Welcome to Brockley Central

South East London’s biggest and most active hyperlocal community

February 7th, 2013Brockleycentral.blogspot.co

m

2,500+ visits a day

4600+ followers

1600+likes

120+followers

65

A social media ecosystem of scale

Covering Brockley (SE4) and surrounding areas

Founded 2007

SE4 Pop.

25,000

4,000articles

BC’s vital statistics

600,000Unique visitors

Traffic numbers via Google Analytics Jun 10, 2007 – Feb 6, 2013

24,206Most daily visits

104,000Comments

3min, 33 secsAv. visit time

4,540,000Total page views

2,114,000Total visits

09.08.11Ldn riots

1 editor4 authors

Consistent growth

Top tens in 2012Traffic sources

1. Google2. Facebook3. Twitter4. Bing5. Deptford Dame6. Crossfields7. Southeastcentral8. Se239. The Guardian10.853blog

Most read

1. Tradespeople 2. Brockley on the Map3. Classifieds4. Reviews5. Lewisham6. Flatshare7. Photos8. Aladdin's Cave9. Recommended Places10.Childcare

600+ visits a day

1700+ followers

A sister forum to broaden debate2991 discussions

13,286 messages

2180 members

Covering Southwark, Lewisham and Greenwich

Founded 2011

Local pop.

700,000+

A combined daily reach of

11,000+With admittedly plenty of overlap between populations

Brockley Central demographics

A snapshot of 1600 Facebook followers in February 2013

Skews female

Young adult bias

Wider influence

Content aggregated on…

Regular name-checks on…

Part of a local blog network Deptford

New CrossCharlton

Forest Hill

Real-world impact

Local recruitment El’s Kitchen gets its staff from BCNew customers Chinwag café within hours of first articleCouncil policy change High street improvements implementedImproved public discourse Council debate about recycling servicesReplenished volunteer groups 50+ local groups helpedCampaign mobilisation The Rivoli Ballroom savedNew ideas Brockley Market tested with BCersFriendships 100+ at regular BC drinksFundraising Brockley MAX arts festivalNew residents Main research tool for newcomers

“Thank you for highlighting the beginners Nordic Walking sessions on Brockley Central in early January! There has been a huge amount of interest since, so much so that both Jan and Mar courses are fully booked and with waiting lists.”- Laura, Brockley Nordic Walking, February 5th, 2013

Advice

Post regularly and oftenHave a liberal comment policy, but kill

spamBe generous with links and attributions

Embrace social media – Twitter especiallyBe fair to your subjects and your

community Develop a sense of humourWrite about small stuff as well as big

Break stories

Further reading

Brockleycentral.blogspot.comSoutheastcentral.co.uk

@brockleycentralAbout.me/Nick.Barron