ability.

First Impressions Matter:

Knowing Your Narrative Helps

Your Body of Work:

Professional Portfolio

★ Personal development and self-reflection

★ Career exploration

★ Promote yourself while networking

★ A conversation piece

★ Develop & Curate Your Professional Story

★ Collect content for your Digital Brand

Materials to Share in Your Portfolio

✧ Resume*✧ Reference list*✧ Letters of references*✧ Accomplishments✧ Brochures✧ Conferences, workshops,

seminars attended✧ Public

speaking/presentations or performances

✧ Featured articles✧ Honors, awards, ✧ Licenses or certificates for

specific trainings✧ Professional affiliations✧ Writing samples ✧ Pictures of you in the field✧ Examples of projects and

reports

Platforms

www.linkedin.com www.seelio.com

Platforms

www.slideshare.comwww.prezi.com

Platforms

www.issuu.com

Personal Website

Platforms

www.vimeo.com www.youtube.com

Brand Management

Have you Googled Yourself?

“Personal branding is about managing your name — even if you don't own a business — in a world of misinformation, disinformation, and semi-permanent Google records. Going on a date? Chances are that your “blind” date has Googled your name. Going to a job interview? Ditto.”

- Tim Ferriss, Author of the 4-Hour Work Week (2009)

Reputation Management Services

Resources

★ Susan Chritton, Personal Branding for Dummies

★ Erik Deckers & Kyle Lacy, Branding Yourself (2013)

★ David McNally & Karl Speaks, Be Your Own Brand (2011)

★ Dan Schwabel, Me 2.0: Build a Powerful Brand to achieve career success (2009) and Promote Yourself: The New Rules for Career Success (2013)

#personalbranding

Your Assignment

1. Narrative of you: Write a 1-page narrative of your personal story in the present and imagine your professional story post-UVM (2-5 years after graduating).

2. Social Media/Social Network inventory: Create a table of the profiles/accounts you have on social media and social networking sites. Thinking of your current use of these platforms, how would you change your use to reflect your narrative, your body of work, and your personal brand. Example:Social Network/Social Media

Handle, pages, and/or web address

How do you use this platform? Who is your audience?

What would you change?

i.e. Twitter jsmith Share my thoughts on movies with friends and public

Share links and images of projects I am involved in, public sharing with a focus on people in the creative arts industry.

3. Body of Work: Compose a list of materials you produced and experiences you participated/engaged in that relate to your current narrative and what you project yourself to be in the near future. Based on your Lives & Livelihood research and what you have learned this semester, develop a list of activities you can do to enhance your body of work to reflect what you desire for your future professional narrative.

Thank you!