BUILDING A COST EFFECTIVE DIGITAL MARKETING STRATEGY · BUILDING A COST EFFECTIVE DIGITAL MARKETING...
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BUILDING A COST EFFECTIVE DIGITAL MARKETING STRATEGY Ian Cleary - RazorCoast Member of the FI Web Supports Team
Transcript of BUILDING A COST EFFECTIVE DIGITAL MARKETING STRATEGY · BUILDING A COST EFFECTIVE DIGITAL MARKETING...
BUILDING A COST EFFECTIVE DIGITAL MARKETING STRATEGY
Ian Cleary - RazorCoast
Member of the FI Web Supports Team
Free or Paid..
Free or Paid..
Free or Paid..
Research your target audience and competitors
Step 1
Tools to Help
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Step 1
Site Explorer – compare how you rank against your competitors
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Step 1
Domain Authority = 46 Page Authority = 55 Domain Authority = 42 Page Authority = 50
FanPage Karma – Compare your Facebook page’s performance
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Step 1
Define customers and influencers you are targeting – Build Personas
Step 2
How about a persona for your business?
Step 2
The Nobis Hotel is a grand old lady who lives in a vast apartment in Stockholm. She's a dame of means. She has a cocktail party starting every day at 11:00 am and is slightly tipsy by 5:00 pm and that is when she is communicating to you via social networks as a friend
Tools to Help Step 2
Search for: Travel Blogger in the UK Step 2
Build a Content Marketing plan Step 3
Hotel ran an Instagram Competition to create a piece of art for Lobby
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Step 3
Utility Marketing
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Step 3
Write useful articles on topics related to your products/services
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Step 3
Write useful articles on topics related to your products/services
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Step 3
Tools to Help
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Step 3
Select Your Channels
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Step 4
Define Your Analytics Step 5
Your Sales Funnel.. Step 5
Setup goals and track them Step 5
Watch your Mobile traffic Step 5
Tools to Help
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Step 5
Key Actions
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1. • Review your Digital Marketing Strategy
2. • Skill up your staff
3.
• Focus on Analytics and your conversion funnel
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Just do it…
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