Building a Diverse, Multi-Generational Workforce Resulting in Innovative Solutions and Outstanding...

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Building a Diverse Workforce through Innovative Solutions and Outstanding Service x

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Presentation from the ERE Expo 2010 Fall in Florida, presented by Reggie Stewart

Transcript of Building a Diverse, Multi-Generational Workforce Resulting in Innovative Solutions and Outstanding...

Page 1: Building a Diverse, Multi-Generational Workforce Resulting in Innovative Solutions and Outstanding Service

Building a Diverse Workforce

through Innovative Solutions

and Outstanding Service

x

Page 2: Building a Diverse, Multi-Generational Workforce Resulting in Innovative Solutions and Outstanding Service

Our Company

Sodexo Société d'Exploitation Hôtelière

“A Company of Service and Hospitality"

  A leading provider of integrated food and facilities management services.

•  Present in 80 countries •  Consumer impact >40 million people •  Revenues of $20.5 billion

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Our Company

  120,000 employees   6000 facilities   Serve organizations in 6 business lines:

• Campus Services • School Services (K-12) • Corporate Services • Laundry & Linens Services • Government Services • Healthcare

  Innovative service solutions: • Food Services • Clinical Nutrition • Environmental Services (housekeeping) • Facilities Engineering

  Talent Acquisition • Centralized, cross business lines •  Formed September 2004

Our product to our clients is our people; our ability to

source, attract, and retain talented employees is pivotal

to our company’s success

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Diversity and Inclusion at Sodexo

At Sodexo, we believe diversity is a business imperative as well as an ethical and social

responsibility, grounded in our values

"The success of Sodexo and all global businesses today depends on work environments, cultures and structures that empower diverse workforces. Sodexo’s benchmark- diversity and inclusion strategies and initiatives strengthen our value to all stakeholders. Our organization remains steadfast as we continue to foster an inclusive environment and improve the quality of life for all employees and the clients we serve." George Chavel President & CEO

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Sourcing and Hiring a

Diverse Workforce

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Employment Branding Social

Networking College

Relationships

Alumni Recruiting

New Technologies

Military Recruiting

Future Leaders Internship

Diversity Sourcing

Employee Referral

External Relationships

Geographic & Functional

21st Century Recruiting at Sodexo It’s About Connecting

Social Networking Twitter Blogger

Facebook LinkedIn YouTube

Flickr Virtual Worlds

MySpace

Diversity Focused Associations on Social Media

Women’s Foodservice Forum Society of Professional Hispanic Engineers

Asian American Leadership Network Hispanic Alliance for Career Enhancement Mutlicultural Food & Hospitality Association

Native American Professionals

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Social Media Demographics

Twitter.com   Attracts young adult,

slightly more female than male audience

  Median age is 31 yrs   African American

representation is 10% more than internet average

LinkedIn.com   Median age is 41 yrs   More than 2 times the Asian

representation (9%) of the internet average

Facebook.com   Slight female majority   Median age is 26 yrs

though 25% are 35+   Higher African

American and Asian representation than internet average

African-Americans (43%) and Hispanics (48%) are more likely to have a profile on an online social

network compared to Caucasians (31%)

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Performance Culture

Diversity Recruitment Philosophy

College Relations

Strategic Relationships

Sourcing

Media Outreach & Branding

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College Relations

  Future Leaders Internship Program   STAR Faculty Program   Diverse Campus Involvement   Diverse Student Group Alliances   College Association Relationships

Performance Culture

Diversity Recruitment Philosophy

College Relations

Strategic Relationships

Sourcing

Media Outreach & Branding

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College Enrollment Demographics

  Between 2005 and 2016, college enrollment is projected to increase

  29% for African American students

  45% for Hispanic students

  32% for Asian American / Pacific Islander students

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Goal: On the Spot Hires   Hiring commitments from all divisions   Talent Advisory Council & Operations

Leadership representation from divisions   SVP/HRD/DM and recruiter interviewers

Results: (2007-2009) 385 interviews

20 on the spot job offers 27 interns placed 38 hires to date

  Local operators, recruiters, and executives participate in local and national events

  Strategic plan and/or planning committee for each association

  National and regional board memberships

  Targeted sourcing

  Build top talent pipeline   Intern sourcing

College Association Relationships

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Strategic Relationships

  Organization Strategic Alliances   Veteran and Military Recruiting

Performance Culture

Diversity Recruitment Philosophy

College Relations

Strategic Relationships

Sourcing

Media Outreach & Branding

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Organization Strategic Alliances

  Local operators, recruiters, and executives participate in local and national events

  Strategic plan for each association

  Board representation

  Identify diverse network groups within national organizations

Latinos and Hispanics In Dietetics and Nutrition

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Veteran and Military Recruiting

  Employer of Choice for Veterans

  Military Community Alliances

  Job Board & Resume Search

  Internal & External Communications

  Military Skills Translation Training

  Veteran’s Employee Network Group

The combined department of defense services is the most diverse organization in the world.

21% of those who serve are African Americans compared to 12% of the general population.

Representation of most minority groups at least mirrors that of the general population.

Of all of the services, the Army has the highest percentage of men and women of color.

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External Sourcing   Leveraging Technology & Web 2.0   Starfinder Employee Referral Program   Reconnexions Alumni Community   Targeted Diversity Sourcing Plans   Recruiter Best Practice Sharing

Internal Sourcing   Employee Network Groups   High-Potential Internal Talent

Performance Culture

Diversity Recruitment Philosophy

College Relations

Strategic Relationships

Sourcing

Media Outreach & Branding

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  On-line Sourcing Channels

  Minority Professional Associations

  Web Sourcing Techniques

Leveraging Technology & Web 2.0

AIRS SourcePoint

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  Star Finder •  Promote through marketing materials •  On-going communications & contests •  Engage Network Group

Percent of Like Referrals -  Females 62.0% -  Males 72.0% -  Black or African Americans 58.3% -  Hispanics 28.6%

  Results to date •  33% more Star Finder referals HIRED

Star Finder Employee Referral Program

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Reconnexions Sodexo’s Alumni Community

The Bureau of Labor Statistics indicates that over 67% of employees leaving a company would consider coming back.

  Alumni community website www.SodexoAlumni.com   Leverage Employee Network Groups   Continuing communications   Retiree work options   Source of candidates & referrals

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Targeted Diversity Sourcing Plans

  Recruiter specific local sourcing strategies

  Dedicated resource for diversity sourcing for targeted positions and pipeline building

  Diversity sourcing team

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Internal Mobility Initiatives

Communication   Develop a SodexoNet “Resource Center” that will bring

about an understanding of why internal mobility is important and create behavior change in hiring manager and employee development practices. LAUNCH JANUARY 2011

•  http://www.sodexo.jobs/tag-vodcasts (Vodcasts filmed March 2010)

Geographic Cross-Market Talent Planning   Identification of geographic Hi-Po talent. Monthly

communication with the business segments to identify cross-market experiential opportunities such as account openings, stretch assignments and special invites to cross-market meetings for top performers

•  Phase 1: Chicago pilot through Metropolitan Business Group. LAUNCHED AUGUST 2010

Open House/Unit Visit   Quarterly open house observation sessions will expose

our high performing managers to the various business segments. LAUNCH JANUARY 2011

•  Phase 1: Chicago pilot through Metropolitan Business Group. Currently identifying units for visits

Internal Mobility requires a cultural commitment.

Despite its applicability in the current economic environment, internal mobility may not be quick to fix.

Factors in Creating a Culture of Internal Mobility

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Enlightenment Program

Areas of Focus

  Career strategies and planning

  Resume critique and templates

  Effective interviewing preparation and techniques

  How to build a personal and professional network

  How to manage your career path

Services are delivered by Executive Recruiters to employees graduating from Emerging Leaders/Market HiPo

Development Programs

FY 2010 Results: post-guidance indicators of career progress of Emerging Leaders/Market HiPo

graduating employees

Results

  56 graduates actively participated

  33 graduates posted to positions in Career Center

  22 graduates received HM interviews for positions

  10 graduates hired into new positions

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Performance Culture

Diversity Recruitment Philosophy

College Relations

Strategic Relationships

Sourcing

Media Outreach & Branding

Media Outreach & Branding

  Employment Branding Strategy   Diversity Targeted Branding & Advertising   Enhanced Careers Website   Enhanced Job Branding   Direct Mail Communications

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SodexoUSA Careers Websites

Network With Us page integrates 16 Sodexo Careers online properties

New Careers home page being considered Sodexo’s international standard for worldwide implementation

  Within 5 years, more people will access the web using mobile devices than desktops.

  By the end of this year, over 1 billion users will access the web from a mobile device.

  There are over 4.5 billion mobile phones in use today.

m.sodexo.jobs

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Quick Response (QR) Code Reader

  Link between print media and the web

  Real time marketing tool that allows content to be decoded at high speed

  Contain a URL up to 4,000 alphanumeric characters

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Growing Traffic, Shrinking Spend

Blog & Social Media Launch

250,002 Page Views!

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Performance Culture

Diversity Recruitment Philosophy

College Relations

Strategic Relationships

Sourcing

Media Outreach & Branding

Performance Culture

  Aspiring to World Class   Sodexo Recognition   Professional Development   Accountability Measures   Best Practice Hiring Process

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  Build a highly engaged recruitment team   Value customer service, team work, innovation   Celebrate best practices that drive results   Measure and reward on results

•  Recruiter performance measures •  Recruiter incentives – Diversity of Slate

  Engage operators and HR partners   Promote a warrior recruiter culture   Track measurable ROI

•  Source of diverse hires •  Partner college demographics •  Advertising demographics

  Build on positive results

Building a Performance Culture

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Best Practice Hiring Process: Our Validated Selection Process

  Our Validated Selection Process drives the hiring process

  Preferred qualifications & structured competency interviews help determine best qualified candidates

  Validated structured interviews ensure an unbiased process

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Developing and Retaining

our People:

Signature Initiatives

that Make a Difference!

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Come Alive with Sodexo On-Boarding and Training Program

The Phases

The Characters

The Virtual Learning Environment

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Sodexo’s Culture of Mentoring Three Distinct Initiatives

  Sodexo’s Mentoring Culture driven by three signature programs:

•  IMPACT—a formal, structured approach focused on developing and retaining high-potential employees

•  Peer2Peer—a more informal approach sponsored by our Employee Network Groups

•  Bridge—an informal program sponsored within each operating division

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Leveraging Employee Network Groups

  Senior Directors and Recruiters aligned with one or more Network Groups including several that hold formal leadership roles

•  Solicit for high potential employee referrals •  Increase awareness of promotional opportunities through

Job Alert Bulletins for high profile, critical jobs •  Internal cross-divisional career fairs •  PANG partnership mobilizes membership to participate in

college recruitment •  SOL partnership mobilizes member participation in

recruitment of diverse engineers

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Diversity Awards and Recognition

Top 40 Best Companies for Diversity

Black Enterprise Magazine

Top 60 Companies for Hispanics

Hispanic Business Magazine

50 Best Companies for Latinas to Work For in the U.S.

Latina Style

ERE Best Diversity Recruitment Award

Electronic Recruiting Exchange

NRAEF Spirit Award – Mutltigenerational Workforce

NRAEF

Corporate Equality Index and Best Places to Work

Human Rights Campaign

Top Employer – 5 Star Status

Employer Support of the Guard and Reserve

Number #1 Company for Recruiting and Retention

DiversityInc.

Top US Companies for Asian Pacific Americans

Asian Enterprise Magazine

Recruitment Department of the Year

ERE

Best Employers for Minorities

Atlanta Tribune

Top 60 Companies for Hispanics Hispanic Business Magazine

Best Companies for the GLBT Community

The Advocate

Best Companies for Diverse Graduates

Diversity Edge Magazine

Top 10 Companies for Recruitment & Retention, #3

DiversityInc.

Top 10 Companies for People With Disabilities, #6

DiversityInc.

Jackie B. Trujillo SOAR Award

Womens Foodservice Forum

Top 50 Corporations for Supplier Diversity

US Hispanic Chamber of Commerce

Page 34: Building a Diverse, Multi-Generational Workforce Resulting in Innovative Solutions and Outstanding Service

–  Reggie Stewart –  Senior Director of Talent Acquisition

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