Build Your Brand And Generate Leads With The...
Transcript of Build Your Brand And Generate Leads With The...
waterfm.com | @WFM_Journal
2019 Media Kit
2018 Reader Survey Results
2019 Editorial Calendar
AWWA ACE19 Distribution - June Issue
Digital Options To Help You Acquire More Customers
Build Your Brand And
Generate Leads With The Playbook
In nearly seven years covering the water industry, I’ve found one of the most fascinating aspects to be the simple fact that most of the infrastructure is largely unseen. Among the general public, it’s understandable. People turn the water faucet and potable water comes out. They don’t think about the process it went through from source to treatment to delivery. Likewise, people flush the toilet and don’t think about what it takes to move wastewater through a complex, interconnected pipe network before being treated again — a highly engineered process.
What’s interesting to me is how little water is ac-knowledged in the United States when it comes to our lawmakers and elected officials. Whenever our politi-cians talk about infrastructure, it’s always in reference to roads, bridges, transit, etc. Water is almost never directly acknowledged. Ultimately, despite the specific challenges faced by water and sewer authorities across the nation, it comes down to funding and how much money is really being allocated to the industry. Our lo-cal, state and federal leaders are all uniquely positioned to change the status quo and prioritize water differently.
In Water Finance & Management, our editorial coverage can best be described by one common, overarching theme: modern utility management strate-gies. We report on the biggest challenges facing water, wastewater and stormwater infrastructure, while ex-ploring new concepts, solutions and approaches that are being implemented to make utilities more techno-logically and economically sustainable.
Our stories are written by WF&M staff, as well as contributed by nationally-recognized experts from all facets of the water industry. Our content is read on multiple media channels — print, web, e-mail, webi-nars, social media, conferences and beyond.
We offer marketers a unique opportunity to reach the executives who make capital improvement and buying decisions, as well as those involved in imple-menting new strategies and technologies for their water systems.
Andrew Farr Associate [email protected]
From the Editor
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Water: The Unseen IndustryWF&M serves a market in which increased spending is needed and expected.
Water and wastewater investment needs in the United States total $150 billion between 2016 and 2025. —American Society of Civil Engineers.
Capital expenditures for U.S. municipal water, wastewater and stormwater infrastructure will exceed $683 billion over the next decade. —Bluefield Research.
U.S. water utilities will invest $8.3 billion in “smart infrastructure” by 2027. —Northeast Group, LLC.
Why Advertise in Water Finance & Management?
Water Finance & Management is published by Benjamin Media, Inc, internationally recognized and award-winning publisher serving the oil & gas, water, wastewater, solar, tunneling, utility and construction markets.
10050 Brecksville Rd.Brecksville, Ohio 44141 USAPh: 330-467-7588www.benjaminmedia.com
Readership
66,751Average Monthly Reach
89%Direct Request Subscribers
The only magazine focused exclusively on finance & management solutions for water executives
3
12,513Circulation - Print + Digital
Magazine
7,779Average Pageviews per
Month
3,938 Average Users per Month
Website
6,956Average Distribution
eNewsletter
2,200+Followers @WFM_Journal
346 Average Registrants
Webinars
*Based on 2018 Reader Survey data.
18,643Circulation - Pass Along*
Maura Dugan330-940-2211 [email protected]
Andrew Farr330-752-1919 [email protected]
Advertising Editorial
Primary Business 33% City/County Government
30% Water and Wastewater Systems and/or Plants
13% Engineering Firm
11% Water ONLY Systems and/or Plants
6% Wastewater ONLY Systems and/or Plants
3% State/Federal Government
3% Others allied to the field
1% Financial Institution/Legal Counsel
Readership
4
10 20 30 40 50 60 70 80 90 100
What population does your water system serve?
Greater than 100,000 population
20,001 - 100,000 population
5,001 - 20,000 population
0 - 5,000 population
27%
22%
19%
32%
Title
EXECUTIVE MANAGEMENT
Includes: Director, Manager, Superinten-
dent, Owner, President, CEO, COO, Part-
ner, Principal, Executive VP, Sr VP, CFO,
Treasurer, Comptroller, Finance Director
Engineer, Consultant, Estimator
Mayor
City/County Manager, Commissioner,
Council Member/Chairperson
Other
65%
17%
8%
5%
5%
Maura Dugan330-940-2211 [email protected]
Andrew Farr330-752-1919 [email protected]
Advertising Editorial
Subscribers are involved in the following activities:
10 20 30 40 50 60 70 80 90 100
61% Sewer/Wastewater Collection Systems
55% Drinking Water Distribution
47% Consulting, Design & Engineering Services
43% Underground Utility Construction
42% Stormwater Collection
39% Trenchless Rehabilitation & Construction
36% Pipeline Assessment
35% Asset Management
34% Leak Detection
33% Infrastructure Security Systems
32% Reuse Recycle
32% Financial Planning
30% Energy Efficiency
28% Smart Metering
Reader Study
5
The following categories of coverage in Water Finance & Management apply to subscribers:
74% Wastewater 71% Drinking Water 44% Stormwater
Maura Dugan330-940-2211 [email protected]
Andrew Farr330-752-1919 [email protected]
Advertising Editorial
10 20 30 40 50 60 70 80 90 100
Subscribers want to read about the following topics:
65% Reducing Non-Revenue Water
62% Drinking Water Pipeline Condition Assessment
59% Smart Metering
59% Other Technology/Software (i.e. SCADA/GIS/Hy-draulic Modeling, etc.)
59% Sewer Pipeline Rehabilitation/Replacement
56% Utility Financial Planning
56% Sewer Pipeline Condition Assessment
56% Water Pipeline Rehabilitation/Replacement
53% Utility Rate Setting
50% Leak Detection
47% Affordability Issues
47% New/Innovative Funding Sources
44% Drinking Water Treatment & Related Topics
41% Pipe Material Selection
38% Water Reuse & Related Topics
35% Wastewater Treatment & Related Topics
The top 5 information sources subscribers find most influential in helping evaluate or learn about a technology, service or industry issue:
Trade Magazines
Case Studies
Websites
Tradeshows
Webinars
71%
65%
56%
53%
53%
Subscribers have taken the following actions after seeing an advertisement in Water Finance & Management:
Visited advertiser’s website
Discussed the advertised product/service
with a colleague
Considered purchasing
Recommended or specified
Contacted product salesperson
Tested/Tried a product/service
Purchased
n 59%
56%
35%
15%
9%
9%
3%
6
Editorial Calendar
Rates & Affordability
Also Featuring: • Mayor Profile/Mayors Roundtable• The Water Utility in a Smart City • Achievements in Water Reuse• The Economics of Pipe Selection• Energy Savings Performance
Contracting
Bonus Distribution: • 2019 Water Finance Conference
Aug. 21-22, Washington, D.C.
• WEFTEC 2019 Sept. 21-25, Chicago, Ill.
• One Water Summit Sept. 18-20, Austin, Texas
Financial Report: Cash Reserves
Washington Report: Unique CWSRF Applications
Legal Corner: Examining Environmental Law & Policy Cases
Technology Perspectives: SCADA and Monitoring Solutions
Technology Stream: WEFTEC Show Preview
Featured Webinar Topic: How Smart Is Your Utility?
Mail Date: Aug. 13
Insertions: Jul. 15
Materials: Jul. 29
AUGUST
The ‘Apparent Loss’ Issue
Also Featuring: • Optimizing Meter Management &
Replacement• Recovering Lost Money from Found
Water• Developing Asset Management
Plans• New Capital Providers for Infrastruc-
ture Funding• Implementing Customer Affordabil-
ity Programs
Bonus Distribution: • 2019 NAWC Water Summit
Dates, location TBD
Financial Report: Rate Setting/Water Pricing
Washington Report: Unique DWSRF Applications
Legal Corner: Examining Environmental Law & Policy Cases
Technology Perspectives: Re-tooling Your Software for Better Data
Technology Stream: Spotlight on AMR/AMI/MDM
Featured Webinar Topic: Addressing Apparent Loss to Reduce NRW
Mail Date: Oct. 8
Insertions: Sep. 9
Materials: Sep. 23
OCTOBER
Spotlight on Water Leadership
Also Featuring: • Water Finance & Management
Award Winner (Profile)• Optimizing Your Pressure Sewer
System• Revenue Recovery through Efficient
Spending• Managing Repair/Replacement
Programs• Advancements in Flow Monitoring
Financial Report: WIFIA Update
Washington Report: 2020 Legislative Outlook
Legal Corner: Examining Environmental Law & Policy Cases
Technology Perspectives: Pipe Rehabilitation Tech-nologies
Technology Stream: Spotlight on Pipe Rehabili-tation
Featured Webinar Topic: Managing Condition As-sessment Programs
Mail Date: Nov. 26
Insertions: Oct. 28
Materials: Nov. 11
DECEMBER
The ‘Real Loss’ Issue
Also Featuring: • AI & Machine Learning for Pipeline
Condition Assessment• Auditing & Validation to Address
Real Loss• Leveraging AMI to Support Leakage
Management• Main Line Rehab/Replacement• Efficient Project Delivery with
Design-Build
Bonus Distribution: • NASTT’s 2019 No-Dig Show
March 17-21, Chicago, Ill.
Financial Report: Environmental Impact Bonds – Pros vs Cons
Washington Report: Washington’s 2018 Grade on Infrastructure
Legal Corner: Examining Environmental Law & Policy Cases
Technology Perspectives: Optimizing Pressure Man-agement
Technology Stream: Reducing Non-Revenue Water
Featured Webinar Topic: Addressing Real Losses to Reduce NRW
Mail Date: Feb. 12
Insertions: Jan. 14
Materials: Jan. 28
FEBRUARY
Maximizing Your Revenue
Also Featuring: • Converting Data to Dollars• Applications of WIFIA Loans• Balancing Conservation & Rate
Increases • Meter Testing & Replacemen• The Economics of Pipe Selection
Bonus Distribution: • Water Week 2019
April 2019, Washington, D.C.
• Design-Build for Water/Wastewater April 10-12, Cincinnati, Ohio
Financial Report: Utility Outreach & Com-munication
Washington Report: Federal Clean Water Initia-tives
Legal Corner: Examining Environmental Law & Policy Cases
Technology Perspectives: Optimizing Metering Infra-structure
Technology Stream: Condition Assessment
Featured Webinar Topic: Condition Assessment
Mail Date: Mar. 27
Insertions: Feb. 26
Materials: Mar. 12
APRIL
Ultimate Smart Water Issue
Also Featuring: • AMI Upgrades: Doing More with
Your Network• Reducing NRW by Addressing Appar-
ent Losses • Drive-by vs. Fixed Network• Pressure Management• Applying Your CMMS to Financial
Decision Making
Bonus Distribution: • AWWA ACE19
June 9-12, Denver, Colorado
Financial Report: Addressing Low-Income Affordability
Washington Report: Federal Drinking Water Initiatives
Legal Corner: Examining Environmental Law & Policy Cases
Technology Perspectives: Artificial Intelligence in the Water Sector
Technology Stream: ACE19 Show Preview
Featured Webinar Topic: Doing More with Your Smart Water
Mail Date: Jun. 4
Insertions: May 6
Materials: May 20
JUNE
Maura Dugan330-940-2211 [email protected]
Andrew Farr330-752-1919 [email protected]
Advertising Editorial
Get a FREE ad study when you place a ½ page or larger ad in the April issue. Ask for details!
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Website
*Please note, background skins are not guaranteed to show on mobile devices and tablets
Benjamin Media uses Google DFP for all ad impressions. Ads and impressions are tracked when possible. Advertisers using a third-party service are responsible for tracking their own banner ad clicks.
waterfm.com
Maura Dugan330-940-2211 [email protected]
Andrew Farr330-752-1919 [email protected]
Advertising Editorial
Branded Background Skins* ....................$11,500 Annual 1260 x 760 (optimized for 1280 wide browsers) 1440 x 800 (optimized for 1400 wide browsers) Appears on the left and right side of the website page.
Leaderboard Banner ..................................................... $90 728 x 90
Large Leaderboard Banner ........................................ $100 970 x 90
PushDown Banner ....................................................... $125 970 x 90 Banner expands to 970 x 250
Standard Banner ............................................................ $60 300 x 250
Skyscraper Banner ......................................................... $85 300 x 600
Interstitial Ad ................................................................ $200 600 x 400 Ad pops up while a user is browsing between pages.
Inline Banner ................................................................. $125 300 x 250 Appears within the natural flow of editorial content on run of site.
Banner Advertising CPM Net Rate
7,779Average Monthly Pageviews
3,938Average Monthly Users
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eNewsletter
Weekly Water Finance & Management eNewsletter Distributed every Monday
6,956Average Distribution
Your Banner Ad Here
Your Banner Ad Here
Banner Advertisement size: 580 x 80 (72 dpi) • Acceptable file formats are .jpg and .gif • Maximum file size is 25k • Provide URL address for link • Max looping 3x for .gif files
Advertorial:• Headline• 25 words and image/logo• Provide URL address for link
Rates (NET)
Specs
Banner Advertisement $1,000 per month
Advertorial $325 per issue
Maura Dugan330-940-2211 [email protected]
Andrew Farr330-752-1919 [email protected]
Advertising Editorial
Ad included in each weekly eNewsletter
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Vertical eNewsletter
One exclusive sponsor per issue!
Editorial Calendar
Asset Management • January
• May
• December
Non-Revenue Water• February
• July
• September
Smart Water• March
• June
• October
Finance • April
• August
• November
Distributed third Wednesday of the month
Vertical eNews Sponsor $990 per issue
Banner Advertisement size: 600 x 300 (72 dpi) • Acceptable file formats are .jpg and .gif • Maximum file size is 25k • Provide URL address for link • Max looping 3x for .gif files
Specs
Rates (NET)
6,770Average Distribution
Maura Dugan330-940-2211 [email protected]
Andrew Farr330-752-1919 [email protected]
Advertising Editorial
Your Logo Here
Your Banner Ad Here
10
Contact your sales representative for rates.
Your content remains in the top 10 stories on the homepage for
duration of your program.
Native Advertising Program
Homepage Newsfeed eNewsletter Content Twitter Posts
Your content included for the duration of your program.
Your content is tweeted regularly over the duration of your program.
With Water Finance & Management’’s Native Advertising Program, your content will appear like a news story within the natural layout of Water Finance & Management’’s media channels. Sponsored content is marked as sponsored, but it blends into the native content.
Statistics From Adweek, 4/17/2017
1,900+Average Users per Month
6,956Average Weekly Distribution
2,220+Followers @ WFM_Journal
Maura Dugan330-940-2211 [email protected]
Andrew Farr330-752-1919 [email protected]
Advertising Editorial
Viewers spend almost as much time on native ads as they do on editorial content.
Native advertising has been shown to increase brand lift by
82% If native ads include rich media, conversion rates could go up to
60%
Digital Edition Landing Page Landing Page Ad Sizes/Specs:
• Full page: 8-1/4” wide x 11-1/8” high• Spread: 16-1/2” wide x 11-1/8” high• Acceptable files include: .pdf, .eps and .tif. 300 dpi.
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Digital Edition
Digital Edition Landing Page The Digital Edition Landing Page is similar to a tip cover on the print editions. It’s the first thing a reader will see when they open the digital edition.
• Ad is specific to an issue and will always remain a part of the issue in the archives.
• Can be designed to look like a web page adding images, links, video, etc.
• Digital Edition Landing Page ads are visible on desktops and mobile devices.
• Your company will be recognized as an issue sponsor in the digital edition email notification.
Water Finance & Management Digital Edition Analytics:
2018 Stats (Jan-June)* Average per issue
Unique visitors 247 82
Issue views 393 131
Pageviews 4,287 1,429
*All issues combined
Your Ad Here
Rates (NET)
Digital Edition Landing Page $300 per issue - Full page
$400 per issue - Spread
Play Video Hyperlink $100 per issue
Advertisement Hyperlink $50 per issue
1,634Monthly Distribution
Maura Dugan330-940-2211 [email protected]
Andrew Farr330-752-1919 [email protected]
Advertising Editorial
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Playbook
Product Frequency Total Reach Value (NET)
Water Finance & Management eNewsletter advertorial
4X6,956 average distribution
x 4 issues = 27,824$1,000
½ Page, 4/C ad in Water Finance & Management
2X12,513 circulation x 2 issues = 25,026
$4,097
300 x 250 ad on waterfm.com
12 Months5,000 impressions
x 12 months = 60,000 $3,600
Tweets from @WFM_Journal
4X2,217 followers
x 4 tweets = 8,868$400
Water Finance & Management Special Report email blast
1X 6,000 distribution $1,995
Professionally designed Playbook featuring your brand (PDF format)
$5,000
Total: 127,718 $16,092
Your Net Rate: $8,000
Work with the Water Finance & Management editor to create an exclusive,
customizable Playbook with content centered around your products, technology and/
or company. The Playbook will be a downloadable, topic-specific guide that includes
the latest news and market analysis, along with content and ads from your company.
Qualified LeadsThe Playbook will be available on waterfm.com for 12 months (as well as be posted on your company’s site). Readers will be required to complete a form prior to downloading. Leads from completed forms will be shared with your company.
Promotional CampaignThe Water Finance & Management Playbook promotional campaign is designed to increase brand awareness and funnel leads to your company for a full year.
Maura Dugan330-940-2211 [email protected]
Andrew Farr330-752-1919 [email protected]
Advertising Editorial
Let Water Finance & Management market your case study or white paper and deliver leads to your inbox year-round. It’s as easy as 1-2-3.
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White Papers
You provide the case study or white paper.
We create a landing page and download request form on waterfm.com.
We market your case study or white paper via emails, social media and Water Finance & Management and deliver qualified leads to your inbox!
12
3
Marketing Campaign includes:
• 1X Dedicated email blast sent to 5,000 select Water Finance & Management subscribers ($1,675 value)
• 3X Dedicated tweet with link ($300 value)• 4X Water Finance & Management’s E-newsletter advertisement ($1,000
value)• Featured on waterfm.com for one year ($1,800 value)
Rate: $3,950 Net
65% of past Water Finance & Management Reader Survey respondents said case studies are influential in helping evaluate a technology or product.
Maura Dugan330-940-2211 [email protected]
Andrew Farr330-752-1919 [email protected]
Advertising Editorial
What you provide:• Company logo, presentation description and image.• Up to 5 custom pre-event survey questions for the registration form.• Final PPT presentation 2 days prior to live event. Note, videos can be used in your webinar presentation!
What we provide:• One ½ page 4-color ad in Water Finance & Management promoting your webinar session.• Two dedicated e-mail blasts promoting webinar session to Water Finance & Management subscribers.• Event posts on @WFM_Journal and other Benjamin Media social media networks.• 60-minute Webinar (recommended 45 minutes for presentation and 15 minutes for Q&A). • Following the event, sponsor will be provided with a final report including:
• List of all registrants (including all contact information)*• A list of all questions asked during event• Answers to custom pre-event survey and any polls given during the event• Webinar recording on waterfm.com for one year
Sponsorship Rate: $8,000 Net
You deliver the presentation. We deliver the qualified leads.
14
WebinarsFeatured Webinar Topics FebruaryAddressing Real Losses to Reduce Non-Revenue Water
April Condition Assessment: Prioritizing Infrastructure Renewal
June Doing More with Your AMI Network
August Turning Data into Dollars
October Addressing Apparent Losses to Re-duce Non-Revenue Water
December Managing Condition Assessment Programs
Contact us today to sponsor one of these sessions or to suggest an additional topic for the 2019 Water Finance & Management webinar series.
346Average Registrants per
Webinar
* Due to the Canadian Anti-Spam Leg-islation, we are unable to provide email
addresses for Canadian registrants. We will be able to provide mailing addresses and phone numbers for Canadian registrants.
Please contact Brittany Cline at [email protected] or 330-467-7588.
Do you want a cost-effective, consistent way to reach executive level water managers whose decisions influence the municipal drinking water, wastewater and stormwater sectors?
The Professional Services Marketplace is an advertising
section designed to help you sell your products and services,
and increase brand recognition on a low budget.
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Professional Services Marketplace
Full Page Ad: 7 1/8” X 9 3/4” 1/2 Page Ad: 7 1/8” X 4 3/4” or 3 3/8” X 9 3/4” 1/4 Page Ad: 3 3/8” X 4 3/4” or 7 1/8” X 2 1/4” 1/8 Page Ad: 3 3/8” X 2 1/4”
Specs
Rates (NET)
Color
3X 6X
Full Page $1,150 $975
1/2 Page $765 $650
1/4 Page $570 $490
Business Card $380 $325
Black & White
3X 6X
Full Page $920 $780
1/2 Page $615 $520
1/4 Page $460 $390
Business Card $310 $260
www.compactequip.com 41
AD INDEXAdvance Metalworking ..........................................advancemetalworking.com .........................................41
ASV ........................................................................asvllc.com/more ..........................................................13
BMI Resource Center ............................................edu.benjaminmedia.com ......................................25, 40
Case Construction .................................................CaseCE.com .................................................................5
Dominion ..............................................................depparts.com ...........................................................40
Dominion (Fiori) ....................................................depparts.com/fiori .......................................................35
GIE+Expo ..............................................................gie-expo.com ..............................................................17
ICUEE ....................................................................icuee.com ....................................................................43
Kawasaki ...............................................................kcmcorp.com ..............................................................15
Kobelco Construction Machinery ..........................kobelco-usa.com .........................................................44
NUCA ....................................................................nuca.com ....................................................................11
Perkins Engines .....................................................perkins.com/syncro .......................................................3
Trimble ...................................................................construction.trimble.com/digbetter ...............................7
Wacker Neuson .....................................................wackerneuson.com .......................................................2
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Site Engineering for Landscape Architects 5th EditionThe leading choice for site engineering, planning, and con-struction courses, as well as for practitioners in the field, this resource introduces the principals and techniques of basic site engineering for grading, drainage, earthwork and road alignment.
Topics Covered Include:
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systems
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The Professional Practice of Landscape Architecture: A Complete Guide to Starting Your Own Firm
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1992 - 2017
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Site Engineering for Landscape Architects 5th EditionThe leading choice for site engineering, planning, and con-struction courses, as well as for practitioners in the field, this resource introduces the principals and techniques of basic site engineering for grading, drainage, earthwork and road alignment.
Topics Covered Include:
• Site engineering concepts • Designing horizontal and vertical road alignments• Construction sequencing• Designing and sizing stormwater management
systems
APPROVED STUDY GUIDE for the national Landscape Architecture Registration Exam (L.A.R.E.)!
$95.99* | Hardbound | 384 pp
The Professional Practice of Landscape Architecture: A Complete Guide to Starting Your Own Firm
Whether providing direction for a new company, guiding an owner to jumpstart a stagnant business, or assisting a landscaper to study for the national LARE, this single-source blueprint is the key to prospering in this dynamic field.
Topics Covered Include:
• Professional ethics, finances, office administration• Marketing and promotion• Government regulatory laws, federal taxes• Case study profiles of landscape architecture firms
APPROVED STUDY GUIDE for the national Landscape Architecture Registration Exam (L.A.R.E.)!
$89.99* | Hardbound | 560 pp
Conferences and Events Online Learning Books
R E S O U R C E C E N T E R R E S O U R C E C E N T E R
1992 - 2017
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COEQ_40-44.indd 40 6/1/2017 2:33:17 PM
1/2 Page Ad
1/8 Page Ad
40 Compact Equipment JUNE 2017
Site Engineering for Landscape Architects 5th EditionThe leading choice for site engineering, planning, and con-struction courses, as well as for practitioners in the field, this resource introduces the principals and techniques of basic site engineering for grading, drainage, earthwork and road alignment.
Topics Covered Include:
• Site engineering concepts • Designing horizontal and vertical road alignments• Construction sequencing• Designing and sizing stormwater management
systems
APPROVED STUDY GUIDE for the national Landscape Architecture Registration Exam (L.A.R.E.)!
$95.99* | Hardbound | 384 pp
The Professional Practice of Landscape Architecture: A Complete Guide to Starting Your Own Firm
Whether providing direction for a new company, guiding an owner to jumpstart a stagnant business, or assisting a landscaper to study for the national LARE, this single-source blueprint is the key to prospering in this dynamic field.
Topics Covered Include:
• Professional ethics, finances, office administration• Marketing and promotion• Government regulatory laws, federal taxes• Case study profiles of landscape architecture firms
APPROVED STUDY GUIDE for the national Landscape Architecture Registration Exam (L.A.R.E.)!
$89.99* | Hardbound | 560 pp
Conferences and Events Online Learning Books
R E S O U R C E C E N T E R R E S O U R C E C E N T E R
1992 - 2017
th21992 - 2017
th21992 - 2017
th2
*Shipping and handling not included. Selling Price subject to change without notice.
3 3 0 . 4 6 7 . 7 5 8 8 e d u . b e n j a m i n m e d i a . c o m
COEQ_40-44.indd 40 6/1/2017 2:33:17 PM
40 Compact Equipment JUNE 2017
Site Engineering for Landscape Architects 5th EditionThe leading choice for site engineering, planning, and con-struction courses, as well as for practitioners in the field, this resource introduces the principals and techniques of basic site engineering for grading, drainage, earthwork and road alignment.
Topics Covered Include:
• Site engineering concepts • Designing horizontal and vertical road alignments• Construction sequencing• Designing and sizing stormwater management
systems
APPROVED STUDY GUIDE for the national Landscape Architecture Registration Exam (L.A.R.E.)!
$95.99* | Hardbound | 384 pp
The Professional Practice of Landscape Architecture: A Complete Guide to Starting Your Own Firm
Whether providing direction for a new company, guiding an owner to jumpstart a stagnant business, or assisting a landscaper to study for the national LARE, this single-source blueprint is the key to prospering in this dynamic field.
Topics Covered Include:
• Professional ethics, finances, office administration• Marketing and promotion• Government regulatory laws, federal taxes• Case study profiles of landscape architecture firms
APPROVED STUDY GUIDE for the national Landscape Architecture Registration Exam (L.A.R.E.)!
$89.99* | Hardbound | 560 pp
Conferences and Events Online Learning Books
R E S O U R C E C E N T E R R E S O U R C E C E N T E R
1992 - 2017
th21992 - 2017
th21992 - 2017
th2
*Shipping and handling not included. Selling Price subject to change without notice.
3 3 0 . 4 6 7 . 7 5 8 8 e d u . b e n j a m i n m e d i a . c o m
COEQ_40-44.indd 40 6/1/2017 2:33:17 PM
1/8 Page Ad
1/4 Page Ad
Maura Dugan330-940-2211 [email protected]
Andrew Farr330-752-1919 [email protected]
Advertising Editorial
16
Maximum Exposure Options
STAND OUT from the crowd with these high exposure advertising options.
Cover options: The front cover is the most visible page of a magazine, designed to draw the reader’s atten-tion. Take advantage of this prime real estate with a special cover option.
Cover Flap Gatefold
Give the readers something extra.
Ride Along Outsert: Let the power of Water Finance & Management’s brand carry the load for your next direct mailing.
Tipping: Magazine tipping allows you to insert product samples, removable adver-tisements, and even post-ers and brochures.
Other Special Advertising Options:
• Printed Polybag• Poster• Fold-Out Tabs• Business Reply Card
French Door
Belly Band:Using a belly band is a sure way to gain visibility. Readers must remove the belly band to get to the maga-zine. Thus, it is impossible to ignore your advertisement.
Post-It® Notes: Using Post-It® Notes adds attention to your full-page ad and encourages the reader to use it as a reminder to respond to your call to action.
Sticker: If you’re afraid readers may miss your ad, lead them to it with a Sticker on the front cover of the magazine.
Contact your sales representative
for rates.Maura Dugan330-940-2211 [email protected]
Andrew Farr330-752-1919 [email protected]
Advertising Editorial
17
Rates
Print (Ad appears in Print & Digital Editions)
Display Ads (4-COLOR, GROSS)
1X 3X 6X
Full Page $3,645 $3,325 $3,160
2/3 Page $3,030 $2,770 $2,635
1/2 Page Island $2,545 $2,335 $2,230
1/2 Page Standard $2,410 $2,215 $2,115
1/3 Page $1,755 $1,625 $1,560
1/4 Page $1,430 $1,330 $1,285
1/6 Page $1,260 $1,190 $1,140
Business Card (NET) n/a $380 $325
Cover Rates (4-COLOR, GROSS)
1X 3X 6X
2nd Cover (Inside Front) $4,830 $4,430 $4,260
3rd Cover (Inside Back) $3,700 $3,320 $3,160
4th Cover (Back Cover) $5,023 $4,600 $4,430
NEW - Professional Services Marketplace RatesA low cost, all advertising section located in the back of Water Finance & Management. Ads must be purchased in 3 or 6 issue increments. Rates shown are per issue rates.
4 Color (NET) Black & White (NET)
3X 6X 3X 6X
Full Page $1,150 $975 Full Page $920 $780
1/2 Page $765 $650 1/2 Page $615 $520
1/4 Page $570 $490 1/4 Page $460 $390
Business Card $380 $325 Business Card $310 $260
Digital
Website (CPM NET RATE)
Standard Banner (300x250) $60
Skyscraper Banner (300x600) $85
Leaderboard Banner (728x90) $90
Large Leaderboard Banner (970x90) $100
PushDown Banner (970x90) $125
Inline Banner (300 x 250) $125
Interstitial Ad (600 x 400) $200
Branded Background Skin $11,500 Annual
Regional Impressions available. Contact your sales representative for more details.
Twitter (NET)
Scheduled tweets are normal text-based tweets that include one external link sent on the date/time you specify. Tweet content is subject to editor approval.
Rate $100 per tweet
Weekly eNewsletter (NET)
Water Finance & Management $1,000 per month
Advertorial $325 per issue
Monthly eNewsletter (NET)
Vertical $990 per issue
Digital Edition (NET)
Digital Edition Landing Page $300 per issue - Full page
$400 per issue - Spread
Play Video Hyperlink $100 per issue
Advertisement Hyperlink $50 per issue
Maura Dugan330-940-2211 [email protected]
Andrew Farr330-752-1919 [email protected]
Advertising Editorial
18
Events
For sponsorship opportunities, please contact Brittany Cline at [email protected] or 330-467-7588.
August 21-22, 2019, Washington, D.C.
waterfinanceconference.com
If your company is a thought leader in the area of water finance, you’ll want to sponsor and participate in this high-level conference reaching Public Works Directors, Chief Financial Officers, Senior Policy Managers, Rate Analysts and Executive Directors.
Sponsors can get up close and personal with potential customers by leading group discussions at the popular networking roundtables.
• NACWA• Echologics • InVizion LLC• SpendCheQ, Inc.• RePipe 4710• Key Bank
• Sprayroq• Pure Technologies• Hawksley Consulting• CityWorks • PVC Pipe Association• WaterSmart
Past Sponsors:
waterassetmgmt.com
Position your company as an expert in the water asset management field by sponsoring the Water Asset Management ONLINE Conference. Formerly an in-person event, the conference has moved online to make it more accessible to municipal decision makers around the globe.
This ONLINE conference offers unique opportunities to engage with and interact with attendees.
Series #1 – May Series #2 – November
• RePipe 4710• Echologics• ICS, Blount• ABB Group• Pure Technologies• Matchpoint• Technolog Ltd.
• Fluid Conservation Systems, Inc.
• PICA Corp.• CH2M• Reline America• Assetic
Past Sponsors:
online
Full Page Inches: 8 1/4 x 10 3/4*Decimal: 8.25 x 10.75*
*This includes a 1/8” (.125”) bleed on each side.
1/6 Page Horizontal
Inches: 4 5/8 x 2 3/16Decimal: 4.625 x 2.1875
Print Specs
Material Submission InstructionsPlease submit large electronic files via our file sharing service at https://spaces.hightail.com/uplink/benjaminmedia
1/6 Page Vertical
Inches: 2 3/16 x 4 7/8Decimal: 2.1875 x 4.875
1/4 Page Horizontal
Inches: 7 x 2 3/8Decimal: 7 x 2.375
1/4 Page Square
Inches: 3 3/8 x 4 7/8Decimal: 3.375 x 4.875
1/3 Page Square
Inches: 4 1/2 x 4 7/8Decimal: 4.5 x 4.875
1/3 Page Vertical
Inches: 2 3/16 x 9 3/4Decimal: 2.1875 x 9.75
1/2 Page Horizontal
Inches: 7 x 4 7/8Decimal: 7 x 4.875
1/2 Page Island
Inches: 4 1/2 x 7 1/2Decimal: 4.5 x 7.5
1/2 Page Vertical
Inches: 3 3/8 x 9 3/4Decimal: 3.375 x 9.75
2/3 Page
Inches: 4 1/2 x 9-3/4Decimal: 4.5 x 9.75
Bleed - 8 1/4” x 10 3/4”: Printing that goes beyond the edge of the sheet and will be trimmed off. It ensures that your ad will seemlessly blend to the edge of the page with no white margin.
Page Edge (Trim) - 8” X 10 1/2”
Safety - 1/4” in from trim: This is the area that is far enough away from the edge of the page that no important logos or text will be cut off during the printing process. You should make sure all important elements in your ad are within this zone.
Advertising MaterialsAds are produced using computer-to-plate technol-ogy.
Digital FilesFile Formats: PDF/x1a, PDF (Press Optimized), EPS and Tiff. Final effective resolution for all images and PDFs should be 300 dpi. Files should meet the size specifications listed. Color space: CMYK, or grayscale; no spot colors, no RGB. Ads not conforming to color specifications will be converted to CMYK. Benjamin Media Inc. is not responsible for color shifts due to conversions from RGB to CMYK. Hard-copy proofs are recommended but not required with all submit-ted materials. We accept no responsibility for color, content or quality if a color proof is not provided. Benjamin Media Inc. reserves the right to resize, re-crop or otherwise alter ads that are supplied incorrectly.
There is a minimum additional charge for Ad Creation/Modification $75/hour
InsertsPlease call for pricing.
Special PositionsGuaranteed only with a 10% extra charge added to space rate.
Short RatesAdvertisers will be short-rated if within a 12-month period from the date of the first insertion, they do not use the amount of space that their billing was based.
Agency Commissions15% of gross billing is allowed to recognized agen-cies on space, color, special positions and inserts.
Non-PaymentIn the event of non-payment, publisher reserves the right to hold the advertiser and/or its advertising agency individually and/or jointly liable.
Disclaimer: Advertisers and ad agencies assume li-ability for all content (including text, representations and illustrations of advertisements printed) and also assume responsibility for any claims arising there-from made against the publisher. Publisher reserves the right to reject any advertising that he/she feels is not in keeping with the publication’s standards. Publisher cannot guarantee bonus distribution.
19
Maura Dugan330-940-2211 [email protected]
Andrew Farr330-752-1919 [email protected]
Advertising Editorial
Maura Dugan330-940-2211 [email protected]
Advertising
Andrew Farr330-752-1919 [email protected]
Editorial
20
Digital SpecsDigital Specs Digital Edition Landing Page
Landing Page Ad Sizes/Specs:• Full page: 8-1/4” wide x 11-1/8” high• Spread: 16-1/2” wide x 11-1/8” high• Acceptable files include: .pdf, .eps and
.tif. 300 dpi.
eNewsletters Specs Weekly eNewsletter
Banner Ad size: 580 x 80 (72 dpi)
Advertorial• Headline• 25 words and image/logo• Include URL link
Monthly Vertical eNewsletter
Banner Ad Size: 600 x 300 (72 dpi) • Acceptable file formats are .jpg and .gif • Maximum file size is 25k • Provide URL address for link • Max looping 3x for .gif files
Website SpecsAll dimensions shown below are W & H in pixels. Benjamin Media uses Google DFP for all ad impressions. Ads and impressions are tracked when possible. Advertisers using a third-party service are responsible for tracking their own banner ad clicks.
Branded Background Skins 1260 x 760 (optimized for 1280 wide browsers) 1440 x 800 (optimized for 1400 wide browsers)
• Please supply left and right side artwork in .jpg format (a 320 x 50 banner is also required so your ad appears on mobile devices)
• Please note, background skins are not guaranteed to show on mobile devices and tablets
• DFP and 3rd party tags are not accepted for background skins. Please contact your sales rep for details.
Leaderboard Banner 728 x 90 (a 320 x 50 banner is also required so your ad appears on mobile devices)
PushDown Banner 970 x 90 (Banner expands to 970 x 250)
Large Leaderboard 970 x 90 (a 320 x 50 banner is also required so your ad appears on mobile devices)
Standard Banner 300 x 250
Skyscraper 300 x 600
Interstitial Ad 600 x 400
Inline Banner 300 x 250
300 x 250, 728 x 90, 300 x 600, 970 x 90 Static Banners• Size may not exceed 35k (300 x 600 can be 45k)• .jpg, .gif and .png files are accepted - 3x max rotation of .gifs (SWF files
will not be accepted)• Google DFP, 3rd party ad servers and javascript files are also accepted• Publication will not host any images for javascript or 3rd party tags