Build or Buy? Moving Your Email to the Cloud
-
Upload
sendgrid -
Category
Technology
-
view
529 -
download
3
description
Transcript of Build or Buy? Moving Your Email to the Cloud
![Page 1: Build or Buy? Moving Your Email to the Cloud](https://reader036.fdocuments.net/reader036/viewer/2022062617/54b707754a79594a478b4622/html5/thumbnails/1.jpg)
Build vs. Buy
Carly Brantz Director Of Marketing
Brian O’Neill Product Manager
12/13/2012
![Page 2: Build or Buy? Moving Your Email to the Cloud](https://reader036.fdocuments.net/reader036/viewer/2022062617/54b707754a79594a478b4622/html5/thumbnails/2.jpg)
Housekeeping ReadyTalk Conference Tools Console • View in Full Screen modeQuestions for Carly, Brian and StumbleUpon• Ask questions by using the CHAT function • When the presentation begins, you will see the
chat box as a floating window to use at any time• We will answer as many questions as possible
and those that we don’t get to in a follow up blogFollow up• You will get an email with a link to the recording
and a copy of all slides
![Page 3: Build or Buy? Moving Your Email to the Cloud](https://reader036.fdocuments.net/reader036/viewer/2022062617/54b707754a79594a478b4622/html5/thumbnails/3.jpg)
3
Carly [email protected]@carlybrantz
Brian O’[email protected]@emailpm
WHO WE ARE Today’s Speakers
Tali LeffNimish Parmar
![Page 4: Build or Buy? Moving Your Email to the Cloud](https://reader036.fdocuments.net/reader036/viewer/2022062617/54b707754a79594a478b4622/html5/thumbnails/4.jpg)
Company Overview
• Founded July 2009
• TechStars graduate(Boulder, CO)
• 110 employees across 4 offices– HQ: Boulder, CO– R&D: Anaheim, CA /
Romania
$27M venture capital raisedSeries B closed Jan 2012
Angel investors include:• Scott Petry (Founder, Postini)• Matt Mullenweg (Founder, Wordpress)
4
![Page 5: Build or Buy? Moving Your Email to the Cloud](https://reader036.fdocuments.net/reader036/viewer/2022062617/54b707754a79594a478b4622/html5/thumbnails/5.jpg)
Delivering Email at Scale
Serving 60,000+ customers
Sending over 6 billion emailsper month
Transactional and marketing email solutions
5
![Page 6: Build or Buy? Moving Your Email to the Cloud](https://reader036.fdocuments.net/reader036/viewer/2022062617/54b707754a79594a478b4622/html5/thumbnails/6.jpg)
The Challenges of Email
This is a metaphor
![Page 7: Build or Buy? Moving Your Email to the Cloud](https://reader036.fdocuments.net/reader036/viewer/2022062617/54b707754a79594a478b4622/html5/thumbnails/7.jpg)
The Challenges of Email
Your Mail Server
Easy, right?
![Page 8: Build or Buy? Moving Your Email to the Cloud](https://reader036.fdocuments.net/reader036/viewer/2022062617/54b707754a79594a478b4622/html5/thumbnails/8.jpg)
The Challenges of Email
AOL
Yahoo
Goog
Live
.edu
Etc…
ISPs
Spam Folder
Your Mail Server
Still easy, right?
![Page 9: Build or Buy? Moving Your Email to the Cloud](https://reader036.fdocuments.net/reader036/viewer/2022062617/54b707754a79594a478b4622/html5/thumbnails/9.jpg)
The Challenges of Email
AOL
Yahoo
Goog
Live
.edu
Etc…
ISPs
Spam Folder
Your Mail Server
uh…
![Page 10: Build or Buy? Moving Your Email to the Cloud](https://reader036.fdocuments.net/reader036/viewer/2022062617/54b707754a79594a478b4622/html5/thumbnails/10.jpg)
The Challenges of Email
AOL
Yahoo
Goog
Live
.edu
Etc…
ISPs
Spam Folder
Your Mail Server
wait…
SORBS
BSB
CBL
PSBL
SPAMCOP
Etc…
BlackLists
![Page 11: Build or Buy? Moving Your Email to the Cloud](https://reader036.fdocuments.net/reader036/viewer/2022062617/54b707754a79594a478b4622/html5/thumbnails/11.jpg)
The Challenges of Email
AOL
Yahoo
Goog
Live
.edu
Etc…
ISPs
Spam Folder
Your Mail Server
email…
SORBS
BSB
CBL
PSBL
SPAMCOP
Etc…
BlackListsQuick Note: These lines do not represent actual agreements between domains and blacklist providers…
![Page 12: Build or Buy? Moving Your Email to the Cloud](https://reader036.fdocuments.net/reader036/viewer/2022062617/54b707754a79594a478b4622/html5/thumbnails/12.jpg)
The Challenges of Email
AOL
Yahoo
Goog
Live
.edu
Etc…
ISPs
Spam Folder
Your Mail Server
stahp!
SORBS
BSB
CBL
PSBL
SPAMCOP
Etc…
BlackLists
Goog
Bright Mail
Mail Trust
SpamAssassi
n
MSGLabs
Etc…
Spam Filters
![Page 13: Build or Buy? Moving Your Email to the Cloud](https://reader036.fdocuments.net/reader036/viewer/2022062617/54b707754a79594a478b4622/html5/thumbnails/13.jpg)
The Challenges of Email
Blacklists• Multiple Providers• Ever changing and many require action
Many SPAM Filters• Distinct Rules and Limits
1,000’s of Email Service Providers
1,000,000’s of Domain
![Page 14: Build or Buy? Moving Your Email to the Cloud](https://reader036.fdocuments.net/reader036/viewer/2022062617/54b707754a79594a478b4622/html5/thumbnails/14.jpg)
The Challenges of Email
Email Security is Serious • Phishing and Spear phishing
attacks up 56% in 2012• Companies are targeted
directly.• Virus and other mal-ware
distribution
Email is ALWAYS on High-Alert!
A metaphor courtesy of Martin Clothing
![Page 15: Build or Buy? Moving Your Email to the Cloud](https://reader036.fdocuments.net/reader036/viewer/2022062617/54b707754a79594a478b4622/html5/thumbnails/15.jpg)
The Challenges of Email
Email Must Be Responsive• Throttling must respond to
server messages• Hosts, ISPs, and other
vendors make changes that require your app to adjust its tendencies
So many metaphors!
![Page 16: Build or Buy? Moving Your Email to the Cloud](https://reader036.fdocuments.net/reader036/viewer/2022062617/54b707754a79594a478b4622/html5/thumbnails/16.jpg)
The Challenges of Email
In-House Email Costs!• Email Delivery Experts
are a requirement to achieve delivery at scale.
• Scaling is expensive and requires planning
• Any delivery impact is a direct and indirect cost.
This lady knows what I’m talking about.
![Page 17: Build or Buy? Moving Your Email to the Cloud](https://reader036.fdocuments.net/reader036/viewer/2022062617/54b707754a79594a478b4622/html5/thumbnails/17.jpg)
The Costs
In-House Scaling• Hardware
– Rackspace– Hosting– Installation– Planning This is all very expensive.
![Page 18: Build or Buy? Moving Your Email to the Cloud](https://reader036.fdocuments.net/reader036/viewer/2022062617/54b707754a79594a478b4622/html5/thumbnails/18.jpg)
The Costs
In-House Scaling• Software
– Licenses – Upgrades– Installations– Integrations– Testing
![Page 19: Build or Buy? Moving Your Email to the Cloud](https://reader036.fdocuments.net/reader036/viewer/2022062617/54b707754a79594a478b4622/html5/thumbnails/19.jpg)
The Costs
Additional Considerations• Staff
– Upgrades, Installations, Maintenance
• Email Deliverability– Loss of revenue– Resources for firefighting– 20% goes undelivered
I’m expensive.
![Page 20: Build or Buy? Moving Your Email to the Cloud](https://reader036.fdocuments.net/reader036/viewer/2022062617/54b707754a79594a478b4622/html5/thumbnails/20.jpg)
Why the (Quote)Cloud(Unquote)
Reduced Cost• 52%
Reduced Time To Market• 41%
Operational Efficiencies• 39%
What business factors drive the move to the cloud.
Source: http://www.capgemini.com/
![Page 21: Build or Buy? Moving Your Email to the Cloud](https://reader036.fdocuments.net/reader036/viewer/2022062617/54b707754a79594a478b4622/html5/thumbnails/21.jpg)
Cloud Based Benefits
• Reasons to make a cloud move– Agility– Infrastructure Cost Reduction– Reduced IT Management Resources– Increased Capacity– Increased Productivity
![Page 22: Build or Buy? Moving Your Email to the Cloud](https://reader036.fdocuments.net/reader036/viewer/2022062617/54b707754a79594a478b4622/html5/thumbnails/22.jpg)
Cloud Based Benefits
How far have you gotten in cloud adoption?5% 14% 64% 17%Embarking Early
AdoptionMaturing Near
Maturity
• 92% of IT Executives say cloud adoption is good for business• 67% of IT Executives say cloud helps IT deliver better systems for less money• 62% of IT Executives say SaaS apps give business
![Page 23: Build or Buy? Moving Your Email to the Cloud](https://reader036.fdocuments.net/reader036/viewer/2022062617/54b707754a79594a478b4622/html5/thumbnails/23.jpg)
StumbleUpon Emails
![Page 24: Build or Buy? Moving Your Email to the Cloud](https://reader036.fdocuments.net/reader036/viewer/2022062617/54b707754a79594a478b4622/html5/thumbnails/24.jpg)
Overview: About StumbleUpon
• 25M+ Registered Users• 25% of Stumbles on mobile• 7 hours/month spent Stumbling
![Page 25: Build or Buy? Moving Your Email to the Cloud](https://reader036.fdocuments.net/reader036/viewer/2022062617/54b707754a79594a478b4622/html5/thumbnails/25.jpg)
Overview: Key Email Numbers
• 30 different types of email• 20M+ weekly rec emails sent/month• 25M+ emails sent per month• 2M+ clicks per month
![Page 26: Build or Buy? Moving Your Email to the Cloud](https://reader036.fdocuments.net/reader036/viewer/2022062617/54b707754a79594a478b4622/html5/thumbnails/26.jpg)
Email’s Role in StumbleUpon
Why email is important:
Types of emails:
• It’s our #1 communication channel to users• It’s a way for us to communicate, engage & educate• It’s a way to reach out to inactive users
• Ongoing & automated• One-time sends• Testing groups
![Page 27: Build or Buy? Moving Your Email to the Cloud](https://reader036.fdocuments.net/reader036/viewer/2022062617/54b707754a79594a478b4622/html5/thumbnails/27.jpg)
Types of Emails
![Page 28: Build or Buy? Moving Your Email to the Cloud](https://reader036.fdocuments.net/reader036/viewer/2022062617/54b707754a79594a478b4622/html5/thumbnails/28.jpg)
SendGrid APIs
Full event API integration
Use HBase as the primary datastore
Data validation and reference
![Page 29: Build or Buy? Moving Your Email to the Cloud](https://reader036.fdocuments.net/reader036/viewer/2022062617/54b707754a79594a478b4622/html5/thumbnails/29.jpg)
Why Outsource?
1. Deliverability Issues
• We were doing everything in house• Didn’t have relationships or experience in general with ISPs, and had a lot of deliverability issues• Decided on a 3rd party solution to handle deliverability load and provide best practices• Our end goal: make sure our emails get delivered to our users’ inboxes.
![Page 30: Build or Buy? Moving Your Email to the Cloud](https://reader036.fdocuments.net/reader036/viewer/2022062617/54b707754a79594a478b4622/html5/thumbnails/30.jpg)
Why Outsource
2. Usability
3. Budget & Style
•Wanted to manage email creation and management in-house• Needed flexibility• Didn’t need a full suite solution
• Budget conscious• Didn’t need to outsource everything• Wanted to stay focused and data driven
![Page 31: Build or Buy? Moving Your Email to the Cloud](https://reader036.fdocuments.net/reader036/viewer/2022062617/54b707754a79594a478b4622/html5/thumbnails/31.jpg)
Making the Right Choice• Determine the true cost of
maintaining your own email infrastructure.
• Outline your requirements and research reputable providers
• Compare your on-premise costs with that of a Cloud provider.
• Get customer feedback. 31
![Page 32: Build or Buy? Moving Your Email to the Cloud](https://reader036.fdocuments.net/reader036/viewer/2022062617/54b707754a79594a478b4622/html5/thumbnails/32.jpg)
Why SendGrid?
Our infrastructure is ready to scale and meet the demand at any moment, thereby eliminating your email headaches so that you can focus on your core product and meet the email demands of
your business.