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TRYING TO DECIDE BUILD OR BUY?

LET US HELP. HERE’S HOW

JUNE 2, 2015

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YOUR ASPIRATIONS

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THE CHALLENGE

• Meet tremendous growth forecasted in online channel growth

• Enhance the overall customer experience - provide a rich and seamless customer experience

• Increase customer satisfaction while leveraging lower cost channels

• Safeguard and grow brand equity

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FOR YOUOUR VISION

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WELCOME TO THE POST-PC ERA

Consumer and business users have become nomads. Always on the move. And yet the expectation is that they will access targeted content that is contextually relevant to where they are and what they happen to be doing, at that particular moment.

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IS CHANGINGYOUR BUSINESS

AND SO IS YOUR BUSINESS MODEL

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THE NEW REALITY

INCREASED COMPLEXITY OF

TOUCH POINTS

CONSTANT INNOVATION AND OBSESSIVE

CONSUMER-CENTRICITY

ALL DELIVERED AT RECORD SPEED

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THE WAY WE DODESIGNS SOLUTIONSWHY EPAM

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IMPOSSIBLE TO PREDICTTHE FUTURE IS

YOU MUST BE PREPARED FOR ANYTHING

AUDIENCES Customers Employees VendorsPartners

CHANNEL EXPERIENCES

TV • Mobile • Social • Local • Web • Call Center Retail • B2B / B2C / B2G

OMNI-CHANNEL FOUNDATION

INTEGRATION LAYER ENTERPRISE SERVICES DATA HUBS MASTER DATA

LEGACY BACKEND Offer OMS Retail OMS BillingRules

CHANNEL-SUPPORT • SERVICES CONSUMPTION

Manage

• Catalog

• Pricing

• Content

• Deals

Deliver

• Segmenting / Targeting

• Personalization

• Contextualized Content

• Endless Aisle

Measure

• Analytics

• Multivariate / A/B

Testing

• Consumer

• Dashboards

1 2 3

LEVERAGE BEST-OF-BREED THROUGH INTEGRATION

DELIVERY ENVIRONMENT

Accelerators • APIs Templates Code Reuse •

Processes Guidelines • Rules

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BUILD VS. BUY

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BUY BUILD

Main drivers: opportunity / time to market / competitive pressure

BUILD VS BUY

• On-going functionality & features from a vendor with a strong vision for the future of B2B commerce.

• Support & Maintenance is available.• Built upon open-source technologies

including Java, Spring where a large, talented pool of engineers exist worldwide.

• Jump start digital commerce storefronts with B2B, B2C, and Mobile Accelerators.

• Integrates seamlessly with Supply Chain, OMS, or other enterprise systems – can replace any module.

• Requires building commodity commerce functionality such as cart, payment, order management, customer management, promotions, search etc.

• In our experience, companies end up spending inordinate amounts of time & money on maintenance activities over innovation.

• Custom platform knowledge ends up in a select few individuals which presents a business risk if they decide to leave.

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Roles & Permissions

Datahub Promotion Engine Caching

Android App

Customer Account SAP Integration Workflow

Upselling/Xselling

Payments

Reporting Cockpit

Searchandizing

Cart Customer Service

Reviews

Content Management

iOS App

AcceleratorsOmnichannel Services

Instore Cockpit

Personalization

OMS

BUY VS. BUILD FEATURE COMPARISON

COTS PLATFORM CUSTOM SOLUTION

BUY BUILD

700+ FEATURES

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EPAM’S BUY RECOMMENDATION:HYBRIS

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WHY HYBRIS?

• CaaS

• Omni-channel Enablement

• Performance as a Feature

• Deploy Anywhere

• Abstract Underlying Complexity

• Speed to Market

• Minimize Integration Risk

• Industry specific features

STRENGTHS

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EPAM OMNICHANNEL ACCELERATOR

KEY COMPONENTSHYBRIS ARCHITECTURE: KEY COMPONENTS

• Catalog • Categories• Products• Subscriptions• Entitlements• Rules• Promotions• Bundling

• Website Content• Launch Sites• Personalization• Media• Multi-site• Localization

• Manage Customers• Promotions• Vouchers• Restrictions• Roles

• Searchandizing• Personalized Results• Boost Rules

APPLICATION FACTORY i.e. Hybris Extensions shared across sites, instances

HYBRIS OCC (API LAYER)

PIM WCMS HMC SOLR*

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ARCHITECTURAL HIGHLIGHTS

• Hybris Datahub reduces integration risk by providing SAP connectivity and future integrations

• Rely on OOB subscriptions, entitlements, and metering functionality to support telco specific functionality

• Omnichannel Accelerator, mobile commerce storefronts enable us to deploy channels faster

• Utilize our hybris Automation Framework to one-click deploy environments in cloud, on-premise, or locally

• Easily extend OOB type system to support your Data Architecture.

DATAHUB INTEGRATION EXAMPLE

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ADDITIONAL CONSIDERATIONS

• Utilizing SAP HANA for in-memory performance in critical areas such as pricing, inventory, or personalization / analytical use-cases

• Implement caching framework to plug-in to 3rd party cache like memcached, redis, or other to ensure high performance to the channel at the API level

• Use the re-platforming project to strengthen data, analytical capabilities by introducing a strong content management solution such as Adobe AEM / Marketing Cloud.

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PROJECT SEQUENCING THOUGHTS ON

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PROGRAM PROJECT SEQUENCE. THE EPAM VIEW

RS ESHOP + TV EVOLUTIONNew hybris platform, BRS LOBs available online for new customers only

MOBILITY ESHOP 2 Migrate Mobility to hybris, roll-out Endless Aisle, CRM integration

MASS SERVICE/AUTO Residential Customer functionality for Business

OUTRIGHT SALES Leverage Endless Aisle for Business Markets

After looking for optimisations, we recommend the following project sequence:

1

2

3

4

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PROGRAM PROJECT SEQUENCE. THE EPAM VIEW

RS ESHOP + TV EVOLUTION

• Reused for BBM Projects• Adds ability to buy BRS LOBs online• Lowers acquisition costs• Existing customers add new LOBs• Including in BRS eshop scope to leverage work already being

done

MOBILITY ESHOP 2

• Migrate existing eshop to hybris + new features• Endless aisle: Add 3rd party supplier products sold thru Bell• Leverage later in BBM • Opens the door for Bell to be able to sell anything via platform

MASS SERVICE/AUTO

• Leverage BRS to give Business Customers same buying experience and functionality as consumers, but with tailored flows and products

• Move manual tasks online

OUTRIGHT SALES• Leverage mobility endless aisle to offer new 3rd party

products• Integration with CRM

1

2

3

4

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& ATTAINABILITYIMPLEMENTATIONPROJECT

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• Define MVP that is achievable with the dates

• With MVP defined, review the cost and time

• Keeping Time as fixed, refine the MVP that can be delivered while keeping quality high and reduced risk

MVP APPROACH TO MEET THE DATES

Scope

Time Cost

Quality

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OUR AGILE APPROACH

Architecture and Design Team will iteratively develop and deliver:

• Business and functional epics and user stories

• Architectural epics covering Environment and Solution Architecture including Integration and Data Migration Approach

• Other Technical Documentation

Agile in action:

• Sprint planning meeting

• Daily standup meeting

• Sprint review meeting

• Sprint retrospective meeting

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WE’VE DONE THIS BEFORE

1.

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WE’RE NOT YOUR AVERAGE SYSTEM INTEGRATOR

2.

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WE HAVE A PROVEN GLOBAL DELIVERY AND ECOMMERCE IMPLEMENTATION METHODOLOGY THAT WORKS

3.