Builder Services Seattle Brochure
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Transcript of Builder Services Seattle Brochure
Redfin Builder Services is the next-level sales and
marketing solution for homebuilders and residential
real estate developers.
The way people search for and buy new construction homes has changed.
More than 92% of buyers begin their home search online.1 Powered by
the most popular brokerage website in the United States2, only Redfin
Builder Services offers real-time demand data and direct access to serious
home buyers.
1Source: NAR 2Source: comScore, 2016
The modern way to sell new homes
Berteau Development
56 homes
Elmhurst, Illinois
Seven homes sold in first quarter of 2016 (at an average of over $1M.)
Any broker can promise an on-site presence
and traffic-driving strategies. Only Redfin Builder
Services delivers a new construction sales process
with a technology edge and the personal touch that
builders need in today’s fast-paced environment.
Each Redfin Builder Services project is led by senior management and
backed by the full resources of Redfin, including data analysts, engineers,
marketers, designers, and PR professionals.
Our on-site agents are new construction specialists trained to represent
your best interests while creating an unparalleled buying experience.
We’ll never staff your sales center with buyer’s agents.
Simplify and manage your sales operations
Own the Redfin homepage
For each* Redfin Builder Services client, we offer the Redfin homepage for a
week. A recent homepage takeover resulted in 160,000 views and contributed
to eight sales in the first seven days for a new model home launch.
*Subject to minimum community size.
Your buyers are online and you need
to be there too. Millions of people
use Redfin.com and our apps every
month to search for their next home.
When you list with Redfin Builder
Services, we feature your project and
connect you directly to the active
buyers whose criteria match your
homes—gaining you at least three
times the online exposure of
comparable listings.
Our tried-and-tested email marketing can drive up to
30% of registrant contacts for our interest lists, with
engagement rates at 40-57%. Your digital marketing
presence goes beyond Redfin, with a suite of online and
in-person marketing strategies focused on generating
the most buyer engagement for every dollar.
Your buyers are on Redfin. Let us introduce you.
Greenbelt Station Townhomes
67 homes
Seattle, Washington
Nine homes sold at launch, February 2016
Azure Northwest Homes at Tehaleh
32 homes
Bonney Lake, Washington
Eight homes sold in first seven days, April 2015
Every day, more people use Redfin to search homes
for sale than any other brokerage site in the U.S.
These buyers tell us what they want—where they want to live, what kind of
home they want, and how much they want to pay. We’re listening. We aggregate
these search trends into real-time custom analysis, to help you best position
your homes to today’s buyer demand. Ask any other broker: How many people
searched for homes in my zip code in the last 30 days? Unless she or he’s a
Redfin Agent, she can’t tell you.
Turn Redfin intelligence into action for your biggest decisions
Average Days on Market
Sell Faster With Redfin
Traditional Agents 36 days
Redfin Agents 28 days8 days faster
98118
31%
33%
35%
44%
41%
Home-buyers interested in
buying a townhome in the
98118 zip code are also looking
in neighboring areas.
Strategic pricing helps you reach the most buyers.
For example, by providing detailed pricing analytics, we helped a Seattle-based Redfin Builder Services
client reach 10,016 more buyers searching in their price point. Our team sold nine townhomes during
the first month.
Want this data for your next community?
Contact us at [email protected]
more buyers reached
10,016
townhomes sold during
the first month
9
Analytics
Market Studies & Buyer Demand Analytics
Buyer Preference Research
Pricing & Competitive Analysis
Phasing & Release Strategy
Sales
Dedicated New Construction Sales Team
Key Messages & Buyer Experience
Sales Center / Model Home Consultation
Customer Relationship Management
Listing Services & Contract Administration
Marketing
Strategy
Branding & Identity
Featured Status on Redfin.com
Redfin Homepage Takeover*
Custom Targeted Email Campaigns
Collateral & Signage Design
Redfin Builder Services is your partner at every stage
of development. We provide real-time analytics,
sales excellence, and marketing power to help you
reach your goals from concept to completion.
Let’s sell some homes
*Subject to minimum community size.
Evaluating a site, launching a project, or turning around sales in an existing community?
Contact your local expert.
Tana LehmanSeattle Manager
(206) [email protected]
Tana leads Builder Services operations and business development in
Seattle. She has over 10 years of experience in the sales and marketing
of new construction projects throughout the Pacific Northwest.
Prior to Redfin, Tana worked with John L. Scott Real Estate,
training and managing new construction sales teams throughout
the Northwest. She has completed land feasibility work and managed
projects start-to-finish for CamWest, Toll Brothers and Village Life.
Nora provides market intelligence and pricing strategy, harnessing the power of
Redfin data and analytics for Builder Services clients. She works closely with our
team managers and agents to ensure our clients receive the most relevant, up-to-
the-minute market insights.
Before joining Redfin, Nora worked in commercial real estate development and
investment. Nora holds an MBA from the University of Michigan and a BA from
Dartmouth College. She serves on the Regional Leadership Council of Forterra,
a Seattle land conservation organization.
Kate leads the Builder Services platform at Redfin—partnering with real estate
developers and homebuilders to bring new construction properties to market and
connect them with the millions of buyers on Redfin.
Prior to Redfin, Kate worked with AIG’s Global Real Estate Investment platform in
New York. She served the office of the CEO in acquisition, restructuring, and asset
management for over $2.25B of multifamily and distressed-land holdings during
the financial crisis of 2008. Kate holds an MBA from Columbia Business School and
a BA from Dartmouth College. She is an active Urban Land Institute leader and is a
LEED Accredited Professional.
Kathryn leads Builder Services marketing strategies for our clients. She designs and
manages campaigns from start to finish. She brings together homebuyer demand
data, insight from our agents in the field, and the in-house Redfin design, events,
and email teams to drive traffic and sales.
Prior to Redfin, Kathryn was a Regional Marketing Manager for Shea Homes,
the largest privately owned builder in the United States. She lead the marketing
programs and branding efforts for four award-winning communities in Washington
and Northern California. Kathryn is also a licensed broker, which she sees as key to
providing exceptional customer service.
Kathryn McGuireMarketing Program Manager
(206) [email protected]
Kelly WattsTransaction Coordinator
(206) [email protected]
Kate Knight National Manager
(206) 859-2885 [email protected]
Nora JohnsonBusiness Development Associate
(206) [email protected]
Kelly has a background in finance and has specialized in real estate for the last
five years, primarily in commercial and residential lending. She is responsible
for reviewing all contracts and listings activation to close deals on time and create
a great customer experience for Builder Services clients and buyers.
Kelly previously worked with RPM Mortgage as the Transaction Coordinator for
a residential lending team ranked in the top 1% in the nation.