Bruce daisley
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Transcript of Bruce daisley
DemandMore
20thMay2011
BruceDaisleyDirector,YouTube&DisplayUK
*ny.cc/gdn
I’mnotsurethatadver*singeven
works
1970 1975 1980 1995 2000 2005 20101985 1990
Transistors(millions)
Source: Intel.com 2011 (log scale)
10,000
1,000
10
1
0.1
100
0.01
Moore’sLaw
Soaring impact of solar cells
100
10
1980
11985 1980 1995 2000 2005 2009
WaDsper$100ofsolarcells(logscale,costin2009$)
Source:DOENRELJan2010quotedinScien*ficAmerican
ClickThroughRateOnDecline
Source: UK Click-through rates Forrester research 2004-2007, DoubleClick 2008-09. No averages released for 2010yet
AverageUKClick‐throughrate
0.07%
Only53%ofvideoadsarewatchedtocomple*on
ClickThroughRateOnDecline
Source: UK Click-through rates Forrester research 2004-2007, DoubleClick 2008-09. No averages released for 2010yet
AverageUKClick‐throughrate
0.07%
Resultsthroughtechnology
97%Source:CoreMetrics2010
Remarke*ng
Source:CoreMetrics2010
Remarke*ng
0.07%Industryaverageclick
rate
0.22%GDNRemarke*ngCTR
KeywordContextualTarge*ng
0.07%Industryaverageclickrate
0.45%GDNKeywordContextualCTR
Source:UKClick‐throughratesForresterresearch2004‐2007,DoubleClick2008‐09.Noaveragesreleasedfor2010yet
AverageUKClick‐throughrate
0.07%
GDN=CTRatAstonishingLevels
ThePowerofKeywordContextualDisplay
5*mestheclicksasremarke*ngathalf
theprice
AUDIENCE‐SimilarUsers
=
AUDIENCE–AudienceInsights
GDNpaid34%moreforinventorybutdeliveredCPA
12%lower
IntroducingSkippablePreRollads
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