Using Facebook to Generate B2B Leads

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    08-Feb-2017
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Transcript of Using Facebook to Generate B2B Leads

  • B2B LEAD GENERATION USING FACEBOOK

    Bill Combes Chief Social Officer bill@notimeforsocial.com

  • Agenda

    Facebook Facts

    Content and Social Media Strategy for your business

    Using your page as your page and how to interact with other businesses as your page

    Running Facebook Lead Ads examples and the step by step process

    Keeping up with changes on Facebook Tips / Websites to follow

  • 1.4 Billion users 208 Million in the US and Canada Facebook owns Instagram with 300 million+ users Every second there are 20,000 people on Facebook. This means in just 18 minutes there are

    11 million users on Facebook On average there are 486,183 users a minute accessing Facebook from their mobile 79% of all users are accessing Facebook from their mobile. There are 745 million daily mobile users Facebook is adding 7,246 people every 15 minutes or 8 per second Every minute there are 150,000 messages sent Every 15 minutes there are over 49 million posts. To be precise 49,433,000 or 3 million posts

    per minute There are 100,000 friend requests every 10 minutes There are 500,000 Facebook likes every minute

  • There are 500,000 Facebook likes every minute Facebook generates $1.4 million in revenue every hour Nearly 73% of Facebooks ad revenue comes from mobile advertising Facebook earns $2.5 billion a quarter from mobile advertising People share 1.3 million pieces of content on Facebook every minute of every day In November of 2014 the number of video uploads to Facebook exceeded YouTube video

    uploads according to Social Bakers Facebook generated $12.47 billion in sales in 2014 (a rise of 58% year on year) Photo uploads are 350 million per day Users spend 21 minutes per day on average on Facebook 31% of US senior citizens are on Facebook 66% of all millennials (15-34 year olds) use Facebook People spend 927 million hours a month playing Facebook games There are 1 billion mobile app links enabled on Facebook

    Source http://www.jeffbullas.com

  • CONTENT AND CONTENT STRATEGY

    What is it you do? And WHY are you unique?

    Answering this question has an impact on your business and your social media strategy

    It forces you to figure out: Why your distinctive Why your customers love you And how your company fits into the marketplace Find out where your customers are and your competitors

    Once you answer these questions, you can implement an effective B2B lead strategy using Facebook Ads

  • Content Strategy Consists Of:

    3-5 Posts per week

    An aggressive ad budget strategy

    Branding Posts IE: #MONDAYQUICKTIP

    Posting Relevant Industry Articles

    The Importance of Video

    Replying and Interacting with anyone liking, commenting or posting to the page

    The ENTIRE Strategy is based around the back end advertising

  • Using your page as your company pageUse this dropdown

  • Step By Step Process to Setting Up and Running a B2B Lead Ad Campaign on Facebook

  • Step By Step Process to Setting Up and Running a B2B Lead Ad Campaign on Facebook

  • Step By Step Process to Setting Up and Running a B2B Lead Ad Campaign on Facebook

  • Step By Step Process to Setting Up and Running a B2B Lead Ad Campaign on Facebook

    Sales Engine Webinar Campaign

  • Step By Step Process to Setting Up and Running a B2B Lead Ad Campaign on Facebook

  • Step By Step Process to Setting Up and Running a B2B Lead Ad Campaign on Facebook

  • Step By Step Process to Setting Up and Running a B2B Lead Ad Campaign on Facebook

  • Step By Step Process to Setting Up and Running a B2B Lead Ad Campaign on Facebook

  • Step By Step Process to Setting Up and Running a B2B Lead Ad Campaign on Facebook

  • Step By Step Process to Setting Up and Running a B2B Lead Ad Campaign on Facebook

  • Step By Step Process to Setting Up and Running a B2B Lead Ad Campaign on Facebook

  • Step By Step Process to Setting Up and Running a B2B Lead Ad Campaign on Facebook

  • Step By Step Process to Setting Up and Running a B2B Lead Ad Campaign on Facebook

  • Step By Step Process to Setting Up and Running a B2B Lead Ad Campaign on Facebook

  • Step By Step Process to Setting Up and Running a B2B Lead Ad Campaign on Facebook

  • Step By Step Process to Setting Up and Running a B2B Lead Ad Campaign on Facebook

  • Step By Step Process to Setting Up and Running a B2B Lead Ad Campaign on Facebook

  • Step By Step Process to Setting Up and Running a B2B Lead Ad Campaign on Facebook

  • Step By Step Process to Setting Up and Running a B2B Lead Ad Campaign on Facebook

  • Step By Step Process to Setting Up and Running a B2B Lead Ad Campaign on Facebook

  • Step By Step Process to Setting Up and Running a B2B Lead Ad Campaign on Facebook

  • Step By Step Process to Setting Up and Running a B2B Lead Ad Campaign on Facebook

  • Step By Step Process to Setting Up and Running a B2B Lead Ad Campaign on Facebook

  • Step By Step Process to Setting Up and Running a B2B Lead Ad Campaign on Facebook

  • Step By Step Process to Setting Up and Running a B2B Lead Ad Campaign on Facebook

    282 Leads

    $19 per lead

  • Your Facebo

    ok Page Who

    are your

    customers?

    What produc

    t or service

    s do you

    offer?

    Do you have a market

    ing plan in place?

    Do you have any

    budget for

    Facebook

    Advertising?

  • Websites for great social media information and data:

    Facebook ad training https://www.facebook.com/blueprint

    Social Media Examiner http://www.socialmediaexaminer.com/

    Jon Loomer http://www.jonloomer.com/

    Shortstack http://www.shortstack.com/

    Facebook Marketing for Business https://www.facebook.com/marketing

    Facebook for Business: https://www.facebook.com/business

    AdWeek SocialTimes: http://www.adweek.com/socialtimes (formally AllFacebook)

    https://www.facebook.com/blueprinthttps://www.facebook.com/blueprinthttps://www.facebook.com/blueprinthttp://www.socialmediaexaminer.com/http://www.socialmediaexaminer.com/http://www.socialmediaexaminer.com/http://www.jonloomer.com/http://www.jonloomer.com/http://www.jonloomer.com/http://www.shortstack.com/http://www.shortstack.com/http://www.shortstack.com/https://www.facebook.com/marketinghttps://www.facebook.com/marketinghttps://www.facebook.com/marketinghttps://www.facebook.com/businesshttps://www.facebook.com/businesshttp://www.adweek.com/socialtimeshttp://www.adweek.com/socialtimes

  • QUESTIONS?